Fuel it

What Fuel it does

Fuel it (legally Fuel-It Pvt Ltd) is an India-based, privately held fuel distribution startup founded in 2020 and headquartered in Bhubaneswar, Odisha, with legal registration in Karnataka. The company operates an IoT-enabled diesel delivery service that brings fuel directly to industrial, commercial, and residential customer sites via GPS-tracked mobile bowser trucks, eliminating manual jerry-can refuelling and on-site storage. Its platform combines a mobile app (iOS/Android) for ordering and live tracking with proprietary hardware — specially fabricated fuel tanks featuring automated outlets that unlock only at geo-fenced delivery locations via OTP verification.

The company serves multiple segments including generator set operators (residential complexes, hotels, banks, malls, hospitals, mobile towers), fleet operators (cars, trucks, buses, construction equipment), infrastructure and industrial sites, and rural/agricultural communities. Its technology differentiators center on tamper-proof delivery (geo-fencing, OTP unlock, GPS tracking), automated e-billing, and a fuel audit service that identifies consumption losses. Revenue is generated primarily through per-litre diesel sales (with a 100-litre minimum order) and associated delivery service fees, with payment options spanning cards, UPI (PayTM, GPay), RTGS/NEFT, POS, and cash on delivery.

Fuel it sources fuel directly from state-owned Oil Marketing Companies (OMCs) under a documented quality-assurance framework. Distribution is currently regional (Eastern India) with a stated pan-India expansion plan. The go-to-market blends app/website self-serve ordering with direct sales outreach and Boot Camp events that recruit 'Fuel Aviators' (driver-entrepreneurs) as a distributed delivery network. Leadership combines veteran CEO Satya K (~40 years telecom/leadership experience) with co-founders Brijesh A Reddy and V Rambabu (IT/telecom background). The company has no disclosed external funding rounds to date.

Name

Fuel it

Legal name

Fuel-It Pvt Ltd

Website

https://fuelit.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Fuel it is an India-based IoT-enabled diesel distribution startup that delivers fuel on-site to industrial, commercial, fleet, and rural customers via GPS-tracked mobile bowsers and a mobile app, with geo-fenced, OTP-verified tamper-proof delivery and fuel audit services.

Ownership category

akta.pro rank

Product category

Mobile Fuel Distribution and Delivery Services

NAICS

Fuel Dealers (45721), Fuel Dealers (457210)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industry

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)

Keywords

• Mobile fuel delivery
• IoT fuel distribution
• On-site diesel refuelling
• Fleet refuelling services
• Industrial fuel procurement

Headquarters

HQ city

Bhubaneswar

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Product Sales (Diesel): Revenue is generated primarily from the sale and delivery of diesel fuel directly to customer sites. Customers order specified volumes of diesel which are delivered via mobile bowser trucks. Pricing is per litre; minimum order is 100 litres.
2. Fuel Delivery Service Charges: Revenue is generated through delivery service fees associated with the on-site mobile refuelling service. The service covers genset refuelling, fleet refuelling, and industrial/infrastructure site refuelling.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fuel it provides IoT-enabled on-site diesel fuel delivery to industrial, commercial, and fleet customers via a mobile bowser fleet, ordered through its mobile app and website. The service uses specially fabricated fuel tanks with automated, geo-fenced outlets unlocked only by OTP at the delivery location, combined with GPS-tracked trucks and automated e-billing to eliminate pilferage, spillage, and manual refuelling losses.

Product overview

Fuel it is India's first smart fuel distribution service operating as a unified platform that combines a mobile app with IoT-enabled delivery infrastructure. The core offering consists of the Smart Fuel Distribution Service and Mobile App, supplemented by specialized refuelling modules for gensets, fleets, industrial machinery, and agricultural regions. The ecosystem integrates IoT-based automated delivery systems with geo-fenced locations and OTP verification, GPS live tracking, fuel audit capabilities, and an interactive dashboard for consumption monitoring. Services are delivered through specially fabricated fuel tanks and mobile bowsers, with payment processed via multiple integrated channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Fuel Distribution Service End-to-end IoT-enabled on-site diesel delivery service for industrial, commercial, and fleet customers, using mobile bowser trucks with GPS tracking, geo-fenced automated outlets, and OTP-based delivery verification to eliminate pilferage and spillage. Targeted at industrial establishments, commercial complexes, and enterprises with on-site fuel needs.
• Fuel Audit Audit service that analyses an establishment's fuel consumption patterns and identifies losses and savings opportunities that were previously going unnoticed. Aimed at enterprises and facility operators looking to baseline and reduce fuel spend.
• Round-the-clock Genset Refuelling 24/7 on-site diesel delivery and refuelling service for generator sets at residential complexes, business tech parks, hotels, banks, malls, hospitals, and mobile tower sites, eliminating the need for jerry cans and unsafe on-site storage.
• Fleet Refuelling Service Mobile on-site refuelling service for fleets of cars, trucks, buses, and construction equipment at assembly points or customer locations, eliminating mileage wasted on trips to fuel stations and enabling per-vehicle consumption monitoring.
• Infrastructure and Industrial Machinery Refuelling On-site refuelling of construction equipment, excavators, cranes, and heavy machinery at infrastructure project sites, with direct-to-equipment diesel delivery to reduce downtime and on-site barrel storage.
• Mobile Petrol Pumps for Agricultural Regions Mobile fuel tanker service providing accessible fuel delivery to rural and agricultural regions through a fleet of fuel tanks positioned at key parts of rural areas at designated times, serving vehicles and agricultural motors far from fixed fuel pumps.

