Fair Trade India
- Company typePrivate
- Founded2009
- HeadquartersAlappuzha, India
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Fair Trade India firmographics
Firmographics- Name
- Fair Trade India
- Legal name
- Fair Trade India
- Website
- https://fairtradeindia.in
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Fair Trade India industry classification
Industry- Product category
- Natural Fiber Products & Floor Coverings
- NAICS
- Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
- akta.pro secondary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where Fair Trade India is headquartered
LocationHeadquarters
- HQ city
- Alappuzha
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Fair Trade India business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Product Manufacturing and Export: The company generates revenue through the manufacture and export of natural coir, rubber, jute, and polypropylene products. Revenue is derived from product sales to international buyers, with offerings spanning floor coverings, erosion control materials, horticulture products, and handicrafts. The model emphasizes fair trade principles and direct client relationships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Fair Trade India product offering
Product offeringCore offering
Fair Trade India is a manufacturer and exporter of natural fiber products based in Alappuzha, Kerala. The company produces and supplies coir (coconut fiber), rubber, jute, and polypropylene floor coverings, as well as erosion control materials and horticulture products including coco peat and grow bags. Operations are anchored in southern India with export reach to international importers, distributors, and environmental/nursery businesses.
Product overview
Fair Trade India is a manufacturer and exporter of natural and synthetic floor covering products based in Alleppey, Kerala, India. Their product portfolio consists of Coir Products (door mats, carpets, matting), PVC Tufted Coir Mats, Rubber Mats (grill, hollow, pin variants), Jute Rugs, and Poly Propylene Mats as floor coverings; Geotextiles and Coco Logs for erosion control; and a comprehensive Horticulture line including Coco Peat, Coco Chips, Coco Disk, Coco Pots, Coir Fiber, Coir Rope, Mulch Mat, and Grow Bags. Additionally, they offer Handicrafts & Artisans products including Coconut Shell Products, Fork and Spoon, Birds Nest, and various Hammocks (Sitting Round, Sitting Square, Lying, Baby Oonjaal). The company operates as a traditional manufacturer with a focus on natural fibers, agricultural products, and erosion control materials, holding a National Award for Best Export Performance from the Government of India.
Differentiator
Problem solved
Functional benefit
Products and services
- Coir Products Natural coconut fiber-based products manufactured and exported for use as floor coverings, mats, and related applications. Targeted at international importers and distributors.
- PVC Tufted Coir Mats PVC-tufted coir mats combining coconut fiber with PVC backing, manufactured for the export market.
- Rubber Mats Rubber floor mats manufactured by the company and sold to international buyers and distributors.
- Jute Rugs Natural jute rugs manufactured and exported for floor covering applications.
- Polypropylene Mats Polypropylene-based floor mats manufactured by the company for export markets.
- Erosion Control Products Coir-based erosion control materials (such as geotextiles and netting) supplied to environmental contractors, landscapers, and civil engineering projects.
- Horticulture Products Horticulture inputs including coco peat, grow bags, and related growing media supplied to nurseries, greenhouse operators, and horticulture distributors.
- Handicrafts & Artisans Handcrafted products produced by artisans, offered as part of the company's export portfolio.
Companies that use Fair Trade India
Customer profileSegments3 records
Ideal customer profiles3 records
Fair Trade India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fair Trade India partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Fair Trade India competitors and assessment
Company assessmentDirect peers
- Dhanalakshmi Loomtex: Indian coir rug and mat manufacturer exporting floor coverings and erosion control products. Comparable in scale, product mix, and export customer profile to Fair Trade India.
- Hayleys Fibre: Sri Lanka-based subsidiary of Hayleys PLC, one of the largest coir fiber and coir product manufacturers globally. Directly comparable product line (coir fiber, mats, geotextiles, horticultural substrates) and serves similar international export markets.
- Allgrass: India-based coir and natural fiber floor covering manufacturer offering mats, rugs, and geotextiles for international buyers. Directly competes in the same sustainable floor coverings category.
- Cocogreen: UK-based supplier of coir substrates (coco peat, coir fiber, grow bags) for horticulture and hydroponics. Comparable in the horticulture product line and international B2B distribution model.
- K.P. Kuriakose: Alappuzha-based coir manufacturer and exporter of mats, rugs, geotextiles, and coco peat. Operates in the same Kerala coir cluster with overlapping product categories and direct-export GTM.
- Coir Green: Indian coir products and erosion control solutions manufacturer, producing coir logs, geotextiles, and coco peat. Overlaps with Fair Trade India's erosion control and horticulture product lines.
- Vijaya Coir Mills: Alappuzha-based coir manufacturer producing mats, fiber, and horticultural products for export. Operates in the same Kerala coir hub with similar product breadth and export orientation.
Broad incumbents
- Shaw Industries: Major US flooring manufacturer with broad residential and commercial floor covering portfolio. Represents the large-incumbent benchmark for sustainable and natural fiber flooring segments.
- Interface: Global commercial flooring and modular carpet incumbent with a strong sustainability mission. Adjacent in floor coverings category and represents the scale end of the sustainable flooring market that natural fiber producers compete for share in.
Regional players
- Pelican Rope: US-based rope and mat manufacturer offering industrial and commercial mats. Comparable in the rubber mat and industrial mat category but serves primarily North American markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fair Trade India social profiles
Digital presenceFair Trade India compliance and trust
Trust signalCompliance1 record
Fair Trade India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Trade India leadership team
Management profileNumber of profiles
Fair Trade India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Trade India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Trade India
What does Fair Trade India do?
Fair Trade India is a manufacturer and exporter of natural fiber products based in Alappuzha, Kerala. The company produces and supplies coir (coconut fiber), rubber, jute, and polypropylene floor coverings, as well as erosion control materials and horticulture products including coco peat and grow bags. Operations are anchored in southern India with export reach to international importers, distributors, and environmental/nursery businesses.
Is Fair Trade India a public or private company?
Fair Trade India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fair Trade India founded?
Fair Trade India was founded in 2009. It employs 51 to 100 people.
Where is Fair Trade India based?
Fair Trade India is headquartered in Alappuzha, India, in the Asia region.
How does Fair Trade India make money?
One revenue line is on record: product Manufacturing and Export.
Who are Fair Trade India's main competitors?
Direct peers on record are Dhanalakshmi Loomtex, Hayleys Fibre, Allgrass, Cocogreen, K.P. Kuriakose, Coir Green and Vijaya Coir Mills. Broad incumbents are Shaw Industries and Interface. Pelican Rope is listed as a regional player.
Does Fair Trade India have an API?
No public API is recorded for Fair Trade India.
What industry is Fair Trade India in?
Fair Trade India's product category is Natural Fiber Products & Floor Coverings. Its primary akta.pro industry code is CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale, with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 424310 and its SIC code is 5130.