Abley
Abley is a New Zealand-headquartered transport planning and road safety analytics firm whose SafeCurves and SafeSystem SaaS platform delivers FHWA-compliant horizontal curve risk analysis for government transport agencies and enterprises across five countries.
- Company typePrivate
- Founded2003
- HeadquartersChristchurch, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Abley does
Abley is a privately held New Zealand-based transport planning, road safety engineering, and spatial data intelligence firm founded in 2003 with operations across New Zealand, the United States, Canada, Australia, and Indonesia. The company serves central and local government agencies (notably NZ Transport Agency Waka Kotahi and US state DOTs including Arkansas DOT), alongside enterprise clients in retail (Foodstuffs South Island), energy (Contact Energy), primary industries (Ballance Agri-Nutrients), ports (Ports of Auckland), and education. Its core commercial platform is the SafeSystem suite, anchored by the SafeCurves product family — modular SaaS modules for identifying, prioritizing, and delivering interventions on horizontal curves using FHWA-aligned methodology and MUTCD 11th Edition standards, covering approximately 213,000 miles of US roads and 1.7 million curves.
The technology stack combines geospatial data engineering (TomTom and HERE road centerline data, Safe Software FME integration, Esri ArcGIS Pro/Enterprise and QGIS connectivity) with proprietary analytical models including an Operating Speed Model and Curve Context Classification framework validated against NHTSA FARS crash data. Supporting products include SafeSystem AI (methodology knowledge retrieval), Abley MIRE Professional (MIRE compliance), TrafficFlow (mobility data), and CarbonWise (employee commuting emissions, Toitū Carbon Compatible). Revenue derives from multi-year SaaS subscriptions with data licensed in perpetuity, time-and-materials professional services for transport planning and resource consent work, and data licensing/API access via GIS Services. Go-to-market blends enterprise field sales to government agencies with a 30-day self-serve SafeCurves trial, complemented by TomTom/HERE partner distribution and conference-driven thought leadership.
Abley firmographics
Firmographics- Name
- Abley
- Legal name
- Abley Limited
- Website
- https://abley.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Abley is a New Zealand-headquartered transport planning and road safety analytics firm whose SafeCurves and SafeSystem SaaS platform delivers FHWA-compliant horizontal curve risk analysis for government transport agencies and enterprises across five countries.
- Ownership category
- akta.pro rank
Abley industry classification
Industry- Product category
- Road Safety Analytics Software
- NAICS
- Support Activities for Transportation (488), Other Support Activities for Road Transportation (48849), Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Transportation & Traffic Engineering Consulting (BPAHAIAC)
- akta.pro secondary industry
- Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM)
Keywords
Where Abley is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Abley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software as a Service (SaaS) Subscriptions: Abley's primary revenue stream comes from subscription-based SaaS products including SafeCurves (licensed for 3-year subscription terms with data licensed in perpetuity), SafeSystem platform access, and CarbonWise. Services are governed by Abley's Software as a Service Terms, with subscription fees payable in NZD.
- Professional Services and Consulting: Additional services including transport planning consulting, workshops, support, and custom development. Charged on a time and materials basis according to standard charging rates. Examples include resource consent applications, transport assessments, road safety strategy development, and geospatial system implementation.
- Data Products and Licensing: Revenue from geospatial and road safety data products provided as data-as-a-service (DaaS), including curve identification data, corridor prioritization datasets, and intervention datasets. Data is accessible via API, GIS platforms, and direct delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Identify Plan: Core curve identification and classification data with access to SafeCurves App, Knowledge Hub, API Explorer, 2 hours professional services support per month, and 5 user seats. |
| Subscription | Multi-year contract | Prioritize Plan: Everything in Identify, plus corridor-based risk aggregation and five-tier prioritization levels. |
| Subscription | Multi-year contract | Interventions Plan: Everything in Prioritize, plus advisory speed calculation and MUTCD-compliant sign placement recommendations. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Abley product offering
Product offeringCore offering
Abley delivers professional services in transportation planning and engineering combined with proprietary spatial and data intelligence software. Its core offerings include the SafeSystem suite (headlined by SafeCurves, a modular SaaS platform for identifying, prioritizing, and intervening on high-risk horizontal curves across road networks), the CarbonWise employee commuting emissions measurement platform, and the TrafficFlow traffic and mobility data product, sold alongside transport planning, road safety, and geospatial consulting services to government and enterprise clients.
