Pyramid Film Quadra

What Pyramid Film Quadra does

Pyramid Film Quadra (\u682a\u5f0f\u4f1a\u793e\u30d4\u30e9\u30df\u30c3\u30c9\u30d5\u30a3\u30eb\u30e0\u30af\u30a2\u30c9\u30e9), founded in 2007 and headquartered at 2-12-16 Shibaura 6F in Minato-ku, Tokyo, is a privately held Japanese digital creative and experience studio with 11-50 employees. The firm operates a dual-model business: a client services arm that delivers end-to-end digital communication projects (planning, design, engineering, production) for major Japanese and multinational brands across entertainment, food & beverage, automotive, cosmetics, telecommunications, construction, and retail; and an owned-work R&D program in which staff voluntarily develop experimental AI, sensing, AR/VR, and hardware prototypes (e.g., Mr.Vibes, Brain Wave Catcher, Hugtics, Film Lamp, Visiongram, KATE MULTIVERSE HOLE, MONEY COLOSSEUM) some of which are later customized for commercial client deployments.

Technically, PFQ's stack combines creative direction with software engineering, bio-sensing hardware (pulse, perspiration, temperature, EEG), Unreal Engine rendering, voice and image recognition, and LLM integrations (e.g., ChatGPT in the award-winning Talking Building). Its revenue mix is overwhelmingly project-based professional services sold through direct B2B pitches and referrals, complemented by limited licensing/customization revenue from owned-work prototypes. Marketing and pipeline generation are powered by a steady awards presence at Cannes Lions, Spikes Asia, ADFEST, NY Festivals, D&AD, and ACC TOKYO (2025 Grand Prix), supported by active social channels (X, Instagram, note, YouTube) and the pfq.jp portfolio site.

Name

Pyramid Film Quadra

Legal name

株式会社ピラミッドフィルムクアドラ

Website

https://pfq.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pyramid Film Quadra is a Tokyo-based digital creative and experience studio (11-50 staff, est. 2007) that designs and builds interactive AI, AR/VR, sensing, and installation projects for major Japanese enterprises (Suntory, Toyota, Kao, Pok\u00e9mon, JR East, Bandai) using a dual client-work and owned-R&D model.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Client Work - Digital Content Production: Project-based digital content production services for enterprise clients, including websites, installations, events, AI content, video, OOH, AR/VR, and device prototyping. Services span planning, design, development, and execution.
2. Owned Work / Self-Developed Products: Internally developed experimental prototypes and products (e.g., Mr.Vibes, 猫見障子, アイパチ！, もし壁, Brain Wave Catcher, Film Lamp, Hugtics) developed by voluntary staff participation. Some have been commercialized or customized for client use.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pyramid Film Quadra is a digital creative and experience studio providing one-stop digital communication services from planning and proposal through to design, engineering, and production. Its core deliverables include digital experience content, AI content, AI video production, interactive installations, AR/VR experiences, projection mapping, website development, OOH campaigns, and custom hardware/device prototyping for enterprise clients across consumer goods, entertainment, automotive, retail, food & beverage, cosmetics, and government sectors. The firm also operates an internal R&D program ("owned work") where staff voluntarily develop experimental prototypes incorporating AI, sensing, and hardware that can be commercialized or customized for client engagements.

Product overview

Pyramid Film Quadra is a digital creative and experience studio that develops both owned experimental prototypes and client-facing creative services. Their owned work portfolio includes interactive AI-powered experience devices such as: Mr.Vibes (AI communication prototype), 猫見障子 (Nekomishoji - responsive cat shadow device), もし壁 (Moshi Kabe - wall-don compatibility device), アイパチ！ (Ai Pachi - touch-triggered photo device), 脳波キャッチャー (Brain Wave Catcher - brainwave crane game), だるまオトす (voice-reactive daruma game), Film Lamp (video-to-light converter), Hugtics (hug happiness visualization), MONEY COLOSSEUM (currency AR fighting game), フィーリンガシャポン (brainwave gashapon), VISIONGRAM (visual impairment visualization), and KATE MULTIVERSE HOLE (AI makeup simulator). Their client services encompass website development, video/AI content production, event installations, AR/VR experiences, ambient digital installations, and digital signage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Client Work Services

Quantifiable outcome

• Qi35 LP purchase conversion significantly improved vs. prior year comparable LP (TaylorMade Golf project)
• +5 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature12 records

Partnerships

51 partnerships are on record, tiered core and minor.

