German Association for Coaching and Training
DVCT is Germany's largest professional association for coaches and trainers, with 2,000+ members across the DACH region. It offers membership tiers, independent certification, ethics guidelines, six regional forums, and an annual congress serving individual practitioners, training institutes, and corporate HR.
- Company typePrivate
- Founded2003
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What German Association for Coaching and Training does
DVCT (Deutscher Verband für Coaching und Training e.V.) is a German professional membership association and the largest such body for coaches and trainers in the German-speaking (DACH) region, with more than 2,000 members. Headquartered in Hamburg and organized as an eingetragener Verein (e.V.), it serves three member categories — individual coaches and trainers (Einzelmitglied), training institutes (Institut), and companies (Firma) — and its core functions are independent certification of practitioner competencies, publishing binding ethics guidelines and competency models, and running a calendar of regional forums, an annual Fachkongress, and the DVCT Coaching & Training Award (2024–2026 editions).
The business model is membership-driven and subscription-recurring, with three paid tiers plus certification fees and event/publication revenue (including the dvct Coaching- und Trainingsbuch yearbook). DVCT is not a technology platform; its "products" are professional standards, credentialing, networking events, and educational content distributed through its website, Facebook, LinkedIn, Instagram, a Buzzsprout-hosted podcast, and a newsletter. Distribution is extended via a network of DVCT-accredited training institutes — Haufe Akademie, Münchner Akademie für Business Coaching, V.I.E.L, ICO Institut, IMK, COMENO, HR Akademie München, 2coach, and Stilbruch Coaching — that deliver certified programs in systemic business coaching, team coaching, change management, agile coaching, e-coaching, and business trainer certification.
DVCT is member-governed through annual general meetings under a written Satzung, with no external investors, parent company, or funding rounds disclosed. It is a member organization of Forum Werteorientierung in der Weiterbildung e.V. (FWW), whose "Qualität – Transparenz – Integrität" ethics seal and Berufskodex für die Weiterbildung extend an industry-level compliance framework to DVCT members. Recent service additions include an EU AI Act (EU KI-VO) readiness seminar, signaling regulatory awareness without indicating any proprietary AI capability.
German Association for Coaching and Training firmographics
Firmographics- Name
- German Association for Coaching and Training
- Legal name
- Deutscher Verband für Coaching und Training e.V.
- Website
- https://dvct.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DVCT is Germany's largest professional association for coaches and trainers, with 2,000+ members across the DACH region. It offers membership tiers, independent certification, ethics guidelines, six regional forums, and an annual congress serving individual practitioners, training institutes, and corporate HR.
- Ownership category
- akta.pro rank
German Association for Coaching and Training industry classification
Industry- Product category
- Professional Association Services for Coaching and Training
- NAICS
- Professional Organizations (81392), Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
Where German Association for Coaching and Training is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
German Association for Coaching and Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: DVCT generates revenue through annual membership fees from individual coaches/trainers (Einzelmitglied), institutes (Institut), and companies (Firma). Membership provides access to certification, networking, ethics standards, and professional development resources.
- Certification Fees: The association charges fees for certification processes that independently verify competencies and qualifications of coaching and training professionals.
- Events and Publications: Revenue generated from the annual Fachkongress (professional congress), dvct Coaching & Training Award, regional forum events, and the dvct Coaching- und Trainingsbuch publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership for coaches and trainers |
| Subscription | Annual | Institute membership for training organizations |
| Subscription | Annual | Company membership for organizations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
German Association for Coaching and Training product offering
Product offeringCore offering
DVCT operates a professional membership association that certifies and accredits coaches and trainers across the German-speaking region, offering individual, institute, and company membership tiers (Einzelmitglied, Institut, Firma). Its core deliverables include independent competency certification, binding ethics guidelines, competency models, six regional forums, an annual Fachkongress, the DVCT Coaching & Training Award, the annual Coaching- und Trainingsbuch yearbook, and member services such as legal consultation and the Mehrwertpartner value-added partner program. Revenue comes from annual membership fees, certification fees, and event/publication activities, with the organization serving as the central Fachverband for coaching and training professionals in the DACH market.
