Carr’s Group
Fevara plc (formerly Carr's Group) is a UK-listed manufacturer of research-proven livestock supplements — feed licks, blocks, bagged minerals and boluses — sold under brands such as Crystalyx, Horslyx, Smartlic and Tracesure Advanced to pasture-based cattle, sheep and horse farmers across more than 20 countries.
- Company typePublic
- Founded1831
- HeadquartersCarlisle, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carr’s Group does
Fevara plc, formerly Carr's Group plc, is an international specialist livestock supplements business listed on the London Stock Exchange under ticker CARR (company number 00098221), headquartered at Warwick Mill Business Centre, Carlisle, Cumbria. The company develops, manufactures and markets research-proven feed supplements for pasture-based cattle, sheep and horses, organised into four product formats — feed licks, feed blocks, bagged minerals and slow-release boluses — and sold under ten brands including Crystalyx, Horslyx, Smartlic, Tracesure Advanced, Scotmin Nutrition, HorsLic, Macal, BioSprint, LithoNutri and Cia do Sal (the last three sold under distribution agreements). It operates four manufacturing sites (UK, Germany, US, Brazil) and serves customers in more than 20 countries through its global distribution and support network.
The business model is predominantly a branded physical-goods hardware-sales model: products are formulated in-house leveraging proprietary research backing, manufactured at company-owned sites, and distributed through a mix of direct and third-party distributor channels. Pricing is not publicly disclosed but the customer base is described as pasture-based livestock farmers operating in extensive grazing systems, indicating a fragmented SMB and individual-farmer end market rather than enterprise concentration. FY25 (continuing operations) generated £78.8m of revenue, £3.7m of adjusted operating profit and £4.2m of adjusted PBT, with 186 employees as at end FY25.
Following a 2025 corporate refocus, Fevara now operates as a single-segment supplements business under a new public identity, having shed legacy activities. The company articulates a three-pillar strategy of improving operating margins, delivering profitable commercial growth and expanding into new growth markets, supported by a multi-decade track record of bolt-on M&A and an established distribution footprint across the UK, continental Europe, North America and South America.
Carr’s Group firmographics
Firmographics- Name
- Carr’s Group
- Legal name
- Fevara plc
- Website
- https://carrsgroup.com
- Company type
- Public
- Founded year
- 1831
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fevara plc (formerly Carr's Group) is a UK-listed manufacturer of research-proven livestock supplements — feed licks, blocks, bagged minerals and boluses — sold under brands such as Crystalyx, Horslyx, Smartlic and Tracesure Advanced to pasture-based cattle, sheep and horse farmers across more than 20 countries.
- Ownership category
- akta.pro rank
Carr’s Group industry classification
Industry- Product category
- Animal Nutrition / Livestock Supplements
- NAICS
- Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)
- akta.pro secondary industries
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)
Keywords
Where Carr’s Group is headquartered
LocationHeadquarters
- HQ city
- Carlisle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Carr’s Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Livestock supplement products: Sale of branded feed licks, blocks, bagged minerals and boluses for livestock (cattle, sheep, horses). Products are sold under recognized brands including Crystalyx, Horslyx, Smartlic, Tracesure Advanced, and Scotmin Nutrition.
Go-to-market motion1 record
Distribution channels1 record
Carr’s Group product offering
Product offeringCore offering
Fevara plc develops, manufactures and markets research-proven livestock supplements including branded feed licks, feed blocks, bagged minerals and boluses for pasture-based cattle, sheep and horses. Products are sold under recognized brands such as Crystalyx, Horslyx, Smartlic, Tracesure Advanced, Scotmin Nutrition, HorsLic, Macal, BioSprint, LithoNutri and Cia do Sal through a global distribution network spanning more than 20 countries.
Product overview
Fevara plc (formerly Carr's Group plc) operates as an international specialist in livestock supplements, developing, manufacturing, and marketing research-proven products for pasture-based cattle, sheep, and horses. The product portfolio consists of multiple branded offerings including Crystalyx®, Horslyx®, HorsLic®, Scotmin Nutrition®, Smartlic®, Tracesure® Advanced, Macal®, BioSprint® (distribution), LithoNutri® (distribution), and Cia do Sal® (distribution), organized across four core product formats: feed licks, feed blocks, bagged minerals, and boluses. The company is headquartered in Carlisle, Cumbria, UK with manufacturing sites in the UK, Germany, US, and Brazil, serving customers in more than 20 countries.
Differentiator
Problem solved
Functional benefit
Brands
- BioSprint®: Brand sold under a distribution agreement
- Cia do Sal®
- Crystalyx®
- HorsLic®
- Horslyx®
- LithoNutri®
- Macal®
- Scotmin Nutrition®
- Smartlic®
- Tracesure® Advanced
Products and services
- Crystalyx Research-proven feed supplement brand for pasture-based livestock, providing mineral and nutritional support through licking blocks for cattle, sheep and horses.
- Horslyx Feed supplement brand specifically formulated for horses, delivered through licking blocks to support hoof health, respiratory function, and overall wellbeing.
- HorsLic Feed supplement brand for horses providing balanced nutrition through licking products.