• Zeal Associates (株式会社ジールアソシエイツ)coreStrategic or Co-development PartnerCo-produced Pokemon Center Tohoku experiential content with Zeal Associates handling planning and production oversight for the new store format at Sendai PARCO 1/3F featuring festival-themed experiences.
• Dentsu Inc. (株式会社電通)coreStrategic or Co-development PartnerCo-developed Hugtics self-hug wellbeing device with Dentsu. Invented by Takahashi Noboru (electrical communication/Tokyo Institute of Technology), with Dentsu contributing to project planning and creative direction. Also collaborated on VISIONGRAM, Talking Building, Talking City, and many other major projects.
• TOPPAN Inc. (:toppan)coreImplementation/ SI/ Consulting PartnerTOPPAN is a long-standing strategic partner providing exhibition/space design, installation, and production capabilities. Collaborated on Rengo Yashio Factory showroom, Asahi Super Dry Museum ride content, KATE Shibuya flagship store ambient experience, and KAJIMA DX LABO.
• Kirin Holdings (キリンホールディングス)minorStrategic or Co-development PartnerPremium Malts Cheat Day campaign site development.
• Nekimoto Kyoko (ねもときょうこ)minorStrategic or Co-development PartnerIllustrator for Suntory Kyushu Kumamoto Factory Natural Water Forest theater content, providing distinctive illustration style for the natural water education video.
• Studio Vanima (スタジオバニマ)minorStrategic or Co-development PartnerStructural/craft work for Pokemon Center Tohoku 'Musubi no Yagura' installation structure.
• 息吹工藝社 (Ibuki Kougeisha)Strategic or Co-development PartnerPhysical construction/fabrication partner for experiential installations and device prototypes including Gashout Grand Prix cabinet making and Red Bull AI Checker physical construction.
• 自由廊 (Jiyuuro)minorStrategic or Co-development PartnerMiniature production partner for 'Future Gashapon' exhibition at Gashapon EXPO 2024.
• Aqua Star (アクアスター)minorStrategic or Co-development PartnerUsage imagery and production support for 'Shoi Pon' delivery gashapon service concept at Gashapon EXPO 2024.
• Akuseru (アクセア)minorStrategic or Co-development PartnerPanel design and printing services for Gashapon EXPO 2024 exhibition.
• Atelier Hinode (アトリエ・ヒノデ)minorStrategic or Co-development PartnerCostume design for 'Shoi Pon' delivery gashapon staff costumes at Gashapon EXPO 2024.
• Migrant Co., Ltd. (株式会社Migrant)minorStrategic or Co-development PartnerCG animation for Pokemon Center Tohoku 'Yatai Hiroba' LED wall with over 50 Pokemon characters.
• Kifuda (株式会社切札)minorStrategic or Co-development PartnerCG animation contribution for Pokemon Center Tohoku project.
• Dentsu Runway (電通ランウェイ)minorChannel Partner/ Reseller/ DistributorDentsu subsidiary providing account coordination for Red Bull Japan Age-Age AI Checker project at Jai Ga festival.
• Boogie (ブギー)minorChannel Partner/ Reseller/ DistributorCoordination partner for Red Bull Japan AI Checker project.
• Koa Hole Inc.minorStrategic or Co-development PartnerStylist for Hugtics inner vest design, collaborating on LED-embedded vest design combining design aesthetics with functional requirements.
• MagrantminorStrategic or Co-development PartnerCG/animation production studio collaborating on multiple projects including Pokemon Center Tohoku, Talking City, and Uniqlo Lucky March.
• CONTORNOminorStrategic or Co-development PartnerCG production for Rengo Yashio Factory showroom projection mapping content.
• Context SoundminorStrategic or Co-development PartnerSound design for Rengo Yashio Factory showroom content.
• Tokyu Land Corporation (東急リバブル)coreStrategic or Co-development PartnerCo-developed 'Ikimono Tokyu Properties' project creating bird nest boxes as real estate properties, with open-source designs downloadable from project site.
• ContornominorStrategic or Co-development PartnerCG production for Rengo showroom showroom direction project.
• Goraku (GORAKU)minorStrategic or Co-development PartnerCG creative direction and CGI design for SEIKO WW WebAR project.
