MaxData

What MaxData does

MaxData Sistemas ('MaxData') is a Brazilian private software company founded in 2002 and headquartered in Palmas, Tocantins, that develops verticalized ERP systems primarily for SMB and mid-market customers in Brazil. Its product family consists of three core platforms — MaxBasic (entry-level ERP), MaxManager (mid-market ERP with broader management capabilities) and MaxWeb (browser-based, self-serve extension) — packaged with 150+ modules targeting 20+ industry verticals including construction materials retailers, wholesale distributors, supermarkets, optical retailers, pharmacies, gas stations, auto parts retailers, fashion stores, restaurants, agricultural supply stores, pet/vet clinics, and convenience stores. The ERP suite addresses finance, inventory, sales, point-of-sale and Brazilian fiscal compliance, with built-in integrations to Sintegra, SVRS, SPED and NF-e tax authority systems. Core technology is a modular, on-premise-style architecture that has been incrementally extended with web-access delivery via MaxWeb and remote support tooling (HopToDesk).

MaxData earns revenue primarily through recurring software license subscriptions to MaxBasic, MaxManager and MaxWeb, supplemented by non-trivial professional services revenue from a structured four-stage implementation process (personalized diagnostic, strategic planning, installation and training) and ongoing 24-hour technical support subscriptions. Pricing is quote-based, not publicly disclosed, and is delivered through a three-pronged go-to-market: direct sales-led engagement via phone, WhatsApp and contact forms; a national franchise/reseller network ('Seja um Revendedor' / 'Seja Parceiro') spanning all five Brazilian regions; and a product-led self-serve layer through the MaxWeb portal. The company claims 6,000+ active customers across Brazil, served from 51-100 employees and regional offices in the Southeast, South, North, Central-West and Northeast.

The customer base is heavily SMB-weighted and broadly diversified across verticals and geographies, with notable long-tenure customers (e.g., DuNorte Vidros Automotivos at 12+ years). MaxData is privately held, bootstrapped with no disclosed external funding, no M&A activity and no leadership transitions in the input data, and markets to accountants via a dedicated partner program ('MaxData parceiro do contador'). Distribution is executed through a combination of direct sales, franchisees/resellers and self-serve web access, with marketing presence across Facebook, Instagram, LinkedIn, YouTube and a content blog.

Name

MaxData

Legal name

MaxData Sistemas

Website

https://maxdatasistemas.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

MaxData Sistemas is a privately held Brazilian ERP software vendor founded in 2002, headquartered in Palmas, that sells modular MaxBasic, MaxManager and MaxWeb ERP systems with 150+ modules across 20+ verticals to 6,000+ SMB and mid-market businesses nationwide, distributed via direct sales, franchises and accountants.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Other Computer Related Services (541519), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• ERP software systems
• Business management software
• Fiscal compliance software
• Vertical industry solutions
• SMB enterprise software

Headquarters

HQ city

Palmas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (ERP Subscriptions): Recurring software license fees for ERP systems (MaxBasic, MaxManager, MaxWeb) with module-based pricing tailored to business segment and size.
2. Implementation and Training Services: Professional services including personalized diagnostic, strategic planning, software installation, configuration, and comprehensive team training to ensure smooth ERP implementation.
3. Ongoing Technical Support: Continuous 24-hour technical support services post-implementation, including remote assistance and continuous optimization of the software.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MaxData Sistemas develops and sells modular ERP (Enterprise Resource Planning) software for Brazilian SMB and mid-market businesses across 20+ industry verticals. The platform consists of three core products—MaxBasic (entry-level ERP), MaxManager (comprehensive management module), and MaxWeb (web-based access portal)—and is delivered with fiscal compliance integration for Brazilian tax authorities (NF-e, SPED, Sintegra, SVRS), implementation/training services, and 24-hour technical support.

Product overview

MaxData offers a unified ERP platform-plus-modules architecture consisting of three core products: MaxBasic (foundational ERP), MaxManager (management and control module), and MaxWeb (web-based client portal). The system provides a complete, robust, and specialized ERP solution with over 150 solutions tailored for more than 20 industry segments including construction materials, wholesale distribution, supermarkets, optics, pharmacies, restaurants, auto parts, fuel stations, fashion, agriculture, veterinary, and convenience stores. The company serves over 6,000 clients across Brazil with 24-hour technical support and follows a four-stage implementation process: personalized diagnosis, strategic planning, implementation and training, and continuous optimization.

Differentiator

Problem solved

Functional benefit

Brands

• MaxBasic: ERP software solution offered by MaxData
• MaxManager
• MaxWeb

Products and services

• MaxBasic

Quantifiable outcome

• 6,000+ companies managed with MaxData ERP solutions
• +2 more outcomes

Named customers16 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Omie: Brazilian cloud-native ERP and financial management platform targeting SMBs with verticalized solutions across retail, services, and distribution — directly comparable to MaxData on customer segment, vertical strategy, and SMB GTM motion in Brazil.
• Conta Azul: Brazilian SaaS ERP focused on SMBs in services and small retail, offering financial management, sales, and inventory — competing with MaxData on price-sensitive SMB accounts and increasingly on cloud-based delivery.
• Linx (Stone Co.): Brazilian retail and ERP software provider (now part of Stone), specializing in retail verticals like fashion, supermarkets, and fuel stations — overlapping with multiple MaxData verticals and providing direct competition in Brazilian retail SMB ERP.
• WK Sistemas: Brazilian ERP vendor serving SMB and mid-market companies with verticalized management software, including fiscal integrations — closely comparable to MaxData on customer profile, vertical focus, and Brazilian SMB market position.
• Sankhya: Brazilian ERP vendor offering management software across multiple verticals including distribution, manufacturing, and services for SMB and mid-market — competing with MaxData for the same verticalized Brazilian SMB ERP segment.
• Alterdata Software: Brazilian ERP and payroll software vendor with a broad SMB and mid-market product suite across verticals, headquartered in Brazil — directly comparable to MaxData on target customer, verticalized ERP offering, and domestic Brazilian footprint.

Broad incumbents

• SAP Business One: SAP's SMB-focused ERP suite, deployed widely in Brazil for small and mid-market companies; competes with MaxData for mid-market customers requiring more robust, internationally-recognized ERP functionality.
• TOTVS: TOTVS is the largest ERP vendor in Brazil and Latin America, offering ERP, management software, and tech platforms across multiple verticals and business sizes — the dominant incumbent MaxData competes against in the Brazilian SMB ERP segment.
• Oracle NetSuite: Global cloud-based ERP targeting small and mid-market companies, increasingly adopted in Brazil by growing SMBs seeking modern cloud architecture — competes with MaxData for mid-market customers that have outgrown legacy on-premise systems.

Emerging players

• Bluesoft ERP: Brazilian cloud ERP and retail management platform for SMBs in retail and wholesale — overlapping with MaxData's distribution/wholesale vertical and SMB customer base, with a more cloud-native delivery model.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maxdatatocantins
• Facebookfacebook.com/maxdatasistemas
• LinkedInlinkedin.com/company/maxdata-sistemas
• Instagraminstagram.com/maxdatasistema

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxData