Decock Plants
Decock Plants is a Belgian family-owned horticulture company founded in 1987 that produces approximately 50 million young plants (cuttings) annually for professional growers, using a vertically integrated Belgian-Ethiopian propagation model across 20 hectares.
- Company typePrivate
- Founded1987
- HeadquartersComines, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Decock Plants does
Decock Plants is a privately held Belgian horticulture company founded in 1987 that specializes in the production of young plants (cuttings) for professional commercial growers. The company operates a vertically integrated two-country production model: a 14-hectare Ethiopian branch cultivates mother plants and produces unrooted cuttings, which are then shipped to a 6-hectare Belgian facility in Comines for rooting and delivery to customers. Approximately 50 million young plants are produced annually, spanning eight product categories — Bedding Plants, Dipladenia, GLORIETTE® Poinsettia, Herbs, Impatiens, Lavendel, OSTEO (Osteospermum), and PELARGONIUM — with branded and licensed sub-lines such as PAC® Pelargonium series (Bermuda®, Candy Flower®, Happy Face®, Angeleyes®, Flowerfairy®) and Osteospermum Gelato®.
The underlying technology is horticultural rather than digital: greenhouse-based vegetative propagation, mother plant stock management, controlled-environment rooting, and on-site cogeneration (WKK) energy infrastructure installed in 2011. No software products, AI capabilities, or digital platforms are disclosed. The business is described as a family business with worldwide ambitions, employs 11–50 people, and has compounded its greenhouse footprint from 5,000 m² at founding to 20 HA across two countries through repeated expansion phases (1990, 1993–94, 1997, 2000, 2008, 2011).
Revenue is generated through B2B direct sales of young plants to professional growers, primarily in Belgium and neighboring European countries. Go-to-market is sales-led and reliant on recurring presence at major international horticulture trade fairs (Sival, IPM Essen, Plantarium, GLEE Birmingham, Horticontact Gorinchem, IFTF Vijfhuizen, Flowertrails Aalsmeer, Bedrijvencontactdagen Kortrijk). Pricing is not publicly disclosed; products are sold via direct sales relationships with order, sales, and admin contact channels. The company is presently investing in headcount across cultivation, production, internal sales/logistics, and finance, signaling ongoing professionalization.
Decock Plants firmographics
Firmographics- Name
- Decock Plants
- Legal name
- Decock Plants
- Website
- https://decockplants.be
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decock Plants is a Belgian family-owned horticulture company founded in 1987 that produces approximately 50 million young plants (cuttings) annually for professional growers, using a vertically integrated Belgian-Ethiopian propagation model across 20 hectares.
- Ownership category
- akta.pro rank
Decock Plants industry classification
Industry- Product category
- Young Plant (Cutting) Production
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture) (AFAMADAE)
Keywords
Where Decock Plants is headquartered
LocationHeadquarters
- HQ city
- Comines
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Decock Plants business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Young Plant Production and Sales: Production of approximately 50 million young plants annually for professional growers. Division of labor with Ethiopia facility handling mother plants and cutting production, and Belgian facility handling rooting operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Decock Plants product offering
Product offeringCore offering
Decock Plants is a specialized young plant (cutting) producer that annually propagates approximately 50 million young plants for professional horticultural growers. The Ethiopian branch manages mother plant quality and cutting production, while the Belgian facility in Comines performs rooting of cuttings and finishing of young plants. The assortment covers eight categories: bedding plants, dipladenia, GLORIETTE® poinsettia, herbs, impatiens, lavender, osteospermum, and pelargonium, sold B2B through direct sales relationships and international trade show channels.
Product overview
Decock Plants is a specialized young plant (cutting) producer for professional growers, operating as a single-product horticultural company focused on vegetative propagation. The company produces approximately 50 million young plants annually across eight main product categories: Bedding Plants, Dipladenia, GLORIETTE® Poinsettia (proprietary brand), Herbs, Impatiens, Lavendel (lavender), OSTEO (Osteospermum), and PELARGONIUM (geraniums). The operations span two facilities: mother plants and cutting production are based in Ethiopia, while rooting and delivery of finished young plants occur in Belgium. The company holds approximately 6 hectares in Belgium and 14 hectares in Ethiopia, having celebrated 35 years in business.
Differentiator
Problem solved
Functional benefit
Products and services
- Bedding Plants Young bedding plants — seasonal flowering plants typically used in gardens and landscapes — supplied to professional growers for commercial production.
