What New Breed UK does

New Breed UK Ltd. is a Lancaster-based, independent ruminant nutrition consultancy and feed buying group founded in 2005, serving dairy, beef, sheep and youngstock farmers across England, Scotland and Wales. The company self-describes as the largest independent buying group in Great Britain dedicated to independent ruminant solutions, operating through a network of regional Technical Sales Advisors who deliver on-farm consultation alongside feed, mineral and forage product supply. The portfolio spans compound feeds, blends and straights (including a specialised robotic milking feed range), the MinTec vitamin and mineral supplement line, feed additives (from suppliers including Alltech, Volac and Trident), buckets and blocks, mineral straights, grass seeds, fertilisers, and forage and slurry additives. Technical differentiation rests on the proprietary Diet Check rationing program, ForageTec silage analysis methodology, and the CowSignals-based herd observation framework, supported by certified CowSignals trainers and advisors with AMTRA and FACTS qualifications.

Name

New Breed UK

Legal name

New Breed UK

Website

https://nb-uk.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

New Breed UK is an independent ruminant nutrition consultancy and feed buying group, supplying dairy, beef and sheep farmers across Great Britain with feed compounds, minerals, additives and on-farm technical advisory services.

Ownership category

akta.pro rank

Product category

Ruminant Nutrition and Animal Feed Supply

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL), Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)

Keywords

• Ruminant nutrition
• Animal feed supply
• Mineral supplements
• Forage management
• Dairy cow feeds

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Ruminant Feed Compounds, Blends and Straights: New Breed UK supplies complete range of ruminant feed compounds, blends and straights. All feeds are formulated to consistent nutrient specifications. Revenue is generated through product sales to farmers across dairy, beef, sheep and youngstock categories.
2. Mineral Supplements (MinTec Range): Sale of vitamin, mineral and trace element supplements including MinTec Bespoke, MinTec Sheep, MinTec Dairy, MinTec Dry Cow, MinTec Suckler Cow, MinTec Intensive Beef, and MinTec Lamb Finisher. Includes bespoke mineral formulation services based on forage and feed analysis.
3. Feed Additives: Supply of UK-registered feed additives including mycotoxin binders (Mycosorb A+, Ultrasorb R), rumen buffers (Equaliser range), protein alternatives (Optigen), and transition products (LF Transition, Restart). Available as straights or formulated into compound feeds.
4. Buckets and Blocks: Feed buckets and blocks for sheep and cattle providing energy, vitamins and minerals when forages are deficient. Range includes Lambing Bucket Plus, Protein Energy, and High Energy products in 20kg or 100kg sizes.
5. Forage Management Products: Supply of fertilisers, lime, grass seeds (NIAB-listed varieties), and forage additives including silage inoculants (Volac Advance range) and slurry improvers (MicroZymeR).
6. Technical Farm Services: Fee-based technical advisory services including CowTec (dairy cow nutrition), BeefTec (beef cattle nutrition), SheepTec (sheep nutrition), CalfTec (youngstock), RobotTec (robotic milking systems), and ForageTec (forage management). Services include farm visits, data analysis, and bespoke report generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Breed UK formulates, sources and supplies ruminant feed compounds, blends and straights for dairy, beef, sheep and youngstock, supported by a mineral supplement range (MinTec), feed additives, buckets/blocks and forage management inputs. Branded technical services (CowTec, BeefTec, CalfTec, SheepTec, RobotTec, ForageTec) provide on-farm nutritional consultancy delivered by regional Technical Sales Advisors across England, Scotland and Wales.

Product overview

New Breed UK is an independent ruminant nutrition business offering a comprehensive portfolio of animal feed products and technical advisory services for dairy, beef, and sheep farmers across Great Britain. The core offering combines ruminant feed compounds, blends and straights (including specialized robotic milking feeds) with branded technical services (CowTec, BeefTec, CalfTec, SheepTec, RobotTec, ForageTec) that provide on-farm nutritional and management advice. Supporting the feed business is a range of mineral supplements (MinTec range including bespoke, dairy, dry cow, sheep, lamb finisher formulations), feed additives (from partners including Alltech and Trident), buckets and blocks, mineral straights, grass seeds, fertilisers, and forage/slurry additives. The products work together as an integrated farm solution where technical advisors analyze animal needs and recommend appropriate feeds and supplements from the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• CowTec: Technical service for dairy cows focusing on precision management, nutrition, health monitoring, and farm data analysis.
• BeefTec
• CalfTec
• SheepTec
• RobotTec
• ForageTec
• MinTec

