Red17

What Red17 does

Red17 Limited is a UK-based private e-commerce retailer operating red17.co.uk, selling signage, print, and display products to UK small businesses, public-facing organizations, and individual consumers. The company's product portfolio is anchored by aluminium snap-frame poster frames and extends across lockable, coloured, floor-standing, illuminated, outdoor, and hanging rail variants, supplemented by poster cases (including menu, magnetic, vandal-resistant, and illuminated cases), light boxes, pavement signs, literature stands, trade show displays, notice boards, whiteboards, and cafe barriers. Core technology centres on aluminium snap-action frame mechanisms for tool-free poster changes, LED edge-lit illumination rated for approximately 10,000 hours of maintenance-free operation on low-voltage power, and weatherproof enclosures featuring UV-resistant anti-glare covers, drainage holes, and tamper-resistant locks for outdoor and public-space use.

The business operates a direct-to-consumer model through its Magento storefront, offering public per-unit pricing, volume-based bulk discounts, next-day delivery on stock items ordered before 3pm, free delivery on orders over £75, and phone sales support for bulk and custom requirements. Customer segments are diverse and include foodservice (restaurants, bars, cafes), educational institutions, retail businesses, community organizations, museums and galleries, and healthcare facilities, with no disclosed enterprise anchor accounts. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and exhibits a 4.9/5 rating across 505 verified Reviews.io customer reviews. Operating geography is restricted to the United Kingdom, with distribution channelled exclusively through the owned e-commerce website.

Name

Red17

Legal name

Red17 Limited

Website

https://red17.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Red17 Limited is a UK-based e-commerce retailer of signage and display products, including aluminium snap frames, illuminated light boxes, pavement signs, notice boards, and whiteboards, serving small businesses and organizations across foodservice, education, retail, and community sectors.

Ownership category

akta.pro rank

Product category

Signage and Display Products

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro primary industry

Craft Storage, Organization & Display Retail (CRALACAJ)

akta.pro secondary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Poster display frames
• Signage products
• Light box displays
• Pavement signs
• Notice boards

Headquarters

HQ city

Wellingborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of signage, print, and display products including poster frames, poster cases, light boxes, pavement signs, and promotional displays. One-time purchase model with bulk discount pricing available for quantity orders.
2. Bulk/Quantity Discounts: Volume-based pricing where customers ordering larger quantities receive discounted per-unit pricing, with dedicated bulk buy discount programs mentioned for commercial customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Red17 manufactures and retails a unified ecosystem of signage and display hardware built around aluminium snap-frame technology, offering 500+ SKUs across snap frames, lockable frames, coloured frames, illuminated LED frames, floor-standing frames, outdoor frames, hanging rails, poster cases, light boxes, pavement signs, notice boards, whiteboards, literature stands, trade show displays, and cafe barriers. Products are sold direct to UK customers through the red17.co.uk Magento e-commerce site with size options from A5 to B0, 17+ colour variants, and dedicated indoor, outdoor, lockable, and illuminated variants for commercial and consumer buyers.

Product overview

Red17 is a UK-based signage, print, and display products company operating an e-commerce platform built on Magento. Their product portfolio centers on a unified ecosystem of display solutions comprising poster frames (snap frames, lockable frames, coloured frames, floor-standing frames, illuminated frames, outdoor frames, and hanging rails), poster cases (including menu display cases, magnetic-backed cases, and vandal-resistant cases), and complementary display products (light boxes, pavement signs, literature stands, trade show displays, notice boards, whiteboards, and cafe barriers). The core offering uses aluminum snap-frame technology as the unifying design principle across most products, with variations in size (A5 to A0 and imperial sizes), profile width (15mm-42mm), color options (12+ colors), and security features (standard, lockable, tamper-resistant). Products serve sectors including retail, hospitality, education, healthcare, and public administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Poster Snap Frames

Quantifiable outcome

• LED illumination capable of 10,000 hours maintenance-free operation
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Displaysense: UK-based online display and signage retailer selling poster frames, display cases, pavement signs and similar products to the same SMB and consumer customer base as Red17. Direct overlap on product categories and go-to-market model.
• Pioneer Displays: UK display products retailer offering poster frames, light boxes, and notice boards to commercial and consumer customers. Comparable assortment and DTC e-commerce model.
• Signbox: UK signage and display products specialist selling into retail, hospitality, and commercial end markets. Overlaps with Red17 on illuminated displays, poster frames, and sign holder categories.
• Wentworth Signs: UK signage products retailer serving commercial and consumer customers with poster frames, notice boards, and display solutions. Comparable on customer base, geography, and product mix.
• Snap Frames Direct: UK online retailer specialising in snap frame display products with overlapping catalogue, target buyer (SMB, schools, hospitality) and DTC e-commerce model. Closely comparable in scope and pricing.
• Mitchell Displays: UK supplier of poster frames, display cases, and notice boards to trade and end customers. Direct peer in product mix and channel approach.
• Excel Display Products: UK retailer of display boards, notice boards, whiteboards, and presentation products serving schools, offices, and retail. Direct overlap on several Red17 product categories and verticals.

Broad incumbents

• Spandex: Global broad-line supplier of signage materials, substrates, and finishing products to sign-making professionals. Much larger scale; overlaps with Red17 on display and signage substrates but serves trade customers rather than end users.
• Avery: Global office products and labels manufacturer with signage and display product lines. Significantly larger scale and broader portfolio; competes at the broad-line signage level rather than the specialist display niche.
• Viking Direct: UK office supplies catalogue and e-commerce retailer with signage, notice board, and whiteboard categories. Broad incumbent that competes in adjacent rather than core display signage segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/red17_
• Facebookfacebook.com/Red17Ltd
• LinkedInlinkedin.com/company/red-17
• Instagraminstagram.com/red17_
• Pinterestpinterest.co.uk/red17ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red17