M&M Cellar Systems
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What M&M Cellar Systems does
M&M Cellar Systems is a privately held, family-owned provider of wine cellar cooling systems and custom wine cellar construction services based in Los Angeles and Anaheim, California. The company sells, installs, services, and repairs refrigeration and climate control equipment for both residential wine collectors and commercial/hospitality clients, drawing on a portfolio that includes authorized dealer status with US Cellar Systems, CellarPro, Wine Guardian, WhisperKOOL, Breezaire, Wine-Mate, and Koolspace KoolR. Product offerings span self-contained through-the-wall units, ductless split systems, and ducted split systems across multiple US Cellar Systems series (CTE, DQ, HS, LPQ, RM, VRM, CC, WM, VHS), alongside custom wine rack design and manufacturing, wine cellar doors, and closed-cell spray foam insulation services.
The company's underlying technology is specialized HVAC refrigeration tuned to the narrow environmental envelope required for wine storage (55-65°F, 60-70% humidity), including proper heat load calculation and right-sizing of cooling units, with a stated 20 years of operational experience in this niche. Service delivery is field-based and quote-driven across Los Angeles and Orange County for on-site work, while cooling hardware can be shipped anywhere in the United States under the company's authorized dealer relationships. A long-standing partnership with Vintage Cellars (a large national wine cellar builder) channels a stream of construction-driven refrigeration projects, complemented by independent demand from homeowners, custom home builders, and commercial developers.
M&M generates revenue through four streams: (1) hardware sales of cooling units as an authorized multi-brand dealer, (2) professional installation services for self-contained, split, ductless, and ducted systems, (3) recurring preventive maintenance plans to protect customer wine collections and equipment longevity, and (4) repair services including refrigerant leak detection and component replacement. Pricing is quote-based rather than publicly listed, and go-to-market is sales-led through direct field engagement, quote requests, and partnerships with wine cellar construction companies and builders, supported by a website, Instagram, Yelp, Houzz, and Google Reviews presence.
M&M Cellar Systems firmographics
Firmographics- Name
- M&M Cellar Systems
- Legal name
- M&M Cellar Systems
- Website
- https://winecellarcoolinglosangeles.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where M&M Cellar Systems is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
M&M Cellar Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Cooling System Sales: Sales of wine cellar cooling units and refrigeration systems as authorized dealer for US Cellar Systems, CellarPro, Wine Guardian, WhisperKOOL, Breezaire, Wine-Mate, and Koolspace KoolR brands
- Installation Services: Professional installation of wine cellar cooling systems including split systems, ductless systems, ducted systems, and self-contained units
- Maintenance and Service Plans: Ongoing maintenance plans and service calls for wine cellar cooling systems to ensure proper operation and wine preservation
- Repair Services: Repair services for wine cellar cooling units including refrigerant leak detection, component replacement, and system troubleshooting
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
M&M Cellar Systems product offering
Product offeringCore offering
M&M Cellar Systems sells, installs, and services specialized HVAC and refrigeration systems for wine cellars, operating as an authorized dealer for multiple major brands (US Cellar Systems, CellarPro, WhisperKOOL, Wine Guardian, Breezaire, Wine-Mate, and Koolspace KoolR). The company also designs and builds custom wine cellars, including wine racks and doors, and provides preventive maintenance and repair plans. It serves residential collectors, commercial/hospitality venues, and home builders across Los Angeles and Orange County, with national shipping of cooling equipment.
