goraku

What goraku does

goraku inc. (goraku株式会社) is a Tokyo-based integrated creative production company founded in 2017 that delivers end-to-end video, short drama, event, and special-effects production for entertainment companies, advertising agencies, brands, and media platforms. Its core offerings include commercial video production (273+ documented works), original short drama creation and distribution, stage event planning and operation, and TV program production, supplemented by support services such as graphic and web production, casting, and goods design. Revenue is generated primarily through project-based professional services engagements plus short drama IP monetization via third-party platforms including Renta!, BUMP, and Instagram.

The company's technology stack is centered on the xR lab. (eXtended Reality Laboratory), opened in August 2020 at the Yotsuya office, which develops VR, AR, MR, and SR techniques combined with robotics for novel filming methods, and operates a Virtual Production Studio for demonstrations and rental. The firm has also invested in a drone lab. for aerial filming and CG/VFX/VR R&D initiatives, and filed a Virtual Production System patent application in December 2020. Internally owned production infrastructure — editing/MA/filming studios, equipment, movie cars, and casting operations — enables an integrated one-stop delivery model.

The go-to-market is sales-led and B2B, leveraging an active portfolio website (goraku.works), Twitter and Facebook presence, and YouTube to demonstrate capabilities to prospective clients. Sub-brands include xR lab., the curated travel-video platform 'TRArepo', and the goraku short drama label. The company is privately held, founder-controlled under Representative Director Kyogoku Hiroki, and operates from a single headquarters in Shinjuku, Tokyo, with no disclosed funding rounds, M&A, or external investors.

Name

goraku

Legal name

goraku株式会社

Website

https://goraku.works

Company type

Private

Founded year

2017

Operating status

Operating

Short description

goraku inc. is a Tokyo-based integrated creative production company founded in 2017 that delivers project-based video, short drama, event, and special-effects production for entertainment companies, brands, and media platforms across Japan.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110), Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Virtual Production Production Management & Collaboration Tools (MPAHADAK)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), 3D/CGI Animation Production (MPADACAB)

Keywords

• Video production services
• Short drama production
• Commercial video advertising
• Event staging production
• Extended reality production

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based production of commercials (CM), music videos, promotional videos, and corporate content for clients across various industries including entertainment, consumer goods, automotive, and finance.
2. Short Drama Production: Original short drama content production and distribution. Goraku produces original short dramas that are distributed on platforms like Renta!, BUMP, and Instagram, sometimes achieving top rankings and millions of views.
3. Event Production: Stage event planning and operation including live concerts, festivals, and promotional events for entertainment properties.
4. Equipment and Studio Rental: Rental services for production equipment, studio space (editing, recording, MA, filming), movie cars, and drone equipment.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

goraku inc. is a comprehensive creative production company delivering video, short drama, special effects, TV program, and stage event production services to entertainment companies, advertising agencies, brands, and media platforms. The company also produces original short drama content for distribution on Renta!, BUMP, and Instagram, and operates the xR lab. for extended reality (VR/AR/MR/SR) research and virtual production. Supporting capabilities include casting, graphic and web production, equipment/studio rental, and CG/VFX/VR R&D through the Collab initiative.

Product overview

goraku inc. is an integrated creative production company offering a comprehensive suite of content creation services centered around video and short drama production. The core offering consists of video production services (映像制作) with over 273 documented works, complemented by short drama production (ショートドラマ) for smartphone platforms. The company provides supporting services including special effects, TV production, graphic design, web production, goods design, casting, and stage event planning. Technological capabilities include the xR lab. for extended reality (VR/AR/MR/SR) research and virtual production, drone technology research, and CG/VFX development. The company also operates the 'トラレポ - TRArepo' travel video content platform and maintains production infrastructure including studios, equipment, and production vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• xR lab. Virtual Production Studio specializing in VR, AR, MR, SR technologies and robotics for video production
• トラレポ - TRArepo
• goraku ショートドラマ

