GreenPro Services
GreenPro Services is a Franklin, Ohio-based landscape and turf contractor serving production homebuilders and individual homeowners across the Dayton, Cincinnati, and Indianapolis tri-state area. Founded in 2008 via merger, it delivers complete single-day yard installation including grading, sodding, seeding, and hardscaping.
- Company typePrivate
- Founded2008
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GreenPro Services does
GreenPro Services is a Franklin, Ohio-based landscape and turf installation contractor serving the Dayton, Cincinnati, and Indianapolis tri-state market. Founded in 2008 and formed through the merger of two established green-industry companies (one landscaping-focused, one turf-installation-focused), the company specializes in complete yard installation for new residential construction. Service offerings span grading, rockhounding, sod (405 sqft big rolls sourced exclusively from Henderson Turf), seed and straw, landscape/hardscape installation, erosion control, and temporary watering systems (the "Hydrate" package). Straw netting is supplied by Magnum ENP. GreenPro serves two primary customer segments: enterprise production homebuilders — including D.R. Horton, Fischer Homes, M/I Homes, and Ryan Homes — and individual homeowners seeking upgrades to builder-standard packages or commissioning custom private landscape projects.
The company's core differentiator is a "total package, single-day, single-contractor" delivery model. For builders, this means coordinated scheduling with production managers and capacity to complete multiple lots per day, eliminating the need to coordinate across multiple specialty subcontractors. For homeowners, GreenPro offers customizable upgrade packages (sod upgrades, hydrate watering systems, straw/netting, extra trees, and custom designs) plus a warranty/repair request channel for existing installations. Core technology is conventional landscaping equipment and methods; the company has no proprietary software, AI/ML capabilities, or digital platform beyond its marketing website and basic social media presence on Facebook and Instagram.
GreenPro's revenue model is project-based with one-time installation fees. The GTM motion is dual: sales-led direct field sales for builder contracts (targeting production managers), and direct-to-consumer via website request-a-quote forms, phone (513-934-1661), and email ([email protected]) for homeowner upgrades. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed institutional investors, parent organization, or funding rounds. The leadership team is founder/owner-operated (Todd as Owner/CEO, Scott as President, with deep internal tenure across VP, Division Manager, Service Manager, Production Manager, and Finance Manager roles ranging from 8 to 21 seasons). No revenue figures are publicly disclosed.
GreenPro Services firmographics
Firmographics- Name
- GreenPro Services
- Legal name
- GreenPro Services
- Website
- https://greenproservicesinc.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GreenPro Services is a Franklin, Ohio-based landscape and turf contractor serving production homebuilders and individual homeowners across the Dayton, Cincinnati, and Indianapolis tri-state area. Founded in 2008 via merger, it delivers complete single-day yard installation including grading, sodding, seeding, and hardscaping.
- Ownership category
- akta.pro rank
GreenPro Services industry classification
Industry- Product category
- Landscape & Turf Installation Services
- NAICS
- Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
- akta.pro secondary industries
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where GreenPro Services is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GreenPro Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Builder Services: One-time installation fees for grading, rockhounding, sod, seed and straw, landscapes/hardscapes, and watering systems provided to homebuilders during new construction. Complete package services are delivered in a single day.
- Homeowner Upgrades: Individual homeowner purchases of sod upgrades, hydrate packages, seed and netting installation, extra trees, and custom landscape design work. Each service is a one-time transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
GreenPro Services product offering
Product offeringCore offering
GreenPro Services provides complete landscape and turf installation services for new residential construction, including grading, rockhounding, sod installation, seed and straw application, hardscaping, and watering systems. The company primarily contracts with production homebuilders to deliver total-package exterior finishing in a single day, and also sells upgrade packages (sod, hydrate watering systems, straw/netting, extra trees, custom designs) directly to new homeowners in the Dayton, Cincinnati, and Indianapolis tri-state area.
Product overview
GreenPro Services is a full-service landscape and turf installation company in Southwest Ohio that offers a unified, single-call service model. Their core offerings are organized into three main segments: Builder Services (grading, rockhounding, sod, seed/straw, landscapes/hardscapes, watering systems for new residential construction), Homeowner Upgrade Services (sod upgrades, hydrate packages, netting, extra trees, custom designs), and Private Job Services (custom landscape projects). They also provide lawn care education resources and a warranty/repair request system. All services can be completed in one day with one coordinated scheduling call, positioning the company as a total-package landscape contractor.
Differentiator
Problem solved
Functional benefit
Products and services
- Builder Landscape & Turf Installation Services Complete landscape and turf finishing services for production homebuilders, including grading, rockhounding, sod, seed and straw, landscapes/hardscapes, and watering systems, delivered as a total-package single-day installation across multiple lots in the tri-state area.