Product overview
M&M Cellar Systems is a provider of wine cellar cooling systems and custom wine cellar construction services operating in Los Angeles and Orange County, California. The company offers a portfolio of cooling solutions spanning multiple brands (US Cellar Systems, CellarPro, WhisperKOOL, Wine Guardian, Breezaire, Wine-Mate, and Koolspace KoolR) and product types (self-contained through-the-wall units, ductless split systems, and ducted split systems). US Cellar Systems is their preferred brand, offered in multiple series (CTE, DQ, HS, LPQ, RM, VRM, CC, WM, VHS) to address different installation requirements. The company also provides full-service custom wine cellar construction including wine rack design and manufacturing, door installation, and professional HVAC installation and maintenance services for both residential and commercial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- US Cellar Systems Cooling Units Top-choice wine cellar refrigeration equipment from US Cellar Systems, including Cabinet Top External (CTE), Dual-Air Quiet (DQ), High Static (HS), Low Profile Quiet (LPQ), Rack Mounted (RM), Vertical Rack Mounted (VRM), Cabinet Cooler (CC), Wall Mount (WM), and Vertical High Static (VHS) series, plus commercial-grade split systems. Configurations suited for both residential and commercial cellars, available with M&M's installation and service.
- CellarPro Wine Cooling Systems Wine cellar cooling systems engineered with high-grade components for maximum cooling performance and durability, available in self-contained and split configurations for residential and commercial applications.
- WhisperKOOL Wine Cooling Systems Wine cellar climate control systems for refrigerated wine cellars, including the SC Pro Series of self-contained units featuring new blower fan systems, larger coils, upgraded ICU, and condensate management.
- Wine Guardian Wine Cooling Systems Wine cooling systems for both residential and commercial wine cellar applications from Wine Guardian.
- Breezaire Wine Cooling Systems Wine cellar cooling units from Breezaire offered as part of M&M's portfolio of authorized dealer brands.
- Wine-Mate Wine Cooling Systems Wine cellar cooling systems from Wine-Mate offered as part of M&M's portfolio of authorized dealer brands.
- Koolspace KoolR Cooling Systems Cooling systems offered by M&M Cellar Systems for wine cellar climate control from the Koolspace KoolR brand.
- Custom Wine Cellar Construction Design and construction of custom wine rooms for residential and commercial applications, including wine rack design using wood, metal, and glass materials.
- Wine Cellar Cooling Unit Installation Professional installation services for wine cellar cooling units, including self-contained, ductless split, and ducted split systems, for residential and commercial cellars across Los Angeles and Orange County.
- Wine Cellar Refrigeration Service and Maintenance Preventive maintenance plans and repair services for wine cellar cooling systems, including refrigerant leak detection, coil cleaning, and component inspection, intended to protect wine collections and extend equipment life.
- Cooling System Retrofitting Retrofitting and replacement services for existing wine cellar cooling systems, allowing upgrades to newer or higher-capacity units without full cellar rebuild.
- Wine Cellar Doors Wine cellar entry doors including classic wood doors, glass doors, Fontenay reclaimed wine barrel doors, and wrought iron entryways. Constructed from LVL (laminated veneer lumber) to prevent warping under cellar humidity conditions.
Quantifiable outcome
- Prevents wine spoilage caused by temperature fluctuations and cooling system failures
- +1 more outcomes
Companies that use M&M Cellar Systems
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
M&M Cellar Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M&M Cellar Systems partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Vintage CellarscoreVintage Cellars is one of the biggest wine cellar builders in the country. M&M Cellar Systems partners with them to provide refrigeration installation services for their custom wine cellar projects. This is a long-standing collaboration where M&M handles the technical cooling system installation while Vintage Cellars manages the wine cellar construction.
- US Cellar SystemscoreUS Cellar Systems is M&M's top choice for custom wine cellar refrigeration. M&M is an authorized dealer for US Cellar Systems products including CTE, DQ, HS, LPQ, RM, VRM, CC, WM, and VHS series cooling units.
- CellarProcoreM&M Cellar Systems is an authorized dealer for CellarPro wine cellar cooling systems, offering self-contained and split wine refrigeration systems for residential and commercial applications.
- Wine GuardiancoreM&M Cellar Systems is an authorized dealer for Wine Guardian wine cellar cooling products for residential and commercial wine cellar cooling applications.
- WhisperKOOLcoreM&M Cellar Systems offers WhisperKOOL wine cellar climate control systems including the SC Pro Series for refrigerated wine cellars.
