Ludington Daily News

What Ludington Daily News does

Ludington Daily News is a community newspaper serving Ludington and Mason County in western Michigan, founded in 1867 and operated as part of Shoreline Media Group — a network that also includes White Lake Beacon, Oceana's Herald-Journal, and the West Michigan Buyers' Guide. The publication covers local government, schools, sports, community events, obituaries, opinion, and small-town civic life for a defined Mason County readership, with bylined staff including reporters Kate Babel, Shanna Avery, and Larry Launstein Jr. It maintains a small staff of 11-50 employees consistent with a small-market daily.

Name

Ludington Daily News

Legal name

Ludington Daily News

Website

https://shorelinemedia.net

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Ludington Daily News is a community newspaper serving Ludington and Mason County, Michigan. Founded in 1867 and operated under Shoreline Media Group, it delivers local news, sports, government coverage, and special sections via print, e-Edition, mobile apps, and email newsletters.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Local newspaper publishing
• Community journalism
• Digital news subscription
• Print newspaper delivery
• Classified advertising

Headquarters

HQ city

Ludington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels5 records

Marketing channels5 records

Core offering

Ludington Daily News is a local daily newspaper and digital news publication serving Ludington and Mason County, Michigan, providing local news, sports, community events, government coverage, obituaries, and opinion content through print editions, a digital e-edition, native iOS and Android mobile applications, and email newsletters. The publication is part of Shoreline Media Group, alongside sister papers Oceana's Herald Journal, White Lake Beacon, and the West Michigan Buyers' Guide.

Product overview

Ludington Daily News operates as part of Shoreline Media Group, a network of local newspapers serving communities across western Michigan. The company offers a portfolio of print and digital publications including Ludington Daily News, White Lake Beacon, and Oceana's Herald-Journal, along with the West Michigan Buyers' Guide. Core offerings consist of local news coverage, sports reporting, community journalism, and classified advertising across multiple platforms including print, e-edition digital replicas, native mobile apps for iOS and Android, and email newsletters. The company also produces periodic special sections such as Lakestyle magazine, Asparagus Advocate, and the Room Redo community renovation contest program.

Differentiator

Problem solved

Functional benefit

Brands

• Lakestyle Magazine: Lifestyle magazine publication covering the Lake Michigan shoreline region
• The Buyers' Guide
• Room Redo
• Kid Scoop

Products and services

• Ludington Daily News (Print and Digital Newspaper) Primary local newspaper serving Ludington, Michigan, covering local news, sports, community events, government, crime, obituaries, and opinion content delivered in both print and digital formats to Ludington and Mason County readers.
• White Lake Beacon Local newspaper serving the White Lake area of Michigan, covering local news, sports, community events, and living/entertainment content in print and digital formats.
• Oceana's Herald-Journal Local newspaper serving Oceana County, Michigan, covering local news, crime, education, government, sports, and community content in print and digital formats.
• West Michigan Buyers' Guide Weekly publication distributed to over 375 locations between Manistee and Muskegon, providing classifieds, local business directory, and consumer marketplace content.
• Mobile Applications (iOS and Android) Native mobile applications available for iOS and Android devices that bring breaking news, updates, and publication content to mobile users with push notification capabilities.
• Email Newsletter Subscriptions Email newsletter subscriptions including Coronavirus Updates, Breaking News, Daily Headlines, Events & Entertainment, and Obituaries, delivered directly to subscriber inboxes.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cadillac News: Daily newspaper serving Cadillac and Wexford County in northern lower Michigan. Comparable small-town Michigan daily with similar print + digital business model and northern Michigan advertiser demographic.
• Manistee News Advocate: Daily newspaper serving Manistee County in northwestern lower Michigan, immediately adjacent to Ludington's market. Operates under similar small-town daily economics with overlapping western Michigan coverage and shared regional advertiser base.
• Petoskey News-Review: Daily newspaper serving Petoskey/Emmet County in northern lower Michigan. Direct comparable as a small-city Michigan daily with similar subscription and SMB advertising model, owned by Gannett.
• The Mining Gazette: Daily newspaper serving Marquette and the Upper Peninsula of Michigan. Comparable small-town daily press operating with similar print + digital monetization in a rural Michigan market.
• Traverse City Record-Eagle: Daily newspaper serving the Traverse City region of northern Michigan. Comparable Michigan regional daily with print, digital edition, and SMB advertising mix addressing a small/mid-sized market in northern lower Michigan.

Broad incumbents

• Ogden Newspapers: Family-owned U.S. newspaper chain operating daily and weekly publications across the Midwest and Mid-Atlantic. Comparable as a privately-held regional newspaper group with multi-title operating model similar to Shoreline Media Group.
• Lee Enterprises: Major U.S. newspaper chain owning dozens of daily and weekly community papers including across the Midwest. Provides comparable operating model (subscriber + advertiser revenue, shared services, digital transition playbook) for small-market dailies like Ludington Daily News.
• Hearst Media (Michigan): Hearst's newspaper division operates titles in Michigan and across the U.S. Comparable broad incumbent whose multi-title strategy, shared services, and digital transformation playbook apply to small-market daily economics.
• Gannett (USA Today Network): Largest U.S. local news operator, owner of Petoskey News-Review, Muskegon Chronicle, and hundreds of community dailies including across Michigan. Compared as the broad incumbent whose network scale, shared technology, and digital subscription bundle represent the dominant competitive model against which small independent groups compete.

Regional players

• Boone Newspapers: Family-owned group operating community newspapers across the southeastern U.S. with a small-chain roll-up strategy similar in structure to Shoreline Media Group. Relevant as a comparable privately-held small-market newspaper portfolio operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/LudingtonDN
• Facebookfacebook.com/ludingtondailynews
• LinkedInlinkedin.com/company/ludington-daily-news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludington Daily News