- Dipladenia
Quantifiable outcome
- 50 million young plants produced annually for professional growers
Companies that use Decock Plants
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Decock Plants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decock Plants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- FlowertrailsminorDecock Plants became a member of Flowertrails starting 2019, with presence in the Aalsmeer region. Flowertrails is an industry event where member companies showcase their products to visitors.
- VLAMminorCollaboration with VLAM (Flemish Institute for Agricultural and Fisheries Marketing) for joint exhibition at the GLEE trade show in Birmingham, UK. VLAM promotes Flemish agricultural and horticultural products internationally.
Scale indicators4 records
Recent moves13 records
Expansion highlights4 records
Decock Plants competitors and assessment
Company assessmentDirect peers
- Volmary: German supplier of young plants, seeds, and bulbs to professional horticulture. Comparable as a young plant propagator with a multi-category assortment serving the same European professional grower channel as Decock.
- Selecta One: European young plant and cuttings producer based in Germany, focused on bedding and balcony plants including poinsettias and pelargoniums. Closely comparable in product mix, customer base (professional growers), and propagation-through-cuttings model.
- Schoneveld Breeding: Dutch breeder and young plant producer specializing in cyclamen, primula, ranunculus, and other ornamentals. Comparable as a propagation-focused supplier to professional growers with proprietary genetics and cuttings production.
- Florensis: Dutch young plant producer serving professional growers with bedding, potted, and patio plants. Comparable as a direct competitor in the European unrooted/rooted cutting segment with overlapping product categories.
- Kientzler Jungpflanzen: German young plant producer supplying unrooted and rooted cuttings to European professional growers. Directly comparable scale, propagation model, and customer base to Decock, with overlapping bedding and patio plant assortment.
- Dümmen Orange: Global leader in ornamental breeding and young plant production with major operations in the Netherlands and EMEA. Directly comparable as a large-scale young plant (cutting) propagator serving professional growers across similar product categories to Decock.
- Beekenkamp Plants: Dutch breeder and young plant producer for ornamental and bedding crops including pelargoniums and poinsettias. Directly comparable business model — propagation from cuttings sold to professional growers across Europe.
Broad incumbents
- Syngenta Flowers: Global flower seed and young plant producer within the broader Syngenta crop protection group. Comparable as a vertically integrated competitor in young plant supply, but operating at much broader scale and with proprietary genetics across many of the same species Decock produces.
- Suntory Flowers: Japanese-backed flower breeder and young plant licensor with significant European presence through partnerships. Comparable as a supplier of proprietary genetics and young plants to professional growers in categories that overlap with Decock's assortment.
Emerging players
- Vitroflora: Polish tissue culture and young plant producer serving European growers with ornamentals and nursery stock. Comparable as a propagation-focused competitor, but with a stronger tissue-culture angle and a more cost-positioned Eastern European footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Decock Plants social profiles
Digital presenceDecock Plants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decock Plants leadership team
Management profileNumber of profiles
Decock Plants subsidiaries and ownership
Company hierarchySubsidiaries1 record
Decock Plants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decock Plants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decock Plants
What does Decock Plants do?
Decock Plants is a specialized young plant (cutting) producer that annually propagates approximately 50 million young plants for professional horticultural growers. The Ethiopian branch manages mother plant quality and cutting production, while the Belgian facility in Comines performs rooting of cuttings and finishing of young plants. The assortment covers eight categories: bedding plants, dipladenia, GLORIETTE® poinsettia, herbs, impatiens, lavender, osteospermum, and pelargonium, sold B2B through direct sales relationships and international trade show channels.
Is Decock Plants a public or private company?
Decock Plants is a private company. It is classified as family owned and is currently operating.
When was Decock Plants founded?
Decock Plants was founded in 1987. It employs 11 to 50 people.
Where is Decock Plants based?
Decock Plants is headquartered in Comines, Belgium, in the Europe region.
How does Decock Plants make money?
One revenue line is on record: young Plant Production and Sales.
Who are Decock Plants's main competitors?
Direct peers on record are Volmary, Selecta One, Schoneveld Breeding, Florensis, Kientzler Jungpflanzen, Dümmen Orange and Beekenkamp Plants. Broad incumbents are Syngenta Flowers and Suntory Flowers. Vitroflora is listed as an emerging player.
Does Decock Plants have an API?
No public API is recorded for Decock Plants.
What industry is Decock Plants in?
Decock Plants's product category is Young Plant (Cutting) Production. Its primary akta.pro industry code is AFAMADAE, Vegetative Propagation (Cuttings, Clonal Forestry, Tissue Culture). Its NAICS code is 1114.