Bay Grape
Bay Grape is an Oakland-based independent wine shop and wine bar that retails curated small-production wines, operates six themed wine club subscriptions with a members-only portal, and runs in-shop tasting events for local consumers and statewide shipping customers.
- Company typePrivate
- Founded-
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bay Grape does
Bay Grape is a privately held, independent wine shop and wine bar headquartered in Oakland, California, operating as a single-location retail and hospitality business under Bay Grape LLC. The company retails curated wines from small-production and grower producers, with on-premise consumption (wine by the glass, bottle corkage for $10), and extends its reach via an e-commerce storefront at oakland.baygrapewine.com that supports California pickup and intra-state plus reciprocal-state shipping. The technology stack is modest: Squarespace for the marketing site, Ecwid for e-commerce and payment processing, and Loopz for gift card payments, with PCI-DSS compliant payment handling.
The company's portfolio is organized around six themed wine club subscriptions (Greatest Hits at $69/month; Champagne Club at $140-180/quarter; California Love at $79-99/quarter; Fantastic Voyage at $89-109/quarter; Weird Wine Grapes at $69-89/quarter; and Innovators), bundled with member benefits such as 10% bottle discounts and complimentary tastings. Members access exclusive content via the Cave of Wonders members-only portal. Supplemental revenue streams include gift cards, Personality Quiz Gift Boxes, Bespoke Curation Services for corporate/bulk gifting, weekly Friday Fizz sparkling features, and Sunday Blind Tasting Flights ($25).
Bay Grape targets individual wine consumers and wine club subscribers in the Oakland community and broader California market, with a stated emphasis on community engagement, wine education, and curated small-production selections. The business operates with no disclosed institutional investors or venture backing, and underwent a leadership transition in early 2025 from co-founders Stevie and Josiah to Cameron and Lara. Distribution is constrained by alcohol shipping reciprocity laws, limiting e-commerce addressable geography to California and reciprocal states. No AI/ML capabilities are evident in the technology stack or product surface.
Bay Grape firmographics
Firmographics- Name
- Bay Grape
- Legal name
- Bay Grape LLC
- Website
- https://baygrapewine.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bay Grape is an Oakland-based independent wine shop and wine bar that retails curated small-production wines, operates six themed wine club subscriptions with a members-only portal, and runs in-shop tasting events for local consumers and statewide shipping customers.
- Ownership category
- akta.pro rank
Bay Grape industry classification
Industry- Product category
- Specialty Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Bay Grape is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bay Grape business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Retail Bottle Sales: Sale of wine bottles for on-site consumption (corkage fee applies to open bottles) or take-home purchase
- Wine by the Glass/Pours: Individual glass pours and featured wine selections available at the wine bar
- Wine Club Subscriptions: Monthly and quarterly subscription clubs delivering curated wine selections. Monthly clubs include 10% discount on bottle purchases and one free monthly tasting. Quarterly clubs include quarterly discounts on bottle purchases.
- Shipping and Delivery: Shipping fees charged to customers for wine shipments. Base shipping costs start around $20, increasing based on distance and package weight.
- Gift Cards: E-certificate gift cards redeemable in-store or online for wine, beer, cider, soda, snacks, or merchandise
- Tasting Events and Experiences: Blind tasting flights ($25), Friday Fizz sparkling wine features, and member-exclusive tasting experiences
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Greatest Hits Club - 3 bottles/month |
| Subscription | Multi-year contract | Champagne Club - 2-3 bottles/quarter |
| Subscription | Multi-year contract | Best of California Love - 3 bottles/quarter |
| Subscription | Multi-year contract | Fantastic Voyage - 3 bottles/quarter |
| Subscription | Multi-year contract | Weird Wine Grapes - 3 bottles/quarter |
| Unit Pricing | Pay-as-you-go | Blind Tasting Flight |
| Unit Pricing | Pay-as-you-go | Corkage Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bay Grape product offering
Product offeringCore offering
Bay Grape operates a specialty wine shop and adjacent wine bar in Oakland that sells curated bottles for retail and on-premise consumption. It complements retail with multiple themed recurring wine club subscriptions, in-store tasting flights, events, and wine-themed gifts including a personality-quiz-driven gift box offering.
Product overview
Bay Grape is a wine shop and wine bar offering a unified retail and hospitality experience. The core offering combines in-store bottle shop sales with on-site wine consumption, supported by a portfolio of six wine club subscription products (Greatest Hits, Champagne Club, California Love, Fantastic Voyage, Weird Wine Grapes, and a members-only portal called Cave of Wonders), plus gift products (Personality Quiz Gift Boxes, Gift Cards, and Bespoke Curation Services) and experiential offerings (Blind Tasting Flights, Friday Fizz).
Differentiator
Problem solved
Functional benefit
Brands
- Cave of Wonders: Members-only portal for wine club subscribers featuring exclusive content, tasting notes, and order history.
- Greatest Hits Wine Club
- California Love
- The Innovators
- Champagne Club
- Weird Wine Grapes
- Fantastic Voyage
Products and services
- Wine Bottle Shop Retail sale of curated wine bottles in-store at 376 Grand Avenue, Oakland, with online ordering available through the Bay Grape website. Geared toward individual wine drinkers in the Bay Area seeking curated selections.