- BreezaireminorM&M Cellar Systems is an authorized dealer for Breezaire wine cellar cooling systems.
- Wine-MateminorM&M Cellar Systems is an authorized dealer for Wine-Mate wine cellar cooling systems.
- Koolspace KoolRminorM&M Cellar Systems offers Koolspace KoolR cooling systems as part of their product lineup.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
M&M Cellar Systems competitors and assessment
Company assessmentBroad incumbents
- WhisperKOOL: Wine cellar cooling systems brand carried by M&M as an authorized dealer. Offers similar self-contained and split cooling units to the same high-end residential and commercial wine cellar buyers, making it a product-overlap competitor and supplier at once.
- CellarPro: Wine cellar cooling systems manufacturer whose products M&M resells as an authorized dealer. CellarPro targets the same residential and commercial wine storage customers with self-contained and split systems, making it a directly comparable equipment supplier and channel competitor.
- Wine-Mate: Wine cellar cooling systems brand distributed by M&M as an authorized dealer. Comparable because it supplies cooling equipment into the same residential and light-commercial wine storage market that M&M services, competing for the same end-customer wallet share.
- Breezaire: Manufacturer of wine cellar cooling units that M&M resells. Breezaire targets the same enthusiast and small-commercial wine storage customers with through-the-wall and split systems, providing directly comparable product breadth in the same niche.
- US Cellar Systems: Manufacturer of commercial-grade wine cellar cooling units and M&M's flagship brand. Directly comparable because it offers the same cooling equipment categories (split, self-contained, ducted) that M&M sells and installs, and it can sell direct to end customers in M&M's territory, competing around the same end users.
- Wine Guardian: Manufacturer of wine cellar climate control equipment for both residential and commercial cellars and one of M&M's authorized brands. Comparable because it serves the same wine-storage end customers and can bypass dealers like M&M via direct channels.
Others
- Vintage Cellars: One of the country's largest custom wine cellar builders and a long-standing referral partner of M&M. Not a direct cooling competitor but materially adjacent — Vintage Cellars' projects typically generate M&M's largest installations, making it the most economically entwined peer in the ecosystem.
- Koolspace (KoolR): Manufacturer of wine cellar cooling equipment that M&M carries as an authorized dealer. Although smaller in scale, it competes in the same niche of compact/through-wall wine cooling and supplies directly into the customer base M&M serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
M&M Cellar Systems social profiles
Digital presenceM&M Cellar Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
M&M Cellar Systems leadership team
Management profileNumber of profiles
Profiles1 record
M&M Cellar Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&M Cellar Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M&M Cellar Systems
What does M&M Cellar Systems do?
M&M Cellar Systems sells, installs, and services specialized HVAC and refrigeration systems for wine cellars, operating as an authorized dealer for multiple major brands (US Cellar Systems, CellarPro, WhisperKOOL, Wine Guardian, Breezaire, Wine-Mate, and Koolspace KoolR). The company also designs and builds custom wine cellars, including wine racks and doors, and provides preventive maintenance and repair plans. It serves residential collectors, commercial/hospitality venues, and home builders across Los Angeles and Orange County, with national shipping of cooling equipment.
Is M&M Cellar Systems a public or private company?
M&M Cellar Systems is a private company. It is classified as family owned and is currently operating.
When was M&M Cellar Systems founded?
M&M Cellar Systems was founded in 2014. It employs 11 to 50 people.
Where is M&M Cellar Systems based?
M&M Cellar Systems is headquartered in Los Angeles, United States, in the North America region.
How does M&M Cellar Systems make money?
Four revenue lines are on record. Cooling System Sales are the primary driver. The others are installation Services, maintenance and Service Plans and repair Services.
Who are M&M Cellar Systems's main competitors?
Broad incumbents on record are WhisperKOOL, CellarPro, Wine-Mate, Breezaire, US Cellar Systems and Wine Guardian. Others are Vintage Cellars and Koolspace (KoolR).
Does M&M Cellar Systems have an API?
No public API is recorded for M&M Cellar Systems.