Magic Pencil

What Magic Pencil does

Magic Pencil is a Delhi-based, private creative and digital marketing agency operating with an in-house team of 11–50 employees across four Indian offices (New Delhi headquarters, Bengaluru, Mumbai, and Ahmedabad). The agency provides a full-spectrum service portfolio spanning brand strategy, digital marketing, advertising, TVC and corporate video production, packaging design, creative illustration, performance marketing, SEO, PPC, social media marketing, e-commerce marketing, influencer marketing, website design and development, 2D/3D animation and VFX, and production/post-production services. It supplements its in-house capabilities with a freelance network of photographers and modelling agencies for campaign shoots, and offers market research as an ancillary service.

The agency serves a horizontally diversified client base across healthcare, textiles, automotive, luxury goods (including Versace and Zwiesel 1872), beauty, logistics, consumer goods, and photography, spanning SMBs, mid-market enterprises, and large corporations. Revenue is generated through professional services on a project-based, quote-driven pricing model with multi-year contract cadences, ranging from small engagements to larger investments depending on scope and complexity. The company has no disclosed external funding, operates as a privately held entity, and has been in business for over 11 years with a claimed portfolio of 5,000+ brands created.

The business model is sales-led with a direct consultation and client-centric engagement approach, supported by an inbound marketing infrastructure including an SEO-optimized website, active blog, social media presence across Instagram/LinkedIn/Facebook/YouTube, and paid search and social campaigns. Distribution is primarily domestic within India, with a notable absence of any disclosed international revenue or AI/ML-driven product capabilities.

Name

Magic Pencil

Legal name

Magic Pencil

Website

https://magicpencilindia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Pencil is a Delhi-based private creative and digital marketing agency serving SMBs, mid-market firms, and enterprises across India with branding, advertising, digital marketing, production, and VFX services from four offices.

Ownership category

akta.pro rank

Product category

Creative Advertising & Digital Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative advertising services
• Digital marketing agency
• Brand strategy services
• Video production services
• Performance marketing agency

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Digital Marketing Services: Magic Pencil generates revenue through professional services including branding, digital marketing, advertising, video production, packaging design, creative illustration, and related consulting services. Projects are scoped and delivered based on client requirements, typically involving bespoke creative and strategic work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Magic Pencil is a 360-degree creative and digital marketing agency that delivers brand strategy, branding, advertising, digital marketing (SEO, PPC, social media, performance marketing), TVC and corporate video production, packaging design, creative illustration, 2D/3D/VFX, campaign shoots, production and post-production, influencer marketing, and website design and development for businesses. Services are bundled as project-based engagements delivered by an in-house multidisciplinary team, targeting enterprises, mid-market firms, start-ups, and small/local businesses across India.

Product overview

Magic Pencil is a full-service creative advertising and digital marketing agency based in Delhi, India. Rather than a unified software product with modules, the company offers a comprehensive portfolio of distinct service offerings. The core services include Branding, Digital Marketing, Advertising, and Creative/Illustration, supplemented by specialized services including Performance Marketing, SEO, Social Media Marketing, E-Commerce Marketing, Pay-Per-Click Advertising, Website Design & Development, Influencer Marketing, TVC/Corporate Video Production, Packaging Design, 2D/3D Animation & VFX, Production & Post-Production, Creative Strategies, and Campaign & Advertising Shoots. The company also provides ancillary services like Market Research, Model Management, and Campaign & Product Photo Shoots. This service-based model positions Magic Pencil as a hybrid agency combining creative, digital, and production capabilities under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Brand strategy services encompassing market research, competitor analysis, and consumer insights to develop compelling brand narratives and create authentic brand identities for businesses.
• Digital Marketing
• Advertising
• TVC & Corporate Video Production
• Packaging Design
• Creative Illustration
• Performance Marketing
• Creative Strategies
• Campaign & Advertising Shoot
• Production & Post-Production
• 2D, 3D & VFX
• Influencer Marketing
• Pay-Per-Click (PPC) Advertising
• Website Design & Development
• Search Engine Optimisation (SEO)
• E-Commerce Marketing
• Social Media Marketing
• Market Research

Quantifiable outcome

• 5,000+ professional brands created for start-ups, small enterprises, and large companies
• +1 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Akash Das, Shiraz Chand, Subi Samuel, Praveen Bhat, Avinash Gowariker and other photographersminorOthersMagic Pencil has associated with a network of professional photographers including Akash Das, Shiraz Chand, Subi Samuel, Praveen Bhat, Avinash Gowariker, and others for campaign and product photo shoots. These photographers provide high-end photography services to support the agency's creative and advertising campaigns for clients.
• Modelling agencies across IndiaminorOthersMagic Pencil has partnered with the best modelling agencies across India to provide the right model for client product photoshoots. These agencies supply professional models that meet the specific requirements of brand campaigns and photoshoots.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Social Beat: Indian digital marketing agency offering SEO, performance marketing, social media, video production, and influencer services — comparable in service mix and SMB-to-enterprise Indian client base.
• Schbang: Mumbai-headquartered creative and digital solutions agency providing brand strategy, advertising, web/app development, and performance marketing. Closely comparable integrated agency model serving mid-market and enterprise Indian clients.
• WATConsult: India-based full-service digital and creative agency offering branding, social media, performance marketing, and content services across multiple verticals — directly comparable in service breadth, target market, and Indian geography to Magic Pencil.
• Gozoop: Mumbai-based independent digital agency offering branding, performance marketing, social media, influencer, and PR services to enterprise and SMB clients across India — comparable integrated model and Indian market focus.
• Pulp Strategy: India-based integrated digital and creative agency providing branding, advertising, and digital transformation services. Comparable in scope and target segments to Magic Pencil's mid-market focus.

Broad incumbents

• Dentsu Creative India: India operations of Dentsu International providing creative, media, and digital services. Overlaps with Magic Pencil's branding, advertising, and digital offering but operates at much larger scale across India and globally.
• iProspect India: Indian operations of global digital performance agency iProspect (Dentsu), offering SEO, PPC, programmatic, and content services. Comparable in performance marketing and SEO capabilities Magic Pencil offers, but with global scale.
• Ogilvy India: Indian arm of the global Ogilvy network, offering advertising, brand strategy, digital, PR, and production at scale across India. Comparable as a creative and advertising agency serving the same enterprise client universe but at significantly larger scale.
• McCann Worldgroup India: Indian arm of McCann offering advertising, brand strategy, digital, and health communications. Directly comparable creative and advertising capabilities but with global network resources Magic Pencil lacks.

Emerging players

• Yellow Seed Foundation: Indian independent creative and design agency offering branding, packaging, and digital marketing for premium and lifestyle brands — comparable in creative-led model targeting similar enterprise/luxury segments as Magic Pencil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/magicpencil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Pencil