My Agency

What My Agency does

My Agency (legal entity NYS S.A.S., founded 1994 as VIP Incoming and consolidated under its current group umbrella in 2019) is a privately held French luxury concierge and lifestyle services group operating from Suresnes/Paris with a Tunis regional headquarters under Indigo Holding. It serves two primary segments: high-net-worth individuals through tiered personal concierge subscriptions (Deluxe at €2,000/year, Optimum at €4,000/year, Ultimate at €8,000/year, all with a minimum one-year commitment) and corporate clients through employee-benefit, client-loyalty, event production, corporate travel management, and DMC programs. The corporate client roster spans automotive OEMs (Toyota, Jaguar, BMW, KIA, MAN Truck&Bus), pharmaceutical (Merck), banking (Banque Centrale de Tunisie), government (French Embassy Tunisia, Ministère du Transport), and NGOs (Access Now/RightsCon, AMCHAM Tunisia), indicating a multi-vertical enterprise franchise rather than a single-vertical anchor.

The group is structured as six wholly-owned service brands — MY CONCIERGE (member concierge), MY EVENT (event production), MY DMC (destination management in France and Tunisia), MY TRAVEL (corporate travel), MY DRIVER (chauffeur), and MY PROPERTY (real estate advisory) — delivered through a single-contact, interconnected model that emphasizes cross-selling and relationship-led service. Technology is a conventional LAMP stack (Linux, Apache, MySQL, PHP) hosted on dedicated virtual servers at Alter Way, located in Equinix Paris-region data centers with ISO 27001 and ISO 9001 compliance; a companion mobile application (iOS and Android) provides real-time chat, request tracking, and partner offers for subscribed members. Revenue is generated from recurring subscription fees, project-based event and DMC fees, corporate travel commissions, and intermediary margins on third-party bookings arranged via concierge — but specific revenue and ARR figures are not publicly disclosed.

Name

My Agency

Legal name

NYS S.A.S.

Website

https://myagency.group

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

My Agency (NYS S.A.S.) is a French luxury concierge and lifestyle services group offering tiered personal concierge subscriptions and corporate event, travel, DMC, chauffeur, and property services to high-net-worth individuals and enterprise clients across France and Tunisia.

Ownership category

akta.pro rank

Product category

Luxury Concierge and Lifestyle Services

NAICS

Other Travel Arrangement and Reservation Services (56159), Travel Agencies (56151), Tour Operators (56152), Tour Operators (561520)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG)

akta.pro secondary industries

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Luxury Villa Property Management & Concierge Services (THAMAEAJ), Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Luxury concierge services
• Corporate event management
• Destination management company
• Business travel management
• Private chauffeur services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Concierge Subscription Services: Monthly or annual subscription fees for personal concierge services. Three tiers: Deluxe (€100/month or €2,000/year), Optimum (€200/month or €4,000/year), and Ultimate (€400/month or €8,000/year). Revenue recognized over subscription period with minimum 1-year commitment.
2. Event Management Services: Fee-based event organization and management services for corporate clients including conferences, seminars, product launches, galas, and incentive programs. One-time project-based revenue.
3. Corporate Travel Management: Business travel arrangement services with commission or service fees from hotels, airlines, and transportation providers. 24/7 travel assistance with diagnostic, policy management, and statistical reporting services.
4. DMC (Destination Management) Services: Incentive, meeting, and leisure travel services in France and Tunisia with fees for program design, hosting, and on-site coordination.
5. Intermediate Commission: As intermediary between subscribers and service providers, company takes margin on third-party services arranged through concierge (restaurants, hotels, tickets, shopping).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

My Agency provides luxury concierge, lifestyle management, corporate event management, destination management (DMC), corporate travel, private chauffeur, and real estate advisory services through six interconnected brands. The company sells tiered membership subscriptions (Deluxe, Optimum, Ultimate) to individuals and tailored packages to corporate clients, with a proprietary mobile app enabling real-time requests and tracking. Operations span France and Tunisia, with global hotel VIP partnerships providing access to 1,000+ destinations.

