Battenwear
Battenwear is a small, founder-owned direct-to-consumer apparel brand founded in 2011, designing heritage-inspired outdoor and adventure clothing and accessories for style-conscious consumers, sold exclusively via its Shopify website globally.
- Company typePrivate
- Founded2011
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Battenwear does
Battenwear is a small, independent, founder-owned apparel brand founded in 2011 by Shinya Hasegawa in Brooklyn, New York. The company designs and sells heritage-inspired outdoor and adventure apparel that draws on 1960s-1990s American and Japanese sportswear and workwear aesthetics, with manufacturing partnerships in the USA, Japan, India, and Canada. The product assortment spans shorts, pants, shirts, sweatshirts, outerwear, hats, and bags, with prices roughly $30 to $750 and an emphasis on premium construction, durable fabrics designed to improve with use, and a 'slow fashion' longevity thesis.
The business operates exclusively through its Shopify-hosted direct-to-consumer e-commerce website (battenwear.com), with multi-currency support and shipping to 25+ countries. Go-to-market relies on content marketing through a Journal blog (Bivouac), seasonal lookbook PDFs, an email newsletter with a 10%-off first-order incentive, and organic Instagram presence. Distribution is 100% owned with no wholesale, marketplace, or third-party retail documented, and there is no mobile app, API, or SDK. The team is described as a very small (1-10 person) group of creatives and craftspeople, with no external funding rounds or institutional investors disclosed. In 2025 the company relocated its headquarters from Topanga Canyon, California to Tokyo, Japan, signaling a strategic shift toward its Japanese design influences and specialty manufacturing base.
Battenwear firmographics
Firmographics- Name
- Battenwear
- Legal name
- Battenwear
- Website
- https://battenwear.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Battenwear is a small, founder-owned direct-to-consumer apparel brand founded in 2011, designing heritage-inspired outdoor and adventure clothing and accessories for style-conscious consumers, sold exclusively via its Shopify website globally.
- Ownership category
- akta.pro rank
Battenwear industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Activewear & Athleisure Cut & Sew (IMAOAEAA), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Battenwear is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Battenwear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct E-commerce Sales: One-time purchase retail model through direct-to-consumer e-commerce website. Products sold at full price and through seasonal sales. Free shipping threshold of $200 drives average order value.
- Collaborative/Limited Edition Products: Special collaboration products with partner brands like Post O'Alls and Nanga sold at premium price points ($320-$750)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Collaboration products (Post O'Alls) |
| Unit Pricing | Pay-as-you-go | Weekend Shorts |
| Unit Pricing | Pay-as-you-go | Active Lazy Shorts |
| Unit Pricing | Pay-as-you-go | Local Shorts |
| Unit Pricing | Pay-as-you-go | Hats and Caps |
| Unit Pricing | Pay-as-you-go | Bags and Totes |
| Unit Pricing | Pay-as-you-go | Shirts and Tops |
| Unit Pricing | Pay-as-you-go | Sale Items |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Battenwear product offering
Product offeringCore offering
Battenwear designs, manufactures, and sells outdoor and adventure-inspired apparel — including shorts, pants, shirts, sweatshirts, hoodies, hats, bags, and outerwear — directly to consumers through its own Shopify e-commerce website. The brand emphasizes heritage-inspired construction drawn from 1960s-1990s outdoor and sportswear details, premium durable fabrics, and small-batch manufacturing partnerships in the USA, Japan, India, and Canada.
Product overview
Battenwear is a small, independent family business founded in 2011 by Shinya Hasegawa, specializing in outdoor and adventure-inspired clothing. The company designs heavy outerwear, cozy sweats, beach-ready summer gear, and accessories. The product portfolio includes: shorts (Weekend Shorts, Active Lazy Shorts, Local Shorts, and Post O'Alls collaboration shorts); pants (Active Lazy Pants, Step-Up Sweatpants V.2); tops (Five Pocket Island Shirts, Beach Breaker shirts, Sport Pullovers, Pocket-On Tees, Zip Reach-Up Hoodies); hats (Trucker Hats, Club Caps, Watch Caps); bags (Wet/Dry Bags, Packable Totes, Mini Packable Totes); and outerwear (Batten-Down Parkas, Light Shell Parkas, Nanga collaboration down jackets, Canyon Shirt Jackets). The brand emphasizes quality fabrics, timeless style, and functionality, manufacturing in the USA, Japan, India, and Canada. In 2025, the company relocated headquarters to Tokyo, Japan after being based in Topanga Canyon, California.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekend Shorts Relaxed outdoor shorts inspired by classic 1990s tennis style, available in multiple chino and dungaree colorways at $195-$255 USD for adult consumers seeking casual warm-weather wear.
