BEST GROUP

What BEST GROUP does

BEST GRUPPE is a Düsseldorf-headquartered, owner-managed (Inhabende-geführter) insurance broker (Versicherungsmakler) operating nationwide in Germany since 2010. The group comprises five wholly-owned legal entities (BEST Assekuranzmakler AG, BEST Assekuranzmakler GmbH, BEST Life Assekuranzmakler GmbH, BEST Privat Assekuranz Makler GmbH, and BEST Versicherungsmakler GmbH & Co. KG), all registered with IHK Düsseldorf under § 34d Abs. 1 GewO, and includes the ACURATA brand acquired in August 2023.

The firm serves more than 5,000 private and commercial customers through a commission-based brokerage model (Courtage), with compensation paid by the insurer and embedded in the client's premium. Core products span commercial liability (Betriebshaftpflicht, Haftpflicht, D&O), property and equipment (Gebäude, Maschinen, Transport), business interruption, and employee benefits (bAV, bKV). Distribution is sales-led and field-based, with deep specialization across seven verticals: real estate/property management (the primary focus), food and nutrition, agriculture, plastics processing, mechanical and plant engineering, pension funds, and private customers. Go-to-market relies on personal consultation, ongoing policy and claims management, and a heavy industry-events presence (BVI, VDIV, IVD West, eid, DKM, BVMW), supplemented by content marketing, a corporate influencer program, and art sponsorship via the Kunstakademie Düsseldorf.

From a technology and operating standpoint, BEST GRUPPE is a traditional broker with no proprietary platform: it uses open-source Matomo for web analytics and ran a 2023 digitalization residency at STARTPLATZ Düsseldorf. Headcount stood at approximately 90-100 as of January 2026 after 20 hires in 2025. The firm is led by four managing directors (Bernd Endlich, Christian Freiherr Göler von Ravensburg, Stefan Peters, Daniel Wingenbach) and is a member of BDVM and BVK, with a newly appointed Head of Marketing and Communications (April 2026) signaling a shift toward brand-led demand generation alongside the existing field-sales model.

Name

BEST GROUP

Legal name

BEST GRUPPE

Website

https://bestgruppe.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

BEST GRUPPE is a Düsseldorf-based, owner-managed German insurance broker (Versicherungsmakler) serving more than 5,000 commercial and private customers nationwide with specialized expertise across real estate, food, agriculture, plastics, mechanical engineering, pension funds, and private lines, earning commission on placed premiums.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission (Courtage): BEST GRUPPE acts as an insurance broker whose compensation is included in the insurance premium paid by the client. The commission (Courtage) is paid by the insurance company to the broker. No other forms of remuneration or benefits are received.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

BEST GRUPPE is an owner-managed, nationwide insurance broker (Versicherungsmakler) based in Düsseldorf. It places and manages commercial and private insurance coverage across the full German market on behalf of clients, providing consultation, contract management and damage-claims support from a single source. Its portfolio spans commercial liability, property, machinery, transport, business interruption, D&O, occupational pension (bAV) and company health insurance (bKV), with industry specialization across real estate, food/nutrition, agriculture, plastics processing, mechanical/plant engineering, pension funds and private customers.

Product overview

BEST GRUPPE is a Düsseldorf-based insurance broker (Versicherungsmakler) offering a comprehensive portfolio of commercial and private insurance products. The core offering includes liability insurance (Betriebshaftpflicht, Haftpflicht, D&O), property insurance (Gebäude, Maschinen, Transport), business continuity solutions (Betriebsunterbrechung), and employee benefits (bKV, bAV). The company operates a platform model with industry-specific specializations across real estate (Immobilienwirtschaft), food industry, agriculture, plastics processing, mechanical engineering, and private customers. Additional services include a Hochwasser-Check tool for flood risk assessment. The firm employs approximately 100 staff and serves over 5,000 private and commercial clients nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• BESTCOVER: An Assekuradeur (insurance underwriting agent) operationally linked to BEST GRUPPE, mentioned in the context of an employee transfer (Kai moved to BESTCOVER).