Quantifiable outcome

• Nearly zero wastage in fuel procurement through direct-to-equipment refuelling eliminating spillage and pilferage
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Oil Marketing CompaniescoreOthersFuel it sources its fuel directly from Oil Marketing Companies (OMCs), which are state-owned enterprises in India's petroleum sector. The company states that all sourced fuel undergoes stern quality assurance checks and test analyses before being delivered to customers, ensuring the fuel is analysed for quality and zero-wastage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bharat Petroleum Corporation Limited: Bharat Petroleum (BPCL) is one of India's three state-owned oil marketing companies, with extensive bulk and retail fuel distribution infrastructure serving industrial and commercial customers. As a core OMC supplier and a potential competitor entering mobile delivery, BPCL represents the established incumbent model Fuel it is attempting to disrupt.
• Reliance BP Mobility: Reliance BP Mobility (Jio-BP) is a joint venture between Reliance Industries and BP, operating fuel retail outlets and digital mobility services across India. With combined deep-tech and downstream fuel expertise, it is an emerging broad incumbent in Indian digital fuel services that could extend into on-demand delivery.
• Nayara Energy: Nayara Energy (formerly Essar Oil) is India's largest private-sector fuel retailer with refining capacity and a 6,000+ retail outlet network. As a privately-owned integrated fuel player in India, it operates in the same downstream diesel market as Fuel it and represents a private-sector incumbent model with comparable agility.
• Indian Oil Corporation: Indian Oil Corporation is India's largest state-owned oil marketing company, operating 60,000+ retail fuel outlets and the dominant bulk fuel supplier to industrial and commercial customers. It is Fuel it's primary upstream supplier and the most powerful incumbent that could replicate on-demand delivery economics using its existing infrastructure.
• Hindustan Petroleum Corporation Limited: Hindustan Petroleum (HPCL) is India's third major state-owned oil marketing company, supplying bulk diesel to industrial customers through depot and direct-delivery networks. HPCL is both an upstream supplier to Fuel it and an incumbent with the distribution infrastructure to compete in mobile on-site refuelling if it chooses to.
• Shell India Markets: Shell India operates fuel retail stations and B2B commercial fuel services (Shell Fleet Solutions, Shell V-Power) across India, serving industrial and fleet customers with branded fuel products. As a global major with technology investment capacity, Shell represents a comparable premium fuel distribution model and potential entrant into digital on-demand delivery.

Direct peers

• FuelBuddy: FuelBuddy is an Indian on-demand diesel delivery startup offering mobile refuelling to fleets, gensets, and industrial customers via an app-based platform. It directly competes with Fuel it on the same use cases (genset, fleet, infrastructure), same geography (India), and same technology approach (IoT-enabled delivery).
• MyPetrolPump: MyPetrolPump is an Indian fuel delivery platform enabling on-demand diesel and petrol ordering via mobile app, serving both fleet operators and individual consumers. It is a direct competitor in the Indian on-demand fuel delivery category, similar in target use cases (fleet refuelling, on-site delivery) and customer profile.
• Repos Energy: Repos Energy is an Indian mobile fuel delivery startup using IoT-enabled dispensing and automated bowser fleets to deliver diesel on-demand to B2B customers. It competes head-to-head with Fuel it in the on-site diesel refuelling category and has raised institutional capital, making it a comparable business-model peer with a different capital structure.

Emerging players

• Booster Fuels: Booster Fuels is a US-based on-demand mobile fuel delivery startup serving commercial fleets and data centers with scheduled, on-site diesel refuelling. It represents an emerging international peer that validates the on-demand mobile refuelling model and provides a comparable benchmark for technology, unit economics, and customer adoption in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fuelit2021
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/fuelit-bspetro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel it