The Baker Benefit Group
The Baker Benefit Group, a division of Brown & Brown (NYSE: BRO), provides employee benefits brokerage and administration services—including compliance, analytics, and voluntary programs—to large employer groups from its Falmouth, Maine office.
- Company typePrivate
- Founded1939
- HeadquartersRidgefield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Baker Benefit Group does
The Baker Benefit Group is a division of Brown & Brown, Inc. (NYSE: BRO), a publicly traded U.S. insurance brokerage, operating from a regional office in Falmouth, Maine. The firm provides employee benefits brokerage and administration services to large employer groups, structuring its offerings as a core Employee Benefits Overview supported by seven sub-modules: Benefits Administration & Technology, Benefits Compliance Support, Data & Analytics, International Benefits, Absence Management & Ancillary Programs, Voluntary & Lifestyle Benefits, and Medicare Solutions. The Baker Benefit Group became a division of Brown & Brown in 2024, inheriting access to a global distribution network of 700+ locations and approximately 23,000 professionals, with the parent operating since 1939 (85+ years).
The business model is commission-based: revenue is generated through insurance brokerage commissions on placement of group benefits and ancillary policies for business clients. Pricing is quote-based with no publicly disclosed rates, billing runs on an annual cadence, and revenue mechanics align with subscription/recurring characteristics on retained accounts. Distribution is executed through Brown & Brown's direct enterprise field-sales organization, which targets mid-market and large corporate clients and operates a centralized phone contact center (877-321-4427). Geographic presence is identified only in Maine, USA, with broader reach delivered through the parent's offices across the U.S., Canada, the U.K., and Ireland.
Technology positioning relies on the parent's insurance brokerage technology platform rather than disclosed proprietary product IP: no APIs, SDKs, mobile apps, patents, AI/ML capabilities, or named data assets are documented for The Baker Benefit Group. Marketing is centralized under the Brown & Brown brand via LinkedIn, X, Instagram, Facebook, and a News & Insights blog. No named customer logos, certifications, awards, leadership team members, or stand-alone revenue figures are disclosed for the division; parent Brown & Brown reported consolidated FY2023 total revenues of $4.1 billion.
The Baker Benefit Group firmographics
Firmographics- Name
- The Baker Benefit Group
- Legal name
- The Baker Benefit Group
- Website
- https://tbbgroup.net
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Baker Benefit Group, a division of Brown & Brown (NYSE: BRO), provides employee benefits brokerage and administration services—including compliance, analytics, and voluntary programs—to large employer groups from its Falmouth, Maine office.
- Ownership category
- akta.pro rank
The Baker Benefit Group industry classification
Industry- Product category
- Employee Benefits Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
Keywords
Where The Baker Benefit Group is headquartered
LocationHeadquarters
- HQ city
- Ridgefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Baker Benefit Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Revenue generated through insurance brokerage commissions on placement of insurance policies and employee benefits programs for business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise insurance solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Baker Benefit Group product offering
Product offeringCore offering
The Baker Benefit Group is a retail brokerage that supplies supplementary employee benefits items and services to large employer groups. Operating as a division of Brown & Brown, the firm brokers, administers, and consults on employee benefits programs covering benefits administration, compliance support, data analytics, international benefits, absence management, voluntary and lifestyle benefits, and Medicare solutions for business clients.
Product overview
The Baker Benefit Group is a division of Brown & Brown offering a comprehensive suite of employee benefits solutions. The portfolio consists of a core Employee Benefits Overview service supported by seven integrated modules: Benefits Administration & Technology, Benefits Compliance Support, Data & Analytics, International Benefits, Absence Management & Ancillary Programs, Voluntary & Lifestyle Benefits, and Medicare Solutions. This modular architecture allows organizations to select individual services or leverage the integrated platform to address their complete employee benefits needs, from administration and compliance to analytics and voluntary benefit programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Overview
Companies that use The Baker Benefit Group
Customer profileSegments1 record
Ideal customer profiles1 record
The Baker Benefit Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Baker Benefit Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Baker Benefit Group competitors and assessment
Company assessmentDirect peers
- USI Insurance Services: USI is a national U.S. insurance brokerage and consulting firm with deep employee benefits capabilities across administration, analytics, and compliance, making it a direct competitor for employer benefits accounts.
