Genus Breeding India

What Genus Breeding India does

Genus Breeding India Private Limited (ABS India) is the Indian subsidiary of UK-listed animal genetics major Genus plc, providing bovine genetics and reproduction services for India's dairy and beef farming sectors. The company produces and distributes frozen bovine semen — conventional and sexed (Sexcel) — sourced from genomically evaluated bulls of Holstein, Jersey, indigenous breeds (Sahiwal, Gir, Red Sindhi), HF crossbreds and Murrah buffalo. It sells these genetics to individual dairy farmers (smallholders to progressive commercial operators), large dairy cooperatives such as Amul and Dudhsagar, state governments (Gujarat Livestock Development Board, Animal Husbandry Departments), and academic/research institutions. The customer base spans millions of smallholder farmers across Gujarat, Punjab, Maharashtra, Bihar, Haryana, Karnataka, Tamil Nadu, Uttar Pradesh and Rajasthan.

The company's core technology is the proprietary Genus IntelliGen sexing process, which separates X and Y chromosomes without the high-pressure, electric-current or shear-force methods used by competitors, yielding Sexcel sexed genetics with approximately 90% female-calf accuracy and a 90% relative conception rate versus conventional semen. Supporting capability rests on a global Real World Data (RWD) database of more than 20 million cow records feeding genomic evaluation and patent-pending TransitionRight selection indices for transition-cow health. Production runs through multiple biosecure facilities: the BRAHMA bull stud in Sangli, Maharashtra (116-bull capacity, 7+ million doses per year, JV with B G Chitale); the Gujarat Bovine Semen Sexing Institute in Patan (60% central / 40% state government funded); the Dudhsagar (Mehsana) sexed-semen lab; and the recently inaugurated Amul Ge-Nova Sexed Semen Laboratory, described as Asia's largest bovine sexed semen facility. A digital layer — ABS Direct (website + Android app), ABS Sire Advisor, Semen Straw Authenticator, and the Bull Coins loyalty programme — supplements on-ground distribution.

Commercial mechanics combine per-straw unit pricing (₹1,150 for Sexcel, ₹54 for conventional) with a hybrid distribution model: a pan-India direct field-sales force (regional Sales Managers, Field Technical Managers) running farmer meetings and AI-technician training, digital self-serve ordering, and B2B bulk channels through cooperatives and state Animal Husbandry Departments at subsidised rates (e.g., ₹50/dose in Gujarat). Industry exhibitions (PDFA Expo, Agro Vision, Kalas Agri & Dairy Expo, Dairy Livestock & Poultry Expo Asia) and academic partnerships (GADVASU, HPAU Palampur, IVRI) extend reach. As of May 2025, the company had delivered more than 7.5 million sexed-semen doses across India, supported over 3 million female-calf births, and contributed 17% of the 25+ million Sexcel straws distributed globally by Genus ABS; cumulative impact is cited at 7 million+ dairy farmers.

Name

Genus Breeding India

Legal name

Genus Breeding India Private Limited

Website

https://genusabsindia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Genus Breeding India (ABS India), the Indian arm of UK-listed Genus plc, produces and sells conventional and Sexcel sexed bovine semen from genomically evaluated bulls to dairy farmers, cooperatives (Amul, Dudhsagar), and state governments across India.

Ownership category

akta.pro rank

Product category

Bovine Genetics & Animal Reproduction

NAICS

All Other Animal Production (11299)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Sexed Semen & Sex Selection Services (AFAEAJAI)

akta.pro secondary industries

Artificial Insemination (AI) & Semen Collection/Distribution Services (AFAEAJAA), Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA)

Keywords

• Bovine genetics
• Sexed semen
• Artificial insemination
• Dairy cattle breeding
• Animal genetics