- Active Lazy Shorts Versatile active/lounge shorts with elastic waistband, adjustable drawstring, above-knee length, and roomy hand pockets, sold at $195 USD for adult consumers seeking casual everyday wear.
- Local Shorts Japanese-made 12 oz cotton denim shorts in multiple colorways at $245 USD for adult consumers inspired by 1980s palette and built for skateboarding, frisbee, and casual outings.
- Battenwear x Post O'Alls T&C Shorts Limited-edition collaboration shorts in Black Banana Leaf and Purple Banana Leaf at $320 USD, made in Japan from banana leaf printed cotton broadcloth with wood buttons for adult consumers seeking exclusive workwear-meets-outdoor pieces.
- Active Lazy Pants Relaxed corduroy pants (Navy and Brown 8-wale corduroy) made in Japan for adult consumers seeking comfortable everyday pull-on trousers with side and back patch pockets.
- Step-Up Sweatpants V.2 Prewashed sweatpants in 12 oz Sinker Weave Cotton Fleece knit on rare historic Wakayama machinery, with diamond gusset for mobility, for adult consumers seeking premium heavyweight fleece loungewear.
- Five Pocket Island Shirts Five-pocket printed cotton island shirts in multiple Madras and Banana Leaf colorways at $295 USD for adult consumers seeking functional summer travel shirts.
- Beach Breaker Shirts Lightweight beach shirts at $330 USD in Madras and Dungaree colorways for adult consumers seeking summer and coastal wear.
- Sport Pullovers Sporty pullover shirts at $280 USD in multiple colors for adult consumers seeking warm-weather casual pullovers.
- Pocket Tees (Pocket-On Tee, S/S Pocket Tee, Team S/S Pocket Tee) Basic and short-sleeve cotton pocket tees in multiple colorways for adult consumers seeking everyday wardrobe staples.
- Zip Reach-Up Hoody V.2 Full-zip cotton fleece hoodies with reach-up design in Heather Grey and Olive for adult consumers seeking athletic-inspired outer layers.
- Trucker Hats (T.T.S. and H.A.N.D. series) Mesh-back trucker hats in Navy, Kelly Green, and Brown at $75 USD for adult consumers.
- Club Caps Classic-style club caps in washed indigo denim, mesh-back, and corduroy fabrics at $65 USD for adult consumers.
- Watch Caps V.2 Knit watch caps at $30 USD in Dark Red, Black, Copper, and Orange for adult consumers.
- Wet/Dry Bags Durable nylon wet/dry bags at $135 USD in three colorways for adult consumers participating in water sports and outdoor activities.
- Packable Totes Packable tote bags at $70 USD in cotton and nylon colorways that fold into compact size for travel and daily carry.
- Mini Packable Totes Smaller packable tote bags at $60 USD across cotton, nylon, and denim colorways for compact travel carry.
- Batten-Down Parka V.2 Heavy-duty down parka in Olive originally priced at $865 USD (on sale at $432.50 USD), designed for cold-weather adult outdoor use.
- Light Shell Parka Lightweight shell parka in Sage featuring waterproof construction for transitional-weather adult outdoor use.
- Battenwear x Nanga Eitherway Down Jacket Collaboration down jacket with Nanga in Purple x Red ($375 USD on sale from $750) and Orange x Blue colorways, featuring reversible design and premium down insulation.
- Canyon Shirt Jacket Brown corduroy shirt jacket blending workwear durability with outdoor functionality for adult consumers.
- Battenwear x Post O'Alls T&C Shirts Limited collaboration shirts with Post O'Alls in Black Banana Leaf and Purple Banana Leaf at $330 USD, made from banana leaf printed cotton broadcloth with wood buttons.
Quantifiable outcome
- Clothing designed to be worn until threadbare, passing items to next generation
Companies that use Battenwear
Customer profileSegments2 records
Ideal customer profiles2 records
Battenwear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Battenwear partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Post O'AllscoreLimited release collaboration reimagining Battenwear's outdoor and surf obsessions through Post O'Alls' workwear-focused lens. Products include T&C Shorts ($320 USD) and T&C Shirts ($330 USD) made from lightweight Banana Leaf printed cotton broadcloth, featuring wood buttons. Collaborative woven labels and 1970s-inspired printed fabric.
