My Mind's Eye
My Mind's Eye Paper Goods is a privately held US-based party supplies company that designs and sells coordinated, themed collections of paper goods — plates, napkins, banners, cups, and decor — directly to consumers through its own e-commerce site and a wholesale program, serving occasion-driven buyers including parents, wedding parties, teachers, and holiday celebrators.
- Company typePrivate
- Founded-
- HeadquartersNorth Salt Lake, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What My Mind's Eye does
My Mind's Eye Paper Goods is a US-based, privately held direct-to-consumer party goods retailer operating primarily through its own e-commerce website (mymindseye.com) and a complementary wholesale program at mymindseyewholesale.com. The company designs all of its products in-house at a Utah-based studio, producing coordinated, themed collections of paper party supplies — plates, napkins, banners, cups, table runners, treat boxes, bamboo trays, mylar balloons, baking cups, puzzles, and party fans — organized around holidays, birthdays, weddings, baby showers, graduations, and back-to-school events. Its catalog spans 20+ holiday/special occasion collections, 33 birthday themes, and 2,359+ products in its bestsellers collection, with unit pricing ranging from $3.99 to $31.99 and a volume-discount mechanic (Buy 5, Get 25% off on birthday collections) designed to drive basket size.
The business operates as a one-time-purchase consumer goods model with no subscription or recurring revenue stream. Go-to-market is multi-channel: a DTC e-commerce storefront supported by organic social presence on Instagram, Facebook, YouTube, and Pinterest, plus a weekly email newsletter driving mid-funnel engagement. Designer collaborations (Cake by Courtney, Maren Baxter) extend into adjacent product categories such as cake toppers and light-up decorative villages. The customer base is highly fragmented across individual occasion-driven buyers — primarily parents planning children's birthdays, plus wedding parties, expecting parents, teachers, and holiday celebrators — with no enterprise anchor accounts and no disclosed revenue or funding data. The company also offers a wholesale channel for retailers and event planners, expanding its distribution footprint beyond end consumers.
From a strategic and competitive standpoint, My Mind's Eye competes on design originality, coordinated collections, and breadth of themed catalog rather than price or technology. There is no evidence of proprietary technology, software, or AI/ML capabilities — the underlying moat is the in-house design library and brand recognition (evidenced by 4,110+ verified customer reviews). The company is privately held with no disclosed investors, ownership structure, or financial history; the only corporate signal is the publication of a careers page suggesting ongoing hiring. Operational footprint is anchored at the Utah design studio, with global shipping capability through the DTC site.
My Mind's Eye firmographics
Firmographics- Name
- My Mind's Eye
- Legal name
- My Mind's Eye Paper Goods
- Website
- https://mymindseye.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Mind's Eye Paper Goods is a privately held US-based party supplies company that designs and sells coordinated, themed collections of paper goods — plates, napkins, banners, cups, and decor — directly to consumers through its own e-commerce site and a wholesale program, serving occasion-driven buyers including parents, wedding parties, teachers, and holiday celebrators.
- Ownership category
- akta.pro rank
Where My Mind's Eye is headquartered
LocationHeadquarters
- HQ city
- North Salt Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Mind's Eye business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: One-time purchase of paper party supplies including plates, napkins, banners, cups, table runners, treat boxes, and themed decorations. Products sold individually and in curated theme-based collections. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual paper party products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
My Mind's Eye product offering
Product offeringCore offering
My Mind's Eye Paper Goods designs, manufactures, and sells themed paper party supplies including plates, napkins, banners, cups, table runners, treat boxes, balloons, baking cups, and specialty items like light-up villages. All designs are created in-house at the company's Utah design studio and bundled into coordinated seasonal (Halloween, Christmas, Valentine's, Easter, etc.), birthday, bridal, and baby shower collections sold primarily through direct-to-consumer e-commerce.
