Pascher Heinz

What Pascher Heinz does

Pascher+Heinz GmbH is a Munich-based brand agency founded in 1996 by Reinhard Pascher and Bernhard Heinz, specializing in strategic and creative services for athletic and sports-oriented brands. The firm operates an interdisciplinary methodology branded as Sports.Design.Thinking, which integrates sports science, design thinking, business strategy, and psychology into a structured four-pillar service framework: Strategy (research, positioning, game plans), Identity (positioning, naming, design systems, tonality), Experience (campaigns, digital, print, product, space, activation), and Content (photo, video, illustration, 3D/AR/VR, generative AI, motion, sound, copywriting). Supporting tools include the Brand Triangle, Identity Circle, Experience Square, and Game Plan deliverables that codify the agency's approach.

The agency operates as a sales-led B2B professional services firm, selling project-based engagements and ongoing retainers through direct relationship-based business development, with named contacts for New Business (Johannes Schüssler) and People/Partner/Press (Johannes Maur). Pricing is quote-based and not publicly disclosed. The client base spans enterprise sports and outdoor brands (adidas, BMW Golfsport, Dynafit, Fischer, SALEWA, Sympatex, MAHLE) alongside selective non-sports enterprise work (Allianz, Weleda, ABUS) and startup engagements (LaMunt, VORN, Radify, Plankpad, neja). Geographic reach is concentrated in the DACH region (Germany, Austria, Switzerland) with selected cross-border engagements.

Pascher+Heinz is an owner-managed private limited company (GmbH) with no external institutional investors, parent company, or disclosed funding rounds. Headcount stands at 20+ creatives, with 19 team members displayed on the website. The firm has diversified into a secondary revenue line through 'The Garden,' an award-winning (BDA-Preis Bayern 2004) flexible workspace facility at its Munich headquarters, available for external booking since May 2024. Strategic positioning emphasizes the 'Brand Coach' role and long-tenured client relationships, including 10+ year continuous engagements with BMW Golfsport and Dynafit.

Name

Pascher Heinz

Legal name

Pascher+Heinz GmbH

Website

https://pascher-heinz.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pascher+Heinz is a Munich-based brand agency founded in 1996 that provides strategy, identity, experience, and content services to athletic, sports, and outdoor brands using its proprietary Sports.Design.Thinking methodology, primarily serving enterprise clients across the DACH region.

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Brand strategy consulting
• Brand identity design
• Sports brand agency
• Creative content production
• Brand experience design

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy Services: Full-service brand agency providing holistic brand direction including strategy, identity, and experience development. Revenue is generated through project-based consulting engagements and ongoing agency retainer relationships with clients.
2. Content Production: Creative storytelling and content production services including photo, video, illustration, 3D/AR/VR, motion design, sound, and copywriting. Billed as part of integrated brand campaigns or as standalone content projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pascher+Heinz is a Munich-based brand agency that consults and coaches athletic and sports-oriented brands through four integrated service pillars: Strategy (purpose, positioning, Game Plan), Identity (naming, design systems, tonality), Experience (campaigns, digital, print, product, space, activation), and Content (photo, video, illustration, 3D/AR/VR, motion, sound, copywriting). All engagements are anchored in the proprietary Sports.Design.Thinking methodology, an interdisciplinary framework combining sports science, business, psychology, and design.

Product overview

Pascher+Heinz is a brand agency offering a holistic brand coaching system through four core service pillars: Strategy (establishing brand foundation through research, insights, workshops, and game plans), Identity (creating unique brand identity through positioning, design, and tonality systems), Experience (bringing brands to life across campaigns, digital, print, product, space, and activation), and Content (producing creative assets including photo, video, illustration, 3D/AR/VR, and generative AI). The agency operates its proprietary Sports.Design.Thinking methodology as an interdisciplinary framework combining sports, design, and scientific disciplines. Additionally, the company offers The Garden, a flexible creative workspace facility in Munich available for booking.

Differentiator

Problem solved

Functional benefit

Brands

• The Garden: A flexible workspace facility in Munich designed for creative work and brainstorming, with award-winning architecture by Florian Nagler (BDA-Preis Bayern winner)

Products and services

• Strategy Services Strategic brand consulting establishing the foundation of brand existence through analysis, research, insights, workshops, purpose definition, and Game Plan development, including change management, employee engagement, and culture building for enterprise clients.
• Identity Services Brand identity development including positioning, competence documentation, character shaping, naming, narrative creation, design guidelines, branding, colors, typography, iconography, layout, interaction design, and tonality across visual, verbal, spatial, sonic, haptic, and motion dimensions.
• Experience Services Brand experience activation across campaign, digital (website, newsletter, social media), print (adverts, editorial, corporate), product (portfolio, language, packaging), space (retail, trade shows, exhibitions), and activation (point of sale, events, sponsoring).
• Content Services Creative content production including photo, video, illustration, 3D/AR/VR, generative AI, motion design, sound design, and copywriting services for brand storytelling and engagement.
• The Garden Workspace Flexible creative workspace at the Munich location, featuring award-winning architecture and adaptable office formats (Boston and Madison Square), available for booking by external companies and startups for agile working, focused work, and creative brainstorming.

Quantifiable outcome

• 10+ years of consecutive BMW Golfsport creative leadership
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BMW GolfsportflagshipStrategic or Co-development Partner · 3 July 2024Pascher+Heinz secured creative leadership role for BMW Golfsport and supported the communication of the BMW International Open for the tenth consecutive year in 2024. This long-standing partnership demonstrates deep integration with BMW's golf sports communication strategy.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MetaDesign: German-origin brand consultancy with sports and mobility clients (notably Audi/VW family). Comparable size and methodology around brand strategy and identity systems.
• KMS Team: Munich-based brand consultancy with strong sports and premium-brand portfolio; comparable to Pascher+Heinz in DACH market positioning, sports-sector focus, and integrated strategy-to-execution service model.
• Mutabor Design: Hamburg-based brand and design agency with sports/lifestyle expertise; comparable as a German mid-size creative shop offering strategy-to-execution brand work for premium consumer clients.
• Strichpunkt Design: Stuttgart-based brand and design agency operating in adjacent sports/lifestyle verticals with strong enterprise clients; comparable methodology (structured design systems) and similar scale to Pascher+Heinz.
• Kemper Kommunikation (formerly KemperTrautmann): German brand agency with deep sports/automotive heritage (BMW, Audi, FC Bayern Munich). Direct overlap with Pascher+Heinz on sports brand strategy, BMW work, and DACH enterprise client roster.

Broad incumbents

• Serviceplan Group: Largest independent German agency group with extensive sports marketing work; competes with P+H on integrated campaigns for sports and automotive brands but at significantly larger scale.
• Landor & Fitch: Global brand consultancy with sports-sector work (FIFA, Olympic programs). Overlaps with Pascher+Heinz on athletic brand identity and experience design but offers much wider geographic and capability footprint.
• Interbrand: Global brand consultancy operating at much larger scale; comparable core offering (brand strategy, identity, valuation) but serves broader industries and competes for the same enterprise brand mandates P+H targets in sports.
• Jung von Matt: Major German creative agency network with sports clients; comparable creative pedigree but broader offering including media and digital that P+H does not match in scale.

Regional players

• Scholz & Friends: Hamburg-rooted creative agency group with sports and automotive work; comparable as a German mid-to-large independent but operates with broader media and digital capabilities than Pascher+Heinz.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/pascherheinz
• Instagraminstagram.com/pascherheinz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pascher Heinz