What Manchester Journal does

The Manchester Journal is a privately held local newspaper serving Manchester, Vermont and the surrounding communities of Bennington and Windham Counties. Founded in 1862 and publishing continuously for approximately 164 years, the title operates as part of a Southern Vermont local-media group that includes the Bennington Banner, Brattleboro Reformer, and Vermont Country Magazine under shared ownership. Its product set spans the weekly print edition, a digital E-Edition hosted on News Memory, a daily email newsletter (The Manchester Minute), breaking-news email alerts, themed Special Sections (dining guides, education reports, gift guides), an online Classifieds marketplace, and commercial printing services for local businesses.

The publication's technology stack is built on the BLOX Digital Content Management System, which powers the website, e-editions, and multimedia delivery, with digital subscription billing outsourced to the Wallitbits platform. There is no proprietary AI or data infrastructure; all core technology is third-party SaaS aimed at digital publishing and subscription management rather than differentiated technology development.

Revenue is generated across five streams: print subscriptions, digital subscriptions, display advertising, classified advertising (jobs, legal notices, marketplace listings), and commercial printing services. The customer base consists primarily of local residents in the Manchester-Bennington-Windham geographic corridor, supplemented by local and regional SMB advertisers and community organizations. The go-to-market is direct-to-consumer and direct-to-local-business, with no enterprise sales motion, no app, and no publicly disclosed pricing tiers.

Name

Manchester Journal

Legal name

Manchester Journal

Website

https://manchesterjournal.com

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

1–10 employees

Short description

The Manchester Journal is a 164-year-old privately held community newspaper serving Manchester, Vermont and Bennington and Windham Counties, delivering hyperlocal news via print, digital e-edition, daily newsletter, breaking-news alerts, classifieds, and commercial printing to local residents and regional SMB advertisers.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Community journalism
• Print media
• Digital news
• Commercial printing

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Subscriptions: Recurring subscription revenue from digital access to the newspaper's website and content, managed through Wallitbits platform
2. Print Subscriptions: Traditional newspaper subscription revenue for physical print editions delivered to subscribers
3. Display Advertising: Revenue from display advertisements placed on the website and in the print edition by local businesses and national advertisers
4. Classified Advertising: Revenue from classified ads including job postings, legal notices, and marketplace listings
5. Commercial Printing: Printing services offered to businesses for promotional materials, programs, and other commercial printing needs

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manchester Journal is a community newspaper that publishes hyperlocal news, sports, arts and culture, opinion, and obituaries for Manchester, Vermont and surrounding Bennington and Windham Counties through a weekly print edition, a digital e-edition, and a daily email newsletter. It also sells display and classified advertising and offers commercial printing services to local businesses and organizations.

Product overview

Manchester Journal is a local news organization operating as a multi-platform news media company. The core product is The Manchester Journal newspaper (print edition) supplemented by a digital E-Edition accessible via News Memory. The company offers complementary digital products including The Manchester Minute daily newsletter and Breaking News Alerts for subscriber notification. Additional offerings include commercial printing services, themed Special Sections (dining guides, education reports), and a Classifieds marketplace platform. The publication serves Manchester, Vermont and the surrounding Bennington and Windham counties, delivering local news, sports, community coverage, arts and culture, opinion, and obituaries.

Differentiator

Problem solved

Functional benefit

Products and services

• The Manchester Journal (Print Edition) The flagship print newspaper of the Manchester Journal, covering local news, sports, community news, arts and culture, opinion, and obituaries for Manchester, Vermont and surrounding Bennington and Windham Counties. Delivered to subscribers and sold at newsstands.
• E-Edition Digital replica of the print edition delivered through the News Memory platform, allowing subscribers to read the full newspaper online.
• Commercial Printing Services Full-service commercial printing for local businesses and organizations, including promotional materials, programs, and other custom print and digital publishing needs, delivered through the Vermont News Media publishing operation.
• Classifieds Online classified advertising platform featuring job listings, legal notices, and general marketplace listings for local individuals and businesses.
• Special Sections Themed publication inserts and standalone sections such as dining guides, education reports, talent competitions, and gift guides that complement the core newspaper offering.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• BLOX DigitalcoreTechnology or IntegrationBLOX Digital provides the BLOX Content Management System (CMS) that powers the Manchester Journal website. This platform enables digital publishing, subscription management, e-editions, and multimedia content delivery across the publication's digital channels.
• Bennington BannerflagshipStrategic or Co-development PartnerBennington Banner is a sister publication under shared corporate ownership. Both publications share editorial resources, cross-promote content, and are part of the same media group serving Southern Vermont communities.
• Brattleboro ReformerflagshipStrategic or Co-development PartnerBrattleboro Reformer is a sister publication under shared corporate ownership. Both newspapers are part of a network of local Vermont publications serving different communities within the state.
• WallitbitscoreTechnology or IntegrationWallitbits handles digital subscription management and processing for the Manchester Journal, enabling online subscription sign-ups and subscription management for readers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bennington Banner: Sister publication under shared Vermont ownership, covering Bennington County with a comparable print + digital + newsletter business model. Closest direct peer by both ownership and operational structure.
• Brattleboro Reformer: Another sister publication under shared Vermont ownership, serving Windham County with similar small-market local news operations, distribution channels, and revenue mix.
• Berkshire Eagle: Regional daily serving western Massachusetts and bordering southern Vermont, with comparable print/digital/newsletter operations targeting a similar rural-affluent New England audience.
• St. Albans Messenger: Franklin County Vermont daily newspaper with comparable local news, sports, and classified operations. Comparable in size, market, and revenue mix.
• Rutland Herald: Vermont daily newspaper serving Rutland and surrounding county with the same print + digital subscription + advertising business model. Direct small-market regional competitor for Vermont ad dollars.
• Newport Daily Express: Small-market Vermont daily serving the state's Northeast Kingdom region with the same print + digital local news model. Comparable scale and operating profile.

Emerging players

• Seven Days: Vermont alternative weekly covering arts, culture, news, and dining across the state. Operates a similar digital + print + newsletter model but with a younger, urban-leaning Vermont audience.
• VTDigger: Vermont's leading digital-native nonprofit news outlet covering state and local politics, education, and community issues. Competes for Vermont reader attention and advertiser interest without print overhead.

Broad incumbents

• The New York Times Company: National incumbent expanding aggressively into digital subscriptions and local news coverage. Competes indirectly for national digital ad budgets and sets subscription-pricing benchmarks the Manchester Journal must measure against.
• Gannett (USA Today Network): Largest US newspaper chain operating hundreds of local dailies and weeklies. Competes for national and regional ad budgets and operates a comparable digital subscription + e-edition platform across many small markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ManJourn
• YouTubeyoutube.com/user/benningtonbanner
• Facebookfacebook.com/manchesterjournal
• LinkedInlinkedin.com/company/vt-news-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manchester Journal