The Brattleboro Reformer
The Brattleboro Reformer is a print and digital local newspaper serving Brattleboro and Windham County, Vermont, operated by Vermont News & Media LLC and generating revenue from subscriptions, advertising, legal notices, and commercial printing.
- Company typePrivate
- Founded2021
- HeadquartersBrattleboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Brattleboro Reformer does
The Brattleboro Reformer is a local print and digital newspaper serving Brattleboro, Vermont and the surrounding Windham County region. It is owned and operated by Vermont News & Media LLC, a privately held Vermont-based media group that also runs sister publications including the Bennington Banner, Manchester Journal, Vermont Country Magazine, and Vermont Maturity Magazine. The publication's core product is a Tuesday-through-Saturday print edition delivered via home subscription, complemented by a digital replica e-edition and the reformer.com website covering local news, community affairs, high school and regional sports, business, health, arts and culture, opinion, and obituaries.
The Reformer's technology stack is built on the third-party BLOX Content Management System from BLOX Digital, which powers the website, manages digital subscriptions and e-edition access, and supports advertising operations. The company extends its reach through multiple email newsletters (Breaking News Alerts, TheBeat daily headlines, Southern Vermont Arts & Entertainment), RSS feeds, a Vermontitude weekly video webcast on YouTube, and active social media accounts on Facebook, Twitter/X, LinkedIn, and Instagram.
Revenue is generated through three primary streams: recurring print and digital subscriptions, advertising (display, classified, and legal/public notices), and ancillary commercial services including web- and sheetfed commercial printing and photo sales. The customer base is dual-sided — individual readers and households for subscriptions, and a fragmented mix of local businesses, government entities, attorneys, and individuals for advertising and legal-notice placements. Leadership is led by Jordan Brechenser as President and Publisher.
The Brattleboro Reformer firmographics
Firmographics- Name
- The Brattleboro Reformer
- Legal name
- Vermont News & Media LLC
- Website
- https://reformer.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Brattleboro Reformer is a print and digital local newspaper serving Brattleboro and Windham County, Vermont, operated by Vermont News & Media LLC and generating revenue from subscriptions, advertising, legal notices, and commercial printing.
- Ownership category
- akta.pro rank
The Brattleboro Reformer industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where The Brattleboro Reformer is headquartered
LocationHeadquarters
- HQ city
- Brattleboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Brattleboro Reformer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print and Digital Subscriptions: The newspaper generates revenue through print and digital subscription services, offering home delivery and e-edition access to readers. Subscription options include daily print editions and online content access.
- Advertising: Display advertising, classified ads, and legal notices published in the newspaper and on the website generate significant revenue. Categories include employment ads, real estate listings, tag sales, and public notices.
- Commercial Printing: The newspaper offers commercial web- and sheetfed printing services to businesses and organizations in the region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Subscription Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Brattleboro Reformer product offering
Product offeringCore offering
The Brattleboro Reformer is a local newspaper serving Brattleboro, Vermont and Windham County communities, publishing local, community, sports, business, and regional news through print, digital (reformer.com), and e-Edition platforms. The publication generates revenue through print and digital subscriptions, display and classified advertising, legal notices, obituary placements, and commercial printing services. Additional offerings include email newsletters, a video podcast (Vermontitude), and special themed sections serving the southern Vermont region.
Product overview
The Brattleboro Reformer operates as a multi-platform local news organization offering a unified portfolio of print, digital, and services products. The core offering centers on reformer.com as the primary digital news platform, complemented by e-Edition (electronic replica of the print newspaper) and traditional Print Edition (published Tuesday through Saturday). Additional offerings include Breaking News Alerts and newsletters (TheBeat, Southern Vermont Arts & Entertainment) for direct reader engagement, along with commercial services such as Classified Advertising, Display Advertising, Commercial Printing, Legals/Public Notices, Obituaries, Local Events Calendar, Jobs Board, Photo Sales, and Special Sections. The Vermontitude video podcast extends coverage into multimedia content. All products serve the Windham County, Vermont region and surrounding areas.
Differentiator
Problem solved
Functional benefit
Brands
- Vermont News & Media: Parent company operating multiple Vermont newspaper properties including Brattleboro Reformer, Bennington Banner, and Manchester Journal
Products and services
- reformer.com Digital News Platform The Brattleboro Reformer's primary digital news platform offering local news, community coverage, sports, entertainment, health, business, and opinion content with multimedia features and interactive elements for general public readers in the Windham County region.
- e-Edition Digital replica of the printed newspaper available online, allowing subscribers to read the full print edition electronically with the same layout and content as the physical paper.
- Print Edition Traditional physical newspaper delivered to subscribers, published Tuesday through Saturday with local news, community coverage, sports, and classified advertising for Brattleboro and Windham County readers.
- Display Advertising Premium advertising placement options for local businesses to reach regional audiences through both digital and print formats, including the reformer.com website and the print edition.
- Classified Advertising Online and print classified marketplace for items for sale, tag sales, employment opportunities, and real estate listings serving Brattleboro and Windham County readers.
- Commercial Printing Services Web- and sheetfed printing services offered by Vermont News & Media for external commercial printing needs of businesses and organizations in the region.
- Legals and Public Notices Legal advertising services publishing public notices, legal announcements, and government-required notifications for legal compliance in the Windham County region.
- Obituaries Memorial announcements and obituary notices published online and in print editions, with placement services for families through the obituaries department.
- Vermontitude Video Podcast Weekly video webcast featuring local interviews, community stories, and regional news coverage in a multimedia format, hosted on YouTube.
- TheBeat Newsletter Daily morning newsletter providing subscribers with the latest headlines and top stories from the Brattleboro and Windham County area.
