What CE Group does

CE Group (legal name: Complex Electrical (CE Group) Pty Ltd) is a privately owned Australian integrated electrical services company founded in 2000 and headquartered in Loganholme, Queensland. The company delivers end-to-end electrical and engineering solutions across four core service lines: Engineering & Design Services (provided by an in-house team holding CPENG and RPEQ accreditation), Electrical and Instrumentation Services for project delivery, CE Switchboards (custom and modular switchboard and switchroom manufacturing), and Maintenance Solutions with 24/7 field support. Operations span Australia and the wider Pacific region including Papua New Guinea.

The company serves five primary verticals: Water Infrastructure, Mining & Resources, Energy & Renewables, Defence & Government, and Industrial Processing & Food and Beverage. Named enterprise customers include BHP, BMA, Newcrest, Coronado, Downer, CPB Contractors, JBS, Kerry, Teys, SEQ Water, Sunwater, Unity Water, Icon Water, DFAT and ENAP, indicating a tier-1 client base concentrated in major resource, infrastructure and government projects. CE Group holds electrical contractor licences across all Australian states and territories plus PNG, which is a meaningful regulatory barrier to entry for multi-jurisdictional work.

The business model is project-based B2B contracting with revenue generated through professional services (engineering, installation, commissioning), hardware sales (CE Switchboards), and managed services (maintenance retainers and call-out work). Pricing is quote-based and project-specific; revenue figures are not publicly disclosed. Go-to-market relies on direct enterprise field sales responding to tenders and project opportunities, supplemented by a professional website, LinkedIn, Facebook and YouTube presence. The company is privately held with no disclosed parent, external investors, funding rounds, M&A activity, or leadership changes in the available data.

Name

CE Group

Legal name

Complex Electrical (CE Group) Pty Ltd

Website

https://ceq.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

CE Group is a privately held Australian integrated electrical services company providing engineering design, electrical and instrumentation installation, custom switchboard manufacturing, and maintenance solutions to water, mining, energy, defence, and industrial clients across Australia and the Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Loganholme

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical and Instrumentation Services: Project-based delivery of electrical and instrumentation services for large-scale industrial projects. Revenue is generated through contracts for engineering design, installation, and commissioning work on major infrastructure and resource projects.
2. Custom Switchboard Manufacturing: Manufacturing and delivery of custom and modular switchboards and switchrooms under the CE Switchboards brand. Revenue generated through equipment supply contracts.
3. Maintenance Solutions: Ongoing service and maintenance contracts providing expert electrical assistance to clients on a retainer or call-out basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CE Group is an integrated electrical services company that delivers end-to-end project lifecycle solutions including in-house engineering and design (CPENG and RPEQ accredited), electrical and instrumentation installation and commissioning, custom and modular switchboard and switchroom manufacturing under the CE Switchboards brand, and ongoing maintenance services. Operations span Australia and the Pacific region across water infrastructure, mining and resources, energy and renewables, defence and government, and industrial processing sectors.

Product overview

CE Group operates as an integrated electrical services company offering end-to-end electrical solutions across Australia and the Asia-Pacific region. The portfolio consists of four core service offerings: Engineering & Design Services (providing in-house CPENG/RPEQ-accredited engineering solutions), Electrical and Instrumentation Services (project delivery led by experienced industry leaders), CE Switchboards (custom and modular switchboard/switchroom manufacturing), and Maintenance Solutions (24/7 service and maintenance support). These services are delivered across five key industry sectors: Water Infrastructure, Defence & Government, Mining & Resources, Energy & Renewables, and Industrial Processing & Food & Beverage.

Differentiator

Problem solved

Functional benefit

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Sedgman (CIMIC Group): Specialist mining services contractor focused on coal and mineral processing plant design, construction, and operations. Directly comparable to CE Group's mining and resources vertical in switchroom/electrical infrastructure delivery, with similar mid-market positioning.
• Monadelphous Group: ASX-listed Australian industrial engineering and electrical services contractor serving mining, energy, and infrastructure. Highly comparable to CE Group's end-to-end model across similar verticals, though at significantly larger scale and with public disclosure of financials.
• Calibre Group: Australian mid-tier engineering, project delivery, and asset management services firm. Similar integrated services model targeting mining, energy, infrastructure, and defence — comparable size and customer profile to CE Group.
• BMD Group: Privately held Australian civil and infrastructure contractor (and CE Group customer). Similar mid-market positioning and geographic footprint, with comparable capability in electrical and instrumentation work for infrastructure projects.

Broad incumbents

• Stantec Australia: Global engineering consultancy with significant Australian operations. Competes with CE Group's engineering and design services across water, infrastructure, and energy, though delivers primarily consulting/PMC services rather than self-perform electrical contracting.
• Downer EDI: Major ASX-listed Australian infrastructure services company. Both competes with and procures from CE Group (as a customer), providing electrical and instrumentation services across utilities, transport, and resources — directly comparable end markets though at much larger scale.
• CPB Contractors (CIMIC Group): Leading Australian construction contractor and CE Group customer. Overlaps in infrastructure and resources electrical project delivery, but operates as a tier-1 prime contractor with self-perform capability far exceeding CE Group's scale.
• Fulton Hogan: Australian and Pacific infrastructure services contractor and CE Group customer. Overlaps in civil infrastructure electrical work but is primarily focused on roading and surfacing with a much broader service portfolio.
• McConnell Dowell: Australian infrastructure construction contractor (and CE Group customer) with operations across Australia and Asia-Pacific. Overlaps in water and resource infrastructure electrical project delivery, though focused on pipeline and civil work.
• Worley Limited: Global Australian-headquartered energy and resources engineering firm. Competes with CE Group for engineering design and electrical project work in mining and energy, but operates at vastly greater scale across a broader project portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CE-GROUP
• Facebookfacebook.com/cegroupelectrical
• LinkedInlinkedin.com/company/complexelectrical
• Xx.com/CEQ31166860

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CE Group