What NHK Sales Service does

NHK Sales Service (NHK営業サービス株式会社, branded as NBS) is a wholly owned subsidiary of NHK (Japan Broadcasting Corporation), the Japanese public broadcaster, founded on January 17, 1990 and headquartered in Shibuya, Tokyo. The company operates as NHK's largest commissioned sales operations partner, delivering outsourced BPO services centered on NHK broadcasting reception fee management — a function critical to funding Japan's public broadcasting system. Its sole commissioning client is NHK, and revenue is derived entirely from service fees paid by NHK for these commissioned operations.

The company's service portfolio is organized around three core departments: Office Information Processing (事務情報処理部門), which handles reception fee contract data, payment processing through financial institutions, and address changes; Contact Center (コンタクトセンター部門), operating as the NHK Fureai Center reception fee department to handle viewer inquiries, BS digital broadcasting support, and NHK ONE/digital service guidance; and Sales Promotion (営業推進部門), which supports NHK's financial resources through program introduction, instructor training, real estate company visits, and PR pamphlet production. Supporting functions include the Customer Center for 700MHz/4K8K technical consultations, the Sales System Center for NHK's national-scale critical infrastructure systems, and the Area Sales Headquarters launched in August 2024 to deepen regional engagement.

The company operates 67 locations nationwide (Hokkaido to Okinawa), employs 674 staff (as of March 31, 2026), and reported revenue of ¥11.65 billion (116億4831万円) for the 37th fiscal period ending March 2026. Underlying technology consists of reception fee management systems and contact center infrastructure; proprietary differentiators include scale-reliability of operations and integration with NHK digital platforms including NHK ONE, launched in 2025 for NHK's 100th broadcasting anniversary. The company holds a Privacy Mark certification (14 consecutive renewals since May 2000) and Eruboshi 2-star certification (2017), reflecting compliance maturity and a strong employer brand evidenced by 100% parental leave utilization/return rates and a 45.6% female management ratio.

Name

NHK Sales Service

Legal name

NHK営業サービス株式会社

Website

https://nhk-nbs.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NHK Sales Service is a wholly owned BPO subsidiary of NHK (Japan Broadcasting Corporation) that operates 67 nationwide locations providing commissioned reception fee management, contact center, and sales promotion services for Japan's public broadcaster.

Ownership category

akta.pro rank

Product category

Broadcasting Services

NAICS

Office Administrative Services (5611), Office Administrative Services (561110)

akta.pro primary industry

Onboarding, KYC & Account Verification Support (BPAAABAG)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Verification & KYC Outreach (Non-regulated outreach) (BPAAADAM)

Keywords

• Broadcasting services
• Reception fee management
• Contact center operations
• Sales promotion
• Broadcasting BPO

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. NHK Commissioned Operations (受信料関連業務): The company operates as an outsourced service provider for NHK, delivering contracted business operations including reception fee contract administration, viewer inquiry handling via contact centers, sales promotion, and business process outsourcing services. Revenue is derived from service fees paid by NHK for these commissioned operations. The company is wholly owned by the NHK Group.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NHK Sales Service is a wholly-owned NHK Group company that operates as a Business Process Outsourcing (BPO) partner for NHK (Japan Broadcasting Corporation). It delivers three core commissioned services on behalf of NHK: reception fee contract administration and payment processing (Office Information Processing), viewer-facing contact center operations including NHK ONE digital service support, and sales promotion activities through face-to-face field visits and outreach. Supporting these are Customer Center (technical reception support), Sales System Center (IT infrastructure), and Area Sales Headquarters (regional engagement).