Product overview
Abley offers a portfolio of transport planning, road safety, and spatial technology products. Its core platform is SafeSystem, a data-driven road safety suite whose flagship product is SafeCurves — a modular SaaS analytics platform with three integrated modules: SafeCurves: Identify (curve classification), SafeCurves: Prioritize (corridor-based investment prioritization), and SafeCurves: Interventions (advisory speeds and signage). SafeSystem also includes SafeSystem AI (methodology querying), GIS Services (data integration), Abley MIRE Professional (roadway element data), and the SafeCurves Professional web application. Abley also offers additional SafeSystem sub-products — SafeRoads, SafeIntersections, SafePeople, and SafeStreets — covering the full spectrum of road safety analysis. Beyond road safety, Abley provides TrafficFlow (traffic and mobility data) and CarbonWise (employee commuting emissions measurement). Products are delivered via web applications, API access, GIS integrations (Esri ArcGIS Pro/Enterprise, QGIS), and subscription SaaS. Partner data products from TomTom and HERE provide underlying road centerline data. Abley operates in New Zealand, USA, Canada, Australia, and Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- SafeSystem: Data-driven road safety analytics platform including SafeCurves, SafeRoads, SafeIntersections, SafePeople, and SafeStreets modules.
- SafeCurves
- SafeRoads
- SafeIntersections
- SafePeople
- SafeStreets
- TrafficFlow
- CarbonWise
Products and services
- SafeCurves A modular SaaS road safety analytics suite that enables practitioners to identify, prioritize, and implement interventions on high-risk horizontal curves across highway and rural road networks. Applies FHWA procedures and MUTCD 11th Edition standards to systematically classify curves, assess crash potential, prioritize corridors, and determine advisory speeds and signage. Includes three integrated modules (Identify, Prioritize, Interventions) plus the SafeCurves Professional web application and GIS API.
- SafeSystem
Quantifiable outcome
- Out-of-context curves represent 4% of network length but 8% of fatalities — targeting interventions at high-risk curves yields disproportionate safety benefit
- +5 more outcomes
Companies that use Abley
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Abley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature9 records
Abley partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- The RaycoreAbley and The Ray submitted a joint response to the USDOT's ROUTES Initiative Request for Information, proposing a Safe System Approach for rural road safety using AI and geospatial analysis. The methodology includes Predictive Risk Assessment, Eliminating Data Deserts, and Network-Wide Safety Treatments. The partnership aims to help small towns and Tribal Nations achieve equal grant readiness and secure competitive federal funding.
- TomTomcoreAbley partners with TomTom to provide transport and traffic data solutions. TomTom's automotive-grade road centerline data serves as the foundational base data for SafeCurves analysis, enabling identification and classification of horizontal curves across road networks.
- HEREcoreAbley partners with HERE Technologies to provide transport and traffic data solutions. HERE's automotive-grade road centerline data is used for road network mapping and analysis within Abley's products, including SafeCurves centerline data.
- Waka Kotahi NZ Transport AgencycoreLong-standing strategic partnership since 2012 for road safety initiatives. Collaborated on SafetyNET (national risk mapping), Speed Management Framework/Mega Maps (100,000km of NZ roads), Pipeline Tool for local authority prioritization, and Road to Zero strategy development supporting NZ's 40% reduction target for deaths and serious injuries.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Abley competitors and assessment
Company assessmentBroad incumbents
- WSP Global: WSP is one of the world's largest professional services firms with a deep transportation engineering and road safety practice. It competes with Abley for government road safety and transport planning engagements, but operates at vastly greater scale and as a generalist across multiple infrastructure domains.
- AECOM: AECOM is a global infrastructure consulting firm with a large transportation planning and road safety practice serving state DOTs and federal agencies. It overlaps with Abley's consulting and engineering services, but competes primarily through large multi-disciplinary programs rather than specialized safety analytics SaaS.
- Stantec: Stantec provides transportation engineering, planning, and road safety consulting to public and private clients across North America and internationally. It is comparable to Abley's professional services arm, though its offering spans water, buildings, and environment as well as transportation.
