V.i.e.l Coaching + Training
V.I.E.L Coaching + Training is a Hamburg-based institute founded in 2002 that delivers coach and trainer certifications, intensive seminars, and Master Class modules to professional coaches, corporate trainers, and current/future leaders across Germany, using a proprietary 5-phase coaching methodology.
- Company typePrivate
- Founded2002
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What V.i.e.l Coaching + Training does
V.I.E.L Coaching + Training is a Hamburg-based, privately held professional education institute founded in 2002 by four pioneers of the German coaching scene: Tom Rückerl, Jörn Ehrlich, Eckart Fiolka, and Jens Hartung. The institute delivers coach and trainer certifications (Business Coach at 173 hours, Business Trainer at 164 hours), intensive seminars (Coaching Kompakt, Training Kompakt), Master Coach certification, and 12 Master Class modules covering topics such as Coaching Excellence, Change Coaching, Agile Organizational Development, and Intercultural Competence. Its proprietary methodology centers on the V.I.E.L 5 Phases Coaching Model, which integrates psychological frameworks (Schulz von Thun, Inner Team, Logical Levels, Theory U), systemic thinking, and neuroscience-informed practice. Programs are delivered in person at the Lofthaus am Elbberg (Hamburg) with group sizes of 12-24 and over 65-70% practical content, supplemented by the V.I.E.L Online Campus for remote components and ongoing alumni support.
The institute generates revenue primarily through upfront tuition payments for certification programs and seminars, with pricing tiers ranging from €1,770 (Coaching Kompakt) to €8,890 (Business Coach) to €6,770 (Master Coach bundle). A secondary revenue stream comes from corporate in-company training engagements, served by a B2B channel targeting HR departments and training managers at German enterprises (logos include Bosch, SAP, Beiersdorf, Unilever, Panasonic, ABOUT YOU, and EUROPCAR). Additional revenue includes supplemental services (examination fees, practice trainings, online transfer boosters) and venue rental (Raumvermietung) at the Hamburg location. The company is dually accredited — 'Geprüfte Weiterbildungseinrichtung' by Weiterbildung Hamburg e.V. and an dvct-recognized training institute for 20+ years — and holds Bildungsurlaub status in three German federal states plus 46 CME-point recognition for physicians and pharmacists. The company operates with 1-10 core employees and a contracted trainer team of 12 plus 2-4 co-trainers.
V.i.e.l Coaching + Training firmographics
Firmographics- Name
- V.i.e.l Coaching + Training
- Legal name
- V.I.E.L Coaching + Training
- Website
- https://viel-coaching.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- V.I.E.L Coaching + Training is a Hamburg-based institute founded in 2002 that delivers coach and trainer certifications, intensive seminars, and Master Class modules to professional coaches, corporate trainers, and current/future leaders across Germany, using a proprietary 5-phase coaching methodology.
- Ownership category
- akta.pro rank
V.i.e.l Coaching + Training industry classification
Industry- Product category
- Professional Coaching and Training Certification
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coaching, Feedback & Mentoring Skills (EDABAMAM)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Performance Management & Coaching Training (EDABAIAB), Learning & Development (L&D) & Training Management (EDABAIAC)
Keywords
Where V.i.e.l Coaching + Training is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
V.i.e.l Coaching + Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Training & Certification Programs: Primary revenue stream from intensive seminars and multi-module certification programs (Business Coach, Business Trainer, Master Coach). Programs range from 5-day compact seminars to 6-12 month comprehensive certifications with 173+ training hours. Revenue is recognized upfront per cohort enrollment.
- Master Class Modules: Individual 2-3 day advanced training modules available for à la carte enrollment, covering topics such as Coaching Excellence, Change Coaching, Agile OD, Systemische Exzellenz, and others. Provides recurring revenue opportunity from alumni and external participants.
- Corporate / In-Company Training: Customized training programs for companies seeking coaching and leadership development for their workforce. Revenue generated through direct B2B engagement and bespoke program design.
