Sinus Event-Technik

What Sinus Event-Technik does

Sinus Event-Technik GmbH is a privately held German event-technology service provider founded in 1989 and headquartered in Mörfelden-Walldorf in the Rhine-Main region. With 40+ crew members and an inventory of 98,833+ rental items, the company delivers integrated lighting, sound, video, stage, and set-construction services for corporate events, roadshows, trade fairs, fixed installations, and hybrid/streaming productions across Germany and Europe. Its customer base of 6,200+ spans automotive (Daimler, Audi, Hyundai, CUPRA, PSA), banking and asset management (DZ Bank, Bankhaus Metzler, Union Investment), aviation (Lufthansa Group, Lufthansa Cargo), pharmaceutical (Merck), FMCG (Nestlé, REWE), and technology (Nintendo, HERE Technologies, STIHL), with the firm having executed 36,000+ events over its history at a current run-rate of 1,500+ events per year.

The underlying technology stack is in-house and asset-heavy: a 98,833+ item rental fleet (LED walls, PTZ cameras, lighting, audio), a self-owned streaming facility (Sinus Studio) supporting live, hybrid, and VR productions, an in-house wood workshop for custom set builds, and 2D/3D CAD visualization for pre-event design. The wholly-owned sinus.studio subsidiary extends the core offering into dedicated virtual event production, while the Sinus Online Shop (shop.sinus.de) adds a self-service e-commerce channel for equipment rental and sales. Long-term operational partnerships with Lufthansa Seeheim Conference Hotel, Lufthansa Aviation Center, Lufthansa Hangar One, and IHK Frankfurt create recurring anchor revenue streams, and the company holds memberships in industry bodies such as VPLT.

The business model is project-based professional services supplemented by usage-based dry-hire rental, one-time fixed installation contracts, and content creation services. Pricing is not publicly disclosed and is quote-based per project. Go-to-market is direct enterprise field sales with dedicated project managers, supported by agency referral partnerships (UNIT:ART, DAS GEWISSE E!, Eisele Communications, Jäger Events) and venue partnerships. Senior leadership comprises CEO Simon Rist, COO Felix Lokay, and Technical Director Andre Fuchs (holder of two Swiss master craftsman certifications), with department heads assigned to each anchor venue. The ownership structure remains private and founder-controlled with no external investor involvement or disclosed M&A activity.

Name

Sinus Event-Technik

Legal name

Sinus Event-Technik GmbH

Website

https://sinus.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinus Event-Technik GmbH is a German event technology provider offering lighting, sound, video, stage, streaming, and set construction services for corporates, agencies, and venues across Europe from its Rhine-Main headquarters.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Broadcasting and Content Providers (516), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Motion Picture & Video Tape Production (7812), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Event technology services
• Live event production
• Corporate event AV
• Streaming studio services
• Stage and set construction

Headquarters

HQ city

Mörfelden-walldorf

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Event Technology Services: Project-based services for corporate events, trade fairs, roadshows, and streaming/hybrid events including planning, implementation, and technical management
2. Equipment Rental (Dry Hire): Rental of event technology equipment including lighting, sound, video, stage equipment to customers
3. Fixed Installations: Permanent installation of stage, sound, lighting, and video technology at client locations
4. Content Creation: Production of presentations, videos, animations, and 2D/3D graphics for events

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Sinus Event-Technik is a full-service event technology provider delivering lighting, sound, video, and stage technology solutions for corporate events, roadshows, trade fairs, and streaming/hybrid productions. The company also offers custom set construction with in-house woodworking and CAD visualization, content creation, equipment rental (dry hire), and permanent fixed installations for client venues, operating its own Sinus Studio streaming facility in Mörfelden-Walldorf.

Product overview

Sinus Event-Technik is an event technology service provider offering a comprehensive suite of technical services for events. The core offering consists of five technical disciplines—Lighting Technology (Lichttechnik), Video Technology (Videotechnik), Audio Technology (Tontechnik), Stage Technology (Bühnentechnik), and Set Construction (Setbau)—complemented by professional Content Creation services. These are delivered across several service categories including Corporate Events, Roadshows, Streaming/Hybrid Events, Trade Fair Services, Fixed Installations, and Location Support. The company operates its own streaming facility, Sinus Studio, and maintains an e-commerce platform (Sinus Online Shop) for equipment rental and sales. Founded in 1989 and based in Mörfelden-Walldorf near Frankfurt, Sinus serves clients throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• sinus.studio: The company's own streaming studio located in Mörfelden-Walldorf, offering professional streaming production services, virtual reality productions, and live event recording capabilities.

Products and services

• Lighting Technology (Lichttechnik) Professional lighting design and operation for events, creating visual atmospheres and highlighting key moments with customizable lighting solutions for corporate clients, agencies, and event organizers.
• Video Technology (Videotechnik) Video technology solutions ranging from preview monitors to large-scale projections, cameras (PTZ, camcorder), LED walls, and projection setups tailored to each event situation.
• Audio Technology (Tontechnik) Sound reinforcement systems for speech intelligibility and entertainment, covering presentations, conferences, galas, and after-show parties with bands or DJs.
• Stage Technology (Bühnentechnik) Stage construction and rigging services providing stages in various sizes, heights, and shapes for speakers, panel discussions, and full stage shows.
• Set Construction (Setbau) Custom stage set construction built in-house in various forms, colors, and sizes, with 2D/3D CAD visualization for realistic previews.
• Content Creation

Quantifiable outcome

• Over 36,000 successful high-level events completed
• +4 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, minor and major.

