Individual

What Individual does

Individual Inc. (インディビジュアル株式会社) is a privately held Japanese technology and creative services firm headquartered in Yoyogi, Shibuya-ku, Tokyo. Founded in October 2016 by Masaya Iwasaki (formerly an executive officer at Shincloud Corporation within the GMO Internet Group), the company operates with 1–10 employees and delivers three integrated service lines: (1) Develop — custom software and hardware engineering including web applications, smartphone apps, POS systems with cash register integration, and projector hardware; (2) IoT&DX — IoT device development and digital transformation solutions such as store management, payment systems, sensor-based entry/exit and seating management, targeted primarily at restaurants, retail, and tourism operators; and (3) Creative — entertainment-oriented content production spanning music composition/arrangement, recording studio operation, game development, web design, illustration, writing, and video production.

The business model is project-based professional services: customers submit requirements through the company website contact form, and Individual delivers one-stop engagement from planning and requirements definition through design, development, testing, deployment, and ongoing operation/maintenance. Pricing is custom quote-based with no public rate card or recurring SaaS component. Customer acquisition is direct, sales-led, and website-driven; go-to-market relies on direct enterprise engagement and reference credibility rather than channel partners or paid acquisition. The stated target segments are restaurants/F&B (including name-brand client Ichiran), tourism businesses, general enterprises, and entertainment/media producers, with named enterprise references spanning Ichiran, KDDI Technology, SB Innovation Ventures, Tida Works, Digital Garage, Glee Crest, and Renovation Planning.

In 2024–2025 the firm executed a sequence of scaling actions: headquarters relocation to a larger Yoyogi office (August 2024), capital increase to 20 million yen (January 2025), establishment of a wholly-owned entertainment subsidiary Individual Music Co., Ltd. (March 2025), and a website renewal (June 2025). Revenue is not publicly disclosed, the company is founder-controlled with no disclosed institutional investors, and operating geography remains Tokyo/domestic Japan.

Name

Individual

Legal name

インディビジュアル株式会社

Website

https://individual-inc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based boutique Japanese technology firm providing custom software development, IoT/DX solutions, and creative content production (music, game, video) as one-stop services for restaurants, tourism operators, and general enterprise clients.

Ownership category

akta.pro rank

Product category

Custom Software and IoT Development

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Customer Experience (CX) & Digital Experience (BPAHAEAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom software development
• IoT device development
• Digital transformation consulting
• Creative content production
• Music production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Software Development: Custom software development services including web applications, smartphone apps, and enterprise systems. Revenue generated through project-based engagements from requirements definition through deployment and maintenance.
2. IoT & DX Solutions: IoT device development and digital transformation services for businesses including store management systems, payment systems, and sensor-based monitoring solutions.
3. Creative Production: Music production, recording studio services, composition, arrangement, SE production, web design, game development, illustration, writing, and video production. Revenue from creative project engagements and studio services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Individual Inc. provides custom software and hardware development, IoT and digital transformation (DX) consulting, and creative content production services for enterprise clients. The firm designs, prototypes, and delivers technology products including mobile applications, embedded firmware, and connected devices, while also producing creative assets such as music and video through its dedicated subsidiary.

Product overview

Individual (インディビジュアル株式会社) is a Japanese technology company offering a portfolio of three interconnected service categories: (1) Develop — software and hardware development including WEB applications, smartphone apps, POS systems, and projectors; (2) IoT&DX — IoT device development and digital transformation services for retail, restaurant, and tourism businesses including store management systems, sensor-based management, and IoT device development; and (3) Creative — entertainment-focused content production including music production, recording studio operations, game development, illustration, video production, and writing services. The company also operates a subsidiary, Indibidual Music Co., Ltd., established in March 2025 to focus on music-based entertainment businesses. The company positions itself as a one-stop service provider covering planning, development, operation, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Develop (Custom Software and Hardware Development) End-to-end custom software and hardware development service covering design, prototyping, and delivery of mobile applications, embedded firmware, and connected devices for enterprise clients.
• IoT & DX Consulting Consulting service focused on IoT strategy and digital transformation (DX) initiatives for enterprises, advising on technology selection, prototyping, and implementation of connected solutions.
• Creative Content Production Creative production service delivering design, video, and multimedia content for enterprise branding, marketing, and product campaigns.
• Individual Music Co., Ltd. (Music Production) Dedicated music production subsidiary offering composition, arrangement, recording, and sound design services to enterprise and creative clients.

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Toranomon Law & Economics Office Yamada Group (虎ノ門法律経済事務所　山田グループ)minorOthersLegal advisory services as an advisor to the company, providing legal counsel and corporate governance support.
• Fukunaka Tax Accounting Office (福中税理士事務所)minorOthersTax accounting and financial advisory services as a company advisor.
• Mitsubishi UFJ Bank Shibuya Branch (三菱UFJ銀行 渋谷支店)minorOthersPrimary banking partner for financial transactions and business operations.
• Daiwa Shinkumi信用組合 Sendagaya Branch (第一勧業信用組合 千駄ヶ谷支店)minorOthersSecondary banking partner for financial services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BIPROGY: Major Japanese system integrator providing custom software, IoT, and DX solutions to enterprises across retail, finance, and public sector. Comparable as a competitor for the same IoT and DX engagements Individual targets, though at vastly larger scale.
• Internet Initiative Japan (IIJ): Japanese internet and network services provider with significant custom systems integration and IoT solutions businesses. Comparable as a Tokyo-headquartered IT services firm pursuing enterprise DX and IoT engagements.
• FRONTEO: Japanese AI and data analytics company providing natural language processing and custom solutions. Comparable as a Japan-based specialist in technical services and bespoke technology implementations for enterprise clients.
• WingArc1st: Japanese software company focused on document management, BI, and enterprise application solutions. Comparable as a Japanese-headquartered developer of business software and digital transformation tools serving similar enterprise customers.
• GMO Internet Group: Largest Japanese internet conglomerate offering web infrastructure, online advertising, and digital services. Comparable as the founder's former employer (Iwasaki was an executive officer at Shincloud Corp. under GMO) and as a broad Japanese IT and digital services incumbent whose scope Individual aspires to in a niche sense.
• TIS Inc. Leading Japanese IT services company offering custom application development, consulting, and digital transformation. Comparable target customer (Japanese enterprises needing bespoke software and DX) and overlapping service portfolio.

Direct peers

• Allied Architects: Japanese IT services firm focused on web application and mobile development for enterprise clients. Comparable as a small-to-mid Japanese custom software developer serving enterprise digital transformation needs.
• BrainPad: Mid-sized Japanese analytics and AI services company offering custom data and digital solutions. Comparable as a Japanese boutique digital services firm serving enterprise clients with bespoke technical implementations.
• enish: Japanese mobile game developer and digital entertainment company. Comparable to Individual's creative division and game development capability, with similar blend of entertainment-adjacent technology services.
• V-cube: Japanese technology services company offering web conferencing, video, and digital engagement platforms alongside custom development. Comparable as a Tokyo-based technology services firm with a mix of developer and creative capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Individual