Product overview

My Agency operates as a luxury concierge and lifestyle services group offering a portfolio of interconnected brands. The core offerings include MY CONCIERGE (personal concierge membership service), MY EVENT (corporate and private event management), MY DMC (destination management and incentive travel), MY TRAVEL (corporate travel optimization), MY DRIVER (private chauffeur), and MY PROPERTY (real estate advisory). The group also provides a companion mobile application that connects all services, allowing members to interact with their concierge, track requests, and access partner offers. The platform serves both private individuals (with tiered membership subscriptions) and corporate clients (employee rewards and customer loyalty programs), operating across France and Tunisia.

Differentiator

Problem solved

Functional benefit

Brands

• MY CONCIERGE: Luxury personal concierge service providing bespoke lifestyle management, travel arrangements, gastronomy, ticketing, wellness, shopping, and at-home services to members.
• MY EVENT
• MY DMC
• MY TRAVEL
• MY DRIVER
• MY PROPERTY

Products and services

• MY CONCIERGE Premium personal concierge service providing members with dedicated personal concierges who fulfill requests ranging from everyday errands to bespoke experiences. Services include ticketing, gastronomy, travel arrangements, shopping, wellness, at-home services, and exceptional experiences. Available in three subscription tiers (Deluxe, Optimum, Ultimate) for individuals and corporate clients.
• MY EVENT Corporate and private event management services including cocktail dinatoires, conferences, congresses, gala dinners, inaugurations, product launches, professional exhibitions, and seminars. Leverages over 20 years of experience for clients including Toyota, Jaguar, BMW, KIA Motors, MAN Truck&Bus, and Merck.
• MY DMC Destination management company offering incentive travel, meetings, congress organization, discovery tours, and themed experiences in Tunisia and France, with services covering hospitality, insider experiences, and concierge hotline. 25+ years of DMC operations in Tunisia.
• MY TRAVEL Corporate travel management service providing travel policy optimization, budget management, itinerary optimization, statistical reporting, VIP airport access, and customized travel solutions for business travelers. 30+ years of business travel expertise.
• MY DRIVER Private chauffeur service for personalized transportation needs.
• MY PROPERTY Real estate advisory and property search services offering consultation and property hunting for clients.

Quantifiable outcome

• Saves time and maximizes efficiency through single contact for multiple service needs
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Traveller MadecoreStrategic or Co-development Partner · 1 January 2011Prestigious membership in Traveller Made network, a select group of luxury travel professionals. Provides credibility, network access, and preferential rates with premium travel suppliers worldwide.
• Four Seasons HotelscoreChannel Partner/ Reseller/ DistributorVIP hotel program membership providing MY CONCIERGE members with privileged reception conditions including room upgrades, F&B credits, and early/late check-out at 1,000+ global destinations.
• Mandarin OrientalcoreChannel Partner/ Reseller/ DistributorElite partner hotel program with exclusive benefits for members including preferential rates and VIP services.
• Marriott International (Stars & Luminous)coreChannel Partner/ Reseller/ DistributorLuxury collection partner with VIP privileges at Marriott's premium properties worldwide.
• AccorHotels (Sofitel, Rixos, Mantis)majorChannel Partner/ Reseller/ DistributorSTEP program membership providing privileged access and exclusive benefits at Accor's luxury portfolio.
• Relais & ChâteauxmajorChannel Partner/ Reseller/ DistributorPartnership with prestigious collection of independent luxury hotels and restaurants worldwide.
• Preferred Hotels (Legend Collection)majorChannel Partner/ Reseller/ DistributorPlatinum partner status providing preferential access to Preferred's global luxury hotel network.
• The Peninsula HotelscoreChannel Partner/ Reseller/ DistributorPartner hotel with exclusive privileges including upgrades, credits, and VIP reception.
• Rocco Forte HotelsmajorChannel Partner/ Reseller/ DistributorStrategic partner providing privileged access to Rocco Forte collection properties including new Milan location.
• Rosewood Hotels & ResortsmajorChannel Partner/ Reseller/ DistributorElite partnership with Rosewood's luxury properties providing exclusive member benefits.
• Oetker Collection (Brenners Park-Hotel & Spa)majorChannel Partner/ Reseller/ DistributorPartner for exclusive access to Oetker's masterwork hotels including the renovated Brenners in Baden-Baden.
• Shangri-La HotelsmajorChannel Partner/ Reseller/ DistributorLuxury Circle partnership providing VIP privileges at Shangri-La properties globally.
• JumeirahmajorChannel Partner/ Reseller/ DistributorPassport to Luxury program partner with exclusive benefits at Jumeirah properties.
• Dorchester CollectionmajorChannel Partner/ Reseller/ DistributorDiamond Club partnership for privileged access to Dorchester Collection's ultra-luxury properties.
• Hilton (Impresario)majorChannel Partner/ Reseller/ DistributorImpresario program partner providing VIP access at Conrad and Waldorf Astoria properties.
• Design HotelsminorChannel Partner/ Reseller/ DistributorPartner for access to curated collection of independent boutique luxury hotels.
• Serandipians by黎德坚minorChannel Partner/ Reseller/ DistributorElite Alliance partner providing access to exclusive hotel privileges network.
• Villa Stéphanie & Royal CenterminorChannel Partner/ Reseller/ DistributorPartner spa and wellness resort with exclusive health and wellness programs.
• Fondation Louis VuittonminorChannel Partner/ Reseller/ DistributorExclusive partnership allowing MY CONCIERGE members up to 2 guests daily for exhibitions.
• Opéra National de ParisminorChannel Partner/ Reseller/ DistributorReserved quota of privileged seats at all performances for members.
• AccorHotels ArenaminorChannel Partner/ Reseller/ DistributorReserved category 1 seats at all shows and events.
• SilencioChannel Partner/ Reseller/ DistributorExclusive cultural events access before public opening hours, up to 2 guests daily.
• Brach HotelminorChannel Partner/ Reseller/ DistributorSports and wellness facilities access for up to 2 guests daily.

