What Lace Laboratory does

Lace Laboratory (operating as Lace Lab) is a direct-to-consumer e-commerce retailer specializing in replacement shoelaces for popular sneaker models. Founded around 2015 and headquartered at 12060 Florence Ave in Santa Fe Springs, California, the company serves individual sneaker enthusiasts, collectors, and owners of dress shoes and boots through its Shopify-based storefront at lacelab.com. Its core product portfolio spans 274+ SKUs across multiple constructions (flat, rope, thin oval, thin rope), materials (cotton, polyester, waxed cotton, nylon with elastic core, genuine leather), and features (3M reflective, waxed), with model-specific replacements for Jordan 1, Jordan XI, Nike Dunk, Nike Air Force 1, Nike Air Max, Adidas Ultra Boost, and Off-White collaborations. Pricing is structured in tiers from $4.95–$5.95 for standard laces, $6.95 for premium (reflective/waxed), and $16.95–$19.95 for luxury leather with plated metal aglets, with volume discounts up to 25% off for 12+ pairs and free U.S. shipping on orders over $15.

The business operates on a pure direct-to-consumer model with no retail, marketplace, or wholesale distribution. Revenue is generated entirely through one-time online purchases, with no subscription component, supplemented by accessories (lace locks, aglets), apparel, stickers, and gift cards. Marketing relies on 15,000+ verified five-star reviews and a 4.8/5 rating as social proof, alongside SEO-optimized sneaker-specific URL structures, a referral program, and blog content. The company is bootstrapped and founder-owned, with 1–10 employees, no disclosed institutional funding, and no parent company, having reached a cumulative base of 500K+ customers without external capital.

Name

Lace Laboratory

Legal name

LaceLab

Website

https://lacelab.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Lace Laboratory is a direct-to-consumer e-commerce retailer specializing in replacement shoelaces for popular sneaker models, serving individual sneaker enthusiasts, collectors, dress shoe, and boot owners through its Shopify storefront at lacelab.com.

Ownership category

akta.pro rank

Product category

Footwear Accessories

NAICS

Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Footwear Manufacturing (3162)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)

akta.pro secondary industry

Trims & Notions (Zippers, Buttons, Elastics, Labels, Threads) (CRAAAMAH)

Keywords

• Replacement shoelaces
• Sneaker laces
• Leather shoelaces
• Reflective shoelaces
• Shoe accessories

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Lace Lab generates revenue through direct-to-consumer sales of replacement shoelaces and accessories via its e-commerce website. All products are sold as one-time purchases with no subscription model. Volume discounts are applied at checkout (10% off 3 pairs, 15% off 5, 20% off 7, 25% off 12+). Average order includes multiple pairs to reach the free shipping threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lace Lab is a direct-to-consumer e-commerce retailer that manufactures and sells replacement shoelaces for sneakers, dress shoes, and boots. The company offers exact-match replacement laces in multiple constructions (flat, rope, thin oval, thin rope) and materials (cotton, polyester, waxed cotton, nylon with elastic core, genuine leather), with color and length matching tailored to specific sneaker models including Jordan 1, Jordan XI, Nike Dunk, Air Force 1, Air Max, Adidas UltraBoost, ASICS, and Off-White collaborations.