- Supplementary Services & Certification Fees: Additional revenue from optional dvct certification examinations, repeat examination fees (€420 incl. VAT), practice training sessions, and online transfer booster courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Coaching Kompakt — 5-day intensive seminar, foundation module |
| One time/ perpetual license | Multi-year contract | Business Coach Certification — 7-module program (173 hours) |
| One time/ perpetual license | Multi-year contract | Master Coach Certification — 8 selected modules + certification |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
V.i.e.l Coaching + Training product offering
Product offeringCore offering
V.I.E.L Coaching + Training is a Hamburg-based coaching and training institute offering professional certification programs, intensive seminars, and master classes for aspiring and active coaches, trainers, and leaders. Its core offerings include the 5-day Coaching Kompakt seminar, the 173-hour Business Coach certification, the 164-hour Business Trainer certification, and the advanced Master Coach program, supplemented by leadership development programs and a digital Online Campus for ongoing learner support.
Product overview
V.I.E.L Coaching + Training is a Hamburg-based coaching and training institute founded in 2002, offering a comprehensive portfolio of professional development programs. The core offerings include intensive seminars (Coaching Kompakt, Training Kompakt), certified training programs (Business Coach Ausbildung with 7 modules totaling 173 hours, Business Trainer Ausbildung with 164 hours), and advanced Master Coach certification requiring 8 specialized Master Class modules. The programs are structured in a progressive ladder: entry-level compact seminars serve as foundations for full certifications. Supplementary offerings include Leadership programs (Leadership Essentials, Leadership Excellence), Holistic Transformation Coach training, and an Online Campus digital platform. All programs emphasize experiential learning with high practical components (>65-70%) and are accredited by Weiterbildung Hamburg e.V. and dvct (Deutscher Verband für Coaching & Training).
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Kompakt A 5-day intensive seminar providing foundational coaching skills based on the V.I.E.L 5-phase coaching model. Serves as the entry module for the Business Coach certification and is suitable for beginners. Includes seminar materials, snacks, beverages, V.I.E.L Online Campus access, V.I.E.L network, and one individual coaching session. Recognized for 46 CME points by physicians/pharmacists associations.
- Business Coach Ausbildung Certified Business Coach training consisting of 7 modules (including Coaching Kompakt plus 6 weekend seminars) totaling 173 hours. Leads to V.I.E.L Business Coach certification with optional dvct certification. Includes Praxistrainings, online transfer boosters, development clinics, Online Campus, and V.I.E.L network access.
- Master Coach Ausbildung Advanced coaching certification requiring completion of 8 modules selected from 12 available Master Class topics, plus final certification. Designed for certified Business Coaches seeking professionalization. Includes a €640 certification fee; bundled booking offers a €1,390 price advantage versus individual module booking.
- Training Kompakt A 4-day intensive seminar focused on presentation skills, stage presence, and group facilitation. Entry module for Business Trainer certification.
- Business Trainer Ausbildung
Quantifiable outcome
- Participants report reduced stress experience and increased job satisfaction following the Coaching Kompakt seminar (scientific study, 2020)
- +2 more outcomes
Companies that use V.i.e.l Coaching + Training
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
V.i.e.l Coaching + Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
V.i.e.l Coaching + Training partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Weiterbildung Hamburg e.V.coreV.I.E.L holds the quality seal 'Geprüfte Weiterbildungseinrichtung' from Weiterbildung Hamburg e.V., certifying compliance with established quality standards for continuing education institutions. This partnership provides institutional credibility and quality assurance recognition.
- Deutscher Verband für Coaching & Training e.V. (dvct)coreV.I.E.L has been a recognized training institute member of dvct for over 20 years. This allows graduates to obtain independent dvct certification in addition to the V.I.E.L certificate. dvct is Germany's largest professional association for coaches and trainers.
- Elbmeile (Hamburg)minorV.I.E.L is a member of the Elbmeile business and cultural district in Hamburg, located directly at this scenic waterfront area between the Landungsbrücken and Övelgönne.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
V.i.e.l Coaching + Training competitors and assessment
Company assessmentBroad incumbents
- Haufe Akademie: Haufe Akademie is one of Germany's largest corporate training providers, offering broad management, leadership, and professional development programs to enterprises. It competes with V.I.E.L in the corporate L&D space but at much larger scale and across many disciplines beyond coaching.
- Frankfurt School of Finance & Management: Frankfurt School delivers executive education, leadership programs, and professional certifications to corporate clients in Germany and internationally. It is a broader higher-education incumbent that competes with V.I.E.L for corporate leadership development budgets.
