Augsburger Allgemeine

What Augsburger Allgemeine does

Augsburger Allgemeine is a regional German daily newspaper headquartered in Augsburg, Bavaria, serving the Bavarian Swabia region. Its core product is a local news platform spanning 18+ municipality-level editions — Augsburg-Stadt, Augsburg-Land, Aichach, Dillingen, Donauwörth, Friedberg, Günzburg, Illertissen, Krumbach, Landsberg, Mindelheim, Neuburg, Neu-Ulm, Nördlingen, Schwabmünchen, Wertingen and others — with dedicated coverage of regional sports (FC Augsburg, Augsburger Panther) and local politics, culture and economy.

The company operates a unified digital platform rather than modular products: the main news website, an e-Paper digital replica, a Mediathek of videos and podcasts, themed email newsletters (e.g., "Heimspiel"), a games/entertainment section, a historical article archive, and an event ticketing service. Around this content core sits a marketplace stack including Stellenmarkt (jobs), Immobilien (real estate), Mobilität (automotive), general classifieds, obituaries, greetings and travel listings. Distribution is multi-channel: home-delivery print subscriptions, digital subscription, and an extensive organic social footprint across Facebook, Instagram, LinkedIn, TikTok, WhatsApp, Telegram, X and YouTube.

Commercially, Augsburger Allgemeine monetizes through consumer subscriptions (print + digital + e-Paper), advertising/mediadaten offerings, and transactional revenue from vertical classifieds and ticket sales. The company operates as part of a broader regional media portfolio that includes sister properties Allgäuer Zeitung, all-in.de, Fupa Schwaben, ka-news, Mainpost and SÜDKURIER, with careers routed through pd-karriere.de indicating shared group-level operations. Public disclosure of revenue, headcount, ownership structure and founding date is not available.

Name

Augsburger Allgemeine

Legal name

Augsburger Allgemeine

Website

https://augsburger-allgemeine.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Augsburger Allgemeine is a privately held regional daily newspaper based in Augsburg, Bavaria, delivering local news, sports and classifieds marketplaces across 18+ Bavarian Swabian municipalities to consumer subscribers and regional advertisers.

Ownership category

akta.pro rank

Product category

Regional Newspaper

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Regional newspaper
• Local news coverage
• Classifieds marketplace
• Digital news subscription
• Media publishing

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels7 records

Marketing channels11 records

Core offering

Augsburger Allgemeine is a regional daily newspaper serving Augsburg and the Bavarian Swabia region, publishing local, regional, and national news across politics, sports, economy, culture, and community topics. It distributes content via a print edition, digital website, e-Paper, newsletters, video/podcast Mediathek, and operates supplementary classifieds platforms for jobs, real estate, vehicles, and tickets. The publication runs dedicated local editions for 17+ municipalities in the Augsburg area.

Product overview

Augsburger Allgemeine is a regional German news outlet offering a traditional newspaper portfolio alongside digital products. The core offering consists of the main news website covering local, regional, and national news across multiple topic areas (Politics, Sports, Economy, Culture, Health). Digital extensions include an e-Paper for digital newspaper access, a video and podcast Mediathek, newsletters for topic-based alerts, and a games/entertainment section. Classified services include job listings, real estate, automotive, and other marketplaces. The product is a single unified platform rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Aichacher Nachrichten: Local news edition for Aichach region
• Donauzeitung
• Donauwörther Zeitung
• Friedberger Allgemeine

Products and services

• Augsburger Allgemeine Newspaper Subscription Print and digital subscription delivering daily local, regional, and national news to readers in Augsburg and surrounding Bavarian Swabia districts.
• e-Paper Digital replica of the print newspaper accessible online for subscribers across web and mobile.
• Mediathek (Videos and Podcasts) Video and podcast content library offering news videos, local reports, and audio content to subscribers.
• Newsletter Service Topic-based email newsletters including themed offerings such as 'Heimspiel' for local sports, delivering news alerts to subscribers.
• Stellenmarkt (Job Marketplace) Online job board connecting employers with job seekers in the Augsburg region, with listings across regional employers.
• Immobilien (Real Estate Marketplace) Real estate listings portal for property sales and rentals in the Augsburg and surrounding region.
• Tickets Ticket booking service for events, attractions, concerts, and tours in the region.
• Archiv (Historical Archive) Historical article archive providing access to past newspaper content and news articles.
• Kleinanzeigen (General Classifieds) General classifieds marketplace including vehicles (Kfz-Markt), pets (Tiermarkt), travel (Reisemarkt), congratulations (Glückwünsche), and personal ads (Bekanntschaften).
• Traueranzeigen (Obituary Notices) Funeral notices, congratulations, and social announcements marketplace for regional families.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mittelbayerische Zeitung: Mittelbayerische Zeitung is a Bavarian regional daily covering the Regensburg area with local editions and digital products. As another Bavaria-based regional subscription daily, it is closely comparable to Augsburger Allgemeine in scale, audience model, and product mix.
• Nürnberger Nachrichten: Nürnberger Nachrichten is a regional daily covering Middle Franconia with multiple local editions and digital subscriptions. As a fellow Bavarian regional publisher with a comparable multi-edition model, it is a strong operational peer to Augsburger Allgemeine.
• Stuttgarter Zeitung: Stuttgarter Zeitung is a major regional daily in Baden-Württemberg with deep local coverage, digital subscriptions, and a portfolio of classified verticals. It mirrors Augsburger Allgemeine's structure of regional daily plus marketplace extensions in a different German region.
• Münchner Merkur: Münchner Merkur is a major Bavarian regional daily based in Munich, covering Bavaria with multiple local editions and digital subscriptions. It is the most directly comparable peer to Augsburger Allgemeine given shared geography, similar size, and parallel local-edition structure.

Broad incumbents

• Süddeutsche Zeitung: Süddeutsche Zeitung is Munich's flagship regional/national quality daily with a strong digital subscription business. It is a broad incumbent that overlaps with Augsburger Allgemeine in the Augsburg region but operates at much larger scale and serves a broader geography.
• Frankfurter Allgemeine Zeitung: FAZ is a national German quality daily with strong digital subscription economics and broad topic coverage. It is a broad incumbent — same category as Augsburger Allgemeine (subscription news publishing) but operating nationally rather than regionally.
• Bild: Bild is Germany's largest tabloid and one of the most-visited news sites in Europe, operated by Axel Springer. While tonally different, it competes directly for regional advertising spend and audience attention with German regional dailies like Augsburger Allgemeine.
• Die Welt / Welt: Welt is a national German daily published by Axel Springer with a digital paywall and broad political/business coverage. It is a broad incumbent in subscription news publishing, competing indirectly with regional dailies for advertiser and reader attention.

Regional players

• Hamburger Abendblatt: Hamburger Abendblatt is a regional daily for the Hamburg metropolitan area, also part of Funke Mediengruppe. Comparable to Augsburger Allgemeine as a metropolitan regional daily with digital subscriptions and classifieds, but operating in northern Germany.
• Berliner Morgenpost: Berliner Morgenpost is a regional daily for the Berlin-Brandenburg market, part of the Funke Mediengruppe. It is a regional peer operating the same subscription newspaper model but in a distinct geography from Augsburger Allgemeine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/az_augsburg
• YouTubeyoutube.com/@augsburger_allgemeine
• Facebookfacebook.com/AugsburgerAllgemeine/?locale=de_DE
• LinkedInde.linkedin.com/company/augsburger-allgemeine
• Instagraminstagram.com/augsburger_allgemeine/?hl=de
• TikToktiktok.com/@augsburger_allgemeine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augsburger Allgemeine