Svenska Handels ADR

What Svenska Handels ADR does

Svensk Handel is the Swedish trade and employer organization for companies in retail and wholesale trade. It is structured as a Föreningen (association) under Swedish law (entity 802001-3630) with an operating subsidiary, Svensk Handel AB (556025-8807), and wholly-owned subsidiaries covering e-commerce certification (Trygg E-handel), business legal advice (Svensk Handel Juridik), and retail security reporting (Säkerhetscenter). Members are primarily Swedish retail and wholesale companies ranging from small shops to large chains; the organization signs collective bargaining agreements with Handelsanställdas förbund, Unionen, and Akademikerförbunden, providing labor-law advisory, security and crime-prevention support, e-commerce certification, and policy advocacy.

Svensk Handel operates a national footprint of seven regional offices in Sweden (Stockholm headquarters plus Göteborg, Jönköping, Malmö, Sundsvall, Umeå, and Örebro) plus a Brussels regional office for EU and international trade advocacy. Its technology stack centers on a digital membership portal, the Säkerhetscenter mobile app (iOS/Android) for incident reporting and security warnings, and the Trygg E-handel online certification platform, supported by CRM and event-registration systems.

The business model is membership-based: members pay annual subscription dues for access to collective bargaining administration, legal advisory hotlines, training, the security platform, and proprietary industry research (Handelsbarometern, E-handelsindikatorn, Stilindex, Pre Loved-indikatorn, Trygghetsbarometern, Handelskartan). Revenue is supplemented by ancillary member-benefit partner offerings, conferences such as Retail Awards and Arbetsgivardagen, and certification fees via Trygg E-handel. Pricing is quote-based and not publicly disclosed.

Name

Svenska Handels ADR

Legal name

Föreningen Svensk Handel (802001-3630) and Svensk Handel AB (556025-8807)

Website

https://svenskhandel.se

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

101–250 employees

Short description

Svensk Handel is Sweden's national trade and employer association for retail and wholesale companies, providing collective bargaining administration, labor-law and business legal advice, e-commerce certification, retail security tools, and policy advocacy across seven Swedish offices and a Brussels EU office.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Trade, Export Controls & Customs Compliance (BPAHAFAN)

Keywords

• Retail trade association
• Wholesale employer organization
• Collective bargaining services
• E-commerce certification
• Labor law advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Svensk Handel generates revenue through annual membership fees paid by retail and wholesale companies. Membership provides access to collective bargaining agreements, legal advice, security services, training, and other member benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Svensk Handel is a membership-based trade and employer organization for Swedish retail and wholesale companies. It negotiates collective bargaining agreements, provides labor law and business legal advisory, operates a security incident reporting platform (Säkerhetscenter), certifies e-commerce companies (Trygg E-handel), and publishes industry reports covering retail, e-commerce, and security trends.

Product overview

Svensk Handel is a trade association for the Swedish retail and wholesale sector, not a technology company with a unified platform. Its offerings consist of member services including the Säkerhetscenter app for security incident reporting and warnings, Trygg E-handel certification for e-commerce companies, the Arbetsgivarguiden labor law resource, various industry reports (E-handelsindikatorn, Handelsbarometern, etc.), Svensk Handel Juridik advisory services, and the Varningslistan warning database. Trygg E-handel provides additional sub-services such as IT & Säkerhet tools, marketing resources, and consumer rights guidance for certified e-commerce retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Trygg E-handel: Certification program for safe and trusted e-commerce in Sweden, providing guidelines, tools and legal support for certified e-commerce operators.
• Säkerhetscenter
• Svensk Handel Juridik
• Retail Awards
• AJOUR

Products and services

• Säkerhetscenter

Quantifiable outcome

• Pre Loved-indikatorn reports on second-hand market trends including May 2025 sales of over 1.1 billion SEK with 8% increase year-over-year
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Svenskt Näringsliv (Confederation of Swedish Enterprise)coreStrategic or Co-development PartnerSvensk Handel uses shared systems with Svenskt Näringsliv for certain operations including the member register. The responsibility between the organizations is regulated in agreements. This partnership enables operational efficiency and coordination within the Swedish business community.
• Förmånspartners (Benefit partners)minorGTM or Marketing PartnerVarious partners providing member benefits such as favorable terms on payment terminals, card agreements, and shipping discounts. Contact details are shared with these partners to enable member access to special offers.
• Handelsanställdas förbund, Unionen, AkademikerförbundencoreStrategic or Co-development PartnerCollective agreements negotiated with these labor unions. Svensk Handel has signed collective agreements regarding treatment of personal data with these unions.
• Business SwedenminorGTM or Marketing PartnerPartnership providing support and resources for e-commerce certification members through the Trygg E-handel platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Handelsverband Deutschland (HDE): Germany's main trade association for the retail sector — performs the same employer-association, collective bargaining, and political advocacy function for German retail. Comparable model but in a different national market.
• Dansk Erhverv: Danish trade and employers' association covering retail, wholesale, and service industries — same playbook of collective bargaining, advisory, and policy advocacy serving a neighboring Nordic jurisdiction.
• NHO (Næringslivets Hovedorganisasjon): Confederation of Norwegian Enterprise, the main Norwegian employer organization federation — comparable in structure and mandate (collective bargaining, business policy advocacy) but operating in Norway rather than Sweden.

Broad incumbents

• EuroCommerce: European-level trade association representing the retail and wholesale sector at EU institutions — sits at the layer where Svensk Handel's Brussels advocacy feeds in. Broad incumbent that aggregates national-level retail associations like Svensk Handel.

Direct peers

• Almega: Swedish employers' association for the service sector (part of Svenskt Näringsliv), offering the same collective bargaining and advisory membership model to employers, but in services rather than retail/wholesale. Closely analogous GTM and service catalogue.
• Svenskt Näringsliv: Sweden's Confederation of Swedish Enterprise, an umbrella employer's organization that already shares systems with Svensk Handel (member register) and represents overlapping membership on broader policy/advocacy mandates. Most directly comparable as a Swedish employer/trade body.
• Visita: Swedish employers' and industry organization for the hospitality industry — uses the same collective bargaining, legal advisory, and advocacy playbook in another vertical. Functionally a sister employer-association model to Svensk Handel.

Emerging players

• LRF (Lantbrukarnas Riksförbund): Federation of Swedish Farmers, another Swedish trade association built on membership dues and providing members with advocacy, advisory services, and member benefits — analogous membership-based operating model in a different industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.svenskhandel.se
• Xx.com/svenskhandel
• LinkedInlinkedin.com/company/svensk-handel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Svenska Handels ADR