Seen Unseen
- Company typePrivate
- Founded2002
- HeadquartersJaipur, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Seen Unseen firmographics
Firmographics- Name
- Seen Unseen
- Legal name
- Seen Unseen
- Website
- https://seenunseendesign.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Seen Unseen industry classification
Industry- Product category
- Women's Sustainable Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)
Keywords
Where Seen Unseen is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Seen Unseen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: The primary revenue stream is direct e-commerce sales of women's clothing. Products are sold at fixed prices in Indian Rupees, ranging from approximately Rs. 2,389 to Rs. 6,832. All products are made-to-order to avoid inventory holding.
- Customization Services: The company offers garment customization services. Basic alterations or minor adjustments are provided at no extra charge, while significant customization incurs charges ranging from 5%-25% of the MRP of the product.
- Volume Discounts: Additional revenue is generated through volume-based discount offers including Buy 2 Get 15% Off (Coupon Code: Buy 2), Buy 3 Get Flat 20% OFF (Coupon Code: Buy 3), and Flat Rs. 100 OFF (Coupon Code: festive).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dresses and Overlays - Price range Rs. 2,530 to Rs. 7,956 |
| Unit Pricing | Pay-as-you-go | Co-ord Sets - Price range Rs. 3,400 to Rs. 5,860 |
| Unit Pricing | Pay-as-you-go | Shirts - Price range Rs. 2,389 to Rs. 2,820 |
| Unit Pricing | Pay-as-you-go | Tops - Price range Rs. 2,559 to Rs. 4,360 |
| Unit Pricing | Pay-as-you-go | Tunics - Price varies by style |
| Other | Pay-as-you-go | Customization Services - 5%-25% of MRP |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Seen Unseen product offering
Product offeringCore offering
Seen Unseen is a Jaipur-based Indian fashion brand that designs, manufactures, and sells minimalist women's apparel made from natural fabrics such as handloom cotton and linen. The company produces dresses, co-ord sets, shirts, tops, and tunics using handcrafted detailing (hand-block prints, embroidery), selling exclusively through its own Shopify-powered direct-to-consumer e-commerce website on a made-to-order basis. The brand also offers garment customization services ranging from free basic alterations to 5%-25% of MRP for significant changes.
Product overview
Seen Unseen is an Indian fashion brand offering minimalist clothing for women. The product portfolio centers on five core categories—Dresses & Overlays, Co-ord Sets, Shirts, Tops, and Tunics—along with curated collections like Best Sellers and Pinterest Inspired Outfits. Products range from Rs. 2,389 to Rs. 6,832 and are crafted primarily from cotton and linen natural fabrics. The brand emphasizes handcrafted detailing, sustainable practices, and timeless design. The e-commerce store is powered by Shopify and features made-to-order production with 7-10 day fulfillment timelines.
Differentiator
Problem solved
Functional benefit
Products and services
- Dresses & Overlays A product category of flowing silhouettes designed for comfort and elegance, suitable for everyday dressing, including midi dresses, summer dresses, and overlay pieces. Targeted at women seeking minimal, breathable clothing.
- Co-ord Sets Matching top-and-bottom sets that simplify styling and create complete looks with minimal effort, available in cotton and linen fabrics across various colors and designs. Targeted at women seeking effortless coordinated outfits.
- Shirts Refined women's shirt essentials including cotton and linen shirts in various colors and patterns with details such as contrast stitching and half-placket collars. Designed for everyday style.
- Tops Versatile women's tops designed for easy styling and everyday comfort, featuring breathable fabrics and contemporary designs including pleated and embroidered options.
- Tunics Modern interpretation of traditional wear blending heritage craftsmanship with contemporary design, offering comfort and timeless appeal in cotton and natural fabric compositions.
- Customization Services Garment customization services for Seen Unseen clothing. Basic alterations and minor adjustments are provided at no extra charge; significant customization incurs charges ranging from 5% to 25% of the MRP of the product depending on the range of customization required.
- Best Sellers Collection Curated collection of the brand's most-loved sustainable women's fashion items including best-selling dresses, co-ord sets, and tops that are timeless, versatile, and consciously crafted.
Quantifiable outcome
- Made-to-order model ensures no inventory holding, reducing waste and storage costs.