Product overview

NHK Sales Service (NHK営業サービス株式会社, NBS) operates as a comprehensive service organization within the NHK Group, offering a portfolio of interconnected services centered on NHK broadcasting reception fee management. The core offerings include three main departments: Office Information Processing (事務情報処理部門) handling contract data management and processing, Contact Center (.contact_center部門) managing viewer inquiries and support, and Sales Promotion (営業推進部門) conducting marketing and outreach activities. Supporting these core services are the Customer Center (カスタマーセンター) for technical support, Sales System Center (営業システムセンター) for IT infrastructure, and Area Sales Headquarters (エリア営業本部) for regional engagement. In 2025, NBS launched NHK ONE, a new digital service marking the company's entry into the broadcasting and telecommunications convergence era. The company aims to evolve into a 'Comprehensive Communication Enterprise' connecting viewers with the NHK Group through diverse communication strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Information Processing (事務情報処理部門) Handles information processing for NHK broadcasting reception fee contracts on a commissioned basis, including contract applications, address changes, payment processing through credit card companies and financial institutions, and data entry from the NHK reception fee window website. Serves NHK as the primary BPO client.
• Contact Center Operations (contact center部門) Operates as the NHK Fureai Center reception fee department, handling inquiries about reception contracts, BS digital broadcasting signal confirmation, TV reception consultations, and providing guidance on NHK ONE and digital services. Delivers viewer-facing phone and digital inquiry support on behalf of NHK.
• Sales Promotion (営業推進部門) Supports NHK's financial resources through introduction of program content, marketing activities, instructor training for seminars, real estate company visits, and PR pamphlet production. Drives reception fee revenue and digital service adoption for NHK through field-based outreach.
• Customer Center (カスタマーセンター) Handles viewer consultations about 700MHz frequency interference affecting terrestrial digital broadcasting, 4K8K satellite broadcasting reception issues, and technical telephone consultations, supporting coexistence of broadcasting and communications.
• Sales System Center (営業システムセンター) Operates and supports NHK's national-scale critical infrastructure systems, handles requirements definition and implementation support, and coordinates system modifications for NHK policy changes and field improvement requests.
• Area Sales Headquarters (エリア営業本部) Started in August 2024 as a bridge between NHK and viewers, handling inquiries and feedback from regional broadcasting stations, conducting marketing activities for reception contract promotion across 7 stations with plans to expand nationwide.
• NHK ONE Digital Service Support Contact center support for NHK ONE, a new digital service launched in 2025 marking the 100th anniversary of NHK broadcasting. NHK Sales Service provides viewer guidance on digital platform usage and service enrollment as NHK enters the broadcasting and telecommunications convergence era.

Quantifiable outcome

• Reception fee contract management for millions of households across 67 nationwide locations
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NHK (日本放送協会)coreStrategic or Co-development PartnerNHK is both the parent organization and primary client of NHK Sales Service. The company was established in 1990 as an NHK Group company and operates as NHK's largest sales operations partner. All core business lines (reception fee management, contact centers, sales promotion, digital services) are commissioned by NHK. The company reports directly to NHK management, with NHK Group executives serving on its board of directors.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Transcosmos: Large Japanese BPO and contact center operator serving enterprise clients across multiple verticals. Highly comparable to NBS in omnichannel customer support, sales support, and back-office operations, though serving a diversified client base rather than a single broadcaster.
• Teleperformance Japan: Global BPO/contact center operator with significant Japan operations, providing customer experience, sales, and back-office services. Comparable business model and delivery mechanism to NBS, though operating across many clients rather than a single broadcaster.
• Concentrix Japan: Global customer experience BPO with substantial Japan presence, offering contact center, sales support, and digital CX services. Comparable to NBS in service delivery model and customer-engagement focus.
• Bell System24: Major Japan-based contact center and BPO provider under ITOCHU group, handling inbound customer support, telemarketing, and sales promotion for enterprise clients. Directly comparable to NBS in service mix (contact center, sales support, omnichannel operations).

Broad incumbents

• Persol Holdings: Major Japanese staffing and BPO conglomerate providing temporary staffing, contact center outsourcing, and HR services. Comparable to NBS as a broad BPO/contact center incumbent but operating across many industries and clients.
• NTT Data: Japan's largest IT services and BPO firm, providing system integration, managed services, and back-office outsourcing for enterprise and government clients. Comparable to NBS as a broad-services incumbent, with overlap on the Sales System Center / reception fee IT infrastructure NBS operates for NHK.
• Recruit Holdings: Large Japanese HR services, staffing, and BPO conglomerate. Comparable to NBS as an established services platform with operational scale, though focused on broader staffing and media-matching rather than a single broadcaster contract.

Emerging players

• Will Group: Japanese staffing and BPO group focused on sales outsourcing, contact center, and digital services for mid-market clients. Comparable to NBS in sales promotion and contact center delivery, but smaller scale and broader client base.

Others

• SBI Holdings (BPO segment): Japanese financial group with BPO and contact center operations supporting financial services customers. Comparable to NBS as an outsourced customer operations provider, but focused on finance rather than broadcasting reception fee administration.
• Trust Holdings (Trust Bank M&A): Japanese firm providing BPO and back-office operations including subscription billing and customer administration for fintech platforms. Adjacent comparison to NBS's reception fee administration work, though focused on fintech rather than public broadcasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHK Sales Service