Products and services

• Dairy Cow Feeds Compound feeds, blends and straights formulated for dairy cows, including specialised robotic milking system feeds and high-glucogenic feed compounds for lactating dairy cows producing 9,000–12,000 litres. Offered to commercial dairy farmers across Great Britain.
• Beef Cattle Feeds Complete range of beef cattle feeds including bespoke blends, turbo-rearer, 55, rapi-finish, suckler-max, grain-balance, fast-finish, and elite-grow formulations for rearing, growing and finishing cattle. Targeted at commercial beef farming operations across Great Britain.
• Sheep Feeds Sheep feeds including condition-ewe, soya-max ewe, dyne-amic ewe, ewe-plus, amaze-ewe, and lamb feeds (prime lamb, gimmer lamb, fast-lamb, nustart lamb) formulated for breeding ewes and growing lambs. Targeted at commercial sheep farming operations across Great Britain.
• Youngstock Feeds Calf and lamb feeds including calftec turbo-rearer, calftec growing heifer, calf-tec premium heifer, calftec startrite for calves, and sheeptec prime lamb, gimmer lamb, fast-lamb, nustart lamb for lambs. Targeted at dairy and beef farms focused on youngstock and replacement heifer development.
• Robotic Milking System Feeds Specialised compound feeds designed to encourage cows to voluntarily visit robotic milking systems, including CowTec Elite Dairy, CowTec Stratos Dairy, CowTec Energise Dairy, CowTec Perf4mance-Plus Dairy, CowTec Gluca-Gen Dairy, CowTec Per4mance Dairy, and CowTec Maize-Line Dairy. Targeted at dairy farms operating or transitioning to robotic milking systems.
• MinTec Mineral Supplements Range of vitamin, mineral and trace element supplements including bespoke minerals, sheep, lamb finisher, dairy, dry cow, intensive beef and growing, intensive beef, suckler cow, cattle hi-mag, and cattle GP formulations. Includes bespoke mineral formulation based on forage and feed analysis. Targeted at commercial dairy, beef and sheep farms.
• Feed Additives UK-registered feed additives including LF Transition, Restart, Optigen (from Alltech), Mycosorb A+ (from Alltech), Ultrasorb R (from Trident), Equaliser Starch+, Equaliser Fibre+, Equaliser Cream, Equaliser Rumen Buffer, and Equaliser Cool Cow, formulated to optimize feed value and livestock health. Targeted at commercial farms seeking ration optimisation and herd health support.
• Buckets & Blocks Supplementary feed buckets and blocks for sheep and cattle including Lambing Bucket Plus, Protein Energy, and High Energy formulations in 20kg or 100kg sizes, designed for use when forages are deficient in energy, vitamins and minerals. Targeted at sheep and cattle farms requiring on-pasture supplementation.
• Mineral Straights Range of mineral straights including rock salt, magnesium chloride flakes, and limestone flour to support precise micronutrition and macronutrition needs of animals. Targeted at commercial farms with specific mineral supplementation requirements.
• Grass Seeds Range of grass seed mixtures including Super Short Term, Short Term Overseeding Ley, Medium Term, Long Term Dual Purpose, Permanent Grazing Ley, and Watsons range of forage grass mixtures, roots, forage crops, and cover crops. NIAB-listed varieties are used to ensure quality and proven performance. Targeted at commercial farms undertaking pasture establishment or renovation.
• Fertilisers & Lime Fertiliser and lime options to support farmers with nutrient management for economical and environmentally responsible crop production. Targeted at commercial farms managing grass and forage production.
• Forage and Slurry Additives Additives including the Volac Advance Silage Inoculant Range and MicroZymeR for optimizing fermentation, preserving nutrients, stabilizing crops, and improving slurry management. OF&G-approved for use in organic systems. Targeted at commercial farms engaged in silage making and slurry management.
• CowTec Technical Service Dairy cow technical service providing cow signals, health monitoring, bespoke nutrition, dairy costings, benchmarking, mobility scoring, transition cow scoring, muck sieving, forage management, herd reporting, and mineral nutrition review. Targeted at commercial dairy farmers seeking independent nutritional consultancy.
• BeefTec Technical Service Beef cattle technical service covering suckler herds, rearing, growing and finishing stock with full nutrition and mineral reviews for different growth stages. Targeted at commercial beef cattle farmers.
• CalfTec Technical Service Calf and heifer technical service including growth rate monitoring, health monitoring, colostrum management, calf weighing, nutrition and mineral reviews, calftec report, calf signals audit, and weaning advice. Targeted at farms rearing youngstock and replacement heifers.
• SheepTec Technical Service Sheep technical service covering ewe flocks with attention to tupping and lambing, mineral reviews, feed recommendations, colostrum review, KPI measurement, lamb growth rates, and costing reports. Targeted at commercial sheep farming operations.
• RobotTec Technical Service Robotic milking technical service supporting transition to robot milking and optimising established robot systems with nutrition, intake, performance, health, fertility and robot settings advice. Targeted at dairy farms operating or transitioning to robotic milking.
• ForageTec Technical Service Forage management service analysing soils, grasses and forages using lactic acid bacteria, enzymes, acetic acid, and microbial stimulants for optimal silage fermentation and quality. Targeted at commercial farms managing forage production and preservation.