Products and services

• Betriebshaftpflichtversicherung (Commercial Liability Insurance) Commercial general liability insurance brokerage covering businesses against third-party claims for bodily injury, property damage and financial losses, placed across multiple German insurance carriers.
• Betriebsunterbrechungsversicherung (Business Interruption Insurance) Business interruption insurance brokerage protecting companies against financial losses arising from operational disruptions, placed across multiple German carriers.
• Betriebliche Krankenversicherung (bKV) Company-funded supplementary health insurance brokerage that provides employees with additional healthcare coverage beyond statutory German health insurance.
• Betriebliche Altersvorsorge (bAV) Occupational pension scheme brokerage and retirement planning solutions for employees, structured and placed with German life insurers.
• D&O-Versicherung (Directors and Officers Liability) Directors and Officers liability insurance brokerage protecting board members and senior managers from personal liability claims.
• Gebäudeversicherung (Building Insurance) Building insurance brokerage covering property damage to commercial and residential buildings, placed across multiple German insurers.
• Haftpflichtversicherung (General Liability Insurance) General liability insurance brokerage protecting against third-party claims for damages, available to both commercial and private clients.
• KFZ-Versicherung (Vehicle Insurance) Vehicle insurance brokerage covering commercial fleets and private vehicles against damage and third-party liability.
• Maschinenversicherung (Machinery Insurance) Machinery insurance brokerage covering breakdown and damage to industrial equipment, with particular use in mechanical/plant engineering and plastics processing industries.
• Transportversicherung (Transport Insurance) Transport insurance brokerage covering goods in transit against loss, damage or theft, including supply chain logistics cover.
• Immobilienwirtschaft (Real Estate Industry Brokerage) Specialized insurance brokerage for property management companies, homeowner associations (WEG), real estate developers and landlords, bundling property, liability, D&O and building insurance with climate/flood risk advisory.
• Lebensmittel- und Ernährungswirtschaft (Food and Nutrition Industry Brokerage) Specialized insurance brokerage for the food and nutrition industry covering production facilities, product liability, supply chain and business interruption.
• Agrarwirtschaft (Agricultural Industry Brokerage) Specialized insurance brokerage for agricultural operations covering farm liability, business interruption, equipment and crop-related risks.
• Kunststoffverarbeitung (Plastics Processing Industry Brokerage) Specialized risk management and insurance brokerage for the plastics processing industry, including recycling facilities, covering machinery breakdown, fire, environmental and business interruption risks.
• Maschinen- und Anlagenbau (Mechanical and Plant Engineering Brokerage) Specialized insurance and risk management solutions for mechanical engineering and plant construction companies, including machinery, liability and business interruption cover.
• Versorgungswerke (Pension Fund Brokerage) Specialized insurance brokerage for professional pension funds (Versorgungswerke) and similar institutions, focused on occupational pension and company health insurance schemes.
• Privatkundschaft (Private Customer Brokerage) Insurance brokerage services for private individuals and households covering personal property, liability, vehicle, building, health and life insurance with personal consultation.
• Hochwasser-Check (Flood Risk Assessment) Risk assessment tool developed by GDV (Gesamtverband der Deutschen Versicherungswirtschaft) that analyses individual flood and heavy rain risks for properties based on address data, made available to BEST GRUPPE's real estate clients.

