Austin Aquatics & Sports Academy

What Austin Aquatics & Sports Academy does

Austin Aquatics & Sports Academy (AASA) is a private, single-site multisport training facility located at 5513 Southwest Parkway in South Austin, Texas. Founded in 2014 and owned by Kevin and Patti Thompson, the Academy operates a 20-lane outdoor heated Olympic-sized pool with all-deep 7.5-foot depth, an indoor training facility, and a gym. AASA is led by General Manager and Head Coach Brendan Hansen, a three-time Olympic gold medalist and 13-time NCAA champion, with coaching staff that includes former elite and competitive athletes across swimming and triathlon.

The Academy generates revenue from a diversified mix of recurring and transactional streams: monthly Masters Swimming subscriptions priced $110-$150 across tiered access levels, private swim lessons at $60-$75 per 30-minute session, Strength & Conditioning programs ($125-$200 for multi-week blocks), hosted swim meets at $12.25 per event entry, episodic clinics (Flip Turn, Open Water, Triathlon), merchandise through a Square storefront, and the Tri4Him Junior Triathlon Camp at $175. Customer segments span Masters swimmers (the primary segment), age group and youth swimmers through the affiliated Austin Swim Club, triathletes, adult learn-to-swim beginners, and strength & conditioning athletes. Distribution is entirely direct-to-consumer via the MindBody online registration platform, on-site enrollment, and phone inquiries.

AASA holds formal certifications from USA Swimming, U.S. Masters Swimming, USA Triathlon, and Speedo USA, enabling it to host sanctioned competitions such as the ASC Winter Invitational and produce athletes capable of qualifying for Olympic Trials and Junior Nationals. Marketing relies on word-of-mouth referrals, local Austin media coverage, social media presence, and partnerships with community training groups including TriZones Training. The technology stack is built on commodity third-party platforms (MindBody, Hy-Tek Meet Manager, Square, Colorado Timing Systems) with no disclosed proprietary software or AI capabilities. The company has not raised external funding and operates without a parent entity.

Name

Austin Aquatics & Sports Academy

Legal name

Austin Aquatics and Sports Academy

Website

https://aasa-atx.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Aquatics & Sports Academy is a private single-site multisport training facility in South Austin, Texas, offering Masters swimming, age group swimming, triathlon training, strength and conditioning, and private lessons from a 20-lane Olympic-sized pool. It serves competitive and recreational athletes under the leadership of three-time Olympic gold medalist Brendan Hansen.

Ownership category

akta.pro rank

Product category

Aquatic and Multi-Sport Athletic Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Swimming training programs
• Triathlon coaching services
• Strength and conditioning
• Private swim lessons
• Multi-sport training facility

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring memberships for Masters Swimming and Strength & Conditioning programs with auto-pay and non-auto-pay options
2. Private Swim Lessons: Individual and small-group private swim instruction at per-session or package rates
3. Camp Programs: Revenue from hosting Tri4Him Junior Triathlon Camp and other camp programs
4. Meet Entry Fees: Entry fees for hosted swim meets including ASC Winter Invitational at $12.25 per event
5. Merchandise Sales: Sales of Academy merchandise through Square online store

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Austin Aquatics & Sports Academy operates a multi-sport training facility in South Austin offering coached Masters Swimming group workouts, age group and youth swimming through the Austin Swim Club, strength and conditioning, private swim instruction, and triathlon training. The Academy also hosts sanctioned swim meets, race series, junior triathlon camps, and specialty clinics (flip turn, open water, course preview) for adult and youth athletes.

Product overview

Austin Aquatics & Sports Academy operates as a multi-sport training facility offering a unified platform of aquatic and athletic programs. The core offerings center on Masters Swimming (group workouts of 3200-4000 yards), Austin Strength & Conditioning, and Age Group Swimming through the Austin Swim Club. These are supplemented by specialized add-on programs including Private Swim Instruction (individual and small group), Masters Strength (swimmer-specific conditioning), and various clinics (Flip Turn, Open Water, Triathlon Course Preview). The Academy also hosts the Splash-n-Dash Race Series and Tri4Him Junior Triathlon Camp, plus sanctioned meets like the ASC Winter Invitational. Registration and scheduling are managed through MindBody Online.

Differentiator

Problem solved

Functional benefit

Brands

• Austin Swim Club: Swim club program under the AASA umbrella offering age group and competitive swimming

