What Safe System Solutions does

Safe System Solutions Pty Ltd is an Australian specialist road safety engineering consultancy founded in 2013 and headquartered in Brunswick, Victoria. The firm delivers evidence-based road safety services to government road authorities, local councils, and selected enterprise clients across Australia, New Zealand, Sweden, and select international markets (notably Thailand, India, and Pakistan). Its core service portfolio spans Road Safety consulting and auditing, Design & Technical engineering, Expert Witness services (operated through the Safe System Forensics subsidiary), Research & Evaluation, Regulatory Good Practice, International Services, and Human Factors & Behavioural Change consulting.

Underlying the practice is the Safe System methodology, a holistic framework covering five lever areas (Safe Roads, Safe Speeds, Safe Road Users, Safe Vehicles, and post-crash care) and grounded in four principles: people make mistakes, the human body has biomechanical limits, the goal is zero death and serious injury, and responsibility for safety rests with system designers. The firm deploys proprietary assessment tools (Safe System Assessments, CycleRAP, iRAP/AusRAP Star Ratings) and has produced 500+ educational content pieces (Safe System Snippets and Kenngineering Notes). Technical training is delivered through both in-person workshops and a dedicated Learning Management System.

The business operates a professional services revenue model with three streams: (1) project-based consulting and design work sold directly to government clients, (2) fee-based technical training courses (Road Safety Audit, Road Safety Barriers, Raised Crossings, Cycling Auditor, Motorcycle Friendly, ASHTAS accreditation, Safe Roads 101), and (3) international capacity building programs delivered via partnerships such as VicRoads International. Go-to-market is sales-led and event-driven, leveraging reputation, conference keynotes, content marketing (LinkedIn, YouTube, newsletter), and referrals rather than paid acquisition. Pricing is bespoke and quote-based, with course fees not publicly disclosed.

Name

Safe System Solutions

Legal name

Safe System Solutions Pty Ltd

Website

https://safesystemsolutions.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Road Safety Engineering Consulting

NAICS

Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM)

akta.pro secondary industries

Road Safety Barriers & Crash Attenuation Systems (Guardrails, Median Barriers, End Treatments) (TLAJAGAA), Traffic Calming & Speed Management Infrastructure (Speed Humps/Tables, Chicanes, Roundabouts, Road Diets) (TLAJAGAC), School Zone & Child Safety Systems (School Zone Flashers, Crossing Control, Speed Enforcement) (TLAJAGAJ)

Keywords

• Road safety consulting
• Traffic engineering services
• Road safety auditing
• Transport safety training
• Infrastructure design consulting

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Consulting Services: Road safety consulting, road safety audits, design and technical services, expert witness services for legal proceedings, and research and evaluation projects delivered to government agencies and councils.
2. Technical Training: Fee-based training courses including Road Safety Audit, Road Safety Barriers, Raised Crossings, Cycling Auditor Training, Making Roads Motorcycle Friendly, and other technical workshops delivered online and in-person.
3. International Capacity Building: Technical training and consulting services provided to international road authorities including Thailand's Department of Rural Roads and New Zealand Transport Agency.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safe System Solutions is a specialist road safety engineering consultancy that sells road safety auditing, infrastructure design, expert witness, research and evaluation, regulatory advisory, and human factors services, alongside a catalogue of fee-based technical training courses (Road Safety Audit, Cycling Auditor, Road Safety Barriers, Raised Crossings, Making Roads Motorcycle Friendly, Safe Roads 101, ASHTAS). Customers are government road authorities, local councils, international transport agencies, and transport professionals across Australia, New Zealand, and selected international markets.

Product overview

Safe System Solutions is a specialist road safety consultancy offering a comprehensive suite of services rather than a unified software platform. The portfolio includes core consulting services (Road Safety, Design & Technical, Expert Witness, Research & Evaluation, International Services, and Human Factors & Behavioural Change), technical training courses, and supplementary resources. The company provides technical training programs such as Road Safety Audit, Making Roads Motorcycle Friendly, Cycling Auditor Training, Road Safety Barriers, Raised Crossings, and Safe Roads 101 courses. Additional offerings include SSS Roadmapper, fact sheets, and Safe System Snippets educational content. The company also offers expert witness services and road safety auditing across Australia, New Zealand, and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Safety Consulting
• Design & Technical Services
• Expert Witness Services
• Research & Evaluation
• Regulatory Good Practice Advisory
• International Services
• Human Factors and Behavioural Change Services
• Technical Training Courses
• ASHTAS Operative Training Course and Exam (Road Safety Barrier Licence)

