Anadolu Yatırım

What Anadolu Yatırım does

Anadolu Yatırım Menkul Kıymetler A.Ş. is a full-service Turkish investment services firm established on 21 September 1998 in Ümraniye, Istanbul, operating under a "Geniş Yetkili Aracı Kurum" (Wide-Authorized Brokerage) license issued by the Capital Markets Board of Turkey (SPK) on 09.02.2016. The firm is 91.9%-owned by Anadolubank A.Ş. (itself part of the HABAŞ Group), with paid-in capital of 75,000,000 TL, and operates with 51–100 employees. Its service scope covers the full breadth of Turkish capital markets intermediation: equity trading on Borsa Istanbul (BIST), futures and options on VIOP, foreign exchange and commodities trading, government bonds and repos, IPO participation, portfolio management, investment advisory, and corporate finance advisory (IPO underwriting, M&A, project financing, valuation, bond issuance).

The technology stack centers on two proprietary platforms: Webborsam, an in-house internet trading platform for BIST equities, VIOP derivatives, and forex routing with real-time data, depth of market, conditional and chain orders, and SMS/email notifications; and Paritem, a forex and commodities trading platform built on MetaTrader 5 (MetaQuotes) offering 28 currency pairs plus gold, silver, crude oil, and foreign indices on a 24/5 basis with Takasbank as the central counterparty. These are complemented by Webborsam Mobil (iOS/Android), Paritem Mobil (iOS/Android), a co-branded Foreks iPhone application, and an embedded TradingView integration for advanced charting. A research operation produces daily bulletins, weekly outlook, sector and company reports, and investment committee recommendations, distributed via the platforms and a YouTube/Spotify market commentary podcast.

Anadolu Yatırım's revenue model combines transaction-based commissions (BIST equities, VIOP, Paritem forex spreads), recurring portfolio management and investment advisory fees, and episodic corporate finance advisory income. Go-to-market runs through a hybrid physical-digital channel: 7 direct branches (Adana, Ankara, Caddebostan, Etiler, İzmir, Antalya, İzmit) layered on Anadolubank's 116-branch retail banking network for order transmission and account opening, plus digital self-serve onboarding via Webborsam. Customers include individual retail investors (primary), corporate issuers, and institutional investors; account opening for non-Anadolubank customers requires an existing Anadolubank banking relationship, embedding the brokerage within the parent bank's distribution loop.

Name

Anadolu Yatırım

Legal name

Anadolu Yatırım Menkul Kıymetler A.Ş.

Website

https://anadoluyatirim.com.tr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Full-service Turkish brokerage offering equities, derivatives, and forex trading through proprietary platforms Webborsam and Paritem (MT5). A 91.9% subsidiary of Anadolubank, it serves retail, corporate, and institutional clients across 7 own branches and the bank's 116-branch network.

Ownership category

akta.pro rank

Product category

Securities Brokerage and Investment Services

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Commodity Contracts Intermediation (523160)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Brokerage services
• Investment advisory
• Portfolio management
• Corporate finance
• Equity trading

Headquarters

HQ city

Umraniye

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Brokerage Commissions - Equities: Commissions from buying and selling stocks on Borsa Istanbul (BIST) through the company's intermediary services at all Anadolu Yatırım branches, telephone, internet branch, mobile applications, and Webborsam platform
2. Brokerage Commissions - VIOP: Commissions from futures and options trading on Borsa Istanbul Derivatives Market (Vadeli İşlem ve Opsiyon Piyasası)
3. Forex (Paritem) Trading: Spread-based revenue from leveraged forex trading on Paritem MetaTrader 5 platform, offering 28 currency pairs, precious metals, commodities, and foreign indices
4. Portfolio Management Fees: Direct portfolio management service where portfolios are constructed based on individual client risk-return preferences using various investment instruments and precious metals
5. Investment Advisory Fees: Advisory services providing macro-economic reports, policy and economic development commentary, and personalized portfolio allocation recommendations based on client risk profiles
6. Corporate Finance Advisory: Services including IPOs (primary and secondary), M&A advisory, project financing, company valuation, strategic partnership matching, and bond issuance advisory

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Anadolu Yatırım is a full-service Turkish brokerage (Geniş Yetkili Aracı Kurum) that intermediates trades on Borsa Istanbul (BIST equities and VIOP futures/options), provides leveraged forex and commodities trading on the Paritem MetaTrader 5 platform, and offers portfolio management, investment advisory, and corporate finance services (IPO underwriting, M&A, project financing, bond issuance, valuation). Customers transact through 7 dedicated branches, Anadolubank's 116-branch network, and the proprietary Webborsam web/mobile platforms. Revenue is generated through commissions, spreads, recurring portfolio management fees, advisory fees, and corporate finance fees.

