Pro Music Australia

What Pro Music Australia does

Pro Music Australia (legal entity Pro Music PTY LTD) is a privately held wholesale distributor of musical instruments and professional audio equipment, founded in 1978 by Ian Corazzol and headquartered in Carole Park, Queensland. The company holds distribution rights for over 100 international brands including Aria, Bartolini, Cascha, Dixon, FZONE, Gibraltar, Hagstrom, Maxtone, Music Nomad, NU-X, On Stage, Peavey, Rogers Drums, SIT Strings, Takamine, Toca, and Trace Elliot, spanning guitars, bass, classical guitars, ukuleles, folk and world instruments, acoustic and electronic drums, percussion, pro audio and lighting, keyboards and pianos, orchestral instruments, and educational books.

The business operates a pure B2B distribution model, selling exclusively to music retail stores across Australia and not directly to consumers. Its go-to-market relies on a national field sales force (two representatives each in Brisbane, Sydney, and Melbourne, and one in Perth covering South Australia and the Northern Territory) supported by an internal sales desk staffed by fully trained musicians. Pricing is wholesale/dealer-level, negotiated by volume and relationship, while the public-facing website lists only Recommended Retail Prices (RRP) along with a "Where To Buy" retailer locator. The product portfolio is presented as a comprehensive catalog across 30+ product categories, with the website listing 531+ active products that are regularly updated with new items.

Pro Music has grown from a single-person operation in 1978 to over twenty full-time employees over more than 40 years of continuous operation. The company is independently owned with no disclosed parent company, no institutional investors, no funding rounds, no acquisitions, and no subsidiaries identified. Its revenue is not publicly disclosed, and it operates exclusively within Australia with no international footprint. The technology stack is conventional (website-based catalog and CRM-style internal sales systems), with no proprietary technology, AI/ML capabilities, mobile app, or API platform identified.

Name

Pro Music Australia

Legal name

Pro Music PTY LTD

Website

https://promusicaustralia.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Music Australia is a privately held B2B wholesale distributor of over 100 international musical instrument and pro audio brands, supplying music retail stores across all Australian states and territories from its Brisbane headquarters.

Ownership category

akta.pro rank

Product category

Musical Instrument Wholesale Distribution

NAICS

Musical Instrument and Supplies Retailers (45914), Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro primary industry

Musical Instruments (Acoustic & Electric) (MPAIAJAA)

akta.pro secondary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

Keywords

• Musical instrument distribution
• Wholesale music retail
• Professional audio equipment
• Guitar and percussion supply
• Orchestral instruments wholesale

Headquarters

HQ city

Ipswich

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Musical Instrument Distribution: Pro Music Australia generates revenue by distributing musical instruments and accessories from world-leading brands to music retail stores across Australia. They import and distribute products wholesale to retailers, functioning as the Australian arm of international musical instrument manufacturers. Revenue comes from the markup on products sold to the retail store network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Pro Music Australia is a B2B wholesale distributor that imports and supplies musical instruments and professional audio equipment from over 100 international brands to music retail stores across Australia. The company operates exclusively as an authorised Australian distributor for brands such as Aria, Peavey, Takamine, Dixon, Cascha, FZONE, Hagstrom, Bartolini, Gibraltar, SIT Strings, NU-X, On Stage, and Trace Elliot, and does not sell directly to consumers.

Product overview

Pro Music Australia is a B2B distributor of fine musical instruments and professional audio equipment serving music retailers across Australia. The company operates as a wholesale distributor, not selling directly to the public. Their product portfolio encompasses a comprehensive range of musical instruments across multiple categories including acoustic and electric guitars (with brands like Aria, Aria Pro II, Hagstrom), bass guitars, classical guitars, ukuleles, folk and world instruments (accordions, banjos, mandolins, harmonicas from brands like Cascha and Hohner), drums and percussion (Dixon, Rogers Drums, Gibraltar), pro audio and lighting equipment, keyboards and pianos, orchestral instruments (brass, woodwind, strings), and educational books. They distribute numerous brands including Bartolini (pickups/potentiometers), FZONE (audio equipment), Peavey, Takamine, SIT Strings, and many others. The company was founded in 1978 and is headquartered in Carole Park, Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Musical Instrument Distribution Service Core B2B wholesale distribution service that imports musical instruments and pro audio equipment from over 100 international brands and supplies them to music retail stores across Australia. Does not sell directly to consumers.
• Aria Guitars distribution line

Quantifiable outcome

• Over 40 years in business as Australian importer/distributor of musical products

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Musical Instrument Brands (Aria, Bartolini, Cascha, Dixon, Peavey, Takamine, etc.)coreChannel Partner/ Reseller/ DistributorPro Music Australia holds distribution rights for over 100 international musical instrument brands in the Australian market. These brands include major names like Aria, Bartolini, Cascha, Dixon, FZONE, Gibraltar, Hagstrom Guitars, Maxtone, Music Nomad, NF ACOUS, NU-X Audio, On Stage, Peavey, Rogers Drums, SIT Strings, Takamine, Toca, and Trace Elliot. Pro Music acts as the exclusive or authorized Australian importer/distributor, handling logistics, warehousing, and sales to the Australian retail network on behalf of these international manufacturers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hal Leonard Corporation: Global music publisher and largest distributor of print music, instruments, and accessories worldwide. Comparable to Pro Music as a multi-brand music product distributor, but at vastly larger scale and global reach.
• Roland Corporation Australia: Australian subsidiary of Roland Corporation distributing electronic drums, keyboards, and pro audio. Comparable to Pro Music in Australian market coverage and pro audio/instrument category breadth, though focused on a single major brand portfolio.
• Korg USA: US distributor for Korg and other pro audio/music brands, supplying US dealers with instruments, keyboards, and recording gear. Comparable to Pro Music as a regional multi-brand distributor in the music and pro audio space.
• Sweetwater Sound: US-based retailer and distributor of musical instruments and pro audio with one of the largest multi-brand catalogs globally. Comparable to Pro Music in carrying 100+ brands of instruments and audio gear, though serving primarily US end-consumers.
• Yamaha Music Australia: Australian subsidiary of Yamaha, distributing musical instruments, pro audio, and keyboards nationwide. Comparable to Pro Music in Australian wholesale distribution and overlap on orchestral, guitar, and pro audio categories; Pro Music's founder Ian Corazzol previously worked at Yamaha Australia.

Direct peers

• Australis Music Group: Major Australian wholesale distributor of musical instruments and pro audio to music retailers. Closest direct competitor to Pro Music Australia given overlapping domestic B2B distribution model and similar brand portfolio approach.
• Jands Pty Ltd: Australian distributor of pro audio, lighting, and musical instruments serving retailers and integrators nationwide. Comparable to Pro Music in domestic wholesale reach and product breadth across music and audio categories.
• Amber Technology: Australian distributor of professional audio, music, and AV products to dealers and integrators. Overlaps with Pro Music in pro audio distribution and B2B dealer channel coverage in Australia.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProMusicAustralia
• LinkedInlinkedin.com/company/pro-music-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Music Australia