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Leeds-List

Full company profile

uuid002fvpo

Namestring
Leeds-List
Legal namestring
You Platforms (Leeds) Ltd
Websiteurl
leeds-list.com
Company typeenum
Private
Founded yearint
2015
Descriptiontext

Leeds-List is a digital lifestyle publication covering food, drink, events, culture, family activities, shopping, property, weddings, and broader Yorkshire content for consumers in and around Leeds, UK. Founded in 2015 and operated by You Platforms (Leeds) Ltd, the platform serves 500,000+ monthly readers who use it as a discovery and recommendation layer for local experiences. The core product is the Leeds-List.com website, a curated editorial site with categories spanning eating out, nights out, things to

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLeeds, United Kingdom
HQ citystring
Leeds
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
local digital publishing, lifestyle editorial content, local advertising platform, sponsored content services, city content marketing
Industry3 codes
1Local & City Guide Content Aggregators
CodeMPACAKAJPrimaryYes
2Newsletter & Email Digest Aggregators
CodeMPACAKAGPrimaryNo
3Travel & Outdoors Magazines
CodeMPAJAEAHPrimaryNo
NAICS code1 code
  • Periodical Publishers513120
SIC code1 code
  • Services-Miscellaneous Amusement & Recreation7990
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Sponsored Content
TypeAdvertising
Description

Sponsored articles and features allowing brands to tell their story through editorial-style content that sits naturally alongside lifestyle coverage.

leeds-list.com
2Brand Partnerships
TypeAdvertising
Description

Bespoke partnerships created with the studio team, designing campaigns that engage audiences with content that delights readers while delivering consistent results for brands.

leeds-list.com
3Campaign Promotion
TypeAdvertising
Description

Digital-first campaign distribution through social media, newsletters and targeted email journeys.

leeds-list.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Leeds-List operates a local lifestyle and entertainment content website (Leeds-List.com) covering food, drink, events, culture, property, and shopping in Leeds, UK. The platform monetizes its 500,000+ monthly readership through advertising products including sponsored editorial-style articles, bespoke brand partnerships, and digital campaign distribution aimed at local and regional businesses.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Leeds-List is a local lifestyle and entertainment content platform operated by You Platforms (Leeds) Ltd. The core product is the Leeds-List.com website publishing curated lifestyle content covering food and drink, events, things to do, shopping, and local businesses in Leeds. The platform's commercial offering consists of Brand Partnerships (bespoke campaigns designed by the studio team), Sponsored Content (editorial-style articles), and Campaign Promotion (distribution via social media, newsletters, and targeted email). These advertising products allow brands to reach engaged local audiences within a trusted publishing environment alongside editorial content.

Product and service2 records
1Leeds-List.com website
CategoryLocal Digital Publishing
2Sponsored Editorial Content
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1You Platforms
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Leeds-List is part of the You Platforms network. You Platforms provides the infrastructure, advertising operations, and back-end systems for the Leeds-List brand. The network manages brand partnerships and advertising campaigns across regional markets.

leeds-list.com
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Established travel and city-guide publisher using editorial + advertising/partnership monetization; comparable to Leeds-List's 'Yorkshire getaways' and broader travel content offering.

TypeBroad incumbent
Description

Food-focused digital publisher with comparable advertising-driven monetization and city coverage; overlaps on Leeds-List's restaurant and nightlife content categories.

TypeBroad incumbent
Description

Global city-guide and local-discovery publisher operating across many cities; uses the same editorial-led, advertising-supported model as Leeds-List, albeit at much larger scale.

TypeRegional player
Description

Regional UK publisher with similar model of community-rooted content and local SMB/enterprise advertising; useful benchmark for Yorkshire-adjacent regional digital publishing economics.

TypeOthers
Description

Official Leeds tourism/destination-marketing organization publishing local attractions, events, and things to do — directly competes for the same inbound visitor attention and adjacent advertiser pool.

TypeBroad incumbent
Description

Restaurant- and city-discovery publisher using a trusted editorial + brand-partnership model analogous to Leeds-List's sponsored-content and brand-partnership offerings.

7Secret Manchester
TypeDirect peer
Description

Sibling concept in the UK 'city list' category publishing local lifestyle and discovery content for Manchester — closest same-format, same-pricing-model analog to Leeds-List outside its home market.

TypeRegional player
Description

Major regional publisher serving another UK northern city with a comparable mix of local news, lifestyle, food, and advertising — a useful comparable for unit economics and audience scale in tier-1 UK regional markets.

TypeDirect peer
Description

Direct peer publishing local lifestyle, food, drink, and events content for Leeds — overlapping audience and local SMB advertiser base with Leeds-List.

TypeRegional player
Description

Long-standing Yorkshire/Leeds regional news publisher with significant local audience and advertising overlap; competes for the same regional ad budgets though with news rather than lifestyle focus.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Leeds-List

What Leeds-List does

Leeds-List is a digital lifestyle publication covering food, drink, events, culture, family activities, shopping, property, weddings, and broader Yorkshire content for consumers in and around Leeds, UK. Founded in 2015 and operated by You Platforms (Leeds) Ltd, the platform serves 500,000+ monthly readers who use it as a discovery and recommendation layer for local experiences. The core product is the Leeds-List.com website, a curated editorial site with categories spanning eating out, nights out, things to

Leeds-List firmographics

Firmographics
Name
Leeds-List
Legal name
You Platforms (Leeds) Ltd
Website
https://leeds-list.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Leeds-List industry classification

