OUI FM
OUI FM is a French rock-format radio station operated by GROUPE 1981, broadcasting across FM, DAB+, mobile, and web platforms with 20+ genre-specific webradios and 7 podcasts, monetizing through audio advertising and brand partnerships targeting rock music listeners in France.
- Company typePrivate
- Founded1987
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OUI FM does
OUI FM is a French rock-format radio station operated by GROUPE 1981 (SAS), headquartered in Orléans, France. Branded as "La Radio du Rock," it functions as a niche-format broadcaster targeting rock music listeners across France through FM terrestrial, DAB+ digital radio, mobile application, and web streaming channels. The station has expanded beyond its primary FM frequency into a portfolio of more than 20 genre-specific webradios (including Classic Rock, Rock Indé, and Alternatif) and 7 podcast series (including Arockalypse Now and Bring The Noise), creating a multi-format audio platform oriented around rock music and culture.
The business model is anchored in audio advertising and sponsorships across its broadcast and streaming inventory, supplemented by branded competitions and event partnerships. OUI FM generates revenue through traditional radio advertising slots, digital audio inventory across webradios and podcasts, and commercial collaborations with brands seeking access to its niche rock audience, exemplified by the Panini Comics partnership for contest-driven promotions. The company also maintains on-ground event presence at major rock festivals such as Hellfest, extending audience engagement beyond linear broadcast.
Distribution is multi-platform across FM, DAB+, mobile app, and web streaming, with technical infrastructure partially delivered through a hosting partnership with Les Indépendants (GIE), a French independent broadcasters' economic interest grouping. The company competes for advertising share against larger French commercial radio groups in a specialized genre segment where it claims a position as the country's only dedicated national rock format.
OUI FM firmographics
Firmographics- Name
- OUI FM
- Legal name
- GROUPE 1981
- Website
- https://ouifm.fr
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OUI FM is a French rock-format radio station operated by GROUPE 1981, broadcasting across FM, DAB+, mobile, and web platforms with 20+ genre-specific webradios and 7 podcasts, monetizing through audio advertising and brand partnerships targeting rock music listeners in France.
- Ownership category
- akta.pro rank
OUI FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where OUI FM is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
OUI FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising and Sponsorship: Radio advertising inventory sold to brands seeking to reach rock music listeners in France. Includes sponsored content, on-air mentions, and partnership integrations.
- Competitions and Giveaways: Contest-based promotions offering tickets, merchandise, and experiences to listeners, often partnered with event organizers and brands.
- Podcast Content: Podcast content including artist interviews, acoustic sessions, and cultural commentary, potentially monetized through sponsorships.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
OUI FM product offering
Product offeringCore offering
OUI FM is a French rock music radio station that broadcasts 24/7 across France via FM, DAB+, mobile apps, and web streaming, providing curated rock music programming along with artist interviews, acoustic sessions, rock news coverage, and listener competitions. It supplements its main channel with more than 20 genre-specific webradios (Classic Rock, Rock Indé, Alternatif, Garage Rock, Blues'n'Rock, Reggae, decade-based channels, and others) and seven named podcast series. Revenue is generated through on-air advertising, sponsorship integrations, and contest-based promotional partnerships with brands and event organizers.
Product overview
OÜI FM is a French rock music radio station branded as 'La Radio du Rock,' operated by GROUPE 1981 based in Orléans. The core offering is its main FM and online radio station OÜI FM (La Radio du Rock), supplemented by a portfolio of over 20 genre-specific web radio channels (OÜI FM Webradios), an on-demand podcast platform featuring seven named podcast series (Arockalypse Now, Bring The Noise, Guitares et Guitaristes de Légende, La Minute Culturelle, La Nouveauté de la Semaine, Les Bonnes Histoires du Rock, Les Interviews & Sessions Acoustiques), and scheduled programming blocks such as Rock non-stop Weekend and Classic Rock avec Josquin. Additional services include FM/DAB+/mobile listening guides and listener competitions (jeux-concours) offering concert tickets and merchandise prizes, run in partnership with event brands.