- Wine Bar (On-Site Consumption) On-premise wine bar at the Oakland shop offering by-the-glass pours, blind tasting flights, Friday Fizz (champagne flights), Sunday Champagne Club, and other in-shop events for individual consumers.
- Greatest Hits Wine Club Recurring themed wine club subscription delivering a curated selection of bottles on a monthly/periodic basis to individual subscribers.
- Champagne Club Recurring champagne-focused wine club subscription delivering curated sparkling wine selections to individual subscribers.
- California Love Wine Club California-themed wine club subscription delivering curated bottles of California producers to individual subscribers.
- Fantastic Voyage Wine Club Themed wine club subscription delivering adventurous, off-the-beaten-path curated bottles to individual subscribers.
- Weird Wine Grapes Club Wine club subscription delivering bottles made from unusual or lesser-known grape varieties, targeted at wine enthusiasts seeking variety.
- Personality Quiz Gift Boxes Gift offering where buyers answer a personality quiz that matches the recipient to a curated set of wine bottles, packaged as a ready-to-give gift box.
- Bespoke Gift Boxes Custom wine-themed gift boxes curated on request for individual gifting occasions.
- Wine Gift Cards Denomination-based gift cards redeemable at the Bay Grape wine shop, wine bar, and online store.
- Blind Tasting Flights In-shop tasting event service offering blind wine flights for individual consumers visiting the Oakland wine bar.
- Friday Fizz (Champagne Flights) Recurring in-shop champagne flight event at the Bay Grape wine bar.
- Sunday Champagne Club (In-Shop) Recurring in-shop Sunday champagne tasting event at the Bay Grape wine bar.
Companies that use Bay Grape
Customer profileSegments2 records
Ideal customer profiles3 records
Bay Grape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Bay Grape partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bay Grape competitors and assessment
Company assessmentDirect peers
- K&L Wine Merchants: California-based wine retailer with both physical stores and a robust online store plus curated wine club offerings. Directly comparable to Bay Grape on retail-plus-subscription mix and small-production curation, though at substantially greater scale.
- The Punchdown: Oakland-based natural wine bar and bottle shop combining retail and on-premise consumption with curated small-producer focus. Closest hyperlocal peer to Bay Grape in geography, format, and small-production curation.
- Firstleaf: Wine subscription club offering algorithm-recommended wines at low price points with broad U.S. shipping. Competes with Bay Grape's wine clubs on consumer wallet share for monthly/quarterly wine deliveries.
- Bright Cellars: Wine subscription service using taste-profile quizzes to deliver curated selections. Mirrors Bay Grape's quiz-driven 'Personality Quiz Gift Box' gifting product and competes for entry-level subscription customers.
- Winc: Wine subscription service that ships personalized wine selections nationwide with low-friction onboarding. Direct competitor to Bay Grape's wine club subscriptions in DTC distribution model.
- Wine.com: Largest U.S. online wine retailer offering broad selection, subscription services (Wine.com Reserve, StewardShip), and curated gifting—directly overlapping Bay Grape's online retail, subscription, and gift services.
- Ordinaire Wine Shop & Bar: Oakland natural-wine bar and bottle shop operating a similar retail/bar hybrid with curated small-producer selections. Directly comparable format and customer base within the same local market.
Broad incumbents
- Vine Connections: Importer and distributor of small-production wines with a national footprint across wholesale, retail partners, and DTC programs. Broader incumbent in the same small-producer curation category that supplies Bay Grape's suppliers and competitors.
- Total Wine & More: National multi-category alcohol retailer with deep selection and pricing power. Competes with Bay Grape on bottle shop assortment and price perception for mainstream SKUs.
Regional players
- Ruby Wines: California-based wine wholesaler/importer with retail and on-premise programs focused on small-production, low-intervention producers. Comparable curation philosophy but operating through wholesale rather than direct retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bay Grape social profiles
Digital presenceBay Grape compliance and trust
Trust signalCompliance1 record
Bay Grape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bay Grape leadership team
Management profileNumber of profiles
Profiles4 records
Bay Grape funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bay Grape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bay Grape
What does Bay Grape do?
Bay Grape operates a specialty wine shop and adjacent wine bar in Oakland that sells curated bottles for retail and on-premise consumption. It complements retail with multiple themed recurring wine club subscriptions, in-store tasting flights, events, and wine-themed gifts including a personality-quiz-driven gift box offering.
Is Bay Grape a public or private company?
Bay Grape is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bay Grape founded?
Bay Grape was founded in -1. It employs 11 to 50 people.
Where is Bay Grape based?
Bay Grape is headquartered in Oakland, United States, in the North America region.
How does Bay Grape make money?
Six revenue lines are on record. Retail Bottle Sales are the primary driver. The others are wine by the Glass/Pours, wine Club Subscriptions, shipping and Delivery, gift Cards and tasting Events and Experiences.
Who are Bay Grape's main competitors?
Direct peers on record are K&L Wine Merchants, The Punchdown, Firstleaf, Bright Cellars, Winc, Wine.com and Ordinaire Wine Shop & Bar. Broad incumbents are Vine Connections and Total Wine & More. Ruby Wines is listed as a regional player.
Does Bay Grape have an API?
No public API is recorded for Bay Grape.
What industry is Bay Grape in?
Bay Grape's product category is Specialty Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 445320 and its SIC code is 5810.