Treehouse Grove & Ayres Vacation Rentals

Name

Treehouse Grove & Ayres Vacation Rentals

Legal name

WindRiver Properties LLC

Website

https://treehouse-grove.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Short-term Vacation Rental Accommodations

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Treehouses & Canopy Stays (THAMADAC)

akta.pro secondary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Vacation rental properties
• Treehouse accommodations
• Short-term lodging
• Mountain resort rentals
• Boutique hospitality stays

Headquarters

HQ city

Gadsden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Nightly Vacation Rental Revenue: Short-term rental income from 16 one-of-a-kind treehouses in Gatlinburg, TN. Pricing varies by property size (400 sq ft to 1,382 sq ft), occupancy capacity (4-10 guests), and amenity inclusions (hot tub access, mountain views, creek proximity). Full prepayment required at time of booking for treehouses. Additional cleaning fees charged per stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Treehouse Grove operates 16 custom-designed luxury treehouse vacation rentals in Gatlinburg, Tennessee, built by Pete Nelson of "Treehouse Masters." The properties are situated within the gated Norton Creek Resort near the Great Smoky Mountains National Park and accommodate 4 to 10 guests each. The company offers nightly short-term stays with on-site amenities including community hot tubs, firepits, grills, outdoor showers, and fly-fishing access on Norton Creek, with bookings handled through the company website and Ayres Vacation Rentals network.

Product overview

Treehouse Grove is a collection of 16 luxury treehouse vacation rentals in Gatlinburg, TN, designed and built by Pete Nelson from Treehouse Masters and situated within the gated Norton Creek Resort near the Great Smoky Mountains National Park. The portfolio includes sub-branded property categories: By the Creek Treehouses (8 creekside properties along Norton Creek with fly fishing), Hot Tub Access properties (9 properties with community hot tub access), and Dog-Friendly Treehouses (all 16 properties accommodating small and medium dogs). Individual properties range from 400 sq. ft. to 1,382 sq. ft., sleeping 4-10 guests, with features including outdoor showers (The Cottonwood), accessible designs (The Spruce with step-free access), fire-salvaged wood construction (The Moosewood, The Spruce), and mountain views. The properties share resort amenities including community hot tubs, firepits, grills, and pizza ovens. Booking is managed through the Treehouse Grove website with group bookings available for multiple properties. Exclusively managed by Ayres Lodging Collective.