Quantifiable outcome

• Compact urban roundabouts can reduce entry speeds by 19.20km/h average with 85th percentile speeds of 19.26km/h
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• NZ Transport Agency Waka KotahicoreStrategic or Co-development Partner · 1 March 2026Long-standing partnership for national rollout of technical training programs. Joint recipient of Trafinz National Road Safety Leadership Award 2026 and National Award for Road Safety 2025. Collaboration on road safety strategy development and capacity building.
• StreticstrategicStrategic or Co-development Partner · 1 March 2026Strategic partnership announced March 2026. Focus on active transport safety, combining Safe System Solutions' road safety expertise with Stretic's capabilities. Walking and riding safety identified as complementary areas.
• Victoria WalksminorGTM or Marketing Partner · 1 August 2025Corporate supporter of Victoria Walks, an evidence-based health promotion charity committed to transforming public spaces into safe, vibrant and walkable spaces. Ongoing corporate supporter partnership.
• VicRoads InternationalcoreStrategic or Co-development PartnerPartnership for international capacity building programs, including Thailand's Department of Rural Roads road safety training since 2017. Collaborates on overseas projects and methodology transfer.
• Decision PartnersminorStrategic or Co-development PartnerShared office space partnership in Brisbane 'infrastructure intelligence hive' on Edward Street, Brisbane.
• Thailand's Department of Rural RoadscoreImplementation/ SI/ Consulting PartnerLong-term capacity building program since 2017 including Advanced Road Safety Auditor workshops and ongoing technical training.
• Amy Gillett FoundationminorGTM or Marketing PartnerSupported cycling safety initiatives and participated in Foundation's Giving Day fundraising event.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Abley: New Zealand-based transport planning and engineering consultancy providing road safety and active transport services to NZ councils and NZ Transport Agency. Direct functional peer but primarily NZ-only footprint, complementing rather than directly displacing SSS in Australia.

Others

• iRAP (International Road Assessment Programme): Non-profit methodology owner of the international road assessment protocols (iRAP, AusRAP, CycleRAP) that SSS implements for accredited partners. Direct adjacency through shared methodology, training accreditations, and road authority clients; adjacent rather than competing because iRAP licenses tools rather than delivers consulting.

Broad incumbents

• AECOM: Global infrastructure consultancy with a transport safety practice delivering RSAs, Safe System assessments, and design across Australia, NZ, and international markets. Larger scale and broader service mix create both competition and partnership opportunities.
• Stantec: Global engineering firm (now incorporating legacy Cardno infrastructure practice in ANZ) with road safety, traffic engineering, and transport infrastructure advisory. Competes for council and state road authority work across SSS's Australian footprint.
• Arup: Global engineering consultancy with a transport safety practice offering road safety audits, design, and policy advisory to government clients globally. Comparable service lines but typically delivered as part of broader multi-disciplinary infrastructure portfolios.
• WSP: Major international engineering consultancy with extensive road safety, transport planning, and infrastructure design practices across Australia/NZ. Competes for the same road authority and council engagements, often with bundled multi-disciplinary offerings.
• Aurecon: Asia-Pacific engineering and infrastructure advisory with road safety engineering and active transport capability. Direct competitor for Australian state road authority and council mandates, including in Victoria and Queensland where SSS has offices.

Direct peers

• ARRB (Australian Road Research Board): Australia's national road research organization providing road safety engineering, auditing, research, and training. Closest domestic peer given overlapping territory, iRAP/AusRAP methodology use, and shared government council/state authority customer base.
• GTA Consultants: Australian traffic engineering and transport planning consultancy providing road safety, traffic impact assessment, and design services to councils and state authorities. Closest scale and service-mix peer in Australia.
• Transport Research Laboratory (TRL): UK-based global road safety research and consultancy applying Safe System-aligned and iRAP-style assessment methodologies. Comparable in offering road safety audits, training, and research to government clients worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtzb9A26vWqog-NEilDyuOg
• LinkedInlinkedin.com/company/safe-system-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe System Solutions