- Homeowner Yard Upgrade Packages Customizable upgrade packages for new homeowners, including Sod Upgrade, Amp-Up, Hydrate Package (temporary watering system), Straw/Netting Installation, extra trees, and Custom Designs, to enhance the builder-standard seed package.
- Private Custom Landscape Projects Bespoke landscaping, hardscaping, and sod installation projects for private homeowners, with design specialist consultation to execute individual landscape visions.
Companies that use GreenPro Services
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
GreenPro Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GreenPro Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Henderson TurfcoreHenderson Turf is the exclusive supplier of tall fescue blend turfgrass for GreenPro Services. All sod and seed installed by GreenPro is sourced from Henderson Turf quality turfgrass products. The company offers 405 sqft big roll sod from Henderson Turf.
- Magnum ENPminorMagnum ENP supplies the straw netting used in GreenPro's seed and netting installation service. The netting typically disintegrates within 2-3 years and is used to prevent seed washout on slopes and windy areas.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GreenPro Services competitors and assessment
Company assessmentBroad incumbents
- BrightView Landscapes: Largest US commercial landscaping services company with national footprint across maintenance, installation, and snow removal. Represents the at-scale competitor that production builders could route volume to.
- Ruppert Landscape: Large Mid-Atlantic/Southeast-based commercial landscape services provider with comprehensive install and maintenance offerings. A scaled incumbent demonstrating the size potential for a total-package landscaping operator.
- TruGreen: Largest US residential lawn-care franchise offering fertilization, weed control, and recurring maintenance. Comparable only on the recurring care side—an adjacent scale player vs. GreenPro's install-only model.
- Davey Tree Expert Company: National tree care, landscape, and environmental services company with residential and builder-related programs. Adjacent incumbent offering many of the same exterior-finishing services GreenPro bundles.
Direct peers
- Yellowstone Landscape: Regional full-service landscape and turf installation contractor focused on commercial and residential properties, including builder/HOA work. Operates a similar total-package install model in adjacent geographies.
- Heartland Turf & Landscape: Regional turf and landscape installer serving Midwest residential developments and builders with sod, seeding, and grading services. Closely mirrors GreenPro's sod/seeding-first service mix and production-builder focus.
- Naturescape: Midwest-focused full-service landscape, lawn care, and snow removal provider operating across Wisconsin, Illinois, and Minnesota. Closely comparable services mix including turf installation and builder/developer contracting.
- Ryan Lawn & Tree: Indianapolis-based full-service lawn, landscape, and tree care company serving central Indiana, including residential and builder/developer work. The most direct geographic and offering overlap with GreenPro in the same Midwest corridor.
Emerging players
- Lawn Doctor: National lawn-care franchise network providing turf fertilization, weed, and pest services primarily to homeowners. Adjacent on the residential lawn-care side rather than a direct competitor to GreenPro's install work.
- The Grounds Guys: Neighborly franchised landscape and lawn-care brand with a network of owner-operated territories offering design, install, and maintenance. Overlaps with GreenPro's residential and light commercial landscaping services model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenPro Services social profiles
Digital presenceGreenPro Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenPro Services leadership team
Management profileNumber of profiles
Profiles7 records
GreenPro Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenPro Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenPro Services
What does GreenPro Services do?
GreenPro Services provides complete landscape and turf installation services for new residential construction, including grading, rockhounding, sod installation, seed and straw application, hardscaping, and watering systems. The company primarily contracts with production homebuilders to deliver total-package exterior finishing in a single day, and also sells upgrade packages (sod, hydrate watering systems, straw/netting, extra trees, custom designs) directly to new homeowners in the Dayton, Cincinnati, and Indianapolis tri-state area.
Is GreenPro Services a public or private company?
GreenPro Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GreenPro Services founded?
GreenPro Services was founded in 2008. It employs 11 to 50 people.
Where is GreenPro Services based?
GreenPro Services is headquartered in Franklin, United States, in the North America region.
How does GreenPro Services make money?
Two revenue lines are on record. Builder Services are the primary driver. The others are homeowner Upgrades.
Who are GreenPro Services's main competitors?
Broad incumbents on record are BrightView Landscapes, Ruppert Landscape, TruGreen and Davey Tree Expert Company. Direct peers are Yellowstone Landscape, Heartland Turf & Landscape, Naturescape and Ryan Lawn & Tree. Emerging players are Lawn Doctor and The Grounds Guys.
Does GreenPro Services have an API?
No public API is recorded for GreenPro Services.
What industry is GreenPro Services in?
GreenPro Services's product category is Landscape & Turf Installation Services. Its primary akta.pro industry code is HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment), with a secondary code of HSAIABAB, Landscape Installation (Plants, Sod & Soil). Its NAICS code is 561730 and its SIC code is 700.