Products and services

• Masters Swimming Group swimming workouts for intermediate to advanced adult swimmers led by Gold Medal Club coaches, with average workouts of 3,200-4,000 yards and lane assignments based on pace.
• Austin Strength & Conditioning Group strength and conditioning program designed to supplement swim and triathlon training with functional strength and injury-prevention workouts.
• Age Group Swimming (Austin Swim Club) Youth competitive swimming program operating under the Austin Swim Club, training age-group swimmers at multiple competitive levels up to Junior Nationals and Olympic Trials.
• Private Swim Instruction One-on-one and duet (2-swimmer) private swim lessons for ages 7 and above, with video feedback; sold as single sessions or 4-session packages at member and non-member pricing.
• Masters Strength Twice-weekly strength and conditioning program designed specifically for Masters swimmers, held on Wednesdays and Saturdays.
• ASC College Group Training program within the Austin Swim Club for college-age swimmers and triathletes.
• Open Water Swim Clinic Seasonal clinic teaching open water race tactics including sighting, drafting, and buoy turns for triathletes preparing for open water events.
• Rookie Triathlon Course Preview Clinic Clinic providing tips and strategies for triathlon course navigation, suitable for first-time and experienced triathletes.
• Splash-n-Dash Race Series Summer race series combining swimming and running, hosted by the Academy for participants in the Austin area.
• Tri4Him Junior Triathlon Camp Three-day junior elite triathlon camp hosted at the Academy facility, featuring world-class coaching including Olympic medalists and nine certified coaches; $175 instructional portion.
• Freestyle FUNdamentals Adult Learn to Swim program designed to build stamina, endurance, and proper freestyle technique over four weeks, with the goal of transitioning participants into Masters Swimming.
• ASC Winter Invitational 18-and-Over USMS-sanctioned Masters swim meet hosted at the Academy facility, featuring timed finals in Short Course Yards with a cap of 250 athletes.

Quantifiable outcome

• 8 swimmers sent to Olympic Trials
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Tri4Him Junior Triathlon CampminorGTM or Marketing Partner · 29 December 2015AASA serves as host venue for Tri4Him Junior Triathlon Camp in December. Camp instructional portion costs $175 including facility access, SAG support, meals, and nine certified coaches. GM and Head Coach Brendan Hansen leads training sessions.
• TriZones TrainingcoreStrategic or Co-development Partner · 19 October 2015Local triathlon training group (primarily women) partnered with AASA for weekly swim clinic instruction by Coach Natasha Van der Merwe. Several members joined AASA as full triathlon members to access daily cycling, strength, swimming and running workouts. Group maintains team identity while gaining access to AASA facilities and coaching.
• USA SwimmingcoreOthersOfficially certified by USA Swimming. Austin Swim Club operates under USA Swimming sanction. Swimmers can compete in sanctioned USA Swimming competitions. Athletes have qualified for and competed at Olympic Trials.
• U.S. Masters Swimming (USMS)coreOthersOfficially certified by USMS. Masters swimmers encouraged to register under 'Austin Swim Club.' USMS membership ($75 annual) required for sanctioned Masters competitions.
• USA Triathlon (USAT)coreOthersOfficially certified by USA Triathlon. Provides triathlon training programs and certifications for coaches and athletes.
• Speedo USAminorOthersOfficially certified partner. Speedo logo displayed on website as partner brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: National premium multi-sport fitness operator with extensive aquatic programs, group fitness, and triathlon training. Overlaps with AASA on premium membership, multi-sport programming, and Masters-style swim offerings at much larger scale.
• YMCA of Austin: Community-based fitness and aquatics operator in the same Austin metro offering swim lessons, Masters programs, and triathlon training at lower price points. Provides direct budget-conscious competition for AASA's membership base.

Direct peers

• SwimLabs: Private swim instruction chain offering small-group and 1:1 lessons with video feedback technology. Closely comparable to AASA's Private Swim Instruction product and similar premium positioning for adult learners.
• Sunsational Swim School: National in-home and facility-based private swim instruction provider serving children and adults. Directly comparable to AASA's private swim instruction product line and shared beginner-to-Masters funnel positioning.
• Emler Swim School: Multi-location swim school focused on youth and adult instruction across Texas and other states. Comparable facility-based swim instruction model with similar Texas presence and youth-to-Masters funnel.

Emerging players

• Team MPI: Triathlon coaching company offering personalized training plans, group workouts, and camps. Comparable triathlon training focus and overlap with AASA's triathlon members, but operates without a flagship swimming facility.
• Endurance Multisport: Boutique triathlon coaching outfit offering swim/bike/run training plans and group workouts. Comparable triathlon training GTM and customer overlap with AASA's triathlon member base, though lacks a dedicated aquatic facility.

Others

• USA Triathlon (USAT) certified training centers: Network of USAT-certified facilities and clubs offering sanctioned triathlon training nationwide. Provides a broader peer ecosystem for AASA's triathlon program and certification-backed training credibility.

Regional players

• North Texas Aquatics: USA Swimming-affiliated competitive swim club in the Dallas-Fort Worth area serving age group and Masters swimmers. Comparable USA Swimming-certified competitive swim club structure but serving a different Texas region.
• CSP Sharks Swim Team: USA Swimming-affiliated swim club offering age group and Masters programming in Texas. Comparable club-level competitive swim training model with similar age-group-to-Masters funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swimtraintri_tx
• Facebookfacebook.com/austinaquaticsandsportsacademy
• Instagraminstagram.com/swimtraintri_aasa
• LinkedInlinkedin.com/company/austin-aquatics-and-sports-academy-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Aquatics & Sports Academy