Industry
NAICS
Periodical Publishers (513120)
SIC
Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Local & City Guide Content Aggregators (MPACAKAJ)
akta.pro secondary industries
Newsletter & Email Digest Aggregators (MPACAKAG), Travel & Outdoors Magazines (MPAJAEAH)

Keywords

  • Local digital publishing
  • Lifestyle editorial content
  • Local advertising platform
  • Sponsored content services
  • City content marketing

Where Leeds-List is headquartered

Location

Headquarters

HQ city
Leeds
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Leeds-List business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

  1. Sponsored Content: Sponsored articles and features allowing brands to tell their story through editorial-style content that sits naturally alongside lifestyle coverage.
  2. Brand Partnerships: Bespoke partnerships created with the studio team, designing campaigns that engage audiences with content that delights readers while delivering consistent results for brands.
  3. Campaign Promotion: Digital-first campaign distribution through social media, newsletters and targeted email journeys.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Leeds-List product offering

Product offering

Core offering

Leeds-List operates a local lifestyle and entertainment content website (Leeds-List.com) covering food, drink, events, culture, property, and shopping in Leeds, UK. The platform monetizes its 500,000+ monthly readership through advertising products including sponsored editorial-style articles, bespoke brand partnerships, and digital campaign distribution aimed at local and regional businesses.

Product overview

Leeds-List is a local lifestyle and entertainment content platform operated by You Platforms (Leeds) Ltd. The core product is the Leeds-List.com website publishing curated lifestyle content covering food and drink, events, things to do, shopping, and local businesses in Leeds. The platform's commercial offering consists of Brand Partnerships (bespoke campaigns designed by the studio team), Sponsored Content (editorial-style articles), and Campaign Promotion (distribution via social media, newsletters, and targeted email). These advertising products allow brands to reach engaged local audiences within a trusted publishing environment alongside editorial content.

Differentiator

Problem solved

Functional benefit

Products and services

  • Leeds-List.com website
  • Sponsored Editorial Content

Companies that use Leeds-List

Customer profile

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Leeds-List technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Leeds-List partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • You PlatformscoreStrategic or Co-development PartnerLeeds-List is part of the You Platforms network. You Platforms provides the infrastructure, advertising operations, and back-end systems for the Leeds-List brand. The network manages brand partnerships and advertising campaigns across regional markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Leeds-List competitors and assessment

Company assessment

Broad incumbents

  • Lonely Planet: Established travel and city-guide publisher using editorial + advertising/partnership monetization; comparable to Leeds-List's 'Yorkshire getaways' and broader travel content offering.
  • Eater: Food-focused digital publisher with comparable advertising-driven monetization and city coverage; overlaps on Leeds-List's restaurant and nightlife content categories.
  • Time Out: Global city-guide and local-discovery publisher operating across many cities; uses the same editorial-led, advertising-supported model as Leeds-List, albeit at much larger scale.
  • The Infatuation: Restaurant- and city-discovery publisher using a trusted editorial + brand-partnership model analogous to Leeds-List's sponsored-content and brand-partnership offerings.

Regional players

  • Hull Daily Mail: Regional UK publisher with similar model of community-rooted content and local SMB/enterprise advertising; useful benchmark for Yorkshire-adjacent regional digital publishing economics.
  • Manchester Evening News: Major regional publisher serving another UK northern city with a comparable mix of local news, lifestyle, food, and advertising — a useful comparable for unit economics and audience scale in tier-1 UK regional markets.
  • Yorkshire Evening Post: Long-standing Yorkshire/Leeds regional news publisher with significant local audience and advertising overlap; competes for the same regional ad budgets though with news rather than lifestyle focus.

Others

  • Visit Leeds: Official Leeds tourism/destination-marketing organization publishing local attractions, events, and things to do — directly competes for the same inbound visitor attention and adjacent advertiser pool.

Direct peers

  • Secret Manchester: Sibling concept in the UK 'city list' category publishing local lifestyle and discovery content for Manchester — closest same-format, same-pricing-model analog to Leeds-List outside its home market.
  • The Leeds Guide: Direct peer publishing local lifestyle, food, drink, and events content for Leeds — overlapping audience and local SMB advertiser base with Leeds-List.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Leeds-List social profiles

Digital presence

Leeds-List financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Leeds-List leadership team

Management profile

Number of profiles

Profiles1 record

Leeds-List funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Leeds-List M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leeds-List

What does Leeds-List do?

Leeds-List operates a local lifestyle and entertainment content website (Leeds-List.com) covering food, drink, events, culture, property, and shopping in Leeds, UK. The platform monetizes its 500,000+ monthly readership through advertising products including sponsored editorial-style articles, bespoke brand partnerships, and digital campaign distribution aimed at local and regional businesses.

Is Leeds-List a public or private company?

Leeds-List is a private company. It is classified as corporate owned and is currently operating.

When was Leeds-List founded?

Leeds-List was founded in 2015. It employs 11 to 50 people.

Where is Leeds-List based?

Leeds-List is headquartered in Leeds, United Kingdom, in the Europe region.

How does Leeds-List make money?

Three revenue lines are on record. Sponsored Content is the primary driver. The others are brand Partnerships and campaign Promotion.

Who are Leeds-List's main competitors?

Broad incumbents on record are Lonely Planet, Eater, Time Out and The Infatuation. Regional players are Hull Daily Mail, Manchester Evening News and Yorkshire Evening Post. Visit Leeds is listed as an others. Direct peers are Secret Manchester and The Leeds Guide.

Does Leeds-List have an API?

No public API is recorded for Leeds-List.

What industry is Leeds-List in?

Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 513120 and its SIC code is 7990.

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