Svensk Digital Handel
- Company typePrivate
- Founded1973
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Svensk Digital Handel does
Svensk Handel (also referenced as Svensk Digital Handel) is Sweden's principal trade and employer organization for the retail and commerce sector, headquartered at Regeringsgatan 60, Stockholm, and operating nationwide with 11-50 employees. The association delivers a comprehensive member-service portfolio anchored in three pillars: advisory (Svensk Handel Juridik for commercial law, Arbetsgivarguiden for employment law, dedicated telephone hotlines for labor law and security), industry intelligence (recurring proprietary research reports including E-handelsindikatorn, Handelsbarometern, Stilindex, Trygghetsbarometern, Pre Loved-indikatorn, Handelskartan, and a sustainability survey), and policy advocacy (Remissvar consultation responses, EU representation, Almedalen participation, an election manifesto). Digital product surface includes the Säkerhetscenter mobile app for retail-crime incident reporting, the Varningslistan warning list, the AJOUR labor-law podcast, an E-learning platform, and a course/events calendar.
The core technology stack is non-proprietary and member-portal centric: a public website, a self-serve Arbetsgivarguiden employer portal with templates and e-learning, a warning-list web service, and a free mobile security app, with no disclosed APIs, integrations, or AI/ML capabilities. The business model is recurring annual membership subscriptions paid by Swedish retailers in exchange for bundled services; pricing is not publicly disclosed but includes free advisory hotlines, discounted payment-terminal and shipping programs, and tiered access to reports, courses, and collective agreements. GTM is sales-led with direct member acquisition via website calls-to-action and field outreach, supported by content marketing (weekly newsletter, podcast), industry events (Almedalen, Retail Awards co-hosted with Market magazine), and member referrals. The customer base is the entire Swedish retail vertical, from individual stores to large chains across e-commerce, fashion, groceries, and general merchandise, with no concentration in any sub-vertical or named anchor accounts.
Svensk Digital Handel firmographics
Firmographics- Name
- Svensk Digital Handel
- Legal name
- Svensk Handel (Swedish Commerce)
- Website
- https://dhandel.se
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Svensk Digital Handel industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Independent Contractor Compliance & Classification (IC vs Employee) (BPACAGAA)
- akta.pro secondary industry
- Knowledge Management & Wikis (BPAMAMAH)
Keywords
Where Svensk Digital Handel is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Svensk Digital Handel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: Svensk Handel generates revenue primarily through membership fees from retail and commerce businesses in Sweden. Members pay annual fees in exchange for access to employer guidance, legal advice, security services, reports, courses, and advocacy representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership with comprehensive services including labor law advice, security support, and business legal counsel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Svensk Digital Handel product offering
Product offeringCore offering
Svensk Handel is a Swedish trade and employer organization that provides retail and commerce businesses with employer guidance, free labor law and business legal advisory via telephone hotlines, security services and incident reporting, industry research reports, courses and events, and advocacy representation on regulatory and political issues. The organization serves as a membership-based support body, offering self-service portals, a mobile security app, podcasts, and e-learning resources for its members.
Product overview
Svensk Handel is a Swedish trade association for the retail and commerce sector, offering a portfolio of industry research reports (including E-handelsindikatorn, Handelsbarometern, Stilindex, Trygghetsbarometern, and others), advisory services (Svensk Handel Juridik for legal counsel, Arbetsgivarguiden for employer guidance), a free mobile security app (Säkerhetscenter), educational programs (Kurser, E-learning, AJOUR podcast), and annual awards (Retail Awards). The organization functions as a membership-based support body providing resources, advocacy, and professional development for Swedish retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Säkerhetscenter: Security app providing safety information, incident reporting, and security guidance for retail businesses
- AJOUR
- Arbetsgivarguiden
- E-handelsindikatorn
- Handelsbarometern
- Stilindex
- Pre Loved-indikatorn
- Trygghetsbarometern
- Retail Awards
Products and services
- Svensk Handel Juridik
- Säkerhetscenter-appen
- Arbetsgivarguiden
- Kurser och Event
- E-learning
- Varningslistan (Warning List) Web-based warning list system allowing members to report and access information about fraudulent actors, bad payers, and security incidents affecting Swedish retail.