Quantifiable outcome

• Team has over combined years of agricultural experience (specific number not disclosed)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AlltechcoreTechnology or IntegrationAlltech is a key supplier of feed additives to New Breed UK, providing products including Optigen (non-protein nitrogen for rumen bacteria) and Mycosorb A+ (mycotoxin binder). These products are integrated into New Breed UK's feed additive portfolio and technical recommendations.
• Volac Animal NutritioncoreTechnology or IntegrationVolac supplies the Advance Silage Inoculant Range to New Breed UK, which includes lactic acid bacteria, enzyme technology, and Lactobacillus brevis for improved silage fermentation and aerobic stability. These products are core to New Breed UK's ForageTec service offering.
• Responsible Minerals Initiative (RMI)coreStrategic or Co-development PartnerNew Breed UK operates as part of the Responsible Minerals Initiative (RMI), ensuring mineral requirements are met without oversupply or undersupply. This partnership guides their approach to mineral nutrition analysis and supplementation.
• CowSignalscoreTechnology or IntegrationCowSignals is a methodology and training framework used by New Breed UK's technical advisors. Several team members are certified CowSignals trainers. This approach underpins their technical service delivery with a focus on observing what animals are telling us.
• NIABcoreTechnology or IntegrationNIAB (National Institute of Agricultural Botany) provides grass seed variety listings and recommendations. New Breed UK uses NIAB-listed seed varieties in their grass seed product range, ensuring high quality and proven performance.
• OF&GminorStrategic or Co-development PartnerOF&G (Organic Farmers & Growers) is an organic certification body that has approved several New Breed UK products for use in organic systems, including Volac Advance Silage Inoculant Range and MicroZymeR slurry improver.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Alltech: Global animal nutrition company supplying feed additives (Optigen, Mycosorb A+) and on-farm programmes. Currently a partner to New Breed via its additive range, but its UK on-farm advisory team can be seen as a partial channel overlap.
• Volac Animal Nutrition: Specialist in silage inoculants, colostrum and young animal nutrition. Currently a key supplier (not competitor) to New Breed's ForageTec offer, but operates in adjacent product categories a New Breed could choose to internalise or compete with over time.

Broad incumbents

• Cargill Animal Nutrition (UK): Global animal nutrition business supplying compound feeds, premixes and additives through the UK. Operates at much larger scale with owned mills, and its premix/additive offering overlaps with New Breed's MinTec and feed-additive range.
• AB Agri: Associated British Foods' agribusiness division manufacturing compound feeds (ABM, Premier Nutrition) and supplying additives and ingredients to the UK livestock sector. A broader incumbent with feed-mill assets and global supply chain that competes with New Breed across the ruminant compound-feed category.
• ADM Animal Nutrition: Global feed manufacturer with UK presence (incorporating the former BOCM PAULS business). A broad incumbent competitor in compound and blended ruminant feeds across Great Britain.

Regional players

• Spread Eagle Farm Supplies: Independent North-West England agricultural merchant supplying ruminant feed, minerals and farm inputs. Representative of the smaller regional merchants that New Breed's 'largest independent buying group' positioning is calibrated against in its home market.

Direct peers

• Mole Valley Farmers: Farmer-owned UK co-operative distributing compound feeds, minerals and ruminant nutrition products via a regional advisor/store network. Comparable membership-buying model and product breadth, though with broader diversification into retail and crop inputs.
• ForFarmers: Largest feed manufacturer in the UK/Europe with a comprehensive compound, blend and straights range for dairy, beef and sheep, plus on-farm advisory. Directly comparable as a ruminant-focused feed and nutrition business, though New Breed is positioned as the independent alternative to ForFarmers' vertically integrated model.
• Carr's Group: UK-headquartered Carr's Billington Agriculture supplies compound feed, blends, minerals and animal nutrition products with regional advisors across Northern England and Scotland — closely matching New Breed's geographic footprint and product portfolio in dairy, beef and sheep.
• Wynnstay Group: Welsh-headquartered agricultural supplier offering ruminant feeds, blends, minerals and farmer advisory across GB. Comparable in targeting dairy, beef and sheep farmers with a mixed product-and-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-breed-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Breed UK