- Scotmin Nutrition Nutrition brand offering mineral and supplement solutions for livestock health and productivity.
- Smartlic Supplement brand providing lick blocks and nutritional products for cattle and other livestock.
- Tracesure Advanced Advanced trace element supplementation brand offering controlled-release mineral boluses for sustained trace element delivery to livestock.
- Cia do Sal Salt-based supplement brand sold under distribution agreement, serving South American markets.
- Macal Supplement brand providing mineral and nutritional products for livestock.
- BioSprint Brand sold under distribution agreement, providing research-proven livestock supplements.
- LithoNutri Brand sold under distribution agreement offering mineral nutrition products for livestock.
- Feed licks Research-proven supplementary feed products delivered in lick form for cattle, sheep, and horses in pasture-based systems.
- Feed blocks Solid block supplements providing controlled intake of minerals, vitamins, and trace elements for grazing livestock.
- Bagged minerals Loose mineral supplements packaged for easy application and distribution to livestock herds.
- Boluses Slow-release mineral boluses designed for cattle, providing sustained trace element supplementation over extended periods.
Companies that use Carr’s Group
Customer profileSegments1 record
Ideal customer profiles1 record
Carr’s Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carr’s Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distribution agreement partnersminorBrands indicated with asterisk (*) are sold under distribution agreements. Specific partner names not disclosed in available sources.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Carr’s Group competitors and assessment
Company assessmentBroad incumbents
- Alltech: Global animal nutrition company producing premixes, supplements, feed additives, and specialty ingredients across all livestock species. A larger incumbent whose product portfolio overlaps broadly with Fevara's livestock supplement range.
- Cargill Animal Nutrition: Global animal nutrition division of Cargill producing compound feeds, premixes, and supplements across all livestock categories. Operates as a broad incumbent with overlapping supplement capabilities versus Fevara's specialized range.
- Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco, producing premixes, specialty feeds, and supplements for livestock producers. A broad incumbent whose mineral, trace element, and specialty feed offerings overlap with Fevara's product portfolio.
Direct peers
- ForFarmers: European animal feed manufacturer producing compound feeds, specialties, and supplements for ruminants and horses. Comparable in geographic footprint (UK/Germany/Europe) and product range to Fevara.
- Devenish Nutrition: UK and Ireland-based animal nutrition specialist developing and manufacturing premixes, supplements, and specialty feed ingredients for livestock. Closely comparable in scale, geography, and product focus to Fevara's supplements business.
- Dodson & Horrell: UK-based horse feed and supplement manufacturer offering feeds, balancers, and nutritional products. Directly competes with Fevara's Horslyx and HorsLic equine brands.
- Animax: UK-based manufacturer of trace element boluses for livestock, directly competing with Fevara's Tracesure Advanced product line in the controlled-release cattle supplementation segment.
- AB Agri: UK-based animal nutrition and feed manufacturer owned by ABF, producing compounds, blends, and specialty feed products. Directly competes with Fevara in UK livestock supplements and mineral nutrition.
- Ridley Corporation: ASX-listed Australian animal feed and supplement manufacturer producing stockfeeds, supplements, and premixes for livestock. Directly comparable to Fevara's lick, block, and mineral supplement portfolio serving pasture-based farmers.
- J Grennan & Sons: Irish specialist in dry mineral supplements for suckler and dairy cows. Comparable in product format (bagged minerals) and target customer (pasture-based cattle farmers) to Fevara's mineral nutrition brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Carr’s Group social profiles
Digital presenceCarr’s Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carr’s Group leadership team
Management profileNumber of profiles
Profiles5 records
Carr’s Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carr’s Group M&A and investment
M&A and investmentM&A21 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carr’s Group
What does Carr’s Group do?
Fevara plc develops, manufactures and markets research-proven livestock supplements including branded feed licks, feed blocks, bagged minerals and boluses for pasture-based cattle, sheep and horses. Products are sold under recognized brands such as Crystalyx, Horslyx, Smartlic, Tracesure Advanced, Scotmin Nutrition, HorsLic, Macal, BioSprint, LithoNutri and Cia do Sal through a global distribution network spanning more than 20 countries.
Is Carr’s Group a public or private company?
Carr’s Group is a public company. It is classified as public and is currently operating.
When was Carr’s Group founded?
Carr’s Group was founded in 1831. It employs 501 to 1,000 people.
Where is Carr’s Group based?
Carr’s Group is headquartered in Carlisle, United Kingdom, in the Europe region.
How does Carr’s Group make money?
One revenue line is on record: livestock supplement products.
Who are Carr’s Group's main competitors?
Broad incumbents on record are Alltech, Cargill Animal Nutrition and Trouw Nutrition (Nutreco). Direct peers are ForFarmers, Devenish Nutrition, Dodson & Horrell, Animax, AB Agri, Ridley Corporation and J Grennan & Sons.
Does Carr’s Group have an API?
No public API is recorded for Carr’s Group.
What industry is Carr’s Group in?
Carr’s Group's product category is Animal Nutrition / Livestock Supplements. Its primary akta.pro industry code is HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes), with a secondary code of AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes). Its NAICS code is 3111 and its SIC code is 200.