Differentiator

Problem solved

Functional benefit

Products and services

• Treehouse Grove Vacation Rentals A collection of 16 luxury one-of-a-kind treehouse vacation rentals in Gatlinburg, Tennessee, designed and built by Pete Nelson of 'Treehouse Masters.' Properties offer premium forest-immersed accommodations near the Great Smoky Mountains National Park, with full amenities and resort access within the gated Norton Creek Resort community.
• Group Bookings Specialized reservation service for groups needing multiple treehouse properties booked together, including dedicated planning assistance for weddings, corporate retreats, family reunions, celebrations, and other large-party stays.
• The Moosewood A 1,083 sq. ft. dog-friendly treehouse sleeping 8 guests, featuring 2 main-floor queens, 1 loft queen, and a sleeper sofa. Includes rainfall shower, equipped kitchen, Wi-Fi, Smart TVs, and mountain views. Built with fire-salvaged wood by Pete Nelson of Treehouse Masters.
• The Spruce A 1,382 sq. ft. dog-friendly treehouse sleeping 10 guests, featuring 2 accessible main-floor queen bedrooms, 2 loft queens, and a sleeper sofa. Includes no-step main-floor design with a fully accessible bathroom and roll-in shower. Built with fire-salvaged wood.
• The Hickory A 1,216 sq. ft. dog-friendly treehouse sleeping 10 guests with 4 queen beds (2 on the main floor and 2 in lofts), a sleeper sofa, and 2 bathrooms. Features a private covered bar, equipped kitchen, and unobstructed mountain views. Designed and built by Pete Nelson.
• The Cottonwood An 895 sq. ft. dog-friendly treehouse sleeping 6 guests with a queen bedroom, loft queen, and sleeper sofa. Notable as the only treehouse with a private outdoor shower. Includes full bath with rainfall shower, equipped kitchen, and mountain views.
• The Magnolia A 400 sq. ft. cozy 2-bedroom, 1-bathroom treehouse near the Great Smoky Mountains National Park, sleeping 4 guests. Features creek access for fly fishing, a kitchenette, and a rustic cabin feel. Built and designed by Pete Nelson from Treehouse Masters.
• The Poplar A 2-bedroom creekside treehouse on the banks of Norton Creek, featuring rustic interiors with modern luxury, full AC/heat, rainfall shower, private deck, firepit, and fly-fishing access. Located only 5 minutes from the National Park entrance.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ayres Lodging Collective (d/b/a Ayres Vacation Rentals / WindRiver Properties LLC)coreGTM or Marketing PartnerAyres Lodging Collective (WindRiver Properties LLC) is the exclusive property management and marketing partner for Treehouse Grove. They manage all reservations, guest services, housekeeping, maintenance, and marketing for the property. The company's websites including ayresvacationrentals.com, windriverliving.com, and Guesty booking platforms distribute Treehouse Grove listings. The Ayres family is described as the owner/passion-project originators of the resort.
• Pete Nelson / Treehouse MasterscoreStrategic or Co-development PartnerPete Nelson, known as the 'Treehouse Master' from the TV show 'Treehouse Masters,' designed and built all 16 treehouses at Treehouse Grove. The properties are marketed as 'one-of-a-kind treehouses by the Treehouse Master.' Pete Nelson's architectural craftsmanship is a core differentiator and brand pillar. The Ayres family describes the resort as an 'Ayres family passion-project that came to life – Built and designed by Pete Nelson from Treehouse Masters.'
• Norton Creek Resort / Estates at Norton Creek Homeowners AssociationcoreStrategic or Co-development PartnerTreehouse Grove is situated within the gated Norton Creek Resort community. Guests receive Trout Club Membership during their stay, granting access to Norton Creek for fishing. The resort provides shared amenities including hot tubs, firepits, grills, and the creek environment. Treehouse Grove is also marketed alongside Norton Creek Resort cabin rentals (nortoncreekresort.com).
• Guesty (Property Management & Booking Platform)coreTechnology or IntegrationGuesty provides the property management and online booking engine technology powering Treehouse Grove's reservations, listing distribution, and operational workflows. The platform handles the booking engine, calendar management, and channel distribution across Ayres Vacation Rentals booking portals.
• CSA Travel Protection / Generali Global AssistanceminorOthersTreehouse Grove offers travel insurance through CSA Travel Protection (Generali U.S. Branch) as an optional add-on at checkout, providing trip cancellation, trip interruption, medical, baggage, and emergency assistance coverage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Largest global short-term rental marketplace hosting vast numbers of cabins, treehouses, and unique stays. Comparable as the dominant demand channel Treehouse Grove has chosen not to list on, and as a competitor for premium nature bookings.
• Vacasa: Largest US vacation rental management company with broad geographic coverage. Comparable on vacation rental management operations, multi-property booking platforms, and revenue management for short-term stays.
• Vrbo: Major US-focused vacation rental marketplace with strong presence in family and group destinations like the Smoky Mountains. Comparable as an alternative demand channel and competitor in the family/group nature-stay segment.
• Sykes Cottages / Haven (Wyndham): Large, multi-brand vacation rental and holiday park operator (including Sykes Cottages and Landal). Comparable on multi-property vacation lodging operations at scale and family-friendly nature destinations.

Direct peers

• Getaway House: Operates a network of small, design-forward cabin/tiny-house rentals in nature settings near major US cities. Comparable on the 'premium nature-stay for time-pressed travelers' thesis and direct-booking model.
• AutoCamp: Luxury outdoor hospitality brand offering Airstream suites and cabins in nature destinations (Yosemite, Russian River, Cape Cod). Comparable on premium nature lodging, design-forward accommodations, and resort-style amenities.
• Collective Retreats: Luxury outdoor hospitality brand with 'Retreats' (luxury tents) and 'Villages' (cabins) near destinations such as Yellowstone and Governors Island. Comparable on premium nature lodging, design-led architecture, and resort-style programming.
• Under Canvas: Luxury glamping and safari-style tent camps near US national parks (Yellowstone, Zion, Yosemite, Glacier). Comparable on premium outdoor lodging positioned near iconic nature destinations and a focus on experiential stays.
• Norton Creek Resort: The sister cabin-rental community that shares the same gated Norton Creek property and is cross-promoted by Treehouse Grove. Directly comparable on location, customer base (Smoky Mountain vacationers), and management via Ayres Lodging Collective.

Emerging players

• Glamping Hub: Online marketplace dedicated exclusively to glamping and unique nature stays (treehouses, yurts, domes). Comparable on the unique nature lodging category and a focus on treehouse-style accommodations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6rijtW0NQJyoqLbHsJMd8A
• Facebookfacebook.com/TreehouseGrove
• Instagraminstagram.com/treehouse_grove
• LinkedInlinkedin.com/company/treehouse-grove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treehouse Grove & Ayres Vacation Rentals