What Keller Williams Inspire Realty does

Keller Williams Inspire Realty (KWIN) is a privately held, independently owned and operated franchise of Keller Williams Realty, Inc., headquartered in Fargo, North Dakota. Founded in 2015 through acquisition by Jeff Shipley Enterprises (JSE), the company provides residential real estate brokerage services — including buyer representation, seller representation, pricing strategy, staging, marketing, and transaction coordination — to home buyers and sellers across North Dakota and Western Minnesota. KWIN operates from 11+ offices spanning Fargo, Bismarck, Minot, Jamestown, Grand Forks, Devils Lake, Dickinson, Grafton, Crookston, Detroit Lakes, and Thief River Falls, supported by 140+ licensed agents plus administrative and operational staff, making it the #1 residential real estate company in North Dakota by both agent count and transaction volume.

The company's underlying technology is the Keller Williams Keller Cloud Ecosystem, which KWIN agents leverage end-to-end: Command CRM (proprietary customer relationship management and business management platform spanning lead to close to lifetime client connections), Connect (proprietary digital learning platform with 700+ hours of live training), KW App (consumer-facing mobile application customized per agent via Command), and Kelle (AI-powered assistant surfacing industry data, referral networks, and productivity tools). KWIN itself does not own or develop this technology stack; it is provided through the franchise relationship with Keller Williams Realty, Inc., the world's largest real estate franchise by agent count, units, and sales volume.

KWIN's revenue model is the traditional residential real estate commission structure: agents earn a percentage of the transaction value upon closing of each buy-side or sell-side deal, with the brokerage retaining a split. Commission rates are not publicly disclosed and are negotiated per transaction. The company's go-to-market is sales-led and agent-centric — branded recruiting into the KW franchise system, direct agent outreach in local markets, multi-channel consumer content (website, mobile apps, agent social presence), and KW's national referral network. Customers are primarily individual residential home buyers and sellers (with secondary support for affiliated agents seeking tools, training, and lead generation), served on a long-tail, transaction-by-transaction basis across ND and Western Minnesota.

Name

Keller Williams Inspire Realty

Legal name

Keller Williams Inspire Realty

Website

https://kellerwilliamsinspirerealty.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Keller Williams Inspire Realty is a privately held Keller Williams franchise brokerage headquartered in Fargo, ND, providing residential real estate services to home buyers and sellers across North Dakota and Western Minnesota through 11+ offices and 140+ licensed agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue model where agents earn commissions on completed residential property transactions (buying and selling). The company operates as a Keller Williams franchise with agents working on commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Keller Williams Inspire Realty is a residential real estate brokerage franchise that represents individual home buyers and sellers across North Dakota and western Minnesota through more than 140 licensed agents. Agents deliver property search, pricing strategy, staging guidance, marketing exposure, negotiation, and transaction-to-closing coordination, supported by Keller Williams' proprietary Command CRM, Connect training platform, KW App, and Kelle AI tools.

Product overview

Keller Williams Inspire Realty is a real estate brokerage operating as part of the Keller Williams franchise, utilizing a technology-driven platform ecosystem. The core technology stack includes Command (CRM and business management), Connect (digital learning platform), KW App (consumer mobile application), and Kelle (AI assistant). The company provides residential real estate services through over 140 licensed agents across North Dakota and western Minnesota, operating from offices in Fargo (headquarters), Minot, Jamestown, Grand Forks, and Bismarck.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buyer Representation Full-service buyer representation for individuals and families purchasing residential property in North Dakota and western Minnesota, covering property search, financing guidance, offer negotiation, and closing coordination.
• Residential Home Seller Representation Full-service seller representation for residential property owners, covering pricing strategy, staging guidance, marketing exposure, buyer screening, offer negotiation, and transaction-to-close management.
• Real Estate Agent Franchise Affiliation Brokerage affiliation program that allows licensed real estate agents to operate under the Keller Williams brand at KWIN, gaining access to Command CRM, Connect training, KW App, Kelle AI, and referral network support.

Quantifiable outcome

• Well-staged homes can sell up to 32% faster than non-staged homes
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Keller Williams Realty, Inc. (Parent Franchise)coreOthers · 1 January 1983Keller Williams Inspire Realty is an independently owned and operated Keller Williams franchise. The franchise relationship provides brand rights, technology platform (Command, Connect, KW App), training curricula, referral network, and operational support systems. Keller Williams is the world's largest real estate franchise by agent count, units, and sales volume since 1983.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RE/MAX: RE/MAX is a global residential real estate franchise network operating on a similar commission-based, agent-centric model. It directly competes with Keller Williams Inspire Realty for agent recruitment and listings in the North Dakota and western Minnesota markets.
• EXIT Realty: EXIT Realty is a residential real estate franchise that also uses an agent-centric, commission-based model with revenue-sharing incentives. It is comparable to KWIN as a competing franchise option for agents in the ND/MN region.
• Coldwell Banker: Coldwell Banker is a major residential real estate franchise with affiliated brokerages serving similar buyer and seller segments. It is a direct competitor to KWIN in the Upper Midwest residential brokerage market.
• Century 21: Century 21 is one of the largest global residential real estate franchise brands with affiliated brokerages competing for agents and listings. It is comparable to KWIN in offering a franchised, agent-centric brokerage model.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise network with affiliated brokerages serving similar markets and customer segments. It competes directly with KWIN for premium agent recruits and high-end listings.

Emerging players

• Redfin: Redfin is a technology-enabled residential brokerage offering reduced-commission services to consumers. It represents an adjacent competitive threat to traditional commission-based brokerages like KWIN as it expands into Midwestern metros.
• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage that has rapidly scaled through its low-overhead virtual model. It is comparable to KWIN as an alternative franchise option attractive to independent agents in the same regional markets.
• HomeSmart: HomeSmart is a residential real estate franchise offering a 100% commission model to agents. It is comparable to KWIN as an alternative franchise structure competing for productive agents in the same regional markets.

Broad incumbents

• Compass: Compass is a national technology-driven residential brokerage combining proprietary tech with agent support. It is comparable to KWIN as a tech-forward competitor in the residential brokerage space, though primarily focused on larger metros.

Regional players

• Howard Hanna Real Estate: Howard Hanna is one of the largest family-owned residential brokerages in the Midwest and Mid-Atlantic. It is comparable to KWIN as a large, multi-office regional brokerage with strong agent-centric culture and local market dominance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KellerWilliamsInspireRealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Inspire Realty