Product overview
My Mind's Eye Paper Goods is a paper party goods company offering a comprehensive portfolio of disposable and decorative party supplies. The core product lineup includes paper plates, napkins, banners/pennants, to-go cups, treat boxes, bamboo serving trays, table runners, mylar balloons, puzzles, party fans, and baking cups. The company organizes its offerings primarily through seasonal and themed collections: Holiday collections (Halloween, Christmas, Valentine's, Easter, Thanksgiving, 4th of July, Hanukkah, Diwali, Lunar New Year, St. Patrick's Day, Cinco de Mayo, New Year's Eve, Back to School, Father's Day), Birthday party themes (33 themes including Princess, Unicorn, Mermaid, Sports, Construction, Western, Space/Gaming, and more), Milestone collections (Baby Shower in blue/pink/neutral, Bridal/Wedding, Graduation), and specialty items like light-up villages. Designer collaborations include Cake by Courtney (cake decorating accessories) and Maren Baxter (light-up haunted house). All products are designed in-house at the company's studio, with a focus on coordinated designs that allow customers to create complete party tablescapes. The company operates primarily as a direct-to-consumer e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Party Collections Coordinated birthday party supplies spanning 33 distinct themes including Princess, Unicorn, Mermaid, Sports, Construction, Cowboy, Blast Off, Video Game, Animal Party, Safari, Under the Sea, Bright Birthday, ConfettiCake, Make a Wish, Disco Daisy, and Sports (Football, Basketball, Baseball, Soccer, Golf, Pickleball, Tennis, Racing). Available for parents and families planning children's birthday parties.
- Halloween Collection Complete Halloween party supplies including paper plates, napkins, cups, banners, table runners, treat boxes, tabletop decor, and light-up villages across themes like Vintage Halloween, Haunted Village, Ghoul Gang, and Spellbound.
- Christmas Collection Christmas party supplies and decorations featuring light-up villages (Reindeer Barn, Gingerbread Shop/Chalet/House), bamboo trays, paper plates, napkins, banners, and festive tableware across multiple themed collections.
- Holiday Collections (Multi-Occasion) Comprehensive holiday party supplies spanning multiple occasions including 4th of July, Back to School, Thanksgiving, Hanukkah, New Year's Eve, Lunar New Year, Valentine's Day, St. Patrick's Day, Easter, Cinco de Mayo, Mother's Day, and Graduation.
- Baby Shower Collections Baby shower party supplies in blue, pink, and neutral color schemes featuring striped plates, polka dot napkins, block treat boxes, scalloped plates, banners, and coordinating tableware for expecting parents and families celebrating new arrivals.
- Bridal & Wedding Collections Elegant wedding and bridal shower party supplies including the Cherries collection and Tying the Knot collection with black bow and stripe plates, napkins, banners, treat boxes, and digital invites for couples and wedding parties.
- Graduation Collection Graduation party supplies with school color options featuring fan sets, tassel banners, trophy-shaped items, graduation cap designs, diploma napkins, and celebratory decorations.
- Back to School Collection Back to school party supplies including banners, treat boxes, shaped plates (notebook, pencil, school bus, backpack), napkins, table runners, straws, lunchbox items, and classroom decorations for teachers and parents.
- Fruit Party Collections Fruit-themed party collections featuring Strawberry, Lemon, and Orange designs with coordinating plates, napkins, banners, cups, and treat boxes for spring and summer celebrations.
- Paper Plates Variety of paper plates in various shapes (round, square, scalloped), sizes (7-11 inches), and themed designs including shaped plates (animals, characters, holiday icons) priced from $7.99 to $8.50.
- Napkins Paper napkins in cocktail, dinner, and guest sizes featuring patterned, striped, polka dot, and shaped designs for all occasions, priced from $6.99 to $7.99.
- Banners & Pennants Decorative banners including felt pennants, puffy felt banners, bunting banners, fringed banners, and party fans for celebrations, priced from $10.99 to $29.99.
- Bamboo Items Reusable bamboo party trays and serving pieces in various shapes and themes for sustainable entertaining, priced from $16.99 to $24.99.
- To-Go Cups & Paper Cups Disposable party cups and to-go cups in various designs and sizes for serving beverages at celebrations, priced from $5.99 to $11.50.
- Treat Boxes & Party Favors Treat boxes, favor boxes, and party favor containers in themed shapes for gifting and party favors, priced from $9.99 to $14.99.
- Table Runners Paper table runners in various patterns and themes to complement party table settings, priced from $9.99 to $10.99.
- Mylar Balloons Metallic mylar balloons in themed shapes and designs for party decoration.
- Light-Up Villages Light-up village houses and decorative pieces for holiday tabletop displays, including Haunted Village for Halloween and Gingerbread Village for Christmas, priced from $31.99 to $34.99.
- Puzzles Themed puzzles in various piece counts for party activities and entertainment.
- Party Fans Decorative honeycomb and paper party fans for wall and ceiling decorations.
- Baking Cups Paper baking cups and cupcake wrappers in themed designs for baking and party treats.
- Cake by Courtney Collaboration Cake decorating collaboration with Courtney featuring pom-pom cake toppers, letterboard cake toppers, scalloped napkins, and rose gold foiled baking cups for elegant cake presentations.