Scale indicators8 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• John Paul Group: Premium concierge and loyalty services provider for enterprises and high-end customers, serving both B2C members and B2B2C corporate benefits programs — directly comparable to MY AGENCY's dual B2C/B2B concierge model.
• Ten Lifestyle Group: Public-listed concierge and lifestyle management platform serving HNW individuals and corporate clients globally — a publicly traded direct peer that provides a benchmark for unit economics in subscription concierge.
• Quintessentially: Global luxury concierge and lifestyle management membership company offering 24/7 personal concierge services to HNW individuals and corporate clients — the most direct analogue to MY CONCIERGE in scale and positioning.
• Traveller Made: Network of luxury travel designers and DMCs that MY AGENCY is itself a member of — directly comparable as a curated community of high-end travel professionals serving affluent travelers with bespoke itineraries.
• Abercrombie & Kent: Luxury DMC and tour operator offering high-end incentive travel, private journeys, and corporate events worldwide — directly comparable to MY DMC's destination management and incentive travel offering.

Broad incumbents

• American Express Centurion Concierge: Premium concierge service embedded within the Centurion (Black) card product, serving ultra-HNW cardholders globally — a much larger incumbent that competes in the same luxury concierge space as MY CONCIERGE but as part of a broader financial services portfolio.
• Virtuoso: Global network of luxury travel advisors and agencies providing high-end travel services to affluent clients — comparable to MY AGENCY's distribution model via luxury travel partnerships, though broader in scope.
• Kuoni Tumlare (DMC): Established destination management and inbound travel services group operating across Europe, Africa, and Asia — broader incumbent that overlaps with MY DMC's incentive, meeting, and leisure travel capabilities in multiple markets.

Emerging players

• Insignia Lifestyle: Luxury concierge and lifestyle management firm serving HNW clients with travel, events, and personal assistance — an emerging player with overlapping membership-based concierge and lifestyle offerings.
• The Fixer (Luxury Concierge): Boutique luxury concierge service offering bespoke personal assistance and lifestyle management to HNW clients — comparable niche player in the personal concierge subscription space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MYConcierge.Conciergerie
• LinkedInlinkedin.com/company/myconcierge/mycompany/?viewAsMember=true
• Instagraminstagram.com/myagencyinfrance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Agency