Brad's Picker Services

What Brad's Picker Services does

Brad's Picker Services Ltd. is a privately held, founder-led industrial services company headquartered in Whitecourt, Alberta, with a secondary office in Grande Prairie. Founded in 1990 and operating with 11-50 employees, the company provides heavy lifting, hauling, and on-demand delivery services to the oilfield, construction, and forestry industries across northern Alberta.

The core offering is built around a diversified capital-intensive fleet: stiff-boom pickers (35-45 ton) and knuckle-boom pickers (8-40 ton) for tight-space and heavy-lift work; mobile cranes up to 110 ton, rough terrain cranes up to 160 ton, and carry deck cranes (15-25 ton); a hauling fleet spanning hiboy, scissor, step deck, double drop, and equipment trailers for pipe, tanks, and heavy equipment; and on-demand hotshot trucks (1 and 5 ton units) with or without launchers. The portfolio is supplemented by ancillary rentals — office/lunch shacks, seacans, rig mats, and jersey barriers — that capture incremental site spend.

The business model is usage-based with quote-driven pricing on both hourly and long-term day rates, plus multi-year contracts on sustained projects. Sales run entirely through 24-hour phone dispatch and word-of-mouth within the regional industrial customer base, with no digital marketing or self-service channel. The company holds COR, ComplyWorks, and ISN safety pre-qualifications, which function as gating credentials for prime contractor work in Alberta's oilfield and industrial sectors.

Name

Brad's Picker Services

Legal name

Brad's Picker Services Ltd.

Website

https://bradspickerservices.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Brad's Picker Services Ltd. is a Whitecourt, Alberta-based heavy equipment rental and hauling company serving the oilfield, construction, and forestry industries across northern Alberta with pickers, cranes up to 160 tons, hauling trailers, and on-demand hotshot delivery.

Ownership category

akta.pro rank

Product category

Heavy Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Specialized Freight Trucking (4842)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

Keywords

• Heavy equipment rental
• Picker services
• Crane services
• Industrial hauling
• Hotshot trucking

Headquarters

HQ city

Whitecourt

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of heavy equipment including pickers, cranes, and trailers. Offers both hourly rates and long-term day rates for sustained project needs.
2. Picker Services: Picker operations including stiff boom (35-45 ton) and knuckle boom (8-40 ton) lifts for heavy lifting in various settings from residential to large tank farm environments.
3. Crane Services: Mobile cranes (110 ton), rough terrain cranes (30-160 ton), and carry deck cranes (15-25 ton) for diverse lifting requirements.
4. Hauling Services: Transportation services with various trailer types including hiboy, scissor, step deck, double drop, and equipment trailers. Serves oilfield, construction, and forestry industries.
5. Hotshot Services: On-demand expedited delivery trucks traveling across the province, equipped with or without launchers. Available in 1 or 5 ton units.
6. Equipment and Facility Rentals: Rental of supporting equipment including office/lunch shacks (8x40), seacans (20', 40'), rig mats (8'x20', 8'x40'), and jersey barriers (red, gray).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Brad's Picker Services Ltd. rents and operates heavy industrial equipment for lifting, hauling, and transportation in the oilfield, construction, and forestry sectors. Core offerings include picker services (stiff boom 35-45 ton and knuckle boom 8-40 ton), crane services (mobile up to 110 ton, rough terrain up to 160 ton, carry deck 15-25 ton), heavy hauling with multiple trailer types, on-demand hotshot trucking, and ancillary rentals of office/lunch shacks, seacans, rig mats, and jersey barriers. Services are delivered with skilled operators to customer job sites across northern Alberta.