- Steinbeis: Steinbeis is a major German education and corporate training group offering executive education, coaching and management development through its Steinbeis-Hochschule and Steinbeis Transfer Institute. It overlaps with V.I.E.L on coaching and leadership training but serves a much broader curriculum.
Direct peers
- CoachU: CoachU is a US-based coaching school offering comprehensive business and life coach certification programs with structured curricula. It is directly comparable to V.I.E.L's Business Coach and Master Coach certifications in terms of programmatic depth and target audience of aspiring professional coaches.
- Newfield Network: Newfield Network is an international coaching school offering ontological coaching certification programs. Like V.I.E.L, it trains professionals in systemic coaching methodologies and serves both individual career changers and corporate leadership development buyers.
- Co-Active Training Institute (CTI): CTI is one of the largest international coaching certification schools, offering multi-module programs leading to Co-Active Coach credentials. Like V.I.E.L, it delivers structured, multi-tier coaching certifications combining foundational intensive seminars with advanced and master-level tracks.
- iPEC Coaching: iPEC is an ICF-accredited coach training school delivering multi-tier certifications (Core Energy Coaching, Professional Coach) plus corporate leadership programs. Its structure of intensive foundations plus advanced certifications mirrors V.I.E.L's compact seminars and certification ladder.
Regional players
- Forum Institut für Management: Forum Institut is a German seminar and conference provider focused on management and compliance training for professionals. It targets a similar German mid-market corporate audience for professional development, though it is less specialized in coaching certifications.
- Coaching Akademie Berlin: Coaching Akademie Berlin is a German coaching training school offering coach certifications and continuing education primarily to the German market. It is comparable to V.I.E.L in scope (coach certification programs) and geography, competing for the same aspiring-coach persona.
Emerging players
- osb international: osb international is a German consulting and coaching firm that also offers coach training programs and organizational development services. It overlaps with V.I.E.L on systemic coaching training and corporate leadership development engagements in the DACH region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
V.i.e.l Coaching + Training social profiles
Digital presenceV.i.e.l Coaching + Training compliance and trust
Trust signalCompliance4 records
V.i.e.l Coaching + Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
V.i.e.l Coaching + Training leadership team
Management profileNumber of profiles
Profiles14 records
V.i.e.l Coaching + Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V.i.e.l Coaching + Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V.i.e.l Coaching + Training
What does V.i.e.l Coaching + Training do?
V.I.E.L Coaching + Training is a Hamburg-based coaching and training institute offering professional certification programs, intensive seminars, and master classes for aspiring and active coaches, trainers, and leaders. Its core offerings include the 5-day Coaching Kompakt seminar, the 173-hour Business Coach certification, the 164-hour Business Trainer certification, and the advanced Master Coach program, supplemented by leadership development programs and a digital Online Campus for ongoing learner support.
Is V.i.e.l Coaching + Training a public or private company?
V.i.e.l Coaching + Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V.i.e.l Coaching + Training founded?
V.i.e.l Coaching + Training was founded in 2002. It employs 1 to 10 people.
Where is V.i.e.l Coaching + Training based?
V.i.e.l Coaching + Training is headquartered in Hamburg, Germany, in the Europe region.
How does V.i.e.l Coaching + Training make money?
Four revenue lines are on record. Professional Training & Certification Programs are the primary driver. The others are master Class Modules, corporate / In-Company Training and supplementary Services & Certification Fees.
Who are V.i.e.l Coaching + Training's main competitors?
Broad incumbents on record are Haufe Akademie, Frankfurt School of Finance & Management and Steinbeis. Direct peers are CoachU, Newfield Network, Co-Active Training Institute (CTI) and iPEC Coaching. Regional players are Forum Institut für Management and Coaching Akademie Berlin. osb international is listed as an emerging player.
Does V.i.e.l Coaching + Training have an API?
No public API is recorded for V.i.e.l Coaching + Training.
What industry is V.i.e.l Coaching + Training in?
V.i.e.l Coaching + Training's product category is Professional Coaching and Training Certification. Its primary akta.pro industry code is EDABAMAM, Coaching, Feedback & Mentoring Skills, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.