- Maren Baxter Collaboration Collaboration with Norwegian artist Maren Baxter featuring an 18 x 18 x 6.5 inch foldable light-up haunted house decoration designed to fold flat for storage and reuse annually.
Companies that use My Mind's Eye
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
My Mind's Eye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Mind's Eye partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maren BaxterminorNorwegian artist collaboration designing exclusive light-up haunted house decoration (18" x 18" x 6.5"). First piece in their collaboration series, designed to fold flat for storage and reuse annually.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
My Mind's Eye competitors and assessment
Company assessmentBroad incumbents
- Hallmark: Hallmark is a diversified incumbent in greeting cards, gifts, and seasonal celebrations including party supplies and ornaments. Comparable to My Mind's Eye in holiday/celebration positioning, though Hallmark operates at significantly greater scale across many product categories beyond party goods.
- American Greetings: American Greetings is a major incumbent in greeting cards, social expressions products, and party goods across the US and global markets. Comparable to My Mind's Eye as an adjacent category leader in celebration occasions, though operating at much larger scale across a broader product portfolio.
Direct peers
- Unique Industries: Unique Industries is a manufacturer and distributor of party goods, balloons, tableware, and themed decor serving both retail and wholesale channels. Directly comparable to My Mind's Eye in the breadth of disposable party supplies and the focus on licensed and original themed designs.
- Shindigz: Shindigz is an online retailer of personalized and themed party supplies, decorations, and tableware for birthdays, weddings, and corporate events. Comparable to My Mind's Eye in themed collection breadth, custom/personalized offerings, and DTC e-commerce go-to-market.
- Kate Aspen: Kate Aspen specializes in party favors, tableware, and themed event decor for weddings, baby showers, birthdays, and corporate events. Comparable to My Mind's Eye in product mix (treat boxes, themed tableware, banners) and customer base (event planners and individuals hosting milestone celebrations).
- Oriental Trading: Oriental Trading is a large e-commerce and catalog retailer of party supplies, novelties, crafts, and themed decor for parties, holidays, and school events. Comparable to My Mind's Eye in product breadth, value pricing on disposable goods, and serving teachers, parents, and event hosts as core customers.
- Birthday Express: Birthday Express sells themed birthday party supplies including plates, napkins, banners, balloons, and decorations across character, sports, and lifestyle themes. Directly comparable to My Mind's Eye's birthday-themed collections and parent-host customer base.
- Party City: Party City is the largest specialty retailer of party goods in North America, offering disposable tableware, decorations, balloons, costumes, and themed party supplies. Directly comparable to My Mind's Eye across product categories (plates, napkins, banners, themed decor) and target customer (parents, event planners, individuals hosting celebrations).
- Meri Meri: Meri Meri is a boutique design-led party goods brand selling whimsical, coordinated paper plates, napkins, cups, decorations, and crackers globally. Comparable to My Mind's Eye in its design-first DTC positioning, premium aesthetic, and focus on themed collections for birthdays, holidays, and celebrations.
Regional players
- Talking Tables: Talking Tables is a UK-based design-led party goods brand selling coordinated paper tableware, decorations, crackers, and themed collections. Comparable to My Mind's Eye in boutique, design-first positioning and themed collections, though primarily serving the UK and European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
My Mind's Eye social profiles
Digital presenceMy Mind's Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Mind's Eye leadership team
Management profileNumber of profiles
My Mind's Eye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Mind's Eye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Mind's Eye
What does My Mind's Eye do?
My Mind's Eye Paper Goods designs, manufactures, and sells themed paper party supplies including plates, napkins, banners, cups, table runners, treat boxes, balloons, baking cups, and specialty items like light-up villages. All designs are created in-house at the company's Utah design studio and bundled into coordinated seasonal (Halloween, Christmas, Valentine's, Easter, etc.), birthday, bridal, and baby shower collections sold primarily through direct-to-consumer e-commerce.
Is My Mind's Eye a public or private company?
My Mind's Eye is a private company. It is classified as unknown and is currently operating.
When was My Mind's Eye founded?
My Mind's Eye was founded in -1. It employs 1 to 10 people.
Where is My Mind's Eye based?
My Mind's Eye is headquartered in North Salt Lake, United States, in the North America region.
How does My Mind's Eye make money?
One revenue line is on record: direct Product Sales.
Who are My Mind's Eye's main competitors?
Broad incumbents on record are Hallmark and American Greetings. Direct peers are Unique Industries, Shindigz, Kate Aspen, Oriental Trading, Birthday Express, Party City and Meri Meri. Talking Tables is listed as a regional player.
Does My Mind's Eye have an API?
No public API is recorded for My Mind's Eye.