Companies that use Svensk Digital Handel
Customer profileSegments1 record
Ideal customer profiles1 record
Svensk Digital Handel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Svensk Digital Handel partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Svensk Digital Handel competitors and assessment
Company assessmentEmerging players
- Handelsrådet (Swedish Retail and Wholesale Council): Sweden-based retail/wholesale policy collaboration platform. Adjacent player in the Swedish retail association ecosystem with thematic overlap on policy and competitiveness work.
Broad incumbents
- National Retail Federation: The largest US retail trade association, providing advocacy, industry research and member services. While much larger than Svensk Handel, its operating model (dues-funded research, advocacy, events) is directly comparable.
- Svenskt Näringsliv: The Confederation of Swedish Enterprise is the overarching employers' federation in Sweden. Svensk Handel operates as a sector member within this broader confederation structure, so they are natural peers in the employer-organization space.
- EuroCommerce: European-level trade association for the retail and wholesale sector headquartered in Brussels. Operates the EU analogue of Svensk Handel's advocacy, labor and sustainability functions, just at pan-European rather than Swedish level.
Direct peers
- Ecommerce Europe: European trade association representing online retailers and the broader e-commerce ecosystem. Directly comparable to Svensk Handel's e-commerce indicator work and advocacy on digital retail regulation.
- Almega: Swedish employers' association for the service sector. Comparable in serving as a sector-level trade and employer organization providing labor-law guidance, advocacy and member services to Swedish companies.
- Visita: Swedish trade and employer association for the hospitality industry. Operating model (membership dues, labor-law hotline, advocacy, industry reports) is essentially identical to Svensk Handel, making it the closest sectoral peer.
- Svensk Handel Tjänsteföretagen: Sector-specific employer organization in Sweden (note: some divisions of Svensk Handel originally existed under similar names). Comparable in scope and function where present.
Regional players
- Dansk Erhverv: Danish Chamber of Commerce and employer association covering retail, trade and services. Closest national-level peer in a neighboring Nordic retail market, comparable in scope to Svensk Handel.
- British Retail Consortium: UK trade association for retailers offering advocacy, research and member services. Comparable role to Svensk Handel but for the UK retail market, useful as a regional benchmark for association scope and revenue mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Svensk Digital Handel social profiles
Digital presenceSvensk Digital Handel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Svensk Digital Handel leadership team
Management profileNumber of profiles
Profiles1 record
Svensk Digital Handel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Svensk Digital Handel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Svensk Digital Handel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Svensk Digital Handel
What does Svensk Digital Handel do?
Svensk Handel is a Swedish trade and employer organization that provides retail and commerce businesses with employer guidance, free labor law and business legal advisory via telephone hotlines, security services and incident reporting, industry research reports, courses and events, and advocacy representation on regulatory and political issues. The organization serves as a membership-based support body, offering self-service portals, a mobile security app, podcasts, and e-learning resources for its members.
Is Svensk Digital Handel a public or private company?
Svensk Digital Handel is a private company. It is classified as unknown and is currently operating.
When was Svensk Digital Handel founded?
Svensk Digital Handel was founded in 1973. It employs 11 to 50 people.
Where is Svensk Digital Handel based?
Svensk Digital Handel is headquartered in Stockholm, Sweden, in the Europe region.
How does Svensk Digital Handel make money?
One revenue line is on record: membership fees.
Who are Svensk Digital Handel's main competitors?
Handelsrådet (Swedish Retail and Wholesale Council) is listed as an emerging player. Broad incumbents are National Retail Federation, Svenskt Näringsliv and EuroCommerce. Direct peers are Ecommerce Europe, Almega, Visita and Svensk Handel Tjänsteföretagen. Regional players are Dansk Erhverv and British Retail Consortium.
Does Svensk Digital Handel have an API?
No public API is recorded for Svensk Digital Handel.
What industry is Svensk Digital Handel in?
Svensk Digital Handel's product category is Trade Association Services. Its primary akta.pro industry code is BPACAGAA, Independent Contractor Compliance & Classification (IC vs Employee), with a secondary code of BPAMAMAH, Knowledge Management & Wikis. Its NAICS code is 8139 and its SIC code is 8600.