What Avery does

Avery Products Corporation is a 90-year-old label and card printing company founded in 1935 and now operating as a division of CCL Industries (TSX: CCL.A, CCL.B), a Canadian packaging and labeling conglomerate. The company sells custom-printed and blank labels, stickers, cards, and tags primarily through its e-commerce platform avery.com, targeting small businesses and entrepreneurs, product manufacturers and retailers, and individual consumers across the United States and Puerto Rico with a global reach claim. Operations are anchored in Brea, California, and Strongsville, Ohio, with 501-1,000 employees.

Name

Avery

Legal name

Avery Products Corporation

Website

https://avery.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avery Products Corporation, a division of CCL Industries, sells custom and blank labels, stickers, cards, and tags via e-commerce to small businesses, product manufacturers, and consumers, supported by free browser-based design software.

Ownership category

akta.pro rank

Product category

Label and Card Printing Products

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Stationery Product Manufacturing (32223)

SIC

Printing Trades Machinery & Equipment (3555), Electronic Components & Accessories (3670)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industries

Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO), Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH), On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)

Keywords

• Custom label printing
• Blank printable labels
• Custom stickers
• Custom business cards
• Label design software

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Custom Printed Products: Revenue from professionally printed custom labels, cards, stickers, and tags ordered through WePrint service. Customers design online and Avery prints and ships. Includes various product types (business cards, postcards, invitations, hang tags, etc.) with no minimum order requirements.
2. Blank Label Products: Revenue from pre-packaged blank label sheets and rolls compatible with inkjet and laser printers. Customers purchase these to print custom designs at home using Avery templates and software.
3. Design Software (Free Tool): Free design software drives customer acquisition and product sales. Customers use the tool to create designs, which encourages purchase of Avery blank labels or custom printing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Avery manufactures and sells custom and blank labels, stickers, cards, and tags through its e-commerce platform avery.com. Customers can design products online using the free browser-based Avery Design & Print software and either order professionally printed items via the WePrint service on HP digital presses or purchase blank label sheets and rolls to print at home on inkjet and laser printers.

Product overview

Avery is a label and card printing company offering both custom professionally printed products (via WePrint) and blank printable products for home printing. The core product portfolio consists of Custom Sheet Labels, Custom Roll Labels, Custom Stickers, Custom Cards (including business cards, postcards, invitations, hang tags, tickets, and more), Blank Sheet Labels, and Blank Roll Labels. These products are supported by the proprietary Avery Design & Print platform providing free browser-based design software with templates, barcode/QR code generation, mail merge, and AI-powered content creation features. Specialized offerings include PermaTrack® Silver Asset Tags for durable asset tracking and Metallic Labels with premium finishes (chrome silver, holographic, silver metallic). The company also offers white ink printing for specialty materials and integrates with third-party tools like GearChain's GS1 Digital Link Generator.

Differentiator

Problem solved

Functional benefit

Brands

• Avery WePrint: Avery's professional custom printing service for labels, stickers, cards, and tags with no minimum orders.
• PermaTrack

Products and services

• Custom Sheet Labels Professionally printed custom labels by the sheet in various shapes (rectangle, round, oval, square, star, heart, arched), sizes, and materials including matte white paper, glossy white paper, film, kraft brown, and metallic finishes. Ordered via WePrint with no minimum quantities.
• Custom Roll Labels Professionally printed custom labels on rolls for businesses needing larger quantities, compatible with roll label printers. Available in over 75 shapes and sizes.
• Custom Stickers Custom-shaped stickers including die-cut, round, square, rectangle, oval, metallic, holographic, kiss-cut, and specialty stickers. Made from durable films including matte or glossy white, clear, chrome silver, and rainbow holographic materials.
• Custom Cards Custom printed cards including business cards, postcards, greeting cards, invitations, note cards, save-the-date cards, thank-you cards, wedding invitations, hang tags, rack cards, tent cards, name tags, tickets, loyalty cards, and packaging insert cards in matte white, glossy white, and pearlized finishes.
• Blank Sheet Labels Blank printable label sheets compatible with inkjet and laser printers. Customers design and print their own labels at home using Avery templates and software.
• Blank Roll Labels Blank printable labels on rolls compatible with roll label inkjet printers. Available in over 75 shapes and sizes on 2-inch or 3-inch cores with diameters ranging from 4 to 8 inches.
• Avery Design & Print Software Free browser-based design software for creating labels, cards, and stickers. Includes free templates, image editing tools, text editing with curved text options, mail merge for variable data printing, barcode and QR code generator, and cloud project storage.
• PermaTrack Silver Asset Tags Durable silver metallic asset tags with aluminum-reinforced PET film, glossy finish resisting chemicals, abrasions, and tearing. Strong permanent adhesive rated for -20°F to 300°F. Used for tracking electronics, tools, machinery, and diagnostic instruments with barcode scanning.

Quantifiable outcome

• Orders ship in as few as 2-3 business days
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• IDESCO Corp.minorStrategic or Co-development Partner · 4 November 2025IDESCO Corp. was acquired by CCL Industries' Avery Products Division on November 4, 2025. This acquisition enhances Avery's portfolio of secure identification and credentialing solutions. Protegrity Advisors served as exclusive M&A advisor to IDESCO Corp.
• HP (Hewlett-Packard)coreTechnology or IntegrationAvery WePrint custom printing is produced on industry-leading HP digital presses, ensuring professional print quality for sheet and roll labels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sticker Mule: Online-first custom sticker and label manufacturer with no minimum orders. Directly competes with Avery WePrint on stickers and labels, targeting the same SMB and creator customer base.
• UPrinting: Online commercial printing service offering business cards, postcards, banners, and custom labels. Competes with Avery in custom cards and labels with similar online self-serve ordering.
• Zazzle: Online marketplace for custom-printed products including business cards, invitations, labels, and stickers. Comparable self-serve design tool and SMB/consumer customer base.
• Sticker Giant: U.S.-based custom sticker and label printer serving SMBs with die-cut and roll labels. Closely comparable in product range, customer type, and e-commerce-led go-to-market.
• GotPrint: Online commercial printer offering business cards, postcards, labels, and marketing materials. Comparable in pricing model, SMB focus, and on-demand printing operations.
• Moo: Online custom printing brand specializing in premium business cards, postcards, and marketing materials. Direct competitor in the custom cards category where Avery's higher-end pearlized and special-finish offerings compete.
• 4over4: Trade and SMB commercial printing platform offering business cards, postcards, labels, and large-format printing. Overlaps with Avery's custom cards and labels product lines.

Broad incumbents

• Cimpress (Vistaprint): Mass-customization parent of Vistaprint, offering business cards, marketing materials, signs, and labels. Overlaps with Avery across business cards, postcards, and custom cards at the SMB level, but operates as a much broader portfolio.
• Office Depot: Office supplies retailer with in-store and online printing services including business cards, labels, and marketing materials. Competes with Avery in SMB and consumer segments.
• Staples (Staples Print & Marketing Services): Major office supplies retailer with a print services arm offering business cards, banners, and custom printing. Overlaps with Avery in SMB and consumer custom printing at retail/online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AveryProducts
• Facebookfacebook.com/Avery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery