Select Sires Inc.
- Company typePrivate
- Founded1965
- HeadquartersPlain City, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Select Sires Inc. firmographics
Firmographics- Name
- Select Sires Inc.
- Legal name
- Select Sires Inc.
- Website
- https://selectsires.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Select Sires Inc. industry classification
Industry- Product category
- Bovine Genetics and Reproductive Services
- NAICS
- Cattle Ranching and Farming (1121), Other Animal Production (1129)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
- akta.pro secondary industries
- Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Breed Registry, Pedigree & Performance Recording Services (AFAEAJAD)
Keywords
Where Select Sires Inc. is headquartered
LocationHeadquarters
- HQ city
- Plain City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Select Sires Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Bovine Semen Sales: Sale of dairy and beef bull semen for artificial insemination, including conventional, sexed, and beef-on-dairy semen products. Distributed through cooperative network and international distributors.
- Genetic Programs and Services: Revenue from genetic consulting, mating services (Select Mating Service), genomic testing support, and herd optimization tools provided through member cooperatives and genetic consultants.
- Beef-on-Dairy Genetics: Sale of beef bull semen for use on dairy herds (ProfitSOURCE program), generating additional revenue stream from beef-on-dairy calf production.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Select Sires Inc. product offering
Product offeringCore offering
Select Sires Inc. is a farmer-owned cooperative federation that produces, processes, and markets bovine semen and delivers genetic improvement services to dairy and beef producers. Its core offerings include elite dairy and beef sire genetics, sexed and conventional semen products, mating and reproduction management programs, herd monitoring technology, and on-farm reproductive consulting. The federation operates through seven member cooperatives in the United States and serves customers in more than 90 countries worldwide.
Product overview
Select Sires Inc. is a farmer-owned cooperative providing bovine genetics and reproductive solutions to dairy and beef producers. The company offers a multi-tiered genetic portfolio organized into sire lineups (NxGEN®, GForce™, GForce™+, Progeny Proven), genetic programs (Select Mating Service®, Select Reproductive Solutions®, ProfitSOURCE®, SelectCROSS®, HerdFlex®), and designation programs (FeedPRO®, FertilityPRO®, RobotPRO®, GrazingPRO®, Mastitis ResistantPRO®, Showcase™, *gender* SELECTED™, Elite Sexed Fertility™). The portfolio includes proprietary genetic indexes such as Herd Health Profit Dollars® (HHP$®) for herd improvement and Calf Wellness Index™ for early-life health. Supporting products include Build a Better Calf® (calf wellness products), CowManager® (monitoring systems), Maximize Cow Performance™ (feed additives), and Manure Management solutions. The company operates through regional brands including Select Sires, Accelerated Genetics, GenerVations, and Low Carbon Technologies, distributed via member cooperatives across the U.S. and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- NxGEN: Genetic improvement program lineup
- GForce
- GForce Plus
- Progeny Proven
- ProfitSOURCE
- Select Mating Service
- Select Reproductive Solutions
- SelectCROSS
- HerdFlex
- Elite Sexed Fertility
- gender SELECTED
- FeedPRO
- FertilityPRO
- Showcase
- RobotPRO
- GrazingPRO
- Mastitis ResistantPRO
- Accelerated Genetics
- GenerVations
- Low Carbon Technologies
- CowManager
- Build a Better Calf
- Maximize Cow Performance
- Herd Health Profit Dollars (HHP$)
- Showbox Sires
Products and services
- Build a Better Calf
- CowManager
- Maximize Cow Performance
- Manure Management
- Select Mating Service (SMS)
- Select Reproductive Solutions (SRS)
- ProfitSOURCE
- SelectCROSS
Quantifiable outcome
- Top HHP$ quartile animals stay in herd at least 100 days longer and produce at least 1,100 more pounds of lifetime milk components vs. bottom quartile
- +8 more outcomes
Companies that use Select Sires Inc.
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Select Sires Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Select Sires Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CentralStar CooperativecoreOne of three U.S. member cooperatives of the Select Sires federation. Markets and distributes Select Sires genetics in the upper Midwest through genetic consultants, area representatives, and A.I. technicians. Provides reproductive consulting services and herd optimization tools including the Optimal Genetic Pathways calculator.
- Premier Select Sires, Inc.coreOne of three U.S. member cooperatives of the Select Sires federation. Markets and distributes Select Sires genetics with its own sales and technical support team.
- Select Sires Member CooperativecoreOne of three U.S. member cooperatives of the Select Sires federation serving as a primary distribution channel for Select Sires genetics.
- World Wide SirescoreInternational distributor of Select Sires genetics. Provides technical service support including veterinary services. Mentioned in multiple news articles as Select Sires' representative at dairy events and herd genetics presentations.
- ZoetiscoreZoetis provides genomic testing (CLARIFIDE Plus), health trait evaluations (lameness, mastitis, calf wellness), and wellness indexes used in Select Sires' breeding programs and sire selection. Select Sires leverages Zoetis data in its Mastitis ResistantPRO designation and overall genetic consulting.