• ANDMADE Inc.minorStrategic or Co-development PartnerWeb art direction and design for SEIKO WW special website and KATE MULTIVERSE HOLE.
• dep ManagementminorStrategic or Co-development PartnerMotion graphic design for SEIKO WW WebAR project.
• Yomiuri Advertising Agency (読売広告社)coreStrategic or Co-development PartnerExecutive creative direction and coordination for TALKING CITY Kashiwanoha smart city AR project spanning 80+ locations.
• Honda Office (本田事務所)coreStrategic or Co-development PartnerPR strategy and executive creative direction for Ajinomoto Frozen Foods Frypan Challenge project, which won over 15 international awards.
• I&CO TokyominorStrategic or Co-development PartnerPR strategy support for Ajinomoto Frozen Foods Frypan Challenge project.
• Oni (鬼)minorStrategic or Co-development PartnerCreative direction support for Ajinomoto Frozen Foods Frypan Challenge project.
• Material Inc. (マテリアル)minorStrategic or Co-development PartnerMedia promotion for Ajinomoto Frozen Foods Frypan Challenge project.
• LIVE BOARDcoreStrategic or Co-development PartnerVision display provision for Tokyo Biennale 'Talking Building' ChatGPT-powered interactive art at Shinjuku outdoor live vision, won World Out of Home Organization Awards 2024 Technical Innovation Grand Prix.
• KireekminorStrategic or Co-development PartnerDJ YASA from Kireek created Shinkansen remix song distributed on Spotify and Apple Music for JR East Shinkansen Year 2022 project.
• Seiko Watch Corporation (セイコーウオッチ)coreStrategic or Co-development PartnerMultiple collaborations on SEIKO WW brand: special website with WebGL space, WebAR OOH activation at Shibuya locations, and KATE brand projects under the same parent company Kao.
• Toppan Printing (凸版印刷)minorStrategic or Co-development PartnerAgency coordination for Suntory Spirits 'Ouchi Kodawari Bar Lemon Sour' campaign.
• Itoen (株式会社伊藤園)coreStrategic or Co-development PartnerOcha Karakuri vending machine project at Haneda Airport depicting tea production process through mechanical and video displays.
• Exlight Co., Ltd. (株式会社エクスライト)minorStrategic or Co-development PartnerCopywriting and translation for KAJIMA CONCRETE BASE sustainability website.
• Sol Consultations Ltd. (ソリコンサルタンツ有限会社)minorStrategic or Co-development PartnerEnglish translation for KAJIMA CONCRETE BASE international-facing content.
• Fisherman Japan (、一般社团法人フィッシャーマンジャpan)coreStrategic or Co-development PartnerLong-standing strategic partner across multiple projects including Fisherman Call morning call service, R Ishikari regional PR, North Flaggers, R Ishikari official site, HIZEN5 Omimi-ai, and more. Multiple award-winning collaborations.
• Nakamura Seisakusho (中村展設)minorStrategic or Co-development PartnerConstruction/installation work for Samsung Galaxy Z Flip5 photobooth installation.
• Media Concierge (メディアコンシェルジュ)minorStrategic or Co-development PartnerEvent coordination for Samsung Galaxy Z Flip5 photobooth installation.
• Nishiizu Town (西伊豆町)coreStrategic or Co-development PartnerRegional government partnership for 'Nishiizu & ANGLER' fishing lifestyle migration project, providing residential support and coordination for fishing enthusiasts relocating to the area.
• Techni Cal Land (テクニカランド)minorStrategic or Co-development PartnerAudio recording for TALKING CITY AR project.
• Almelows (アルメロウズ)minorStrategic or Co-development PartnerPrinting services for TALKING CITY AR project materials.
• Special RequestminorStrategic or Co-development PartnerProduction partner for Uniqlo Lucky March 2023 animation and digital execution.
• Quolass (クオラス)minorStrategic or Co-development PartnerDesign and copywriting support for multiple projects including Fujiya Cake brand site and Toyota car diagnosis.
• Yamamoto Kenzai Office (株式会社山本寛斎事務所)minorStrategic or Co-development PartnerNippon Genki Project 2019 event page production for Yamamoto Kenzai's international exchange event.