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Sale of Bovine Semen (Conventional & Sexed): Genus ABS India generates primary revenue from the sale of frozen bovine semen straws — both conventional and sexed (Sexcel). Products are sold directly to dairy farmers, through field sales teams, online via ABS Direct, and via government/ cooperative channels. Sexed semen commands a premium price over conventional semen. Revenue is transaction-based, with repeat purchase dynamics driven by herd size and breeding cycles.
2. Licensing of Technology to Partners: Genus IntelliGen Technologies licenses its proprietary sexing technology to third parties such as Geno (Norwegian Red genetics producer) and government cooperatives (e.g., Mehsana/Dudhsagar Dairy). This creates licensing/technology revenue streams under co-development partnerships.
3. Training & Farmer Education Services: ABS India conducts paid or sponsored training programmes for AI technicians, veterinarians, and dairy farmers on advanced breeding techniques, genomics, and sexed semen technology. These are delivered in partnership with government bodies, universities (e.g., GADVASU), and cooperative clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Genus Breeding India manufactures and distributes bovine genetics products — primarily Sexcel sexed genetics (proprietary IntelliGen-based sexed semen achieving ~90% female calf accuracy) and conventional frozen semen from genomically evaluated Holstein, Jersey, indigenous breeds (Sahiwal, Gir, Red Sindhi, HF/Jersey Crossbreds), and Murrah buffalo bulls. The company operates production facilities (BRAHMA in Sangli; Amul Ge-Nova and Patan sexed semen labs), licenses its IntelliGen technology to partners, and provides farmer/AI technician training programs across India.

Product overview

Genus Breeding India Private Limited (ABS India) operates as a bovine genetics and breeding solutions company offering a comprehensive portfolio of dairy genetics products and digital services. The core product portfolio centers on Sexcel (proprietary sexed genetics using IntelliGen technology achieving ~90% female calf accuracy) and conventional frozen semen from genomically evaluated bulls of Holstein, Jersey, Sahiwal, Gir, Red Sindhi, HF Crossbreds, and Murrah buffalo breeds. The company operates major production facilities including the BRAHMA facility in Maharashtra (116-bull capacity, 7+ million units/year) and the Amul Ge-Nova Sexed Semen Laboratory (Asia's largest bovine sexed semen facility). Supporting the product portfolio is a digital platform comprising ABS Direct (online ordering), ABS Sire Advisor (bull selection tool), Semen Straw Authenticator (product verification), ABS Bull Coins (loyalty program), Register AI (insemination data tracking), and a mobile application for Android. The company also provides genomic evaluation services and sexed semen technology for dairy farmers across India.

Differentiator

Problem solved

Functional benefit

Brands

• Sexcel: ABS Global's sexed genetics product using proprietary technology for producing female calves with approximately 90% accuracy.
• BRAHMA
• ABS Direct
• ABS Sire Advisor

Products and services

• Sexcel Sexed Genetics Proprietary sexed genetics product created using Genus IntelliGen technology. By using Sexcel, dairy farmers obtain more high-value female pregnancies with approximately 90% accuracy for female calf births and ~90% relative conception rate versus conventional semen. Sold to dairy farmers, cooperatives, and government breeding programmes across India.
• Conventional Bovine Frozen Semen Frozen semen straws from genomically evaluated bulls across Holstein, Jersey, Sahiwal, Gir, Red Sindhi, HF Crossbreds, Jersey Crossbreds, and Murrah buffalo. Sold per-straw (e.g., ₹54 per Jersey Genomic conventional straw) to dairy farmers, cooperatives, and government programmes through ABS Direct online platform, Android mobile application, and field sales teams.
• Imported Bull Power Genetically superior live Jersey and Holstein bulls imported from ABS Global in the USA, used to source semen domestically. All imported bulls are genomically evaluated for transmitting ability of high genetic potential (production traits, milk, fat, protein, type, fertility, productive life). Customers include progressive dairy farmers and cooperatives that use semen from these high-merit imported bulls.
• Indigenous Dairy Breed Semen Frozen semen from genomically evaluated elite sires of indigenous Indian dairy cattle breeds including Sahiwal, Red Sindhi, Gir, and HF and Jersey Crossbreds. Marketed as the only genetics centre in India with genomically evaluated bulls of indigenous breeds. Targeted at dairy farmers seeking improved indigenous and cross-bred herd performance.
• Dairy Buffalo Genetics (ABS Murrah) ABS Buffalo bulls selected through rigorous selection protocols to deliver higher milk yield and high fat content for Murrah buffalo dairying. Capable of meeting dairy buffalo milk producers' criteria for fat and yield. Sold to buffalo dairy farmers and cooperatives.