Product overview

Brad's Picker Services Ltd. is a heavy equipment rental and service company offering picker services (stiff boom 35-45 ton and knuckle boom 8-40 ton), crane services (mobile up to 110 ton, rough terrain up to 160 ton, carry deck 15-25 ton), hauling services (various trailers including hiboy, scissor, step deck, double drop, equipment trailer), and on-demand hotshot services (1-5 ton units with various trailer configurations). The company also offers equipment rentals including office/lunch shacks, seacans, rig mats, and jersey barriers. The portfolio consists of core equipment rental services supplemented by ancillary rental products for industrial and commercial job sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Picker Services Picker services featuring a diverse fleet of both stiff boom and knuckle boom units capable of accommodating heavy lifts and tight spaces. Stiff boom options include 35 ton and 45 ton capacities; knuckle boom options include 8 ton, 14 ton, and 40 ton capacities. Serves oilfield, construction, and forestry clients across northern Alberta.
• Crane Services Crane services with mobile cranes up to 110 ton, rough terrain cranes from 30 ton up to 160 ton, and carry deck cranes from 15 ton up to 25 ton for a wide range of lifting jobs across oilfield, construction, and forestry industries.
• Hauling Services Heavy hauling services for the oilfield, construction, and forestry industries with various trailer types including hiboy, scissor, step deck, double drop, and equipment trailers. Services include pipe, tanks, and heavy equipment transport.
• Hotshot Services On-demand hotshot trucking services across the province, available with or without launchers in 1 or 5 ton units. Trailer options include 25' Beaver Tail, 25' Goose Neck, and 36' Goose Neck.
• Office/Lunch Shack Rental 8 x 40 office/lunch shack with large open area, separate office with bulletin and white boards, propane tank, and air conditioning. Optional extras include tables/chairs, microwave, tableware, and office desk/chair.
• Seacan Rental Lockable storage seacans available in 20' and 40' sizes with lockable doors on both ends.
• Rig Mats Rental Rig mats available in 8' x 20' and 8' x 40' sizes for site access and ground protection at industrial job sites.
• Jersey Barriers Rental Jersey barriers available in red and gray colors for site security and traffic control at industrial job sites.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• TNT Crane & Rigging: Multi-region crane rental and rigging services provider in the U.S. and Canada. Comparable to Brad's Picker Services for lifting, hauling, and rigging jobs in oil & gas and industrial construction, though operating at significantly larger scale.
• BrandSafway: Major provider of scaffolding, access, and lifting/rigging services to industrial and construction markets. Comparable to Brad's because of overlapping crane, rigging, and industrial lifting offerings for oil & gas, energy, and infrastructure customers in western Canada.
• Maxim Crane Works: Large North American lattice-boom and telescopic crane rental provider serving commercial, industrial, and infrastructure end markets. Comparable to Brad's as a competitor for mid- to large-capacity crane work (their fleet spans well beyond Brad's 160 ton ceiling).
• Mammoet Canada: Global heavy lifting and transport specialist with significant Canadian operations serving oil & gas, mining, and infrastructure. Comparable to Brad's on heavy crane, picker, and specialized hauling work for tank farm, refinery, and industrial construction projects in Alberta.
• Wajax Industrial (Powerline / crane and material handling): Canadian industrial equipment distributor and rental provider with cranes, material handling, and forestry equipment exposure. Comparable to Brad's as an equipment-focused competitor serving oilfield, construction, and forestry customers across Alberta.
• United Rentals (Canada): North America's largest equipment rental company with a broad fleet including aerial, crane, and material handling assets. Comparable to Brad's Picker Services as a direct competitor for crane and picker rentals serving oilfield, construction, and industrial customers, though at vastly greater scale and geographic reach.
• Aecon Group (Industrial Services / crane and heavy haul): Major Canadian construction and infrastructure contractor with industrial services including heavy lift and hauling capabilities. Comparable to Brad's Picker Services for large oil & gas, pipeline, and infrastructure lifting and hauling contracts in Alberta.

Direct peers

• Sterling Crane (Canada): One of Canada's largest mobile crane rental providers operating across Western Canada with rough terrain, all-terrain, and crawler cranes. Highly comparable to Brad's Picker Services in product (mobile and rough terrain cranes) and geography (Alberta and western Canada oilfield, construction, and infrastructure customers).
• WesternOne (WesternOne Rentals & Sales): Western Canadian provider of aerial, crane, and material handling equipment rentals serving construction, oil & gas, and infrastructure customers in Alberta and BC. Directly comparable to Brad's Picker Services in product mix, target verticals, and Alberta operating region.

Regional players

• Big Grizzly Crane & Hoisting: Regional crane service provider operating in Western Canada with picker, boom truck, and crane rentals for oil & gas, construction, and forestry. Closely comparable to Brad's Picker Services in fleet profile, vertical mix, and Alberta operating footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brad-s-picker-services-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brad's Picker Services