Access Insurance Group
- Company typePrivate
- Founded1994
- HeadquartersEdmonton, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Access Insurance Group does
Access Insurance Group operates as BrokerLink, a Canadian insurance brokerage distributing personal and commercial insurance products on behalf of 100+ insurance carriers. The company serves over 1 million individual and business customers across all 13 Canadian provinces and territories through a hybrid distribution model that combines a physical branch network, phone-based sales (1-866-724-2372), an online quote platform (quotes.brokerlink.ca), a self-serve customer portal (BrokerLink Connect), and iOS/Android mobile applications. Its product portfolio spans core personal lines (auto, home, tenant, condo, RV, motorcycle, boat, ATV, snowmobile, trailer, vacation property), lifestyle and health coverage (pet, life, health, travel, group, employee benefits), and a broad commercial book of 200+ options including commercial auto, property, general liability, professional liability (E&O), cyber, directors and officers, business interruption, builders risk, and trade credit, supplemented by 15+ industry-specific programs targeting agriculture, construction, energy, hospitality, manufacturing, marine, real estate, retail, technology, and transportation.
Underlying technology consists of standard insurance brokerage infrastructure rather than proprietary AI/ML systems: a quote engine providing multi-carrier comparison, the BrokerLink Connect portal for policy and claims management, mobile applications for on-the-go servicing, and a secure payment processing system. The platform does not surface documented AI-driven underwriting, claims automation, or predictive risk modeling capabilities in the available data.
The revenue model is commission-based, earning brokerage fees from 100+ insurance carriers on policies placed for personal and business customers, with quote-driven pricing that varies by individual risk profile and coverage selections. The legal entity, Brokerlink Inc., operates as a wholly-owned subsidiary of Intact Financial Corporation, Canada's largest property and casualty insurer, licensing Intact trademarks and leveraging the parent's carrier relationships. Revenue figures are not disclosed; headcount of 5,000+ insurance specialists and a 1M+ customer base indicate a sizable but private operation with no public funding rounds, M&A activity, or valuation signals in the input data.
Access Insurance Group firmographics
Firmographics- Name
- Access Insurance Group
- Legal name
- Brokerlink Inc.
- Website
- https://accessinsurancegroup.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Access Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industries
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Trade Credit Insurance Brokerage (FSAEADAL)
Keywords
Where Access Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Access Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Insurance Brokerage Commissions: Earn commissions from multiple insurance companies (100+) by brokering policies for personal and business customers. Revenue generated from policies placed with partnered insurers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance premiums |
Distribution channels5 records
Marketing channels4 records
Access Insurance Group product offering
Product offeringCore offering
Access Insurance Group (operating as BrokerLink) is a Canadian insurance broker that shops among 100+ leading insurance companies to provide customized personal and business insurance coverage. The firm places policies on behalf of customers via physical branches across Canada, a digital quoting platform, phone sales, and a self-serve portal (BrokerLink Connect) with mobile app support. Revenue is generated through commissions earned on policies placed with partnered insurers.
Product overview
Access Insurance Group (operating as BrokerLink) is a Canadian insurance broker offering a comprehensive portfolio of personal and business insurance products. The company functions as an insurance broker that shops among 100+ leading insurance companies to provide customized coverage solutions. Personal insurance offerings include auto, home, condo, tenant, RV, motorcycle, boat, ATV, snowmobile, trailer, pet, life, health, and travel insurance, along with group insurance and employee benefits packages. For businesses, they offer over 200 insurance options including commercial auto, property, general liability, professional liability (E&O), cyber insurance, directors & officers liability, business interruption, builder's risk, event liability, and trade credit insurance. The company also provides industry-specific insurance programs for sectors including agriculture, construction, contractor, energy/oil and gas, health and wellness, hospitality, manufacturing, marine, non-profit, personal care and beauty, professional services, real estate, retail, technology, transportation, and wholesale/warehousing industries. The company operates through a network of local branches across Canada and offers customer self-service through the BrokerLink Connect web portal and mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- BrokerLink Connect: Self-serve portal for managing insurance policies and claims
Products and services
- Car Insurance
Quantifiable outcome
- 31,941+ Google Reviews with 4.6 average rating demonstrating high customer satisfaction
Companies that use Access Insurance Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Access Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Access Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 100+ Insurance CompaniescoreBrokerLink works with 100+ leading Canadian insurance companies to offer customers a range of insurance options. These are insurance providers whose products BrokerLink brokers for customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
Access Insurance Group competitors and assessment
Company assessmentBroad incumbents
- Aviva Canada: Aviva Canada is a major Canadian property and casualty insurer offering personal and commercial insurance through direct and broker channels. Comparable as a broad incumbent carrier whose products BrokerLink brokers and competes against in distribution.