- Southern Vermont Arts & Entertainment Newsletter Curated newsletter covering arts, culture, music, and entertainment events and news in Southern Vermont, distributed to subscribers.
- Breaking News Alerts Email notification service delivering urgent local news stories directly to subscribers' inboxes as events unfold.
- Photo Sales Photo purchase service allowing customers to buy professional images from The Brattleboro Reformer through SmugMug integration.
- Special Sections Themed print and digital publications including Pet of the Month, Graduation Special Sections, Summer Profiles, and Seasonal Guides covering specific topics or events.
Companies that use The Brattleboro Reformer
Customer profileSegments2 records
Ideal customer profiles2 records
The Brattleboro Reformer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Brattleboro Reformer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Vermont News & Media LLCcoreThe Brattleboro Reformer is owned and operated by Vermont News & Media LLC, which also owns and operates sister publications including Bennington Banner, Manchester Journal, and Vermont Country Magazine. Vermont News & Media LLC is headquartered in Brattleboro, Vermont.
- Bennington BannerminorSister publication under Vermont News & Media LLC, serving the Bennington, Vermont area with local news coverage.
- Manchester JournalminorSister publication under Vermont News & Media LLC, serving the Manchester, Vermont area with local news coverage.
- BLOX DigitalcoreBLOX Digital provides the BLOX Content Management System (CMS) that powers The Brattleboro Reformer's website and digital operations. BLOX CMS handles content delivery, subscription management, and digital advertising.
- Vermont Country MagazineminorSister publication under Vermont News & Media LLC, covering Vermont lifestyle and community content.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Brattleboro Reformer competitors and assessment
Company assessmentRegional players
- Valley News: Regional daily newspaper serving the Upper Valley region (NH/VT), directly north of Brattleboro. Comparable local-news business with print + digital subscriptions, display advertising, and similar community-coverage orientation in small-town New England.
- Barre-Montpelier Times Argus: Central Vermont daily newspaper part of the same broader Vermont media ecosystem. Comparable product mix (print, e-edition, classifieds, legal notices) serving a similarly scaled small-state market.
- Berkshire Eagle: Daily newspaper serving the adjacent Berkshire region of western Massachusetts; one of the Reformer's partner publications, with shared BLOX/Town News technology and joint jobs-board listings. Highly comparable business model (print, digital, niche verticals) in a neighboring market.
- Caledonian-Record: Family-owned daily newspaper serving Vermont's Northeast Kingdom and northern NH. Comparable as a small-market, multi-platform local daily with print/digital subscriptions, classifieds, and legal notices.
- Rutland Herald: Long-standing Vermont daily newspaper serving Rutland and surrounding counties, sharing the BLOX/Town News platform. Directly comparable as a small-state regional daily with mixed print/digital revenue and legal-notice publishing rights.
Others
- BLOX Digital: Core technology vendor powering reformer.com via the BLOX CMS, which provides publishing, subscriptions, and digital ad management for hundreds of U.S. community newspapers. Not a competitor, but the closest comparable infrastructure/platform provider for peer benchmarking on digital monetization.
Direct peers
- Bennington Banner: Sister publication owned by the same parent company, Vermont News & Media LLC. Both are local daily/periodic newspapers covering different Vermont counties (Windham vs. Bennington), sharing the BLOX CMS platform, sales infrastructure, and editorial playbook.
- Manchester Journal: Another sister publication under Vermont News & Media LLC serving southern Vermont. Directly comparable in scope, revenue model (ads + subscriptions), and small-market positioning, making it the closest operating peer.
Emerging players
- Seven Days: Vermont-based alternative newsweekly covering the Burlington metro and broader state, including southern Vermont. Comparable as a paid local-news and listings brand, though distributed free and with a cultural/events tilt versus the Reformer's traditional daily-newspaper model.
- Vermont Country Magazine: Also owned by Vermont News & Media LLC, but a lifestyle magazine rather than a news publication. Comparable as a Vermont lifestyle/local-interest brand and shared sales/printing infrastructure, but distinct content cadence and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Brattleboro Reformer social profiles
Digital presenceThe Brattleboro Reformer financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brattleboro Reformer leadership team
Management profileNumber of profiles
Profiles9 records
The Brattleboro Reformer subsidiaries and ownership
Company hierarchySubsidiaries4 records
The Brattleboro Reformer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brattleboro Reformer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brattleboro Reformer
What does The Brattleboro Reformer do?
The Brattleboro Reformer is a local newspaper serving Brattleboro, Vermont and Windham County communities, publishing local, community, sports, business, and regional news through print, digital (reformer.com), and e-Edition platforms. The publication generates revenue through print and digital subscriptions, display and classified advertising, legal notices, obituary placements, and commercial printing services. Additional offerings include email newsletters, a video podcast (Vermontitude), and special themed sections serving the southern Vermont region.
Is The Brattleboro Reformer a public or private company?
The Brattleboro Reformer is a private company. It is classified as corporate owned and is currently operating.
When was The Brattleboro Reformer founded?
The Brattleboro Reformer was founded in 2021. It employs 1 to 10 people.
Where is The Brattleboro Reformer based?
The Brattleboro Reformer is headquartered in Brattleboro, United States, in the North America region.
How does The Brattleboro Reformer make money?
Three revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and commercial Printing.
Who are The Brattleboro Reformer's main competitors?
Regional players on record are Valley News, Barre-Montpelier Times Argus, Berkshire Eagle, Caledonian-Record and Rutland Herald. BLOX Digital is listed as an others. Direct peers are Bennington Banner and Manchester Journal. Emerging players are Seven Days and Vermont Country Magazine.
Does The Brattleboro Reformer have an API?
No public API is recorded for The Brattleboro Reformer.
What industry is The Brattleboro Reformer in?
The Brattleboro Reformer's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.