- NangacoreCollaboration on Eitherway Down Jacket featuring premium down insulation. Purple x Red colorway at $375 USD (50% off from $750) and Orange x Blue colorway. Japanese manufacturing expertise applied to outerwear.
- Japanese ManufacturerscoreProducts made in Japan including Active Lazy Pants in corduroy, shorts with Banana Leaf print, and fleece knit on rare historic sinker weave tubular knitting machine in Wakayama, Japan. Military sleeping bag factory production mentioned.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Battenwear competitors and assessment
Company assessmentBroad incumbents
- Filson: Established American heritage outdoor brand founded in 1897. Overlaps with Battenwear on outdoor-inspired apparel and durable construction ethos, but operates at significantly larger scale with broader product lines and retail/wholesale distribution.
- Woolrich: Heritage American outdoor apparel brand (1830) with focus on outerwear and woolens. Comparable through its vintage outdoor aesthetic and parkas/outwear category overlap, but at a much larger scale with global retail presence.
- Pendleton: Heritage American woolen and apparel brand founded in 1863. Shares Battenwear's vintage-American-aesthetic inspiration and outerwear category, but operates at substantially larger scale with broad wholesale and retail distribution.
Direct peers
- Nanamica: Japanese outdoor-influenced apparel brand known for blending technical fabrics with classic silhouettes. Shares Battenwear's Tokyo-based design sensibility, premium pricing, and emphasis on functional, well-constructed everyday wear.
- Norse Projects: Scandinavian heritage-meets-modern apparel brand with strong DTC presence and seasonal collections. Comparable through its premium positioning, workwear/outdoor aesthetic, and emphasis on timeless design over trend cycles.
- Post O'Alls: Workwear-inspired heritage casualwear brand based in Japan. Direct collaboration partner with Battenwear; shares a similar aesthetic of vintage-inspired, well-constructed apparel at premium price points and a small-batch, independent brand ethos.
- Topo Designs: Outdoor-inspired, Colorado-based DTC apparel and bag brand. Directly comparable through heritage-meets-functional product positioning, multi-product portfolio (apparel + bags), and DTC-first distribution model at similar premium price points.
- Snow Peak: Japanese heritage outdoor brand spanning apparel, camping, and gear. Comparable in DTC-first premium outdoor positioning, Japan craft heritage, and expansion into global markets with multi-currency e-commerce.
Emerging players
- A.P.C. Parisian heritage-inspired casualwear brand known for timeless denim and basics at premium price points. Comparable through DTC + selective retail distribution, founder-driven creative vision, and emphasis on durable wardrobe staples over fast fashion.
- Outerknown: Sustainability-focused outdoor apparel brand founded by Kelly Slater. Comparable through DTC distribution, premium positioning, and emphasis on durable, ethically-made clothing targeting like-minded lifestyle consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Battenwear social profiles
Digital presenceBattenwear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Battenwear leadership team
Management profileNumber of profiles
Profiles1 record
Battenwear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Battenwear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Battenwear
What does Battenwear do?
Battenwear designs, manufactures, and sells outdoor and adventure-inspired apparel — including shorts, pants, shirts, sweatshirts, hoodies, hats, bags, and outerwear — directly to consumers through its own Shopify e-commerce website. The brand emphasizes heritage-inspired construction drawn from 1960s-1990s outdoor and sportswear details, premium durable fabrics, and small-batch manufacturing partnerships in the USA, Japan, India, and Canada.
Is Battenwear a public or private company?
Battenwear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Battenwear founded?
Battenwear was founded in 2011. It employs 1 to 10 people.
Where is Battenwear based?
Battenwear is headquartered in New City, United States, in the North America region.
How does Battenwear make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are collaborative/Limited Edition Products.
Who are Battenwear's main competitors?
Broad incumbents on record are Filson, Woolrich and Pendleton. Direct peers are Nanamica, Norse Projects, Post O'Alls, Topo Designs and Snow Peak. Emerging players are A.P.C. and Outerknown.
Does Battenwear have an API?
No public API is recorded for Battenwear.
What industry is Battenwear in?
Battenwear's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAAABAL, Outdoor & Active Lifestyle Apparel Retail, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 3152 and its SIC code is 5600.