Product overview

Anadolu Yatırım is a full-service investment company (brokerage) offering a multi-platform trading ecosystem centered on two proprietary platforms: Webborsam for equity and Viop trading, and Paritem (MetaTrader 5-based) for forex and commodities. These core platforms are complemented by mobile applications (Webborsam Mobil, Paritem Mobil, Foreks iPhone), TradingView technical analysis integration, and research services. The company provides investment services including brokerage, portfolio management, investment advisory, and corporate finance. Its product suite covers BIST stocks, Viop futures and options, forex, government bonds, repos, and IPO participation across retail and institutional segments through physical branches, internet banking, and mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Webborsam: Internet trading platform for stocks, VİOP, and currency transactions with real-time data, depth information, and technical analysis.
• Paritem

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MetaQuotes Software Corp.coreTechnology or IntegrationAnadolu Yatırım's Paritem forex trading platform is built on MetaTrader 5 (MT5) technology licensed from MetaQuotes Software Corp. The platform provides forex, commodities, and foreign indices trading capabilities with 24/5 market access. Anadolu Yatırım operates its own MT5 server infrastructure with customer deposits held at Takasbank A.Ş.
• Takasbank A.Ş.coreTechnology or IntegrationTakasbank A.Ş. (Takas and Settlement Bank) provides central counterparty clearing and settlement services for VIOP and forex trades executed through Anadolu Yatırım. Customer collateral for Paritem forex trading is held in dedicated accounts at Takasbank. The bank also operates the SPAN algorithm for portfolio-based margining.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• İş Yatırım Menkul Değerler: Turkey's largest brokerage and investment bank, part of İş Bank group. Direct peer operating full-service brokerage, research, corporate finance, and portfolio management, with a similar bank-distribution model that Anadolu Yatırım mirrors through Anadolubank.
• İntegral Yatırım Menkul: Turkish broker offering online trading on BIST, VIOP and international markets with proprietary platforms. Comparable mid-sized retail-focused competitor in the same Turkish trading ecosystem.
• Gedik Yatırım: Independent Turkish brokerage with strong retail focus, proprietary trading platforms, and broad product suite including equities, VIOP and FX. Comparable to Anadolu Yatırım on platform-led retail brokerage model, though without a major bank parent.
• Yapı Kredi Yatırım: Brokerage and investment banking arm of Yapı Kredi, offering equities, VIOP, FX, portfolio management, research and corporate finance. Closely comparable full-service Turkish brokerage with bank-distribution model.
• Deniz Yatırım: Brokerage subsidiary of DenizBank, providing equities, derivatives, FX, research and corporate finance. Comparable as a bank-distributed Turkish full-service broker.
• Ak Yatırım Menkul Değerler: Investment arm of Akbank, providing brokerage, research, corporate finance and portfolio management. Same bank-attached, multi-asset brokerage profile as Anadolu Yatırım.
• PhillipCapital Türkiye: Turkish operation of regional broker PhillipCapital, offering FX, equities and derivatives via MT5-style platforms. Comparable to Anadolu Yatırım's Paritem/MT5-based FX offering and retail focus.
• Garanti BBVA Yatırım: Brokerage subsidiary of Garanti BBVA, one of Turkey's largest banks. Offers the same integrated suite of equity, derivatives, FX, advisory, and corporate finance services to retail and institutional clients, with comparable bank-branch distribution.
• TEB Yatırım Menkul Değerler: Brokerage subsidiary of TEB (BNP Paribas), providing equities, derivatives, research, and corporate finance. Comparable as a bank-attached Turkish full-service broker.
• ALB Yatırım Menkul Değerler: Mid-sized Turkish brokerage offering BIST, VIOP, FX and investment advisory services. Comparable as a domestic Turkish broker competing for similar retail and SME clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights1 record

Customer concentration

• Xx.com/anadolu_yatirim
• YouTubeyoutube.com/channel/UCql6tWZi_LqdeYvSWJ0jbHA
• Facebookfacebook.com/anadoluinvesment
• LinkedInlinkedin.com/company/anadolu-yat%C4%B1r%C4%B1m-a-%C5%9F-
• Instagraminstagram.com/anadoluyatirim_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anadolu Yatırım