Thuner Tagblatt

What Thuner Tagblatt does

Thuner Tagblatt is a Swiss regional newspaper founded in 1977, covering Thun and the surrounding Berner Oberland region. It originally operated as a standalone local title but has been structurally integrated into the Berner Zeitung digital platform under the Tamedia media group, with its web presence now hosted under bernerzeitung.ch/region/thun. The publication serves local readers with reporting on regional politics, community events, sports (notably FC Thun), culture, and municipality-level news.

The product surface spans a multi-channel distribution model: a digital site, E-Paper, mobile app, daily newsletters, podcasts, and a maintained print edition. Editorial content is augmented by lifestyle and engagement features such as a puzzle corner, horoscope, lottery results, and a 'Meine Gemeinde' community function that lets readers segment coverage by municipality. Cross-promotion and bundling with other Tamedia titles (Blick, 20 Minuten) are surfaced through the network's login and subscription access points.

The business model is a hybrid subscription plus advertising model. Revenue is generated primarily through paid digital and print subscriptions (Abo), with secondary revenue from display advertising and bundled access to the wider Tamedia/Newsnet portfolio. The publication does not disclose revenue, headcount changes, or unit economics, and operates within the broader corporate and editorial governance of Tamedia.

Name

Thuner Tagblatt

Legal name

Tamedia

Website

https://thunertagblatt.ch

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

Thuner Tagblatt is a Swiss regional newspaper founded in 1977 covering Thun and the Berner Oberland, now operating as the regional section of Berner Zeitung under the Tamedia media group.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Local journalism Switzerland
• E-paper news media
• Print and online news

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Core offering

Thuner Tagblatt is a regional Swiss newspaper and digital news publication serving Thun and the surrounding Berner Oberland communities with local reporting, national and international news, sports, culture, and lifestyle coverage. It distributes content via a print edition, a digital E-Paper, a mobile app, a website, newsletters, and podcasts, monetized primarily through paid subscriptions and advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Thuner Tagblatt regional newspaper (print and digital edition)

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Berner Zeitung: The Berner Zeitung is the parent regional title within Tamedia under which Thuner Tagblatt's Thun & Region content is published; it is the most directly comparable Swiss regional German-language newspaper covering the same Bern canton.
• Der Bund: Another Tamedia-owned Bern regional German-language newspaper with overlapping coverage of the Bern canton and shared subscription infrastructure, making it a near-clone peer.
• St. Galler Tagblatt: Long-established Swiss regional German-language newspaper in eastern Switzerland offering a directly comparable regional subscription and digital news product.
• Aargauer Zeitung: Swiss regional German-language newspaper serving the Aargau canton with a comparable mix of print, subscription, and digital content; structurally similar regional news brand.
• Luzerner Zeitung: Swiss regional German-language newspaper covering central Switzerland with a similar subscription, E-Paper, and podcast monetization stack.

Broad incumbents

• Tages-Anzeiger: Tamedia's flagship Zurich-based newspaper; a larger incumbent German-language Swiss title operating in the same group with similar subscription, E-Paper, and podcast products.
• Basler Zeitung: Major Swiss regional German-language newspaper also owned by Tamedia, comparable in format, subscription model, and digital product stack to Thuner Tagblatt.
• Neue Zürcher Zeitung: Switzerland's leading national subscription-based newspaper; competes for premium digital subscription spend and represents the upper bound of the regional-to-national subscription model.
• Blick: Switzerland's largest national German-language tabloid; competes for the same advertisers and digital readers across Switzerland, including the Thun region.
• 20 Minuten: Switzerland's leading free daily and digital news outlet; the primary free-alternative competitor pressuring Thuner Tagblatt's subscription conversion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thuner Tagblatt