Bohemia Design
Bohemia Design is a founder-led, bootstrapped Edinburgh-based retailer and wholesaler of handcrafted Moroccan artisanal wares — rugs, baskets, pottery, and homewares — sourced from artisan workshops in Marrakech and sold globally to design-led retail stores and discerning consumers via its own e-commerce storefront.
- Company typePrivate
- Founded2003
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bohemia Design does
Bohemia Design is a founder-led, bootstrapped lifestyle retailer and wholesaler of handcrafted artisanal wares sourced from Moroccan artisans. The company was established by Jenny in 2003 with a mission to elevate the status of traditional handicraft by working directly with small Moroccan workshops to modernise designs, improve quality, and deliver consistent production. Its headquarters sits in Edinburgh, with a second base in Marrakech that anchors the artisan-sourcing operations. The product offering comprises design-led Moroccan crafts including rugs, baskets, pottery, and related homewares, all produced through slow, sustainable methods using locally sourced materials and with cultural and religious considerations built into production scheduling. The business serves two principal customer segments — design-led retail stores seeking unique ethical inventory and discerning individual consumers purchasing through the bohemiadesign.co.uk e-commerce storefront — and ships globally. Distribution is direct-to-consumer via the company's own website, with wholesale to design-led retail stores as an additional, unquantified channel. Prior to 2020, the founder also co-operated a Morocco-focused travel business alongside the retail venture, but the company entered an operational pause around 2020 to reflect on its strategic direction and now signals that future plans are under consideration. The operating model relies heavily on the founder's 40-year personal network in Morocco, with no external institutional investment, a 1–10 employee footprint, and marketing largely confined to an organic Instagram presence and word-of-mouth.
Bohemia Design firmographics
Firmographics- Name
- Bohemia Design
- Legal name
- Bohemia Design
- Website
- https://bohemiadesign.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bohemia Design is a founder-led, bootstrapped Edinburgh-based retailer and wholesaler of handcrafted Moroccan artisanal wares — rugs, baskets, pottery, and homewares — sourced from artisan workshops in Marrakech and sold globally to design-led retail stores and discerning consumers via its own e-commerce storefront.
- Ownership category
- akta.pro rank
Bohemia Design industry classification
Industry- Product category
- Artisanal Homewares
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Bohemia Design is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bohemia Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Artisanal Handcrafted Products: Sale of handcrafted artisanal wares including textiles, home decor, and craft items sourced from Moroccan artisans. Products are sold as one-time purchases through e-commerce channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Bohemia Design product offering
Product offeringCore offering
Bohemia Design is a lifestyle retailer that curates and sells handcrafted artisanal wares sourced from Moroccan artisans, including rugs, baskets, pottery, and decorative home accessories. The company operates an e-commerce platform and has historically stocked design-led stores on a wholesale basis, with a creative direction led by its founder.
Product overview
Bohemia Design is a lifestyle business offering a single core product line: handcrafted artisanal wares sourced from Moroccan artisan partners. The business operates as both a retail brand supplying design-led stores globally and a direct-to-consumer operation. The company also previously operated a complementary travel business offering tours of Morocco, though this appears to be on pause. The product portfolio centers on traditional Moroccan crafts including rugs, baskets, pottery, and related artisanal items, all produced through sustainable slow-crafted methods utilizing locally sourced materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Artisanal Wares
Companies that use Bohemia Design
Customer profileSegments2 records
Ideal customer profiles2 records
Bohemia Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bohemia Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moroccan Artisan PartnerscoreBohemia Design maintains close, long-term relationships with small workshops and individual artisans in Morocco. The founder Jenny works directly with artisan partners to modernize designs, improve quality, and ensure consistent delivery. Artisans are treated ethically with consideration for family needs and cultural/religious events. This partnership is foundational to Bohemia's value proposition of authentic, ethically-sourced artisanal products.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Bohemia Design competitors and assessment
Company assessmentDirect peers
- The Citizenry: DTC ethical home goods brand sourcing handcrafted artisan products globally and selling directly to design-conscious consumers. Closely comparable on product category, customer segment, and ethical/sourcing narrative.
- Food52: Curated DTC platform for design-led home and kitchen goods, including a sizable artisan and ethically-sourced assortment. Comparable target customer (design-led discerning consumer) and curated home goods positioning.
- Nest: Retailer specializing in handcrafted artisan home goods, traditionally via a SoHo NYC store and now online. Comparable customer base of design-led consumers and similar artisan homewares assortment.
- Goodee: Curated marketplace for ethically-made home goods and furniture sourced from artisan makers worldwide. Comparable assortment, customer, and ethical-sourcing narrative to Bohemia Design.
- Made Trade: Online marketplace curating ethically and sustainably made fashion, home, and accessories from global artisans. Direct overlap on artisan sourcing model, ethical positioning, and homewares assortment.
- Toast: UK-based lifestyle brand selling artisanal home textiles, ceramics, and fashion with a slow-production, craft-led narrative. Comparable positioning, geography (UK heritage), and product mix to Bohemia Design.
Broad incumbents
- Anthropologie: Large multi-category lifestyle retailer with significant global/ethically-sourced home decor and accessories assortment. Comparable product mix (baskets, rugs, pottery, textiles) and design-led customer, though at vastly larger scale.
- The Conran Shop: Established UK design-led retailer offering a broad portfolio of designer homewares, furniture, and gifts. Overlaps on customer (design-led UK consumer) and category (decor, textiles) but operates at much greater scale and assortment breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bohemia Design social profiles
Digital presenceBohemia Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bohemia Design leadership team
Management profileNumber of profiles
Profiles1 record
Bohemia Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bohemia Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bohemia Design
What does Bohemia Design do?
Bohemia Design is a lifestyle retailer that curates and sells handcrafted artisanal wares sourced from Moroccan artisans, including rugs, baskets, pottery, and decorative home accessories. The company operates an e-commerce platform and has historically stocked design-led stores on a wholesale basis, with a creative direction led by its founder.
Is Bohemia Design a public or private company?
Bohemia Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bohemia Design founded?
Bohemia Design was founded in 2003. It employs 1 to 10 people.
Where is Bohemia Design based?
Bohemia Design is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Bohemia Design make money?
One revenue line is on record: artisanal Handcrafted Products.
Who are Bohemia Design's main competitors?
Direct peers on record are The Citizenry, Food52, Nest, Goodee, Made Trade and Toast. Broad incumbents are Anthropologie and The Conran Shop.
Does Bohemia Design have an API?
No public API is recorded for Bohemia Design.
What industry is Bohemia Design in?
Bohemia Design's product category is Artisanal Homewares. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 459920 and its SIC code is 5020.