Product overview
DVCT (Deutscher Verband für Coaching und Training) is Germany's leading professional and specialist association for coaches and trainers in the German-speaking world, with over 2,000 members. The organization operates as a unified platform-plus-member-institute model, offering its own core membership and certification products alongside a network of accredited member institutes that deliver a diverse portfolio of training programs. DVCT's core offerings include membership and independent certification of coaching and training competencies, competency models and definitions, an annual congress, the Coaching & Training Award, the annual Coaching- und Trainingsbuch publication, regional forums, legal consultation, and a Mehrwertpartner (value-added partner) program. The member institute network — including 2coach, Haufe Akademie, HR Akademie München, V.I.E.L Coaching + Training, Münchner Akademie für Business Coaching, ICO Institut, IMK, COMENO, and Stilbruch Coaching — extends DVCT's reach through accredited training programs spanning systemic business coaching (SBC)®, team coaching, change management, agile coaching, e-coaching, transformation consulting, resilience coaching, leadership coaching, and business trainer certification, among others, all of which can lead to optional DVCT certification. Additionally, the Forum Werteorientierung in der Weiterbildung e.V. (FWW) sub-brand provides an ethical framework and quality seal for the continuing education market. The organization also facilitates an EU AI-Act readiness seminar for its members.
Differentiator
Problem solved
Functional benefit
Products and services
- DVCT Membership and Certification DVCT's core membership and independent certification service for coaches, trainers, and e-trainers in the German-speaking region, with three membership tiers: Einzelmitglied (individual professionals), Institut (training institutes and academies), and Firma (companies utilizing coaching and training services). Membership provides access to competency verification, ethics guidelines adherence, regional forum participation, legal consultation, the Mehrwertpartner program, and the option to pursue independent DVCT certification of practitioner competencies.
Quantifiable outcome
- Over 2000 members representing the largest community of coaches and trainers in the German-speaking region
Companies that use German Association for Coaching and Training
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
German Association for Coaching and Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
German Association for Coaching and Training partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Forum Werteorientierung in der Weiterbildung e.V. (FWW)coreDVCT is a member organization of the Forum Werteorientierung in der Weiterbildung e.V. (FWW). This partnership establishes DVCT's commitment to responsible, values-based action in continuing education. Members using the FWW quality seal commit to adhering to the professional code of ethics (Berufskodex für die Weiterbildung) set by FWW, covering quality, transparency, and integrity standards.
- Haufe Akademie GmbH & Co. KGmajorHaufe Akademie is a DVCT-accredited training institute offering DVCT-certified coaching education programs. The partnership provides access to professional coaching certification through Haufe's extensive training network.
- Münchner Akademie für Business CoachingmajorMünchner Akademie für Business Coaching is a DVCT-accredited training institute offering systemische Business Coach (SBC) certification programs, including Business Coach, Team Coach, and eCoach training.
- V.I.E.L Coaching + TrainingmajorV.I.E.L is a DVCT-accredited training institute offering certified Business-Coach and Business-Trainer programs. Founded in 2002, it is a leading German provider of professional training and development.
- ICO Institut für Coaching & OrganisationsberatungmajorICO Institut is a DVCT member institute specializing in coaching, systemic consulting, change management, leadership, and personal development. It offers certified training programs and organizational consulting services.
- Institut für Mediative Kommunikation und Diversity-Kompetenz (IMK)majorIMK is a DVCT-accredited training institute for coaching and training. Part of the Internationalen Akademie Berlin für innovative Pädagogik, Psychologie und Ökonomie (INA), it offers certification programs in mediation, facilitation, coaching, and training.
- COMENO company consulting GmbHmajorCOMENO is a DVCT-accredited training institute offering systemischer Business Coach certification programs, Agile Coach training, and leadership development workshops. It provides optional DVCT certification for graduates.
- HR Akademie MünchenmajorHR Akademie München is a DVCT member institute offering systemische Business Coach training programs including Coaching MASTERS and Coaching ESSENTIALS, with optional DVCT certification.
- Europäischer Hochschulverbund (EHV)majorEHV is a partner organization that handles organization and registration for IMK certification study programs across multiple German cities including Berlin, Hamburg, Frankfurt, Munich, Cologne, Stuttgart, Nuremberg.
- Sigmund Freud PrivatUniversität (SFU) BerlinminorSFU Berlin is an academic partner providing accreditation support for the IMK certification study program. The program is recognized as a supplementary module in SFU's Master program.
- Bundesverband Mediation e.V.minorIMK's mediators and mediation trainers are licensed through the Bundesverband Mediation e.V., establishing standards for certified mediators.
- Qualitätsring Coaching und Beratung e.V. (QRC)minorICO Institut's Change Management & Organisationsberatung program is certified by QRC, and ICO is a member institute of DVCT.