- +2 more outcomes
Companies that use Seen Unseen
Customer profileSegments3 records
Ideal customer profiles2 records
Seen Unseen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Seen Unseen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreThe company's e-commerce store is hosted on Shopify Inc., which provides the online e-commerce platform enabling the brand to sell products and services to customers. Shopify handles payment processing, order management, and store infrastructure.
- Reliable Courier PartnerscoreThe brand utilizes reliable courier partners for shipping both within India and internationally. Domestic orders ship with fees starting at Rs.50, while international shipping starts at Rs.300.
Scale indicators1 record
Recent moves3 records
Expansion highlights5 records
Seen Unseen competitors and assessment
Company assessmentBroad incumbents
- W for Woman: Established Indian women's apparel brand offering modern ethnic and fusion wear including kurtas, dresses, and co-ord sets. Comparable through Indian women's apparel focus and similar product categories, though with larger retail footprint.
- Biba: One of India's largest ethnic and fusion-wear women's apparel brands with extensive retail and online presence. Comparable as a women-led Indian apparel brand with similar categories, though at much larger scale and broader price range.
- FabIndia: One of India's largest retailers of handcrafted, natural-fabric apparel and home products, with extensive retail and online presence. Comparable through handcrafted Indian women's apparel, natural fabrics, and artisan supply chain, though at significantly larger scale.
Emerging players
- House of Indya: Indian women's ethnic and fusion apparel DTC brand offering dresses, co-ord sets, and tops with contemporary styling. Comparable through DTC model, Indian market focus, and overlapping product categories at accessible price points.
- Jaypore: Indian handcrafted apparel and lifestyle brand sourcing from artisans across India. Comparable through artisan-craftsmanship positioning, natural fabrics, and bridging heritage with contemporary Indian women's fashion.
- Chumbak: Indian lifestyle and apparel brand with a strong DTC and offline presence, focusing on contemporary Indian design with playful aesthetic. Comparable through DTC-first Indian brand model and growing women's apparel category.
Direct peers
- Anita Dongre: Indian sustainable luxury fashion brand offering handcrafted women's apparel with traditional and contemporary fusion. Directly comparable as a DTC Indian women's apparel brand with artisan production, natural fabrics, and sustainability positioning at premium price points.
- Global Desi: Indian fusion-wear brand selling women's apparel that blends traditional and contemporary styles across dresses, tops, and co-ord sets. Comparable through product category overlap, Indian market focus, and modern-traditional aesthetic.
- Nicobar: Modern Indian lifestyle brand offering minimalist contemporary women's apparel with traditional influences. Comparable through DTC e-commerce, Indian design heritage, minimalist aesthetic, and similar price tier.
- Pero: Indian handcrafted sustainable fashion label by Aneeth Arora, producing small-batch women's apparel with traditional craftsmanship and natural fabrics. Closely comparable to Seen Unseen in artisanal DSC model, aesthetics, and price positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Seen Unseen social profiles
Digital presenceSeen Unseen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seen Unseen leadership team
Management profileNumber of profiles
Seen Unseen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seen Unseen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seen Unseen
What does Seen Unseen do?
Seen Unseen is a Jaipur-based Indian fashion brand that designs, manufactures, and sells minimalist women's apparel made from natural fabrics such as handloom cotton and linen. The company produces dresses, co-ord sets, shirts, tops, and tunics using handcrafted detailing (hand-block prints, embroidery), selling exclusively through its own Shopify-powered direct-to-consumer e-commerce website on a made-to-order basis. The brand also offers garment customization services ranging from free basic alterations to 5%-25% of MRP for significant changes.
Is Seen Unseen a public or private company?
Seen Unseen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seen Unseen founded?
Seen Unseen was founded in 2002. It employs 51 to 100 people.
Where is Seen Unseen based?
Seen Unseen is headquartered in Jaipur, India, in the Asia region.
How does Seen Unseen make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are customization Services and volume Discounts.
Who are Seen Unseen's main competitors?
Broad incumbents on record are W for Woman, Biba and FabIndia. Emerging players are House of Indya, Jaypore and Chumbak. Direct peers are Anita Dongre, Global Desi, Nicobar and Pero.
Does Seen Unseen have an API?
No public API is recorded for Seen Unseen.
What industry is Seen Unseen in?
Seen Unseen's product category is Women's Sustainable Apparel. Its primary akta.pro industry code is IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew. Its NAICS code is 315 and its SIC code is 2300.