- Council on Dairy Cattle Breeding (CDCB)coreCDCB stewewards the National Cooperator Database with records from 100+ million dairy animals and 12+ million genotypes. Provides genetic evaluations including Daughter Pregnancy Rate (DPR), Cow Conception Rate (CCR), mastitis resistance, and other traits used in Select Sires' breeding indexes.
- Jerseyland SirescoreJerseyland Sires is a partner breeder in the Jersey genetics program. Complementary breeding programs funnel elite Jersey genetics into the Select Sires lineup. Select Sires works closely with Jerseyland Sires and other program participants to maintain a robust Jersey lineup.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Select Sires Inc. competitors and assessment
Company assessmentDirect peers
- ABS Global (Genus plc): ABS Global is one of the largest bovine genetics and AI companies globally and a direct competitor to Select Sires in dairy and beef semen, sexed semen, and genetic services. Both compete head-to-head in the U.S. cooperative and private-producer channels with parallel sire lineups, genomic indexes, and mating programs.
- Alta Genetics: Alta Genetics is a direct competitor in bovine AI, offering sire lineups, dairy genetic consulting, and reproductive programs comparable to Select Sires' NxGEN and Select Reproductive Solutions. Both target commercial dairy producers globally and compete on genomic reliability and conception rates.
- Semex Alliance: Semex is a Canadian-based bovine genetics cooperative offering AI services, genomic evaluations, and reproductive solutions comparable to Select Sires. Both operate as cooperative-style organizations selling dairy and beef genetics through global distributor networks.
- ST Genetics: ST Genetics is a direct peer specializing in sexed semen technology and bovine genetics. Both compete in sexed semen product lines, beef-on-dairy programs, and genomic sire evaluation - areas where Select Sires has gender SELECTED and ProfitSOURCE offerings.
- Genex Cooperative: Genex is a U.S. farmer-owned cooperative providing dairy and beef AI, mating programs, and reproductive services - structurally similar to Select Sires' cooperative federation model. Both compete directly for U.S. cooperative members and offer parallel genetic consulting services.
- CRV: CRV is a Dutch-based bovine genetics cooperative offering AI, sire lineups, and herd management tools globally. It is directly comparable to Select Sires in its cooperative ownership structure, international distributor footprint, and health-trait-focused breeding programs.
- Viking Genetics: Viking Genetics is a Scandinavian cooperative providing dairy and beef genetics with a focus on health, fertility, and longevity traits - directly comparable to Select Sires' HHP$ index philosophy. Both compete in European and international markets with similar sire lineups and cooperative distribution models.
Broad incumbents
- Zoetis: Zoetis is a broad incumbent in animal health and genomic testing (CLARIFIDE Plus, Calf Wellness Index) and a strategic partner to Select Sires. As a large-cap animal health company, Zoetis competes and collaborates in genomic evaluation and reproductive health adjacencies to pure-play bovine AI.
Regional players
- Cogent Breeding: Cogent is a UK-based bovine genetics provider offering sexed semen, genomic testing, and mating services. Comparable to Select Sires in product portfolio but primarily serves the UK and European markets rather than the U.S. core territory.
- Masterrind: Masterrind is a German bovine genetics cooperative offering Holstein and Red Holstein sire lineups and AI services across Europe. Comparable in cooperative structure and dairy focus to Select Sires but operating primarily in the German/European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Select Sires Inc. social profiles
Digital presenceSelect Sires Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Sires Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Select Sires Inc. subsidiaries and ownership
Company hierarchySubsidiaries3 records
Select Sires Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Sires Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Sires Inc.
What does Select Sires Inc. do?
Select Sires Inc. is a farmer-owned cooperative federation that produces, processes, and markets bovine semen and delivers genetic improvement services to dairy and beef producers. Its core offerings include elite dairy and beef sire genetics, sexed and conventional semen products, mating and reproduction management programs, herd monitoring technology, and on-farm reproductive consulting. The federation operates through seven member cooperatives in the United States and serves customers in more than 90 countries worldwide.
Is Select Sires Inc. a public or private company?
Select Sires Inc. is a private company. It is classified as management employee owned and is currently operating.
When was Select Sires Inc. founded?
Select Sires Inc. was founded in 1965. It employs 251 to 500 people.
Where is Select Sires Inc. based?
Select Sires Inc. is headquartered in Plain City, United States, in the North America region.
How does Select Sires Inc. make money?
Three revenue lines are on record. Bovine Semen Sales are the primary driver. The others are genetic Programs and Services and beef-on-Dairy Genetics.
Who are Select Sires Inc.'s main competitors?
Direct peers on record are ABS Global (Genus plc), Alta Genetics, Semex Alliance, ST Genetics, Genex Cooperative, CRV and Viking Genetics. Zoetis is listed as a broad incumbent. Regional players are Cogent Breeding and Masterrind.
Does Select Sires Inc. have an API?
No public API is recorded for Select Sires Inc..
What industry is Select Sires Inc. in?
Select Sires Inc.'s product category is Bovine Genetics and Reproductive Services. Its primary akta.pro industry code is AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer), with a secondary code of AFAEAJAC, Genomic Testing & Genetic Evaluation Services. Its NAICS code is 1121 and its SIC code is 700.