Quantifiable outcome

• Up to 82.7 litres of milk per cow per day achieved by progressive farmers using ABS genetics
• +9 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Uttar Pradesh Livestock Development Board (UPLDB)minorStrategic or Co-development Partner · 19 April 2026Dr. Pramod Kumar Sinh, CEO of UPLDB, visited the Gujarat Bovine Semen Sexing Institute in Patan with a delegation including officials from Banas Dairy and GLDB. The visit focused on showcasing Genus ABS infrastructure, quality systems, and best practices in sexed semen technology, with discussions around potential collaboration and adoption in Uttar Pradesh.
• Amul Dairy (Gujarat Co-operative Milk Marketing Federation — GCMMF)coreStrategic or Co-development Partner · 1 March 2026Genus Breeding India Private Limited partnered with Amul India to inaugurate the Amul Ge-Nova Sexed Semen Laboratory — described as Asia's largest bovine sexed semen laboratory. The facility was inaugurated by Shri Sambesinh Parmar (Chairman) and Jim Low (COO, ABS Global). The Amul apex team participated in facility tours and engagement sessions. Dudhsagar Dairy is part of the Amul cooperative network.
• Guru Angad Dev Veterinary and Animal Sciences University (GADVASU), LudhianacoreStrategic or Co-development Partner · 7 April 2025MoU signed between Genus Breeding India and GADVASU in April 2025. Areas of collaboration include joint research projects on dairy genetic upgradation, student engagement with ABS India's state-of-the-art sexed semen laboratory, educational programmes and seminars for veterinarians and dairy farmers, and extension activities to promote advanced reproductive technologies. Jim Low (COO, ABS Global) and Greg Hearman (Finance Director) participated in the signing discussions.
• Dudhsagar Dairy (Mehsana District Co-operative Milk Producers' Union Ltd.)coreStrategic or Co-development Partner · 5 December 2017ABS Global signed a sexed semen agreement with Mehsana District Co-operative Milk Producers' Union Ltd. (Dudhsagar Dairy) to provide Sexcel sexed genetics using Genus IntelliGen proprietary technology. A sexed semen lab was built at the Mehsana Cooperative stud, marking the first such agreement in India. Production commenced September 2018. Dudhsagar Dairy processes 5 million litres of milk daily.
• B G Chitale Group (Chitale Dairy)coreStrategic or Co-development Partner · 28 April 2016Genus ABS India in Joint Venture collaboration with B G Chitale (Bhilwadi) opened the BRAHMA bull semen stud facility. Located at Brahmanand Nagar, Bhilwadi, District Sangli, Maharashtra. The facility can house 116 bulls with production capacity of over 7 million units per year. Chitale Dairy provides the local JV partnership, operational infrastructure, and dairy expertise. Chitale also hosts the breeding programmes for Gir, Kankrej, and crossbred bulls.
• Progressive Dairy Farmers Association (PDFA)coreStrategic or Co-development PartnerABS India maintains an active partnership with the Progressive Dairy Farmers Association (PDFA) — an influential body of progressive dairy farmers in Punjab. ABS leadership (Jim Low, COO) met with PDFA President Daljeet Singh to discuss industry challenges and collaboration opportunities. ABS India has participated in all 19 editions of the PDFA Expo and inaugurated ABS Direct at the 18th PDFA Expo.
• Gujarat Livestock Development Board (GLDB) / Gujarat Animal Husbandry DepartmentcoreStrategic or Co-development PartnerGenus ABS India operates the Gujarat Bovine Semen Sexing Institute in Patan under a government-approved project (60% Central government, 40% Gujarat state funding). GLDB is a key partner in overseeing the production and distribution of 800,000 sexed semen doses. The facility has received visits from Gujarat Governor, Chief Minister, Cabinet Ministers, and fire safety officials, reflecting strong government partnership.
• GCMMF / Amul LeadershipcoreStrategic or Co-development PartnerA GCMMF delegation including Shri Dhiraj Kumar Chaudhary (I/C Managing Director, Dudhsagar Dairy) and Shri Amit Vyas (Managing Director, Amul Dairy) visited ABS Brazil as part of the global partnership between Indian dairy leadership and ABS's world-class bovine genetics operations. This visit reinforced shared goals of genetic advancement and dairy excellence.
• Sir Ness Wadia Foundation and Britannia Industries LimitedminorStrategic or Co-development PartnerGenus Breeding India Private Limited, in collaboration with Sir Ness Wadia Foundation and Britannia Industries Limited, conducted a Dairy Farmers Training Programme at Pargaon Memane, Taluka Purandar, District Pune. The programme targeted local farmers including women dairy farmers, focusing on advancements in dairy farming and women empowerment.
• Indian Veterinary Research Institute (IVRI)minorStrategic or Co-development PartnerGenus Breeding India Private Limited donated a Mobile Veterinary Unit to IVRI as part of its CSR initiative, strengthening relationships with the research and academic community in animal sciences.
• Chaudhary Sarwan Kumar Himachal Pradesh Agriculture University (HPAU), PalampurminorStrategic or Co-development PartnerHPAU Palampur signed an MoU with Genus ABS India to use sexed semen for genetic gain in cattle. The university successfully produced the first female calf using Genus ABS sexed semen (named 'Ambika') from a Sahiwal cow. 74 Jersey and Sahiwal cattle are under sexed semen insemination protocols.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Select Sires Inc. Select Sires is a US farmer-owned cooperative and one of the largest bovine genetics organisations globally, offering conventional and sexed semen, beef/dairy programmes, and reproductive services. Comparable in product breadth and customer base (dairy and beef producers) but operates as a cooperative rather than a private commercial entity.
• Semex Alliance: Semex is a Canadian farmer-owned bovine genetics alliance marketing elite Holstein, Jersey, and beef genetics globally with sexed semen offerings (SexedUltra). Comparable product portfolio to ABS India, serving dairy and beef producers in over 80 countries.
• CRV (Cooperative Cattle Improvement): CRV is a Dutch-headquartered cattle genetics cooperative with global operations offering sexed semen, genomic testing, and herd improvement programmes. Direct overlap with ABS India on sexed semen technology and dairy genetics, though with a different ownership structure and European base.