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• TEN31 BankminorStrategic or Co-development Partner · 28 August 2025TEN31 Bank and BEST GRUPPE have been connected for many years. They co-exhibit at BVI events (e.g., Leipzig WEG DIGITAL event in August 2025). TEN31 Bank is a specialized bank for property management companies.
• 180° GruppeminorStrategic or Co-development Partner · 2 July 2025180° Gruppe co-presented a cyber risk event with BEST GRUPPE on July 2, 2025. 180° Gruppe provides information security consulting (ISO 27001, NIS2, TISAX). The event covered topics including smart information security and synergy between ISO 27001, NIS2, and TISAX.
• HornetsecurityminorStrategic or Co-development Partner · 2 July 2025Hornetsecurity co-presented a cyber risk event with BEST GRUPPE on July 2, 2025. Hornetsecurity is a cybersecurity company specializing in cloud-based security solutions. They presented on the topic of employee security awareness as a potential security threat.
• HausPerfektminorStrategic or Co-development Partner · 11 July 2024HausPerfekt and BEST GRUPPE expanded their collaboration in July 2024. HausPerfekt is a property management software provider, and the partnership likely involves joint service offerings for property management clients.
• BVMW Düsseldorf e.V.minorGTM or Marketing Partner · 8 November 2023BEST GRUPPE partners with BVMW (Bundesverband mittelständische Wirtschaft) Düsseldorf for events including ARTful Evening art events. BVMW is the German Mittelstand business association. The ARTful Evening events combine art appreciation with business networking.
• ACURATAminorStrategic or Co-development Partner · 17 August 2023ACURATA became part of the BEST GRUPPE in August 2023 through integration/acquisition, expanding the company's capabilities and market presence.
• STARTPLATZ DüsseldorfminorStrategic or Co-development Partner · 1 January 2023BEST GRUPPE sent two employees for three months to STARTPLATZ, the startup hub in Düsseldorf's media harbor. The goal was to learn startup working methods and skills and to pilot a concrete project for a key customer group. This digitalization project brought back insights and changes that have benefited the company.
• Kunstakademie DüsseldorfcoreStrategic or Co-development Partner · 1 January 2010Since 2010, BEST GRUPPE has been a committed supporter of young art at the Kunstakademie Düsseldorf. The BEST Kunstförderpreis (art sponsorship prize) provides annual scholarships of €12,000 to outstanding art students. This is one of the most sought-after scholarships among students. The partnership includes exhibitions in BEST GRUPPE's offices and accompanying catalogs.
• IVD West e.V.coreStrategic or Co-development PartnerBEST GRUPPE is a regular participant and sponsor of IVD West events including the Immobilienkongress in Bonn and Verwalterforum events. The company produces content for IVD publications and speaks at IVD events on topics such as climate risks and real estate insurance.
• BVI Bundesfachverband der Immobilienverwalter e.V.coreStrategic or Co-development PartnerBEST GRUPPE is an active partner of BVI, participating in and sponsoring numerous BVI events including Verwaltertage (Münster, Frankfurt, Munich, Leipzig), the BVI summer party, and other professional gatherings. The company exhibits at BVI trade events and provides educational content.
• VDIV Deutschland e.V.coreStrategic or Co-development PartnerBEST GRUPPE is a regular participant and sponsor of VDIV events including the Deutscher Verwaltertag in Berlin and the Kölner Verwalterforum. The company exhibits at VDIV events and provides expert content on topics such as climate risks in property management.
• eid Evangelischer Immobilienverband Deutschland e.V.coreStrategic or Co-development PartnerBEST GRUPPE is a competence partner (Kompetenzpartner) of eid e.V. and regularly participates in eid events including the annual Fachgespräch zum Wohnungseigentumsrecht in Berchtesgaden/Fischen im Allgäu. They lead working groups on climate risks and insurability of properties.
• Bundesverband Deutscher Versicherungsmakler e. V. (BDVM)coreStrategic or Co-development PartnerBEST GRUPPE is a member of the BDVM, Germany's professional association of insurance brokers. BDVM members commit to a code of conduct that exceeds legal requirements for insurance brokerage. This membership is a key quality signal and provides access to industry standards and professional development.
• Bundesverband Deutscher Versicherungskaufleute e. V. (BVK)coreStrategic or Co-development PartnerBEST GRUPPE is a member of the BVK, another major professional association for insurance professionals in Germany. Combined with BDVM membership, this provides industry representation and professional standards.
• SKZ KunststoffzentrumminorStrategic or Co-development PartnerBEST GRUPPE participated in the SKZ Innovationstag Circular Economy in Würzburg in June 2025. Stefan Peters, member of the management, gave a presentation on the insurability of recycling facilities for the plastics processing industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aon Germany: Global insurance and risk advisory firm with substantial German presence serving large corporate and mid-market clients. Competes with Best Gruppe in commercial P&C and specialty lines but with far broader resources and international reach.
• Marsh Germany: Global insurance broker and risk advisor with significant German operations serving mid-market and large corporate clients. Overlaps with Best Gruppe in commercial liability, D&O, and real estate placements.
• WTW Germany: Global advisory and brokerage firm with German operations across corporate risk, benefits, and real estate. Competes with Best Gruppe particularly in D&O, bAV/bKV, and real estate verticals.

Others

• VEMA Versicherungs-Makler-Genossenschaft: German cooperative of independent insurance brokers providing shared services, product access, and back-office support. Functions as an ecosystem partner/cooperative to mid-sized German Versicherungsmakler like Best Gruppe rather than a direct competitor.

Direct peers

• Funk Gruppe: Germany's largest independent insurance broker, headquartered in Hamburg, serving commercial and private clients across multiple verticals including real estate, food, and industry. Directly comparable in business model (Versicherungsmakler), vertical specialization, and BDVM-style positioning.
• Ecclesia Gruppe: Detmold-based German insurance broker with significant focus on real estate, public sector, and corporate clients. Comparable in commission-based brokerage model and concentration in the Immobilienwirtschaft vertical.
• GGW Group: Hamburg-based German insurance broker with deep specialization in real estate and property management (WEG) clients. Strongest direct comparable in Best Gruppe's lead vertical of Immobilienwirtschaft.
• MRH Trowe: Frankfurt-based independent insurance and risk broker focused on mid-market and industrial clients with strong real estate and specialty industry practice. Closely comparable to Best Gruppe in size, target customer (Mittelstand), and vertical focus.
• SÜDVERS Group: Augsburg-based German insurance broker serving mid-market and commercial clients across Germany. Comparable in independent broker model, regional/Mittelstand focus, and multi-line commercial offerings.

Regional players

• Jöhnke & Thiehoff Versicherungsmakler: Independent German insurance broker focused on healthcare and professional services sectors. Comparable in independent broker model and mid-market commercial focus, but serves a different vertical mix than Best Gruppe's real estate/industrial concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bestgruppe.versicherungsmakler
• LinkedInlinkedin.com/company/best-gruppe
• Instagraminstagram.com/best.gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEST GROUP