- Intact Financial Corporation: Intact Financial Corporation is the parent of BrokerLink and Canada's largest property and casualty insurer. Comparable as the dominant Canadian P&C insurance platform with overlapping product lines and direct carrier capabilities that BrokerLink distributes.
Emerging players
- Sonnet Insurance: Sonnet is a Canadian digital-first direct insurance carrier offering home and auto insurance online. Comparable as an emerging digital insurance competitor targeting the same personal lines customer base as BrokerLink with a no-broker direct model.
- Belairdirect: Belairdirect is a Canadian direct-to-consumer insurance provider offering auto, home, and vehicle insurance online and through agents. Comparable as a digital-first insurer competing for the same personal lines customers with a non-broker distribution model.
Direct peers
- Hub International: Hub International is a North American insurance brokerage offering personal, commercial, and specialty coverage through a branch network. Directly comparable in multi-channel brokerage model, industry specialization, and North American geographic footprint.
- Westland Insurance Group: Westland Insurance is one of Canada's largest independent insurance brokerages, offering personal and commercial insurance across multiple provinces with a similar multi-channel branch and online model. Directly comparable to BrokerLink in product breadth, customer segments, and Canadian geographic footprint.
- Arthur J. Gallagher & Co. (Canada): Gallagher is a global insurance brokerage and risk management firm with Canadian operations offering commercial and personal insurance. Directly comparable in commercial brokerage and risk advisory services with similar industry-specific verticals.
- Aon Canada: Aon is a global insurance brokerage and risk advisory firm with substantial Canadian operations across personal and commercial lines. Directly comparable in commercial brokerage, specialty lines, and risk advisory, with broader geographic and enterprise reach.
- Marsh Canada: Marsh Canada is a major commercial insurance broker and risk advisor serving Canadian mid-market and enterprise clients with commercial lines, specialty coverage, and risk consulting. Directly comparable in commercial brokerage and industry-specialized offerings, though more enterprise-tilted than BrokerLink.
- BFL Canada: BFL Canada is one of Canada's largest independent commercial insurance brokerages, specializing in complex commercial and specialty risks. Directly comparable in commercial lines emphasis and industry-specialized insurance programs, with deeper specialty focus than BrokerLink.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Access Insurance Group social profiles
Digital presenceAccess Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Access Insurance Group leadership team
Management profileNumber of profiles
Access Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Access Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Access Insurance Group
What does Access Insurance Group do?
Access Insurance Group (operating as BrokerLink) is a Canadian insurance broker that shops among 100+ leading insurance companies to provide customized personal and business insurance coverage. The firm places policies on behalf of customers via physical branches across Canada, a digital quoting platform, phone sales, and a self-serve portal (BrokerLink Connect) with mobile app support. Revenue is generated through commissions earned on policies placed with partnered insurers.
Is Access Insurance Group a public or private company?
Access Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Access Insurance Group founded?
Access Insurance Group was founded in 1994. It employs 101 to 250 people.
Where is Access Insurance Group based?
Access Insurance Group is headquartered in Edmonton, Canada, in the North America region.
How does Access Insurance Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Access Insurance Group's main competitors?
Broad incumbents on record are Aviva Canada and Intact Financial Corporation. Emerging players are Sonnet Insurance and Belairdirect. Direct peers are Hub International, Westland Insurance Group, Arthur J. Gallagher & Co. (Canada), Aon Canada, Marsh Canada and BFL Canada.
Does Access Insurance Group have an API?
No public API is recorded for Access Insurance Group.
What industry is Access Insurance Group in?
Access Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.