• World Relax Music Association (世界ゆるミュージック協会)minorStrategic or Co-development PartnerJoint development of 'Handrum' glove-type musical instrument with 5 units forming a complete drum set.
• World Relax Sports Association (世界ゆるスポーツ協会)minorStrategic or Co-development PartnerHandrum glove instrument co-development with world relax sports association.
• Sanyo Shoko (株式会社三陽商会)coreStrategic or Co-development PartnerMultiple collaborations including 'CAST:' fashion brand e-commerce with 'cinema commerce' system, brand site, and teaser site.
• Doi Seni (土肥精油)minorStrategic or Co-development PartnerTea processing mechanical display for Itoen Karakuri vending machine.
• Studio Lee (Office Lee)minorStrategic or Co-development PartnerTechnical support for Itoen Karakuri vending machine mechanical system.
• Kawai Juku (河合塾)minorStrategic or Co-development PartnerPopular instructor study method videos for Morinaga Ramune exam campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Takram: Tokyo-based design and innovation studio that bridges design, technology, and business strategy. Comparable for its hybrid of creative direction, technology prototyping, and experience design for enterprise clients.
• teamLab: Japanese digital art collective and creative technology studio that creates large-scale interactive installations, immersive experiences, and digital art exhibitions. Highly comparable in combining creative vision with proprietary technology (projection mapping, sensors, real-time rendering) for brand and public experiences.
• Wieden+Kennedy: Independent global creative agency known for culturally resonant, award-winning campaigns. Comparable for the combination of creative excellence, technology experimentation, and blue-chip client work in a similar boutique-agency model.
• R/GA: Global digital creative agency known for combining technology, design, and brand experience. Comparable for similar AI, digital product, and brand experience work for enterprise clients, though at significantly larger international scale.
• AKQA: Global design and innovation agency producing digital experiences, products, and campaigns for major brands. Comparable for technology-driven creative work, AR/VR experiences, and award-winning campaign production for enterprise clients.
• PARTY: Tokyo-based creative studio producing digital experiences, campaigns, and brand content. Directly comparable as a Japan-based boutique creative agency competing for the same blue-chip brand budgets with similar technology-enabled campaign work.
• Whatever Inc. Japanese creative agency known for integrated digital campaigns, interactive experiences, and brand storytelling. Comparable in size and focus on technology-driven creative work for major Japanese and global brands.

Regional players

• TBWA\Hakuhodo: Japan-based joint venture combining Hakuhodo's local market strength with TBWA's global creative network. Comparable as a regional creative agency competing for the same Japanese enterprise client budgets with international creative capabilities.

Broad incumbents

• Dentsu: Japan's largest advertising agency and global marketing services group. Comparable as a key client/partner and the dominant player in the same enterprise client budgets Pyramid Film Quadra competes for, though operating at vastly greater scale across the full marketing services stack.
• Hakuhodo: Second-largest Japanese advertising agency group. Overlaps with Pyramid Film Quadra in the same enterprise brand experience market, but operates as a broad full-service incumbent rather than a boutique experience studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/QuadraInc
• YouTubeyoutube.com/channel/UCLef9ljN8LPWx0m4aYkp4NA
• Facebookja-jp.facebook.com/pfqinc
• Instagraminstagram.com/quadrainc
• LinkedInlinkedin.com/company/aiueokana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyramid Film Quadra