• Lufthansa Seeheim Conference HotelcoreStrategic or Co-development PartnerLong-term technical partnership where Sinus provides complete event technology services for all events at the Lufthansa Seeheim Conference Hotel location. Sinus has been the technical partner for many years.
• Lufthansa Group Hangar OnecoreStrategic or Co-development PartnerTechnical partnership for Lufthansa Group Hangar One aviation center events and presentations at Frankfurt Airport.
• Lufthansa Aviation CentercoreStrategic or Co-development PartnerTechnical partnership for events at the Lufthansa Aviation Center in Frankfurt.
• IHK Frankfurt am MaincoreStrategic or Co-development PartnerLong-term location partnership for IHK Frankfurt Chamber of Industry and Commerce events where Sinus manages the permanently installed media technology.
• area3 - Education, Culture, Business DreieichminorStrategic or Co-development PartnerLocation partnership for events at the area3 venue.
• Coreum - Hotel and Event LocationminorStrategic or Co-development PartnerEvent venue partnership for Coreum hotel and event location.
• JUVE VerlagcoreStrategic or Co-development PartnerTechnical partner for nearly 20 years for JUVE Awards ceremonies at Alte Oper Frankfurt and other JUVE events. Sinus handles complete technical planning, set construction, and production for award ceremonies and livestream events.
• UNIT:ART GmbHmajorGTM or Marketing PartnerAgency partnership for creative event execution. UNIT:ART commissions Sinus for technical implementation of events including Nestlé launch events and Bankhaus Metzler Christmas events.
• DAS GEWISSE E!majorGTM or Marketing PartnerAgency partnership for digital conferences and streaming events. Has commissioned multiple DZ Bank digital events in Sinus Studio.
• Eisele Communications GmbHminorGTM or Marketing PartnerAgency partnership for events such as Boeing 777X presentation in Lufthansa Hangar 7.
• BEHAM OBJECT PROJECTminorGTM or Marketing PartnerAgency partnership for events at Hofgut von Hünersdorff venue.
• Jäger EventsminorGTM or Marketing PartnerAgency partnership for CUPRA press days and photo shoots.
• VPLT (Verband für Medien- und Veranstaltungstechnik)minorOthersMember of the German Association for Media and Event Technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Satis&Fy AG: German event technology service provider offering lighting, audio, video, rigging and set construction with a focus on corporate events, trade fairs and live entertainment. Closely comparable scope and customer profile to Sinus Event-Technik.
• Habegger AG: Swiss-headquartered event technology and rigging specialist with significant DACH presence, offering lighting, sound, video, staging and rigging services for corporate events and live shows. Overlaps with Sinus on AV/staging trades and enterprise customer base.
• Gahrens + Battermann GmbH: German full-service provider of event technology, AV rental, stage construction and fixed installations headquartered near Cologne. Directly comparable to Sinus across core event-tech trades, target customers (corporate events, trade fairs) and geographic coverage in Germany.
• Nüssli Group: Swiss-headquartered specialist in event construction, temporary structures, staging and grandstands for trade fairs, sporting events and corporate occasions. Comparable to Sinus on the stage/structure side and on enterprise event clients, though more infrastructure-heavy.

Broad incumbents

• PRG (Production Resource Group): Global market leader in event production, entertainment and AV technology with operations across Europe. Overlaps with Sinus across lighting, video, audio and staging services for corporate and live events, but operates at a much larger scale and broader portfolio.
• MCI Group: Global event and association management agency that frequently subcontracts or partners with technical AV/staging providers like Sinus. Comparable on enterprise event customers and project complexity, but focused on agency services rather than technical execution.
• GES (Global Experience Specialists): International provider of exhibition, event and brand experience services including AV, staging and content production. Comparable to Sinus's trade fair and corporate event work, though operates a broader, multi-region portfolio.

Emerging players

• Lang AG: German specialist in LED video technology, visual solutions and large-scale projection for trade fairs, events and conferences. Overlaps with Sinus's video technology and LED wall rental offerings, though Lang is more specialized on the visual side.
• Aventem GmbH: German event and brand experience agency offering event conception, content creation and technical execution including AV/staging. Comparable to Sinus on enterprise clients and trade fair work, though often positioned as a creative agency that subcontracts technical scopes.

Others

• LMP Lichttechnik Vertriebsgesellschaft: German distributor of professional lighting and event technology equipment. Functions more as a supplier/ecosystem partner than direct competitor, but shares lighting technology focus and DACH event-tech customer overlap with Sinus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SinusEvent
• Facebookfacebook.com/SinusEventTechnik
• LinkedInlinkedin.com/company/sinus-event-technik-gmbh
• Instagraminstagram.com/sinus.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinus Event-Technik