Products and services

• 映像制作 (Video Production) Comprehensive video production service for commercials (CM), music videos, promotional videos, and corporate content for clients in entertainment, consumer goods, automotive, finance, and other industries. Over 273 documented works have been delivered.
• ショートドラマ (Short Drama Production) Production of vertical short dramas for smartphone platforms and apps, including original content creation and production assistance. Distributed on BUMP, Renta!, and Instagram, with multiple titles achieving #1 platform rankings.
• 特殊撮影 (Special Effects Production) Specialized filming techniques and visual effects production service for various creative projects.
• TV番組制作 (TV Program Production) Television program production service including drama series and variety shows.
• ステージ企画・運営 (Stage Event Planning and Operation) Stage event planning and management service including live concerts, festivals, and promotional events for entertainment properties.
• キャスティング (Casting Services) Talent and model casting service for productions, including actors, models, and creative professionals.
• xR lab. (eXtended Reality Laboratory) Extended reality research laboratory for VR, AR, MR, and SR technologies combined with robotics, offering virtual production studio facilities for demonstrations and equipment rental. Includes a virtual production system for which a patent application was filed December 25, 2020.
• トラレポ - TRArepo Travel video content platform and curation media featuring 'travellists' who create travel videos showcasing attractions across Japan, distributed via YouTube.
• グラフィック制作 (Graphic Production) Graphic design service for various media and marketing materials supporting client productions.
• Web制作 (Web Production) Website and web content development service for clients.
• グッズデザイン (Goods Design) Merchandise design and production service for clients.
• Equipment Rental (保有機材) Rental service for production equipment and camera gear maintained by the company.
• Studio Rental (編集・録音MA・撮影 studio) Rental service for editing, audio mixing (MA), and filming studio facilities.
• Movie Car Rental (劇用車・撮影車両) Rental service for production vehicles and movie cars used in filming.

Quantifiable outcome

• Original short dramas achieving #1 rankings on major platforms (Renta!, BUMP)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• mugico.coreStrategic or Co-development PartnerCollaborative creative team providing cinematographers, directors, light technicians, stylists, and hair/makeup artists. Key personnel including Ohashi Sho (cinematographer), Date Masahiro (director), Maekawa Kayoko (lighting), and Hamada Kei (stylist) regularly work on goraku productions.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• AOI Pro. Listed Japanese video production company specializing in CM, music videos, and entertainment content with similar end-to-end production services and major brand clients. Closest scale and offering analogue to goraku.
• Robot Communications: Listed Japanese digital creative production company with overlapping video, web, and digital content capabilities. Comparable in offering digital-first creative production services to enterprise clients.
• Pyramid Film (ピラミッドフィルム): Japanese creative production company producing TV commercials, music videos, and branded content. Comparable scale and direct competition in CM and music video production services.
• Tohokushinsha (東北新社): Major Japanese video production and film distribution company producing commercials, TV programs, and feature films. Direct competitor in enterprise video production with a larger capital base and broader portfolio.

Broad incumbents

• IMAGICA Group: Major Japanese listed post-production and VFX group with capabilities spanning visual effects, CG, and virtual production. A larger incumbent that competes for the same enterprise VFX and CG work as goraku's collab/CG initiative.
• ADK (Asatsu-DK): Major Japanese advertising agency with in-house creative production capabilities serving the same enterprise brand clients as goraku. Larger and broader portfolio but overlapping in CM and content production.
• Sony PCL: Sony subsidiary providing post-production, virtual production, and creative services for enterprise clients. A larger, capital-rich player in the same virtual production and post-production space as goraku's xR lab.
• Dentsu (電通): Global Japanese advertising and production services giant with deep enterprise client relationships. Largest-scale competitor for enterprise video and CM production budgets that goraku also targets.
• Hakuhodo Products (博報堂プロダクツ): Production arm of major Japanese advertising agency Hakuhodo, providing video production, graphic design, and event services. A larger, well-capitalized competitor that operates across the same service categories as goraku.

Others

• Creek & River (クリーク・アンド・リバー社): Listed Japanese creative talent agency and production services firm with video production and creative professional placement. Ecosystem player connecting creative talent with production companies, comparable to the role mugico. plays for goraku.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCecgF4eGh_SSSpm-8gOb9RQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goraku