Hummingbird Learning Centre

Name

Hummingbird Learning Centre

Legal name

Hummingbird Learning Centre

Website

https://hummingbirdlearning.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Hummingbird Learning Centre is an Irish educational services company that helps children, teenagers, and adults overcome learning difficulties such as dyslexia and ADHD using its proprietary Hummingbird Learning Method®, delivered in-person at two Irish centres and online internationally.

Ownership category

akta.pro rank

Product category

Special Education Tutoring Services

NAICS

Educational Support Services (61171), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Special Education & Learning Differences Learning Centers (Dyslexia/ADHD/IEP Support) (EDANAHAJ)

akta.pro secondary industry

Autism Executive Functioning & Academic Skills Intervention (EDAKAKAI)

Keywords

• Learning difficulty support
• Dyslexia intervention services
• Special educational needs
• Visual learning tutoring
• Adult literacy programs

Headquarters

HQ city

Adare

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Learning Programs: Fee-for-service educational programs delivered to children, teenagers, and adults. Programs include the Jewel Program for Children, Iridescent Program for Students/Teenagers, Nectar Programs for Adults, and school/institutional programs. Sessions are conducted in-person at their centres or online.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hummingbird Learning Centre delivers structured one-on-one and small-group educational sessions built on the proprietary Hummingbird Learning Method®, a visual-based, non-phonics methodology designed for individuals with learning difficulties such as dyslexia, ADHD, autism spectrum disorders, and dyspraxia. Services are organized into age-segmented programs (Jewel for Children, Iridescent for Students/Teenagers, Nectar for Adults) plus institutional delivery to schools, delivered in person at centres in Adare and Tralee, Ireland, and online nationally and internationally.

Product overview

Hummingbird Learning Centre is an educational services company offering a unified methodology, The Hummingbird Learning Method®, delivered through age-segmented programs: the Jewel Program for Children (24 skills), Iridescent Program for Students & Teenagers (22 skills), Nectar Programs for Adults (19 skills), and Programs for Schools & Institutions. Services are provided both in-person at their Adare, Co. Limerick and Tralee, Co. Kerry locations and online across Ireland and internationally. The core method identifies 4 groupings of essential learning skills (Green, Magenta, Blue, Purple) that work with visual and non-verbal learning styles to help individuals with dyslexia, ADHD, autism, and other learning challenges.

Differentiator

Problem solved

Functional benefit

Brands

• The Hummingbird Learning Method®: A proprietary learning methodology created by Elaine Sparling to help adults and children overcome learning difficulties and disabilities through visual learning strategies.

Products and services

• The Hummingbird Learning Method® Proprietary visual-based learning methodology designed to help adults and children overcome learning difficulties by working with each person's individual learning style to store, process, and recall information.
• Jewel Program for Children Age-appropriate program built on the Hummingbird Learning Method® designed for children, using 4 groupings of essential skills (Green, Magenta, Blue, Purple) with 24 skills to address learning and behavioural challenges including dyslexia, dyspraxia, dyscalculia, ADD/ADHD, dysgraphia, PDD-NOS, auditory processing disorder, and autism spectrum. Delivered in 10 sessions.
• Iridescent Program for Students & Teenagers Program for students and teenagers that incorporates the Hummingbird Learning Method® to help young adults navigate academic and life challenges, structured around 22 essential learning skills in 4 groupings covering exam preparation, study skills, reading, writing, and organisation.
• Nectar Programs for Adults Programs designed for young and mature adults experiencing learning challenges, incorporating the Hummingbird Learning Method® with 19 essential skills across 4 groupings to help overcome learning and behavioural challenges and assist with helping their own children.
• Programs for Schools & Institutions On-site delivery of the Iridescent and Jewel Programs within schools during school hours, available for small groups or one-to-one sessions, bringing the Hummingbird Learning Method® into the classroom.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Nessy Learning: Digital learning platform offering structured programs for children with dyslexia and other learning difficulties. Comparable as a learning-difficulty-focused education provider targeting the same customer (parents of children with dyslexia/ADHD), but delivered via software rather than centre-based human instruction, representing a substitution risk to Hummingbird's service model.
• Lexercise: Online dyslexia therapy and reading intervention platform connecting families with trained therapists for one-to-one online sessions. Comparable because it targets the same dyslexia/reading-difficulty customer with online delivery, directly overlapping Hummingbird's online distribution channel and individual-therapy pricing model.

Regional players

• Dyslexia Association of Ireland: National Irish advocacy and support body for people with dyslexia, offering assessments, advice, and educational services. Comparable as an Ireland-based organisation addressing dyslexia and related learning difficulties, though primarily advocacy-focused rather than delivering a proprietary tutoring method.
• BrainBox Initiative (BrainWaves): Ireland-based provider of educational psychology services, assessments, and learning support interventions for children and adults. Comparable as a domestic Irish learning-difficulty support provider competing for the same local parent and school customer base, though primarily assessment-led rather than method-led.
• Helen Arkell Dyslexia Centre: UK-based charity providing specialist dyslexia assessment, tutoring, and teacher training. Comparable as a regional special-education learning centre addressing dyslexia and related learning difficulties with both direct learner services and professional training programs, similar in mission to Hummingbird though operating in the UK rather than Ireland.

Broad incumbents

• Sylvan Learning: Established tutoring and test-preparation franchise operating learning centres across the US and internationally. Comparable as a centre-based supplemental education provider serving children with learning challenges, but positioned as a broad incumbent with a much wider curriculum and significantly larger scale.
• Kumon: Global franchise-based supplementary education provider with centres offering structured math and reading programs for children. Comparable as a centre-based learning franchise model serving children with structured curricula, but operates at vastly greater scale and with a broader mainstream (rather than learning-difficulty-focused) positioning.

Direct peers

• Lindamood-Bell Learning Processes: Operates learning centres globally delivering proprietary, sensory-based interventions for dyslexia, ADHD, and other learning difficulties. Directly comparable to Hummingbird in methodology-style (proprietary, non-phonics or alternative-phonics approaches), centre-based delivery model, and target customer base of children and adults with learning challenges.
• Davis Dyslexia Correction International: Provides the Davis Method, a visual-spatial, non-phonics-based approach to addressing dyslexia and other learning difficulties. Comparable to Hummingbird because it sells a proprietary alternative to phonics tutoring, offers facilitator-licensed programs, and serves both children and adults.

Others

• Orton-Gillingham International Alliance: Represents accredited Orton-Gillingham practitioner training programs widely used for dyslexia intervention. Comparable as an alternative structured literacy training and delivery ecosystem; Hummingbird's non-phonics method competes for the same parent and school buyer attention that Orton-Gillingham practitioners serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HummingbirdLC
• Facebookfacebook.com/pages/Hummingbird-Learning-Centre/139383416160648
• LinkedInlinkedin.com/company/hummingbird-learning-centre
• Pinterestpinterest.com/hummingbirdlc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hummingbird Learning Centre