- Alliant Insurance Services: Alliant is a large U.S. insurance brokerage with a significant employee benefits practice serving mid-market to large employers, providing direct competition in benefits placement, analytics, and compliance support.
- OneDigital: OneDigital is a leading U.S. employee benefits and insurance brokerage focused heavily on mid-market and large employers, offering benefits administration, compliance, and analytics — directly overlapping Baker Benefit Group's core proposition.
- NFP (an Aon company): NFP is a U.S. insurance and benefits brokerage with deep employee benefits and HR consulting capabilities across property/casualty and benefits lines, recently acquired by Aon — closely comparable to Baker Benefit Group's positioning.
Regional players
- Hub International: Hub International is a North American insurance brokerage with strong regional presence and an employee benefits practice; regional positioning makes it a relevant comparable for Maine-based employer groups.
Broad incumbents
- Lockton Companies: Lockton is the world's largest independent insurance brokerage with significant employee benefits capabilities for mid-market and large employers, comparable to Baker Benefit Group's enterprise-focused benefits proposition.
- Willis Towers Watson (WTW): WTW is a global advisory, broking, and solutions firm with a major employee benefits practice (including their Technology and Administration Solutions) — a broad incumbent in benefits brokerage and administration, comparable at the enterprise level.
- Arthur J. Gallagher & Co. Gallagher is a global, publicly traded insurance brokerage with a sizable U.S. employee benefits consulting and administration practice — a broad incumbent competitor across benefits, risk management, and HR consulting.
- Marsh McLennan: Marsh McLennan (parent of Marsh and Oliver Wyman) operates a global benefits brokerage and consulting practice; broad incumbent competing for multinational employer benefits accounts that Baker Benefit also targets via International Benefits.
- Aon: Aon is a global professional services firm with a leading employee benefits consulting and brokerage practice through Health Solutions; broad incumbent competing for large, complex employer benefits engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Baker Benefit Group social profiles
Digital presenceThe Baker Benefit Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Baker Benefit Group leadership team
Management profileNumber of profiles
The Baker Benefit Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Baker Benefit Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Baker Benefit Group
What does The Baker Benefit Group do?
The Baker Benefit Group is a retail brokerage that supplies supplementary employee benefits items and services to large employer groups. Operating as a division of Brown & Brown, the firm brokers, administers, and consults on employee benefits programs covering benefits administration, compliance support, data analytics, international benefits, absence management, voluntary and lifestyle benefits, and Medicare solutions for business clients.
Is The Baker Benefit Group a public or private company?
The Baker Benefit Group is a private company. It is classified as corporate owned and is currently operating.
When was The Baker Benefit Group founded?
The Baker Benefit Group was founded in 1939. It employs 1 to 10 people.
Where is The Baker Benefit Group based?
The Baker Benefit Group is headquartered in Ridgefield, United States, in the North America region.
How does The Baker Benefit Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are The Baker Benefit Group's main competitors?
Direct peers on record are USI Insurance Services, Alliant Insurance Services, OneDigital and NFP (an Aon company). Hub International is listed as a regional player. Broad incumbents are Lockton Companies, Willis Towers Watson (WTW), Arthur J. Gallagher & Co., Marsh McLennan and Aon.
Does The Baker Benefit Group have an API?
No public API is recorded for The Baker Benefit Group.
What industry is The Baker Benefit Group in?
The Baker Benefit Group's product category is Employee Benefits Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting. Its NAICS code is 524210 and its SIC code is 6411.