Differentiator
Problem solved
Functional benefit
Brands
- Oüi FM Classic Rock: Classic rock web radio station
- Oüi FM Rock Indé
- Oüi FM Alternatif
- Oüi FM Top of the Week
- Oüi FM Garage Rock
- Oüi FM Girls Rock
- Oüi FM Rock Français
- Oüi FM Blues'n'Rock
- Oüi FM Bring The Noise
- Oüi FM Summertime
- Oüi FM Acoustic
- Oüi FM Génération Woodstock
- Oüi FM Les Slows du Rock
- Oüi FM Reggae
- Oüi FM Rock 60's
- Oüi FM Rock 70's
- Oüi FM Rock 80's
- Oüi FM Rock 90's
- Oüi FM Rock 2000
- Oüi FM Rock'n'Food
Products and services
- OUI FM (La Radio du Rock)
Companies that use OUI FM
Customer profileSegments1 record
Ideal customer profiles2 records
OUI FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OUI FM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Panini ComicsminorPartnership for contest giveaways offering Spider-Man 'Web of Heroes' collectible sets to radio listeners through competitions.
- Les Indépendants (GIE)coreGIE group that hosts the OUI FM website and digital infrastructure. Located at 14 rue de Lübeck, 75016 Paris.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
OUI FM competitors and assessment
Company assessmentDirect peers
- RFM: RFM is a French national commercial radio station focused on adult contemporary and classic hits. It is comparable to OUI FM as a national French commercial music radio station with multi-platform distribution.
- Skyrock: Skyrock is a major French national commercial radio station targeting a younger/generalist audience. It competes with OUI FM for advertiser budgets and listener share in the French commercial radio market.
- NRJ Group: NRJ Group is France's largest private commercial radio operator (NRJ, Nostalgie, Chérie FM, Rire & Chansons). It is a direct competitor to OUI FM in the French commercial radio market, sharing the same advertising-driven, national FM/DAB+ distribution model.
- RTL France (M6 Group / RTL Group): RTL France operates national French radio stations including RTL, RTL2, and Fun Radio. It competes directly with OUI FM for French radio advertising spend and listenership, with overlapping FM and digital distribution.
- FG (FG Radio): FG Radio is a French music radio station with a focused genre positioning (electronic/dance music), comparable to OUI FM's genre-specialist model. Both operate national FM plus digital and event-driven community engagement.
Broad incumbents
- SiriusXM: SiriusXM is a major subscription-based satellite and streaming radio operator in North America with genre-specific rock channels (e.g., Howard Stern, Ozzy's Boneyard). It is a broader incumbent in the rock-format radio/streaming space.
- Deezer: Deezer is a France-headquartered global music streaming platform. It competes with OUI FM for French digital audio advertising and listener attention, particularly through curated rock genre playlists.
- Spotify: Spotify is the dominant global music streaming platform. It is a broader competitor for rock listener attention and digital audio advertising spend, and competes with OUI FM's webradios and podcast portfolio.
- Les Indépendants (GIE): GIE Les Indépendants is the network group that hosts OUI FM's digital infrastructure and aggregates several French independent radio stations. It is a direct operating partner and a broader peer in the French independent radio ecosystem.
Regional players
- Rock FM (UK): Rock FM is a UK-based classic rock radio station. While not operating in France, it is comparable to OUI FM as a national/regional rock-format radio brand with subgenre programming and digital streaming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OUI FM social profiles
Digital presenceOUI FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
OUI FM leadership team
Management profileNumber of profiles
Profiles1 record
OUI FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OUI FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OUI FM
What does OUI FM do?
OUI FM is a French rock music radio station that broadcasts 24/7 across France via FM, DAB+, mobile apps, and web streaming, providing curated rock music programming along with artist interviews, acoustic sessions, rock news coverage, and listener competitions. It supplements its main channel with more than 20 genre-specific webradios (Classic Rock, Rock Indé, Alternatif, Garage Rock, Blues'n'Rock, Reggae, decade-based channels, and others) and seven named podcast series. Revenue is generated through on-air advertising, sponsorship integrations, and contest-based promotional partnerships with brands and event organizers.
Is OUI FM a public or private company?
OUI FM is a private company. It is classified as unknown and is currently operating.
When was OUI FM founded?
OUI FM was founded in 1987. It employs 11 to 50 people.
Where is OUI FM based?
OUI FM is headquartered in Paris, France, in the Europe region.
How does OUI FM make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are competitions and Giveaways and podcast Content.
Who are OUI FM's main competitors?
Direct peers on record are RFM, Skyrock, NRJ Group, RTL France (M6 Group / RTL Group) and FG (FG Radio). Broad incumbents are SiriusXM, Deezer, Spotify and Les Indépendants (GIE). Rock FM (UK) is listed as a regional player.
Does OUI FM have an API?
No public API is recorded for OUI FM.
What industry is OUI FM in?
OUI FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 516110 and its SIC code is 4832.