Product overview

Lace Lab is a specialty replacement shoelace retailer offering a comprehensive portfolio of shoelace products for sneaker enthusiasts. The company provides exact-match replacement laces designed to replicate original factory specifications for popular sneaker models including Nike Air Jordan 1, Jordan XI, Nike Dunk, Nike Air Force 1, Nike Air Max, Adidas UltraBoost, ASICS, and Off-White collaborations. Product portfolio spans multiple constructions (flat, rope, thin oval, thin rope), materials (cotton, polyester, waxed cotton, leather), and features (reflective, waxed, 3M reflective). The company also offers accessories (lace locks, aglets) and gift cards. Pricing ranges from $3.95 for thin rope laces to $19.95 for luxury leather laces, with standard lace prices between $4.95-$6.95. Free U.S. shipping is available on orders over $15, with bulk discounts up to 25% off.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Sellers Collection Collection of Lace Lab's most popular replacement shoelaces including Jordan 1, Nike Dunk, and Off-White style laces, featuring flat and rope constructions in various colors; targeted at sneaker enthusiasts seeking the brand's top-selling items.
• Boot Laces Durable boot laces made from high-quality polyester blend, designed for work boots and hiking boots with water-resistant waxed cotton and rawhide options; available in lengths from 45 to 72 inches for boot owners.
• Waxed Dress Shoelaces Premium waxed laces designed for formal dress shoes with water-resistant wax coating for enhanced durability and a refined glossy finish; targeted at consumers with formal footwear.
• Flat Shoelaces Premium flat shoelaces crafted from high-quality cotton or polyester, designed for clean sneaker style with low-profile aesthetics and secure grip; available in lengths from 30 to 72 inches.
• Reflective Flat Laces Flat shoelaces with reflective properties for enhanced visibility and style, featuring 3M reflective fibers that illuminate under direct light.
• Jordan 1 Replacement Shoelaces Replacement laces specifically designed for Nike Air Jordan 1 sneakers, matching original length, width, and soft feel; available in 54, 63, and 72 inch lengths for Low, Mid, and High models.
• XI Rope Laces (Jordan XI) Thick rope laces designed specifically for Air Jordan XI sneakers, approximately 6mm in diameter; available in 45 inch for Lows and 54 inch for Highs.
• Luxury Leather Laces Premium shoelaces crafted from genuine leather with plated metal aglets (gold, gunmetal, or silver); available in over 20 colors, lengths from 36 to 63 inches, priced from $16.95 to $19.95.
• Nike Dunk Replacement Shoelaces Replacement laces for Nike Dunk sneakers matching original look, feel, and measurements; available in 54 inch for Lows and 63 inch for Highs.
• Off-White Style 'SHOELACES' Shoelaces featuring the signature 'SHOELACES' text print inspired by Nike x Off-White collaborations; made from premium polyester with approximately 8mm width, available in 45, 54, and 63 inch lengths.
• 3M Reflective Rope Laces Premium rope laces with built-in 3M reflective fibers that illuminate under direct light for visibility and style; constructed with durable rope-lace design for everyday wear.
• Rope Laces Premium rope sneaker laces crafted from braided nylon with an elastic core, approximately 5mm in diameter; designed for durability, secure knotting, and bold sneaker style, available in lengths from 30 to 54 inches.
• Thin Oval Laces Slim oval-shaped laces designed for clean athletic finish, suitable for sneakers requiring thinner lace profiles.
• Thin Rope Laces (Roshe-Style) Thin rope laces approximately 3mm in diameter designed for Nike Roshe and kids sneakers with 3–4 eyelets; available in 36 inch length.
• Ultra Boost Shoe Laces Replacement laces specifically designed for Adidas UltraBoost sneakers, available in rope, flat, and reflective options; standard 41 inches for regular UltraBoost and 36 inches for Uncaged models.
• Waxed Shoe Laces Cotton shoelaces with wax coating providing water resistance, superior knot retention, and a subtle glossy finish; available in 30, 45, 54, and 63 inch lengths in colors including Black, White, Sail, Pink, Red, and Royal Blue.
• 45-Inch Shoelaces 45 inch premium shoelaces crafted from polyester and waxed cotton, designed for sneakers with 5–6 eyelet pairs such as Air Max, Adidas Samba, and Yeezy 350.
• 30-Inch Shoelaces 30 inch premium shoelaces designed for low-cut sneakers with 3 eyelet pairs, offering durability and lasting color.
• Lace Locks Lace locking devices that secure laces without tying, providing slip-on convenience and adjustable tension for sneakers.
• Aglets Metal tips for shoelace ends that prevent fraying and add decorative finishing, including gold-plated, gunmetal, and silver-plated options.
• Gift Cards Digital gift cards available in various denominations for purchasing Lace Lab products.

Quantifiable outcome

• 30-day money back guarantee with free return shipping on qualifying orders reduces purchase risk.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Loop King Laces: Loop King Laces is a direct-to-consumer replacement shoelace retailer offering lace kits and accessories for sneakers (Jordan, Nike, Adidas). Highly comparable to Lace Lab: same product category, sneakerhead target audience, DTC e-commerce GTM, and similar volume-discount pricing model.
• Miscly: Miscly is a replacement shoelace brand focused on sneaker models including Yeezys, Jordans, and Air Force 1s, offering exact-length and color-matched laces via its own Shopify storefront. Directly comparable to Lace Lab on specialization, model-specific SKU breadth, and DTC-only distribution.
• NewLaces: NewLaces is a specialty replacement shoelace brand selling model-specific laces for popular sneakers including Jordans, Dunks, and Yeezys. Directly comparable to Lace Lab on product positioning (stock-match aesthetic), sneakerhead customer base, and online-only DTC sales model.
• Captain Laces: Captain Laces sells replacement shoelaces for popular sneaker models with an emphasis on exact colorway matching for Jordan, Nike, and Adidas silhouettes. Comparable to Lace Lab on target customer (sneaker enthusiasts), product approach (model-specific color/length), and DTC-only GTM.
• Laced Creations: Laced Creations is a small DTC shoelace brand offering replacement laces and shoe charms targeted at sneaker enthusiasts and customizers. Comparable to Lace Lab on niche e-commerce positioning, sneakerhead audience, and accessory product extensions.
• Solid Laces: Solid Laces is a DTC replacement shoelace company offering premium cotton, waxed, and rope laces in many colorways for sneakers like Yeezys, Jordans, and Ultraboost. Closely comparable to Lace Lab on construction variety, sneaker-model targeting, and direct e-commerce distribution.

Broad incumbents

• Etsy: Etsy is a broad online marketplace hosting thousands of small sellers of replacement shoelaces, custom aglets, and sneaker accessories. Comparable as an indirect competitor distribution channel and as a fragmented incumbent against which DTC specialists like Lace Lab compete for sneakerhead purchase intent.
• Amazon: Amazon is a broad e-commerce marketplace with massive third-party selection of replacement shoelaces from many brands and resellers, including 3M reflective and leather variants. Comparable as the dominant incumbent where many replacement-lace purchases actually happen, despite Lace Lab's DTC-only stance.
• Nike: Nike is the original equipment manufacturer for most of the sneaker models Lace Lab targets (Jordan, Dunk, Air Force 1, Air Max) and occasionally sells replacement laces through its own channels. Comparable as the upstream brand whose product ecosystem defines Lace Lab's addressable market and whose brand codes Lace Lab reverse-engineers.

Emerging players

• Buckleguy: Buckleguy is a US-based retailer of shoe hardware, findings, and components including aglets, eyelets, and leather laces. Comparable to Lace Lab on the leather-aglet product line and DIY sneaker-customization supply, with broader hardware scope overlapping at the components level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lacelab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lace Laboratory