- European Coaching Association (ECA)minorICO Institut is a licensed and accredited teaching institute by ECA, with its Systemic Consultant & Coach certification meeting ECA continuing education guidelines.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
German Association for Coaching and Training competitors and assessment
Company assessmentOthers
- Haufe Akademie: Major German commercial training provider and DVCT-accredited institute offering coaching and HR training programs. Comparable in delivering certified coaching education that flows through DVCT's certification framework.
- V.I.E.L Coaching + Training: Established German training institute founded in 2002 and DVCT-accredited for Business Coach and Business Trainer certification programs. Comparable as a DVCT channel partner delivering certified coach training in Germany.
Direct peers
- International Coaching Federation (ICF): The largest global coaching professional association, offering credentials, ethics standards, and member services. ICF is a direct peer to DVCT in serving coaching professionals with membership and certification, but at a global rather than DACH scale.
- BDVT (Bundesverband der Verkaufs- und Vertriebstrainer): German professional association for sales and management trainers. Operates a membership and certification model in Germany similar to DVCT, though with a narrower sales training focus rather than DVCT's broader coaching and training scope.
- International Coach Federation Deutschland (ICF Deutschland): German chapter of the global ICF, providing local credentialing and events for German-speaking coaches. Direct competitor to DVCT in the DACH coaching professional market, with international credential backing.
- European Mentoring and Coaching Council (EMCC): European-level professional body for coaching and mentoring with accreditation, ethics, and certification programs. Directly comparable to DVCT in function, though operating at the European rather than DACH-German level.
- Qualitätsring Coaching und Beratung e.V. (QRC): German quality association that certifies coaching and consulting training programs. Comparable to DVCT as a quality and certification body serving the German coaching market, with overlap in member institutes such as ICO.
Regional players
- Bundesverband Mediation e.V. German national federation for mediation professionals, licensing mediators and mediators through DVCT partner institute IMK. Comparable in being a German registered association that certifies practitioners and sets professional standards.
- Association for Coaching (UK): UK-based professional membership body for coaches offering accreditation, events, and member services. Comparable in membership-association model to DVCT, but serving the UK market rather than DACH.
Broad incumbents
- Forum Werteorientierung in der Weiterbildung e.V. (FWW): German umbrella association for values-based continuing education that awards the 'Qualität – Transparenz – Integrität' quality seal. DVCT is itself a member organization of FWW, and the two share ethics-standards alignment in the German training market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
German Association for Coaching and Training social profiles
Digital presenceGerman Association for Coaching and Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
German Association for Coaching and Training leadership team
Management profileNumber of profiles
German Association for Coaching and Training funding detail
Funding detailFunding overview
Funding rounds
Investors
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German Association for Coaching and Training M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about German Association for Coaching and Training
What does German Association for Coaching and Training do?
DVCT operates a professional membership association that certifies and accredits coaches and trainers across the German-speaking region, offering individual, institute, and company membership tiers (Einzelmitglied, Institut, Firma). Its core deliverables include independent competency certification, binding ethics guidelines, competency models, six regional forums, an annual Fachkongress, the DVCT Coaching & Training Award, the annual Coaching- und Trainingsbuch yearbook, and member services such as legal consultation and the Mehrwertpartner value-added partner program. Revenue comes from annual membership fees, certification fees, and event/publication activities, with the organization serving as the central Fachverband for coaching and training professionals in the DACH market.
Is German Association for Coaching and Training a public or private company?
German Association for Coaching and Training is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was German Association for Coaching and Training founded?
German Association for Coaching and Training was founded in 2003. It employs 11 to 50 people.
Where is German Association for Coaching and Training based?
German Association for Coaching and Training is headquartered in Hamburg, Germany, in the Europe region.
How does German Association for Coaching and Training make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are certification Fees and events and Publications.
Who are German Association for Coaching and Training's main competitors?
Others on record are Haufe Akademie and V.I.E.L Coaching + Training. Direct peers are International Coaching Federation (ICF), BDVT (Bundesverband der Verkaufs- und Vertriebstrainer), International Coach Federation Deutschland (ICF Deutschland), European Mentoring and Coaching Council (EMCC) and Qualitätsring Coaching und Beratung e.V. (QRC). Regional players are Bundesverband Mediation e.V. and Association for Coaching (UK). Forum Werteorientierung in der Weiterbildung e.V. (FWW) is listed as a broad incumbent.
Does German Association for Coaching and Training have an API?
No public API is recorded for German Association for Coaching and Training.
What industry is German Association for Coaching and Training in?
German Association for Coaching and Training's product category is Professional Association Services for Coaching and Training. Its primary akta.pro industry code is EDABAMAM, Coaching, Feedback & Mentoring Skills. Its NAICS code is 81392 and its SIC code is 8600.