Direct peers
- Iteris: Iteris is an intelligent transportation systems company providing traffic management, roadway analytics, and safety solutions to state and local agencies in North America. It is a direct comparable to Abley's SafeSystem suite and SafeCurves in serving DOTs with data-driven safety and mobility analytics.
- PTV Group: PTV Group provides transport planning, traffic modeling, and mobility analytics software used by public agencies and consultancies worldwide. It is comparable to Abley's TransportFlow and broader transport planning software stack, though PTV's heritage is in demand modeling rather than safety analytics.
Others
- Kimley-Horn: Kimley-Horn is a large US transportation and traffic engineering consultancy with deep relationships with state DOTs and municipal governments. It competes with Abley's consulting and road safety practice, particularly in the US market where Abley is expanding.
- HERE Technologies: HERE is a foundational mapping and location data provider whose automotive-grade road centerline data underpins Abley's SafeCurves analytics. It is an ecosystem partner and supplier rather than a competitor, but represents both a dependency and a potential long-term competitive threat if HERE expands into safety analytics.
- TomTom: TomTom is a location technology provider whose automotive-grade road network data is used by Abley as the base dataset for SafeCurves. Like HERE, TomTom is a critical data supplier and partner; the 2025.2 SafeCurves release switched the primary centerline source to TomTom, illustrating the depth of integration.
Emerging players
- Waycare: Waycare is an AI-driven road safety and traffic management platform used by state DOTs and transportation agencies. It overlaps with Abley's SafeSystem predictive analytics, focusing on proactive crash prevention through real-time and predictive insights rather than horizontal-curve-specific geometric analysis.
- Derq: Derq applies computer vision and AI to road safety and intersection analytics for government agencies. It competes with Abley's SafeIntersections and broader SafeSystem vision but is earlier-stage and focuses on real-time video-derived safety insights rather than systemic network-wide analysis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Abley social profiles
Digital presenceAbley compliance and trust
Trust signalCompliance2 records
Abley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abley leadership team
Management profileNumber of profiles
Profiles1 record
Abley funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abley
What does Abley do?
Abley delivers professional services in transportation planning and engineering combined with proprietary spatial and data intelligence software. Its core offerings include the SafeSystem suite (headlined by SafeCurves, a modular SaaS platform for identifying, prioritizing, and intervening on high-risk horizontal curves across road networks), the CarbonWise employee commuting emissions measurement platform, and the TrafficFlow traffic and mobility data product, sold alongside transport planning, road safety, and geospatial consulting services to government and enterprise clients.
Is Abley a public or private company?
Abley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abley founded?
Abley was founded in 2003. It employs 51 to 100 people.
Where is Abley based?
Abley is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Abley make money?
Three revenue lines are on record. Software as a Service (SaaS) Subscriptions are the primary driver. The others are professional Services and Consulting and data Products and Licensing.
Who are Abley's main competitors?
Broad incumbents on record are WSP Global, AECOM and Stantec. Direct peers are Iteris and PTV Group. Others are Kimley-Horn, HERE Technologies and TomTom. Emerging players are Waycare and Derq.
Does Abley have an API?
Yes. Abley's products offer API access to road safety datasets. SafeCurves provides a SafeCurves API Explorer that enables access, selection, and connection to SafeCurves datasets (Identify, Prioritize, Interventions) for integration into GIS systems. The SafeSystem product suite includes GIS Services (https://ableysafesystem.com/gis-services) providing step-by-step guides for integration with Esri ArcGIS Pro, Esri ArcGIS Enterprise, and QGIS. The API is provided as a Data-as-a-Service (DaaS) product. The SafeSystem AI (https://ableysafesystem.com/ai) enables querying SafeCurves methodology documentation. Abley offers a SafeCurves API key for accessing data via the SafeCurves App on desktop or mobile, and via preferred GIS platforms, or as a GDB (Geodatabase) file. Developer documentation is at ableysafesystem.com/gis-services.
What industry is Abley in?
Abley's product category is Road Safety Analytics Software. Its primary akta.pro industry code is BPAHAIAC, Transportation & Traffic Engineering Consulting, with a secondary code of TLAJAGAM, Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs). Its NAICS code is 488 and its SIC code is 4700.