Emerging players

• St Genetics: ST Genetics is a bovine genetics company offering SexedUltra semen products. Direct competitor in the global sexed semen category with similar value proposition of high female calf probability, though with less Indian-specific presence than ABS India.

Direct peers

• BAIF Development Research Foundation: BAIF is a leading Indian non-profit focused on livestock development, providing AI services, frozen semen production, and breeding programmes to smallholder dairy farmers across India. Direct competitor in India for AI services and frozen semen distribution to cooperative and smallholder farmer segments.
• Sexing Technologies (STgen): Sexing Technologies is the largest US-based producer of sexed bovine semen using traditional high-pressure sorting technology. It is the closest direct competitor to Genus ABS's IntelliGen-based Sexcel product in both India and global markets. The 2017 permanent injunction against this firm was a key competitive event for ABS India.
• NDDB (National Dairy Development Board): NDDB operates India's national breeding programme (including sexed semen via its subsidiary) and supports milk cooperatives. Direct peer in government-supported cattle breeding and sexed semen programmes in India, often partnering with state governments on AI infrastructure.
• ABS Global (Genus plc Bovine Division): ABS Global is the global bovine genetics arm of Genus plc and the parent division of Genus Breeding India. Same brand, product portfolio (Sexcel, conventional semen, IntelliGen), and technology stack, serving global markets with India being a key growth franchise.

Regional players

• Cogent Breeding (Peak Business Services): Cogent is a UK-based bovine genetics company offering sexed semen (using Sexing Technologies technology), genomic testing, and reproductive services. Comparable product mix and target customer (dairy farmers), though its primary market is UK/Europe rather than South Asia.
• LIC (Livestock Improvement Corporation): LIC is a New Zealand farmer-owned dairy genetics and herd improvement cooperative, providing sexed semen, genomic evaluation, and AI services to dairy farmers. Comparable in product category (bovine genetics, sexed semen) but primarily serves the New Zealand market rather than India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubefacebook.com/ABSGlobal
• LinkedInlinkedin.com/company/genus-abs-india
• Facebookfacebook.com/GenusABSIND

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genus Breeding India